From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: The Role Of Social Ads In Your Overall Marketing Campaigns. PRESENTATION: The Role of Social Ads In Your Overall Marketing Campaigns - Given by David Zelniker, @kenshoo - Kenshoo, Product Manager. #SocialPro #14B

1. #SocialPro #14B @davidzeee @davidzelniker
The Role Of Social Ads In Your
Overall Marketing Campaigns

2. #SocialPro #14B @davidzeee @davidzelniker
Social Marketing + Technology:
Turning a Sound into a Symphony
Why technology is essential to a successful social program.
David Zelniker, Product Manager, Kenshoo

3. #SocialPro #14B @davidzeee @davidzelniker
Direct the performance. Unify the inputs.
Set the tempo. Execute on the vision.
THE ROLE OF TECHNOLOGY: THE CONDUCTOR
#SocialPro #14B

4. #SocialPro #14B @davidzeee @davidzelniker
Who remembers what this is?

5. #SocialPro #14B @davidzeee @davidzelniker
Now what about this?

6. #SocialPro #14B @davidzeee @davidzelniker
How about this?
Look! It’s so simple...

7. #SocialPro #14B @davidzeee @davidzelniker
Now…not so much.
Now? Not so much.

8. #SocialPro #14B @davidzeee @davidzelniker
COLLABORATION
MARKETING
AUTOMATION
CUSTOMER
EXPERIENCE
CONTENT
MARKETING
ORGANIC
ACQUISITION
PAID
ACQUISITION
RETENTION
ANALYTICS
Automation
Loyalty
Email
Retargeting
Social/UGC
Blogging Platform
White Papers/
Ebooks
Content Creation
Infographics
Video
Syndication
Digital Asset
Management
Creative/Design
Social Custom
Audience Targeting
Mobile
Workflow
Content
Communications
Communication/Engagement
Lead Scoring
/Funnel Optimization
Testing
Personalization
Mobile
Mobile
Dashboard
Feed Based
PPC
Affiliate
Account Based
Marketing
Retargeting
Social
Print/Mailers
Events/Webinars
Local
Inbound Call
Channel
Display
Mobile Advertising
Social
Competitive
Intelligence Desktop
Tag Management
Customer Data
Platform
DMP
Data Cleansing
Community
SEO
Social
Influencer
Feedback
DATA
CENTRALIZATION
WHAT MARKETING PROBLEM ARE YOU LOOKING TO SOLVE?
MELTWATER
DATASIFT
GNIP
ORACLE (SRM)
APPLE (TOPSY)
NETBASE
