The document discusses using various social media platforms like Google+, Followerwonk, PeekYou, Twitter, Radian6, Boxcar, Yelp, and Foursquare to enhance marketing for small businesses in Brooklyn, NY. It provides details on setting local strategies and measuring metrics from platforms like tracking check-ins on Foursquare or monitoring conversations on Radian6. The document recommends deciding on relevant topics for a business and translating social listening data into useful reports for business goals.