Online presence assessment

Executive Education
Executive Education
Online Presence Assessment
for use for Personal or
Business profiles
Marshall Sponder
WebMetricsGuru INC
Finalized for Fall 2016 Semester
©WebMetricsGuru INC 2015

Executive Education
Social Media Benchmarking for the Analytics Selfie
Chanel Metric 3rd Party Tools Used Limitations (caveat)
Blogs Domain Score Blog Analyzer http://www.webseoanalytics.com/free/seo-
tools/blog-analyzer.php
Public hosted Tumblr and WordPress can be
reported instead of blog url. Could use
Videos SocialBlade Creators Grade http://www.socialblade.com (use A
through D Grade)
Only works for YouTube Channels
Twitter SocialBlade SocialBlade Twitter grade http://www.socialblade.com
(use A through D Grade)
Fragmented and shallow metrics make it
imperative to look past followers.
Facebook Likealyzer Score Likealyzer www.likealyzer.com/ Works on Facebook Business pages only
LinkedIn Connections OR
followers
LinkedIn number of Connections (personal pages) or
number of followers (Business Pages)
None, but LinkedIn other provides priority
metrics for paid customers.
SEO LXRSEO Overall
Score
LXRSEO - https://lxrseo.com/seo-site-grader.htm Use the
Overall Score of the domain.
We do not know the details of how grading is
arrived at. Only lets users do one search a day.
Instagram SocialBlade
Instagram
Grade
Use SocialBlade Instagram grade -
http://socialblade.com/instagram/
We don’t know exactly how SocialBlade’s
ranking algorithm works.
Pinterest PinAuthority
rank
pinauthority.com Ranks each Pinterest account Depending on your goal(s), other metrics may
be more important than PinAuthority rank.
Local Search
Listings
MOZ Local MOZ Local https://moz.com/local - creates a local score of
any business that has a physical address
Local visibility does not include check in –
geolocation data which is left out for now.
Overall Web
Presence
Nibbler Score Nibbler produces an overall website score that factors in
several factors - http://nibbler.silktide.com/en_US
Free version of Nibbler only looks at 5 pages
of your website (not sure which 5 it chooses).

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1. Blog Influence
Grade Point Score Notes
0 No blog (note, you can still get a domain score and yet not have a blog – therefore, a
domain score with a blog is still an automatic 0)
No blog is an
automatic 0
1 Domain Score< 20 and no recent posts or less than 1 recent posts (within the last 30
days) – if no recent posts, demote to a 0.
2 Domain Score < 21 and at least 40 with at least 1 recent post within the last 30 days – if
no recent post demote to a 1
3 Domain Scores between 41 And 60 with greater with up to 1 recent posts (within the last
30 days) – if no recent post demote to a 2.
4 Domain Scores between 61 To 80 with at least 1 recent post – if no recent post demote to
a 3
5 Domain Scores 81 or above with 1 post done within the last 30 days – if not, demote to
a 4.
Use http://www.webseoanalytics.com/free/seo-tools/blog-analyzer.php

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What is a blog and how does it differ
from a website?
http://www.wikihow.com/Tell-the-
Difference-Between-Blogs-and-Websites
In accessing a blog, if it turns out to fit
the profile of a website more closely
than a blog, and there is no other blog
mentioned on the website to access,
defer the analysis – give them a 0 for
“blog presence” and focus on the
website analysis, instead.

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2. Video Influence (SocialBlade)
 Use on the YouTube Channel url. Note: if you do not yet have a
channel, enter 0)
 Note: Newly registered channels on SocialBlade may take a week or two before they
are indexed by SB.
0 If there is No YouTube Channel Yet
1 D- Grade
2 D or D+ Grade
3 C, C+ or C- Grade
4 B, B+ or B- Grade
5 A, A+ or A- Grade

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 Note: SocialBlade has data on Instagram and Twitch which might be useful to
explore.

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3. Twitter Influence
 SocialBlade/Twitter
0 If there is no Twitter account
1 D- Grade range
2 D or D+ Grade range
3 C, C+ or C- Grade range
4 B, B+ or B- Grade range
5 A, A+, A++ or A- Grade range

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 SocialBlade easily provides a ranking of A-D for any Twitter account.

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4. Facebook Influence
 Use www.likealyzer.com/
0 No Facebook business / fan page is an automatic 0. Also consider a
Likelyzer score between 1-19 as a “0”.
1 Likelyzer score 20- 60n (we consider this basic visibility on Facebook)
2 Likelyzer score 61-70

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 Likelyzer provides
other information
that could be useful
for assessments,
but for now, we are
only looking at the
main score (in this
case “64”) and any
recommendations
that could help the
page improve in its
ranking.
 http://likealyzer.com/facebook/roulettebrooklyn

Executive Education5. LinkedIn Influence - use LinkedIn connections for
personal pages or followers for business pages.
0 No LinkedIn personal account (if an individual), OR no LinkedIn
Business Page, if a Business or Organization – if both exist, pick
the business page to analyze.
1 Less than 100 connections or less than 100 followers
2 201-300 connections or 201-300 followers
3 301 – 500 connections or 300-500 followers
4 501-1000 connections or 501-1000 followers
5 Over 1000 connections or over 1000 followers

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6. SEO Assessment
https://lxrseo.com/seo-site-grader.htm use the overall score
0 No grade – no website or blog, etc.
1 Overall Grade 1-20

Executive Education https://lxrseo.com/seo-site-
grader.html?finalURL=http://www.webmetricsguru.com/

Executive Education
7. Instagram Assessment – use SocialBlade
(SocialBlade.com/Instagram)
0 If there is no Instagram account
1 D- Grade range
2 D or D+ Grade range
3 C, C+ or C- Grade range
4 B, B+ or B- Grade range
5 A, A+, A++ or A- Grade ramge

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 Instagram Grade is easily produced by SocialBlade

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8. Pinterest Assessment
http://pinauthority.com/<Pinterest account>
0 0 if no Pinterest account
1 PinAuthority 1-20
2 PinAuthority 21-40

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 Any account on
Pinterest has a
“PinAuthority”
Score.
Roulette doesn’t
appear to have an
Pinterest account,
so it has a”0” for
this assessment

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9. Location (Local Directory Listings) Assessment
0 No score – if 0 By passing local check-in data which is too
problematic to rate
1 Local Presence is 1-20 By passing local check-in data which is too
problematic to rate
problematic to rate
problematic to rate
problematic to rate
problematic to rate
 Use http://moz.com/local and look the current score

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Executive Education
10. Website Assessment
http://nibbler.silktide.com/en_US
0 0 = no website or no Nibbler Score (but if you have issues
pulling up a report, make sure to rerun it a few times)
1 Nibbler 1 -2.0
2 Nibbler 2.1-4.0
3 Nibbler 4.1 -6.0
4 Nibbler 6.1-8.0
5 Nibbler 8.1-10

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 Nibbler
Score

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Example of what can be done with this “Data”
 Synopsis:

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Summary
Use this guide to fill out your Online Assessment for your Projects.

Online presence assessment

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