UNIFIED SOCIAL
VOCUS (CISION PR)
PLUMLYTICS
SYSOMOS
UNMETRIC
SPROUT
CROWDBOOSTER
HOOTSUITE
LEADSIFT
CRIMSON HEXAGON
BRANDWATCH
MARKETWIRE
SALESFORCE (RADIAN6)
SYNTHESIO
IDIO
INFEGYLINKFLUENCE
4CALERTI SOCIALBENCH
BRIGHTEDGE
RIVAL IQ
MOAT
SPYFU
TRACKMAVEN
QUANTCAST
RIVALFOX
ALEXA
ISPOT.TV
HG DATA
COMPETE
GHOSTERY
BUILTWITH
KLIPFOLIO
TABLEAU
INSIGHTSQUARED
SUMALL
ORIGAMI LOGIC
GECKOBOARD
BECKON
DOMO
DATORAMA
OMNIATA
SIMPLY MEASURED
MEASUREFULSTACKLA
QLIK
CRITTERCISM
CLEVERTAP
KONY
APSALAR
ACTIONX
WEBTRENDS
MIXPANEL
AMPLITUDE
APPBOY
ADJUST
TUNE
WEFI
APPFIGURES
LOCALYTICS
APP ANNIE
ADOBE ANALYTICS
GOOGLE ANALYTICS
IBM MOBILEFIRST
COUNTLY
FLURRY
APPSFLYER
BECKON
BRIGHTFUNNEL
BIZIBLE
C3 METRICS
CAKE
CONVERSION LOGIC
CONVERTRO
GOOGLE ANALYTICS
IBM ANALYTICS
KISSMETRICS
VISUAL IQ
NIELSEN ANALYTICS
MOAT
MIXPANEL
WEBTRENDS
CLICKTALE
CRAZYEGG
FULLSTORY
INSPECTLET
LITMUS
USERTESTING
ADOBE ANALYTICS
RESONATE
INTEGRATE
GOSQUARED
USERREPLAY
HP
KILOMETER.IO ADDSHOPPERS
HEAP ANALYTICSRESPONSETAP
TRIALFIREVISSCORE
ZIGNAL LABS
DSCOUT
MARIN SOFTWARE
ACQUISIO
KENSHOOADOBE (MEDIA
GOOGLE (ADWORDS)
INSIDEVAULT
PRINTINGFORLESS
UPRINTING
VISTAPRINTPOSTCARDMANIA
AGENCY ACCESS
FL.AG
LOB
COMMISSION JUNCTION
AVANGATE
AVANTLINK
CLICKBANK
DIGITAL RIVER (ONENETWORKDIRECT)
EBAY PARTNER NETWORK
GOOGLE AFFILIATE NETWORK
LINKCONNECTOR
POLYVORE
RAKUTEN LINKSHARE
REVENUEWIRE
REWARDSTYLE
SHAREASALE
SHOPSTYLE
TRADE DOUBLERZANOX
ADOBE (MEDIA OPTIMIZER)
ADROLL
CRITEO
DOTOMIGOOGLE RETARGETING
MYBUYS
PERFECT AUDIENCE
RETARGETER
TELLAPART
TRIGGIT
NEXTPERF
LINKEDIN
ADAPTLY
GLOW
ADPARLOR
TWITTER
SPRINKLR
SALESFORCE
INSIGHTPOOL
SOCIALFLOW
POLYGRAPH
NANIGANS
KENSHOO
IGNITIONONE
GRAPHSCIENCE
FACEBOOK
ADOBE (MEDIA OPTIMZER)
BRANDNETWORKS
MARIN SOFTWARE
UNIFIED SOCIAL
UNRULY
SHIFT
LEANDATA
DEMANDBASE
ENGAGIO
VENDEMORE
ALTROOZ
MOPUB
ADACTION
JAMPP
FACEBOOK
LIVERAIL
GOOGLE
MMEDIA
FIKSU
AIRPUSH
INMOBI
LEADBOLT
CHARTBOOST
MOBILEFUSE
ADMOBTRIALPAY
APPLIFT
YOZIO
THRIVEHIVE
FACEBOOK
CONNECTIVITY
GROUPON
SIGNPOST
LIVING SOCIAL
BALIHOO
YEXT
LOCAL MARKET LAUNCH
