Strategic management plays a very vital role as it helps in the development and growth of an organization. It increases the market share and productivity as well. Read this sample report to know more about strategic management and its theories.

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A
Sample Report
on
Strategic Management

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Table of Contents
INTRODUCTION............................................................................................................................3
TASK 1 ............................................................................................................................................3
TASK 2 ............................................................................................................................................6
TASK 3 ............................................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES...............................................................................................................................10

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INTRODUCTION
Strategic management is related to the designed way of the use of resource which is
available for an organisation. By the using of this management it could be easy to achieve its
goals and objectives of the company(Laursen. and Salter., 2006.). Here is some of the elements
which are included in it; setting objectives, analysing the competitive environment, analysing
the internal environment of organization, evaluating strategies and ensuring that management
rolls out the strategies in the whole organisation etc. This strategic management helps in to
identify how the organisation can compete with their competitors and it helps to identify
opportunities and threats facing an organisation.
In the present report, the whole analysis is based on the UPS company and the company
is working in the carrier and package, transportation and logistic. This is facing a big competition
in the present time and they have to use the strategic management in the whole organisation to
achieve the goals and targets in the particular time period(Hull. and Rothenberg., 2008.). In the
strategic management, their key features and advantageous will help them and they have to work
on their disadvantage. They have to make some improvements in their working style and
working conditions.
TASK 1
(a.)
Major features of the current strategy of the UPS:
• Customer Oriented Approach: UPS is customer oriented strategic-management and
they are using the customer oriented approach and they are focused on their services and
they are quick on the improvements on the feedbacks of their customer companies. This
approach is making their activities and their work more arranged and impactful. This
approach is a key feature of the UPS(Zhou. and Wu., 2010.).
• Grading: Grading is a technique which they are using to grade their transportation
assignments. They are making grades in their goods and containers on the basis of the
destination and the company's goods(Godfrey., Merrill. and Hansen., 2009.). They are
having a strict procedure to work on the grading and classification in the goods and
containers which have to transport by them.

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• Savings: They are saving time and money on the basis of the grading their goods and
containers. This is also a benefit for the customers company and this is a benefit for the
UPS they can surely achieve their organisational targets in the targeted time.
• Effective: This is an effective strategy which have the potential to reduce the efforts by
the human power and this giving a mind relaxation to their employees and it is creating a
good effect in their work and it is shown in their working style(Reuer. and Arino., 2007.).
(b.)
Analysis of the environment which is facing by the UPS;
• Political Environment: This is a factor which helps to achieve the targeted goals and
success in the market. UPS have to make balance in their policies so that they can get
growth and success in the more easy way (Acedo, Barroso and Galan, 2006). In this way,
company follows the tax policy which is formulated by the government under which if
the increasing the tax policy. Accordingly, organization increases the products prices and
employees gives the amount of the tax to the company. It helps government to develops
the economy and contribute in society welfare.
• Economic Factor: This is the element which is making a direct impact on the activities
and the profits and sales. The inflation rates and the monetary policies of the government
is make straight affect on the workings. So they have to attempt their work style
according to the policies and economic changes. This factor divided into two that is micro
and macro factors(Meyer., and et. al., 2009). In this context, good economy is positively
impacts on the activities of the organization and company are able to expand their
business.
• Social Factor: This is a part which known as demographic factor. Factors which is
included in it; exchange rates, GDP which is marking a impact on the administration of
UPS. These factors are those areas which involve the shard belief and the attitudes of the
population. In addition to this, company produces the products as per the customers needs
and wants accordantly some improvements (Hult., Ketchen. and Arrfelt., 2007.).
• Technological Factor: This is the factor which helps in the new innovations and the
development and changes in the way of communication and the government spending on
doing the research. These are some factors which is having an important role in the UPS

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to make communication with their transport vehicles and their authorities. Company
adopts the advance technology which helps to employees competing the task on time and
attain the goals and objectives of the firm as well.
The current strategy in the marketing, business decision making process and internal working
styles is have to use these factors in the appropriate manner. They are controlling their tasks and
their works in according to their customers demands(Wiltbank., and et. al., 2006.). They have to
work according to the customers choice and this is very good way to execute their work.
(c.)
UPS company's competitive position is enabled by its ability to perform at a high level in
differentiated ways; in short, its strategic success is enabled by distinctive organizational
capabilities. In today’s dynamic world, each and every company have to identify and develop
new capabilities to respond to changing customer demands or competitive threats. Failing to do
so can put an organization at risk of becoming obsolete(Hitt., Ireland. and Hoskisson., 2012.).
UPS have to bridge their gaps in the high failure rate. They have to cover their these failure by
the make changes in the marketing and trading strategy. They have to make more clients and
more marketing of the company so that they can use their potential to expand their business.
Understanding organizational capabilities by the using of talent, mission, integration, insights,
process and technology are the factors where UPS have to make their some more efforts to attain
the goals. They have to clear about their goals and sales targets(Helfat. and Winter., 2011.). To
achieve these goals they have to use effective techniques and ways to utilize the potential of the
employees. They have to used a simplify and unique process to manage their work and to arrange
their work chain management.
(d.)
Stake holders are the person who's directly and indirectly supporting the business and the
company in their work. Their a lot of internal and external stake holders in the UPS. Their
employees and the staff members are the main internal stake holders, they are showing their
potential towards the company. They are working very well according their abilities and they are
using the best in their efforts. Drivers, containers managers and the other staff which is working
in the arranging the work perfectly(Morgan., Vorhies. and Mason., 2009.). The IT department

