This document discusses the relationship between search, social media, and real-time search. It notes that search engines like Google handle billions of searches per month and that search marketing allows businesses to be visible where people express needs. Social media encompasses many platforms like social networking, bookmarking, and sharing. Real-time search allows people to ask questions and get immediate answers from friends and connections on platforms like Twitter. The boundaries between search, social media, and real-time search are evolving as these areas interact and integrate more features.