MARKETING360
GOOGLE ADWORDS
DIALOGTECH
INVOCA
MARCHEX
FREESPEE
ADOBE (MEDIA OPTIMIZER)
SOLID COMMERCE SINGLEFEED
CHANNELSALE
CHANNEL ADVISOR
VISITURE
MARIN SOFTWARE
KENSHOO
FEEDOPTIMISE
DATAPOP
CONVERSION PATH GODATAFEED
CITRIXQUICKMOBILE
DOUBLEDUTCH
HELLOSPONSOR
EVENTKLOUD
BRIGHTTALK
ON24
INXPO GEVME
CVENT
VALIDAR
CERTAIN
AT EVENT
SHARETHROUGH
STUMBLEUPON
TABOOLA
TRIPLELIFT
VISIBLE MEASURES
YAHOO!
POLAR
OUTBRAINNATIVO
GOOGLE
YUME
VIDDLER
VDOPIA
TUBEMOGUL
TREMOR VIDEO
SPOTXCHANGE
ROCKET FUEL
OPTIMATIC
GOOGLE (YOUTUBE)
FACEBOOK
BRANBRIGHTROLL
ADSNATIVE
ADAP.TV
LINKDEX
BRIGHTEDGE CONDUCTOR
BLOOMREACH
TERAKEET GSHIFT
MOZ
ANALYTICS SEO
AUTHORITYLABS
SUMOME
SEOLYTICSSEARCHMETRICS
LINKEDIN
FACEBOOK
HOOTSUITE
INSTAGRAM
FALCON SOCIAL
SHOUTLETTWITTER
YOUTUBE
POSTCRON
SPROUT
SPREDFAST
SNAPCHAT
BUFFER
VINE
CORTEX
FANFUEL
EXTOLE
TALKABLE
GROUPHIGH
INVITEBOX
NEXTBEE
FAMEBITROKT.COM
AMPLIFINITY
HELLOSOCIETY
AMBASSADOR
INFLUITIVE
FRIENDBUY
WORDPRESS
LIVEJOURNAL
KAPOST
HUBSPOT
GOOGLE (BLOGGER)
DIVVYHQ
MEDIUM
ORACLE (COMPENDIUM)
PERCOLATE
POSTACH.IO
SCRIBBLELIVE
SQUARESPACE
TRACTION SOFTWARE
TUMBLR
TYPEPAD
WEEBLY
AWARENESSHUB
CONTENTOOLS TECHVALIDATE.COM
WIX.COM
LOOKBOOKHQ EPAPERFLIP
VISUALLY
FLIPB
SKYWORD ISSUU
ZMAGS
UBERFLIP
ADOBE (EBOOK PLATFORM)
OOYALA
STUPEFLIX
VISUALLYVIMEO
FLIMPWISTIA
VIEWBIX
VIDYARD
USTUDIO SANDWICH
VIDCASTERRAMP
ANIMOTO
TONGAL
POWTOON
ZENTRICK
MIXPO
BRIGHTCOVE
RAPTMEDIA
HAPYAK
WIDEO
WOCHIT
YOTPO
KEYWEE
NATIVO
TABOOLA
OUTBRAIN
GOOGLE
NETLINEPOLAR
GIANT MEDIA
VISIBLE MEASURES
SHARETHROUGH
ADSNATIVE
TRIPLELIFT
COLLECTIVEBIAS
AWARENESSHUB
SHOUTLET
OFFERPOP
FALCON SOCIAL
POSTANO
OPAL
CURALATETAILWIND
BUFFER
TRACX
TINT
SPRINKLR
LIVEFYRE
THISMOMENT
SPROUT SOCIAL
COMMUN.IT
VISUALLY
ORACLE (SRM)
HOOTSUITE
ENGAGE SCIENCES
PERCOLATE
HEARSAY SOCIAL
SPREDFAST
OLAPIC
CANVABEUTLER INK
SMARTDRAW
PIKTOCHART
INFOGR.AM
SNAPPAPP
VISME
VISAGE
EASEL.LY
VISUAL.LY
KILLER INFOGRAPHICS
VENNGAGE
THIRDLIGHT
BLOOMFIRE
THEROISHOP
DROPBOX
KNOWLEDGE TREE
SHOWPAD
BOX
SEISMICMEDIAVALET
WIDEN
CANTO
HP
CALLIDUSCLOUD
WEBDAM