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and the other department as well as creating a better communication to support their drivers and
the workers which are working in the field.
On the other side external stake holders are customer companies and investors who are
supporting them by the giving the work and finance in the best way. Whenever UPS need some
extra finance in to continue their business they gives their full support. Customer company is also
believing on them because they are transporting their goods in the time with the safety.
The UPS is customer oriented approach and they are working as the customers demands,
they are giving the facility that that customer's choice first so they provide them a large series of
transportation system for their use(Newbert., 2007 ).
TASK 2
(a.) UPS Company being a leading company in transportation, logistics and delivery,
obviously has a list of best suited strategies to the environment. The set of strategies followed by
the Company are very promising regarding the success of the company.
• The strategies are framed not only considering the present, but the future is also
considered. The strategies are framed in such a way wherein any probable change in
future could be adapted easily. Therefore, the strategies are considered to be very much
adaptive to the changing market situations(Acedo., Barroso. and Galan, 2006). The
strategies remain the same but it is also taken care of that any required changes in the
strategies could be made of easily.
• As the Company keeps on bringing up new changes and innovations in its services
provided according to the changing needs of its clients and the other stakeholders, has
continued to be the leading company in the service field(Hill., Jones. and Schilling.,
2014.). Therefore the strategy of considering the demand of clients and stakeholders has
always helped the company to maintain its position in present and future market too.
• The Company's one of the strategy is following competitive analysis. This again helps the
company in making huge profits at present and in future too. The Company undertakes a
detailed research on the weaknesses and strengths of its rivals. The Company frames its
pricing policy considering the pricing policy of its rivals(Crook., and et. al., 2008.). The
economic condition as well as the pricing policy of the rivals keeps on changing and
accordingly the strategies are worked upon for present as well as future.

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• As the shareholders are the actual owner of the Company, their level of satisfaction and
happiness are considered the most. The Company always makes sure that the
shareholders are provided with the highest earning per share amongst its other rivals.
They are provided with high rate of dividend. This builds the Company image and gives a
sense of security to the shareholders(Hoetker., 2007.).
• The Company frames its strategies keeping in mind the policies of government that are
for the safety of general public. The government keeps on changing its policies according
to the changing environment issues.
• The strategies also considers its employees. Employees are required on regular basis.
Their requirement might change with time, depending on the situation. Employees needs
and convenience are always considered here before framing any strategy(Freeman.,
2010.).
(b.) Strategies need to be aligned with the present environment, strategic capability and the
objectives of stakeholders(David. and David., 2016.). Only if the Company is able to keep its
strategies aligned with the above mentioned elements, a Company is considered to be a master.
Every Company has to survive under a specific environment. The environment that the
company faces depends upon a lot of factors such as its strength and weaknesses. A company can
use its strength to survive and keep a hold in toughest situations. Similarly company's weakness
could drive the company out of the environment it has been into and the company could be
forced to shift to some another environment. The economic conditions influence the working
environment of the Company the most(Hult., Ketchen. and Arrfelt., 2007.). Depending on the
economic stability of the economy where the Company is actually located, the Company decides
the cost for services provided. This could have a major impact on the profit margin of the
Company.
The strategic capability includes the competitive strategy that the Company follows. The
Company always keeps with it the details regarding its rivals. The Company frames policies and
strategies based on the act or working techniques of its competitors(Gibbert., Ruigrok. and
Wicki., 2008.). The competitors could prove to be very dangerous if the strategies are not framed
considering the competitors as risky elements.

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There are many stakeholders of the company. The stakeholders include the shareholders,
employees and other agencies. The strategies are obviously framed for achieving the goals and
targets of the different stakeholders(Nag., Hambrick. and Chen., 2007). Considering the profit
margin element and thereby sharing the same with other stakeholders should be the present and
future strategy of the Company as in case of UPS Company.
TASK 3
a)
Manager of the USP company takes the strategic action under which they selects the
customer orientation (Gibbert, Ruigrok and Wicki, 2008). In this way, organization focuses on
the products and services and delivery to the consumer with the high quality and sale at the
reasonable price. Employees also solve the consumer query and issues related to the products and
services which is offered by the business unit. In this way, it helps manager reduces the negative
feedback is given by the customer to the company under which they maintains the work
environment at the work place. Furthermore, the existing strategy of the firm which is used by
the manager and they includes the grading technique. In this way, this technique is very helpful
for the company wherein provides the good and services at the destination place (Godfrey,
Merrill and Hansen, 2009). Company also focuses on their saving under which they have
financial resource accordingly manager allocate the resource in effective manner and attain the
goals and objectives of the firm as well. On the other hand, USP company concentrate the
effectiveness of the human resource under which the effectiveness reduces the issues of the
employees. Apart from this, there are various example of the strategic action which is taken by
the company in last five years (Helfat and Winter, 2011). In this way, it helps to balance between
intended and emergent approach. The intended approach as the strategy under which
organization execute the plan and described in detail way. It helps manager to fulfils the future
demand and attain the goals and objectives of firm as well. The emergent approach is the
unplanned strategy under which organization faces various challenges and get the unexpected the
opportunities. In addition to this, company takes the strategic action like they focuses on the
revenue and profit of the firm. Manager provides the various types of information related to the
marketing which includes the policy and new market treads. As per this, company expand their
business with the relevant information of the marketing etc. Moreover, organization requires to

