Side project. Over 20,000 gifs all tagged for education and language learning purposes. 2,000 books + created to learn and study English with amazing gifs. Also an app students use to study gifs by theme/topic. http://book.giflingua.com

2. Pre-launch development stage.
1,273 Gif Books. 6 reading levels. 15 themes.
17, 243 tagged educational gifs
Tinder style interactive mobile web app (demo)
http://book.giflingua.com
PRODUCT

3. The number of English
language learners (ELLs) in
the US is growing.
Teachers lack literacy tools to
address poor achievement of
ELLs in schools.
ELLs need digital tools that directly
support classroom teaching and
blended learning.
Extensive reading proven to
accelerate ELL academic proficiency.
Students need messages and
content they want to hear/view
Market Opportunity

4. The Problem
Current digital storytelling and reading
libraries are one or more of the following:
-too expensive - dull, boring content
-not ELL appropriate or leveled
- no teacher tracking or accountability
- no student generated or shared content
-contain too much text,
-not contextualized for ELLs
-no content to download, use offline
-no gaming aspect

5. The Solution
Gifs as language learning objects – the perfect ideograph for learning a language.
Create an educational gif library containing leveled gifs that students want to hear.

6. 1. READ Books
2. Write Books
Students:
TTS voices. Flashcards.
XP points. Download for
offline reading.
Search our gif library.,
Flickr CC or upload
images. Add text. Publish.
Make private or public.

7. User Generated Content
As books are written, the individual gif library grows
and the Tinder style app’s gif content grows, stays current.

8. Why Gifs?
viral, public media that students want to consume/view
widely available, remixable, sharable
low cognitive load as compared to video
highly contextualize the language point
looped, repetitive (Mere Exposure effect)
current and cultural
load and play everywhere
teach non-verbal communication (large part of language)
short, clear messages
just plain fun!
 23 Million Gifs posted on Tumblr daily
 5 Million Gifs shared on FB and Twitter daily
 2 Million Gif integrations on Slack / month
 Giphy: $55 million series C funding.

9. Team
David Deubelbeiss, professor, teacher trainer, author and
technology advocate for education. B.A. (Hons), B.Ed., M.Ed.
Proven track record as founding team member of successful
Google Venture EnglishCentral. Director of Education. Project
managed development and created international sales teams
responsible for millions in B2B sales to schools & universities.
Founder of EFL Classroom 2.0, large, social network for ELT
teachers plus owner of the largest LinkedIn group for ELT – ELT
Professionals.
Coded and built the Gif Lingua prototypes with some contracted
developers and teachers helping create the content (books).Future Team:
1. Cofounder with prior experience building an online education company
2. Backend and Front end developer
3. Lead Designer
4. Content editors x 2
Team Location: (preferred) Impact Hub, Antigua, Guatemala.

10. Revenue Models
Two possible revenue streams TBD:
1. B2B - Direct sales to teachers, schools,
universities, boards to use web LMS and assign
content. Can be self hosted by schools or used
as SaaS
2. B2C - Students and parents purchase the app
and games for learning English.

11. Development Timeline
1. Ongoing prototype teacher testing Sept. 01 –
2. Site redesign / code optimization Dec. 15, 2017
3. Develop a backend LMS Teacher Tools. Jan. 30, 2017
4. Beta test LMS. Feb. 01, 2017
5. Create native apps. March 01, 2017
6. Launch paid public version May 01, 2017

12. Thank You
david@giflingua.com