ORACLE MARKETING CLOUD
ASSETBANKS
BYNDER
KENTICO
INTELLIGENCEBANK
MOBILEPAKS
BRANDFOLDER
TANDEM VALUT
DOCURATED
MARCOMCENTRAL
HIGHSPOT
CURATA
BUFFER
ZERYS
CONTENT.LY
NEWSCRED
TRAP.IT
CROWDSOURCE
ORACLE (COMPENDIUM)
TECHVALIDATE
PUBLISHTHIS
TEXTBROKER
SKYWORD
SCRIPTED
WAYWIRE
COPIFY
VISUALLY
BRAFTON
SCOOP.IT
INFLUENCE & CO.
PERSADO
GAIN
GRAPHSCIENCE
BRANDNETWORKS
ADPARLOR
ADOBE (MEDIA OPTIMZER)
ADAPTLY IGNITIONONE
INSIGHTPOOL
KENSHOO
MARIN SOFTWARE
NANIGANS
SALESFORCE
SALESPREDICT
SHIFT
SOCIALFLOW
SPRINKLR
UNIFIED
UNRULY
FAMEBIT
ONALYTICA
INNETWORK
TRACKMAVEN
VISION CRITICAL
INSIGHTPOOL
GROUPHIGH
AUGURELINQIA
CICERON
INFLUITIVE
TAPINFLUENCE
COOPERATIZE
LITTLEBIRD
TRAACKR
CAMPAIGN MONITOR
EMMA
AMAZON
ITERABLE
SALESFORCE (EXACTTARGET)
ORACLE (RESPONSYS)
VERTICAL RESPONSES
MOVABLE INK
MAD MIMI
CONSTANT CONTACT
SAILTHRU
SILVERPOP
MAILCHIMP
SENDGRID
AUTOPILOTNESUITE
MYBUYS
CRITEO
ADROLL
TRIGGIT
TELLAPART
RETARGETER
PERFECT AUDIENCE
GOOGLE RETARGETING DOTOMI
CAMPAIGN MONITOR
FLUID SURVEYSGOOGLE CONSUMER SURVEYS
QUALTRICS
SURVEYGIZMO
SURVEYMONKEY
USERTESTING
ZOHO SURVEY
APPLAUSE
IBM (TEALEAF)
LOOP11
USERTESTING
SPRINKLR (GET SATISFACTION)
SECOND LAYER
POWER REVIEWS
MURM
VISION CRITICAL
REVIEWTRACKERS
PASSENGERBOTHERS.ME
USERREPLAY
JOTFORM
DELIGHTED
CUSTOMER SURE
BAZAARVOICE FORMSTACK
YOTPO
TRUSTPILOT
REEVOO
SURVEYPAL
QUESTIONPRO
APPTENTIVE
360DIALOG
USABILITYTOOLS
CHIRPIFY
SOCIALANNEX
500FRIENDSCROWDTWIST
TIBCO (LOYALTY LAB)
LOYALTYLION
AIMIA
KAHUNA
WATERFALL
OUTBOUNDURBAN AIRSHIP
INTERCOM.IO
SALESFORCE
(EXACTTARGET
APPBOY
WINDSOR CIRCLE
EMARSYS
BLUENOSE
AGILONE
OPTIMOVE
RETENTION SCIENCE
PREACT
CUSTORA
OUTBOUND
OUTBOUND
TOTANGO
MARITZCX
DRIBBBLE
PROOFHQ
FIVERR
PICMONKEY
INVISION
99DESIGNSXARA
PIXELMATOR
CANVA
UXPIN
AUTODESK
BALSAMIQ
PIXATE
ADOBE
KAHUNA
MOBILEROI
WATERFALL
CLEVERTAP
SWRVE
TUNE
ADJUST
LEANPLUM
APPBOYLOCALYTICS
URBAN AIRSHIP
URX
ARTISAN MOBILE
MOOVWEB
INTERCOM
OUTBOUND
MPARTICLE
INVOCA
MURA
SALESFORCE MARKETING CLOUD
ORACLE MARKETING CLOUD
INFUSIONSOFT
SILVERPOP
V12 GROUP
MICROSOFT (DYNAMICS)
