local_search_optimization-justin_sanger.ppt
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This document discusses the rise of local search optimization and how it has fragmented across many platforms on the internet. It notes that 60% of consumers now use the internet as their primary source for local business lookups. Many key events changed the landscape, including Google updates that prioritized local directories over business websites. Now there are hundreds of ways for a business to be found locally without a website, through user-generated content, social media, and more specialized local search platforms. Winning in local search now requires optimizing business data across these various fragmented sources of local information online.
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References:
http://www.davidmihm.com/blog/
http://blog.kelseygroup.com/
http://www.localseoguide.com/
http://www.localpoint.com/
http://www.smallbusinesssem.com/
http://blumenthals.com/blog
http://stephenespinosa.com/
http://gesterling.wordpress.com/
http://www.convertoffline.com/
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