This document discusses the relationship between search, social media, and real-time search. It notes that search engines like Google handle billions of searches per month and that search marketing allows businesses to be visible where people express needs. Social media encompasses many platforms like social networking, bookmarking, and sharing. Real-time search allows people to ask questions and get immediate answers from friends and connections on platforms like Twitter. The boundaries between search, social media, and real-time search are evolving as these areas interact and integrate more features.

1. Search, Social Search & Real Time Search Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com

2. This Is Search People ask questions & get answers

3. This Is Search Marketing Google alone handles 88 billion searches per month, worldwide Efficient, effective, measurable marketing Search marketing means Being visible where someone has overtly expressed a need or desire More than web; more than keywords Shaking a phone to find a restaurant is search

4. Social Media Meets Search Social media fascinating, growing area But it’s not (necessarily) search Nor a rival to search Nor a search killer “ Social media” encompasses many different creatures Some more, some less “search like”

5. This Is Social Media Social Networking: Facebook, MySpace, LinkedIn Social Bookmarking: Delicious, StumbleUpon Social News: Digg, Reddit, Yahoo Buzz Social Knowledge: Wikipedia, Yahoo Answers Social Sharing: YouTube, Flickr, Urban Spoon, Yelp, Foursquare, Twitter, Facebook… How do they measure up against and interact with search?

6. DEMAND (Search Intent) BRANDING LESS MORE MORE TRAFFIC News Bookmark Net work Google/ Search Know ledge Sharing

7. This Is Social Search People ask questions of friends & maybe get answers Hey, ANY FRIENDS have the answer to this? I Do! http://searchengineland.com/how-we-search-with-twitter-16920

8. This Is Also Social Search Content from people I’m “connected” with, inserted into my regular results… http://searchengineland.com/google-social-search-goes-live-adds-new-features-34487

9. This Might Be Social Search Results ranked by what friends “Like” But not here yet and… Who are your “friends?” Plus, Facebook’s current search is bad http://searchengineland.com/search-40-putting-humans-back-in-search-14086

10. This Is Real Time Search People ask questions of friends that ANYONE can see within seconds and answer… Unlike “normal” search, you know exactly who they are http://searchengineland.com/what-is-real-time-search-definitions-players-22172

11. This Is Also Real Time Search Top shared links, at the moment

12. So What’s My Real Time Social Search Strategy When It Means So Much?

13. Semantic Augmented Reality

14. Semantic Augmented Reality (for the iPad)

15. Semantic Augmented Reality (for the iPad) in 3D

16. “ Normal” Search Remains “many-to-many” platform Many marketers reach out to many searchers at the same time Loves links Rewards authority sites Based largely on “good” links Buy your way in to results with ads

17. Real Time Search: Now Largely one-to-one platform See the tweet, reply to the tweet So see the tweets, reply to the tweets Shared links more many-to-many Google features them now in “static” display Links can help build long-term credit for “normal” search results Put your links out there; build retweets/sharing

18. Real Time Search: Coming Relevancy over recency: first in, last out changing “ Relevant” results get more hang time With 18 billion searches per month, changes may make Twitter Search more many-to-many Participate! Build a reputation and/or … http://searchengineland.com/the-twitter-search-revolution-popular-promoted-tweets-mature-the-service-41095

19. Real Time Search: Coming Buy your way to the top (sort of) Reputation still important From Twitter, TweetUp, expect more

20. Real Time Search: Coming Facebook’s one-to-none Can see posts but can’t reach out, can’t reply to people Ads might improve for search; search results themselves may change

21. Search Engine Land (http://searchengineland.com) Stories and news from me and others SearchCap (http://searchengineland.com/searchcap.php) Daily email recap of search news from SEL & across the web Sphinn (http://sphinn.com) Social site for internet marketers: share news stories SMX: Search Marketing Expo (http://searchmarketingexpo.com) SMX Advanced in Seattle this June SMX East in New York this October Questins & More About Search!