ADOBE (NEOLANE)
ACTIVE CAMPAIGN
AUTOPILOT
ONTRAPORT
EMARSYS
INVOCA
SAILTHRU
INTEGRATE
IBM (UNICA)
NUDGESPOT
NETSUITE CRM+
MARKETO
SIGNPOST
ITERABLE
HUBSPOT
ACTITO
HP
ACT-ON
RIGHT ON INTERACTIVE
SELLIGENT
THRON
WEBENGAGE
YESMAIL
BLUENOSE
DATANYZE
FUNNELENVYCAPTORA
CONVERSICAMINTIGO
SALESPREDICT
HUSHLY EVERSTRING
SALESFORCE (PARDOT)
INFER
KWANZOO
BIZIBLE
FLIPTOP
BRIGHTFUNNEL
6SENSE
LATTICE ENGINES
DYNAMIC YIELDCUSTORA
PERSONYZE
QUBIT
HP
SALESFORCE (EXACTTARGET)
COMMERCE SCIENCES
MONETATE
ORACLE (RESPONSYS)
DEMANDBASE
EVERGAGE
REACTFUL
CINTELL
IDIO
REFLEKTION
MOVABLE INK
CERTONA
ADOBE (TARGET)
BARILLANCE
BRIGHTINFO
BOUNCE EXCHANGE
RICHRELEVANCE
ONE SPOT
GOOGLE OPTIMIZER
MAXYMISER
MONETATE
DATABRAIN
BLUECONIC
OPTIMIZE (WEBTRENDS)
OPTIMIZELY
BLUECONIC
SITESPECT
QUIBIT
WIX
VWO
PAGEWIZ
UNBOUNCE
ADOBE TEST
LEADSPACE
PAGEMUTANT
GETRESPONSE
INSTAPAGE
LANDER
HUBSPOT
MARKETIZER
TYPEFORM
LEADPAGES
ENSIGHTEN
KRUX
TEALIUM
QUBIT
ADOBE TAG MANAGEMENT
GOOGLESEGMENT
SIGNAL
TURN
ADOBE (AUDIENCE MANAGER)
AUDIENCE SCIENCE
ROCKETFUEL (X+1)
GOOGLE (DOUBLECLICK)
IGNITIONONE
KBM GROUP
KRUX LOTAME
NEUSTAR
ORACLE (BLUEKAI)
DATAXU
THETRADEDESK
OMNIATA
GOSQUARED
RETENTION SCIENCELYTICS
TIBCO SOFTWARE
RELEVVANT EMPATHY LOGIC
AGILONE
CUSTORA
UMBEL
WINDSOR CIRCLE
BLUECONIC
ZOOMINFO
DATANYZE
DATA.COM
V12 GROUP
CLEARBIT
ACXIOM
REACHFORCE
HOOVERS (D&B)
INFORMATICA
LEADSPACE
EXPERIAN
AVENTIONLEXISNEXIS
OPENPRISE
INSIDEVIEW
FULL CONTACT
ORACLE (DATALOGIX)
NETPROSPEX
DISCOVERORG
SPIDERBOOK
RINGLEAD
RAINKING
HG DATA
LEAD411
CENTRALDESKTOP
ATLASSIAN (JIRA)
PERCOLATE
ACTITO
BRIGHTPOD
REDBOOTH
WRIKE
ALLOCADIABYNDER
ASANA
KIT
OPAL
TEAMWORK
TRELLO
BRANDMAKER
BASECAMP
LIQUID PLANNER
TRIBECUBE
PROJECT PLACE
SMARTSHEET
GOOGLE DOCS
COSCHEDULE
WORKFRONT
WORKFRONT
SCRUMY
MARKETING.AI
PRESSLY
GATHERCONTENT
KAPOST
GOOGLE DOCS
ORACLE (COMPENDIUM)
HUBSPOT
VORAKA
PERCOLATE
SKYWORD
CONTENTLY
SKYPE
JIVE
15FIVESLACK
HIPCHAT
SPEAK
MANAGEMENT | EXPERIENCE | ACQUISITION
A C C E L | B E U T L E R I N K | KO B I E & J A S C H A DATA L AST UPDATED ON 4/25/16