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invest in the brand and expanding their ventures across the globe. The USP company invest in
the marketing which helps to increasing the profit margin and maintains the balance between
intended and emergent approaches. On the other hand, the another strategic action like to
become more efficient towards the services which is taken by the organization. In this context,
company provides the training and development to their employees which helps to enhancing
their performance and improving their knowledge , skills (Hill, Jones and Schilling, 2014).
Accordingly, they provides the best services with the effectively and efficiently towards the. By
using training, workers are able to maintains the balance between intended and emergent
approaches. Company also increases the financial flexibility which helps to improves the better
marketing across the globe. Furthermore, another strategic is taken by the manager of the USP
company wherein takes the simplified the organization. Executive identify the needs and wants
of the customers as aper this they improvement the plan and take the effective decision related to
the marketing information and sales. It helps to maintains the balance between intended and
emergent approaches past the five years (Hult, Ketchen and Arrfelt, 2007).
b)
In order to evaluate the balance of intended and emergent approaches to the strategy
formation process in well manner. In this way, manager of the USP company to formulate the
strategy in appropriate manner under which organization develops the plan for fulfilling the
future needs (Laursen and Salter ,2006). Employees formulates the strategy on the bases of these
approach because they develops the pre plan which helps to manage their work and attain the
goals and objectives of the firm as well. Moreover, company uses the emergent approaches
under which manager faces many issues at the work place. They are not able to accomplish the
demand of organization and customer because the uses this approaches (David and David, 2016).
Employees are also not able to formulates the strategic in appropriate manner. With the help of
emergent approaches, manager of the corporation also get the unexpected opportunity which
helps to increase the productivity of the firm and maximizing the profit in marketing sector.
Company adopts the strong promotional technique which helps consumer to attracts towards the
information which is offered by the company (Acedo, Barroso and Galan, 2006). In this way,
consumer are satisfied his services is provided by the employees which creates the satisfaction
of the buyers towards the goods and relevant information. Apart from this, through the intended

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approaches, manager easily formulates the strategy without wasted the time as well. Therefore,
employees get the chance for fulfilling the demand of the organization and maintaining the
balance between these approaches. In this context, firm uses the these approaches in effective
manner which helps to managing the day to day operation of the firm and maintain the relation
with them. On the other hand, both the strategy, company maintains the balance between them
and they should achieve the goals and objectives of the strategy and company because company
formulates the strategy in effective manner (Helfat and Winter,2011).
CONCLUSION
Summing up the whole report, it can be concluded that, manager of the company adopts
the strategy and they works accordingly which helps to increases the market share and
productivity as well. Manager requires to identify the current position in the market and they
conduct the analyses of the macro under which if the changes in these factor that directly impacts
on the activities of the firm and customer purchasing power. In additional to this, there are
different stakeholder are influence for fulfils the goals and objectives of the firm and they are
interested in getting the company information on time to time. Manager develops the strategy
which helps to maintaining their work and internal and external environment. Company uses the
intended and emergent approaches for accomplishing the future needs and get the opportunity.
Organization adopts the advance technology which helps to employees completing the task on
time which creates the satisfaction of the clients. It helps company to increase the overall
productivity and increasing the market share as well.
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REFERENCES
Books and Journals
⚫ Acedo. F. J., Barroso. C. and Galan. J. L., 2006. The resource‐based theory: dissemination
and main trends. Strategic Management Journal. 27(7). pp.621-636.
⚫ Crook. T. R., and et. al., 2008. Strategic resources and performance: a meta‐analysis.
Strategic management journal. 29(11). pp.1141-1154.
⚫ David. F. and David. F. R., 2016. Strategic Management: A Competitive Advantage
Approach, Concepts and Cases.
⚫ Freeman. R. E., 2010. Strategic management: A stakeholder approach. Cambridge
University Press.
⚫ Gibbert. M., Ruigrok. W. and Wicki. B., 2008. What passes as a rigorous case study?.
Strategic management journal. 29(13). pp.1465-1474.
⚫ Godfrey. P. C., Merrill. C. B. and Hansen. J. M., 2009. The relationship between corporate
social responsibility and shareholder value: An empirical test of the risk management
hypothesis. Strategic Management Journal. 30(4). pp.425-445.
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