9. #SocialPro #14B @davidzeee @davidzelniker
COLLABORATION
MARKETING
AUTOMATION
CUSTOMER
EXPERIENCE
CONTENT
MARKETING
ORGANIC
ACQUISITION
PAID
ACQUISITION
RETENTION
ANALYTICS
Automation
Loyalty
Email
Retargeting
Social/UGC
Blogging Platform
White Papers/
Ebooks
Content Creation
Infographics
Video
Syndication
Digital Asset
Management
Creative/Design
Social Custom
Audience Targeting
Mobile
Workflow
Content
Communications
Communication/Engagement
Lead Scoring
/Funnel Optimization
Testing
Personalization
Mobile
Mobile
Dashboard
Feed Based
PPC
Affiliate
Account Based
Marketing
Retargeting
Social
Print/Mailers
Events/Webinars
Local
Inbound Call
Channel
Display
Mobile Advertising
Social
Competitive
Intelligence Desktop
Tag Management
Customer Data
Platform
DMP
Data Cleansing
Community
SEO
Social
Influencer
Feedback
DATA
CENTRALIZATION
WHAT MARKETING PROBLEM ARE YOU LOOKING TO SOLVE?
MELTWATER
DATASIFT
GNIP
ORACLE (SRM)
APPLE (TOPSY)
NETBASE
UNIFIED SOCIAL
VOCUS (CISION PR)
PLUMLYTICS
SYSOMOS
UNMETRIC
SPROUT
CROWDBOOSTER
HOOTSUITE
LEADSIFT
CRIMSON HEXAGON
BRANDWATCH
MARKETWIRE
SALESFORCE (RADIAN6)
SYNTHESIO
IDIO
INFEGYLINKFLUENCE
4CALERTI SOCIALBENCH
BRIGHTEDGE
RIVAL IQ
MOAT
SPYFU
TRACKMAVEN
QUANTCAST
RIVALFOX
ALEXA
ISPOT.TV
HG DATA
COMPETE
GHOSTERY
BUILTWITH
KLIPFOLIO
TABLEAU
INSIGHTSQUARED
SUMALL
ORIGAMI LOGIC
GECKOBOARD
BECKON
DOMO
DATORAMA
OMNIATA
SIMPLY MEASURED
MEASUREFULSTACKLA
QLIK
CRITTERCISM
CLEVERTAP
KONY
APSALAR
ACTIONX
WEBTRENDS
MIXPANEL
AMPLITUDE
APPBOY
ADJUST
TUNE
WEFI
APPFIGURES
LOCALYTICS
APP ANNIE
ADOBE ANALYTICS
GOOGLE ANALYTICS
IBM MOBILEFIRST
COUNTLY
FLURRY
APPSFLYER
BECKON
BRIGHTFUNNEL
BIZIBLE
C3 METRICS
CAKE
CONVERSION LOGIC
CONVERTRO
GOOGLE ANALYTICS
IBM ANALYTICS
KISSMETRICS
VISUAL IQ
NIELSEN ANALYTICS
MOAT
MIXPANEL
WEBTRENDS
CLICKTALE
CRAZYEGG
FULLSTORY
INSPECTLET
LITMUS
USERTESTING
ADOBE ANALYTICS
RESONATE
INTEGRATE
GOSQUARED
USERREPLAY
HP
KILOMETER.IO ADDSHOPPERS
HEAP ANALYTICSRESPONSETAP
TRIALFIREVISSCORE
ZIGNAL LABS
DSCOUT
MARIN SOFTWARE
ACQUISIO
KENSHOOADOBE (MEDIA
GOOGLE (ADWORDS)
INSIDEVAULT
PRINTINGFORLESS
UPRINTING
VISTAPRINTPOSTCARDMANIA
AGENCY ACCESS
FL.AG
LOB
COMMISSION JUNCTION
AVANGATE
AVANTLINK
CLICKBANK
DIGITAL RIVER (ONENETWORKDIRECT)
EBAY PARTNER NETWORK
GOOGLE AFFILIATE NETWORK
LINKCONNECTOR
POLYVORE
RAKUTEN LINKSHARE
REVENUEWIRE
REWARDSTYLE
SHAREASALE
SHOPSTYLE
TRADE DOUBLERZANOX
ADOBE (MEDIA OPTIMIZER)
ADROLL
CRITEO
DOTOMIGOOGLE RETARGETING
MYBUYS
PERFECT AUDIENCE
RETARGETER
TELLAPART
TRIGGIT
NEXTPERF
LINKEDIN
ADAPTLY
GLOW
ADPARLOR
TWITTER
SPRINKLR
SALESFORCE
INSIGHTPOOL
SOCIALFLOW
POLYGRAPH
NANIGANS
KENSHOO
IGNITIONONE
GRAPHSCIENCE
FACEBOOK
ADOBE (MEDIA OPTIMZER)
BRANDNETWORKS
MARIN SOFTWARE
UNIFIED SOCIAL
UNRULY
SHIFT
LEANDATA
DEMANDBASE
ENGAGIO
VENDEMORE
ALTROOZ
MOPUB
ADACTION
JAMPP
FACEBOOK
LIVERAIL
GOOGLE
MMEDIA
FIKSU
AIRPUSH
INMOBI
LEADBOLT
CHARTBOOST
MOBILEFUSE
ADMOBTRIALPAY
APPLIFT
YOZIO
THRIVEHIVE
FACEBOOK
CONNECTIVITY
GROUPON
SIGNPOST
LIVING SOCIAL
BALIHOO
YEXT
LOCAL MARKET LAUNCH
MARKETING360
GOOGLE ADWORDS
DIALOGTECH
INVOCA
MARCHEX
FREESPEE
ADOBE (MEDIA OPTIMIZER)
SOLID COMMERCE SINGLEFEED
CHANNELSALE
CHANNEL ADVISOR
VISITURE
MARIN SOFTWARE
KENSHOO
FEEDOPTIMISE
DATAPOP
CONVERSION PATH GODATAFEED
CITRIXQUICKMOBILE
DOUBLEDUTCH
HELLOSPONSOR
EVENTKLOUD
BRIGHTTALK
ON24
INXPO GEVME
CVENT
VALIDAR
CERTAIN
AT EVENT
SHARETHROUGH
STUMBLEUPON
TABOOLA
TRIPLELIFT
VISIBLE MEASURES
YAHOO!
POLAR
OUTBRAINNATIVO
GOOGLE
YUME
VIDDLER
VDOPIA
TUBEMOGUL
TREMOR VIDEO
SPOTXCHANGE
ROCKET FUEL
OPTIMATIC
GOOGLE (YOUTUBE)
FACEBOOK
BRANBRIGHTROLL
ADSNATIVE
ADAP.TV
LINKDEX
BRIGHTEDGE CONDUCTOR
BLOOMREACH
TERAKEET GSHIFT
MOZ
ANALYTICS SEO
AUTHORITYLABS
SUMOME
SEOLYTICSSEARCHMETRICS
LINKEDIN
FACEBOOK
HOOTSUITE
INSTAGRAM
FALCON SOCIAL
SHOUTLETTWITTER
YOUTUBE
POSTCRON
SPROUT
SPREDFAST
SNAPCHAT
BUFFER
VINE
CORTEX
FANFUEL
EXTOLE
TALKABLE
GROUPHIGH
INVITEBOX
NEXTBEE
FAMEBITROKT.COM
AMPLIFINITY
HELLOSOCIETY
AMBASSADOR
INFLUITIVE
FRIENDBUY
WORDPRESS
LIVEJOURNAL
KAPOST
HUBSPOT
GOOGLE (BLOGGER)
DIVVYHQ
MEDIUM
ORACLE (COMPENDIUM)
PERCOLATE
POSTACH.IO
SCRIBBLELIVE
SQUARESPACE
TRACTION SOFTWARE
TUMBLR
TYPEPAD
WEEBLY
AWARENESSHUB
CONTENTOOLS TECHVALIDATE.COM
WIX.COM
LOOKBOOKHQ EPAPERFLIP
VISUALLY
FLIPB
SKYWORD ISSUU
ZMAGS
UBERFLIP
ADOBE (EBOOK PLATFORM)
OOYALA
STUPEFLIX
VISUALLYVIMEO
FLIMPWISTIA
VIEWBIX
VIDYARD
USTUDIO SANDWICH
VIDCASTERRAMP
ANIMOTO
TONGAL
POWTOON
ZENTRICK
MIXPO
BRIGHTCOVE
RAPTMEDIA
HAPYAK
WIDEO
WOCHIT
YOTPO
KEYWEE
NATIVO
TABOOLA
OUTBRAIN
GOOGLE
NETLINEPOLAR
GIANT MEDIA
VISIBLE MEASURES
SHARETHROUGH
ADSNATIVE
TRIPLELIFT
COLLECTIVEBIAS
AWARENESSHUB
SHOUTLET
OFFERPOP
FALCON SOCIAL
POSTANO
OPAL
CURALATETAILWIND
BUFFER
TRACX
TINT
SPRINKLR
LIVEFYRE
THISMOMENT
SPROUT SOCIAL
COMMUN.IT
VISUALLY
ORACLE (SRM)
HOOTSUITE
ENGAGE SCIENCES
PERCOLATE
HEARSAY SOCIAL
SPREDFAST
OLAPIC
CANVABEUTLER INK
SMARTDRAW
PIKTOCHART
INFOGR.AM
SNAPPAPP
VISME
VISAGE
EASEL.LY
VISUAL.LY
KILLER INFOGRAPHICS
VENNGAGE
THIRDLIGHT
BLOOMFIRE
THEROISHOP
DROPBOX
KNOWLEDGE TREE
SHOWPAD
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MANAGEMENT | EXPERIENCE | ACQUISITION
A C C E L | B E U T L E R I N K | KO B I E & J A S C H A DATA L AST UPDATED ON 4/25/16
#SocialPro #14B

10. #SocialPro #14B @davidzeee @davidzelniker#SocialPro #14B
You’re a one man band with too many
instruments and not enough hands.
THE PROBLEM

11. #SocialPro #14B @davidzeee @davidzelniker#SocialPro #14B
Use technology to orchestrate,
strengthen and amplify the quality of
your music for better performance.
THE SOLUTION

12. #SocialPro #14B @davidzeee @davidzelniker
Scale Optimization Actionable
Insights
Reach Transparency
#SocialPro #14B

13. #SocialPro #14B @davidzeee @davidzelniker
CHALLENGE
The retailer’s DR team needed a
way to efficiently identify poor-
performing ads and automate
optimizations in order to prevent
overspend during time periods
with less opportunity for return.
SOLUTION
The team leveraged rules based
actions to automatically pause
ads on weekends and holidays,
preventing overspend on days
that had historically seen a
decrease in ROI.
98% MoM
increase in
ROI
114% MoM
Increase in
Revenue
Case Study: LatAm Retailer

14. #SocialPro #14B @davidzeee @davidzelniker
A conductor is nothing
without it’s orchestra.
#SocialPro #14B
THE ROLE OF TECHNOLOGY: THE CONDUCTOR

15. #SocialPro #14B @davidzeee @davidzelniker
THANK YOU!
See You At The Next
MARKETING LAND EVENT!