This document provides guidance for students completing a GCSE Media Studies NEA (non-exam assessment) project to create a magazine. It outlines requirements such as including a statement of intent, front cover conforming to conventions, and a 300-word double-page article linking to a cover line. Students must consider genre, target audience, and how they will use media language elements and representations to address the brief.

1. GCSE Media Studies NEA

2.  To write a statement of intent for your magazine.

3.  A statement of Intent must be completed
and supplied by the learner to the teacher
with their media product.
 Where no Statement of Intent is provided by
the learner they are limited to a maximum of
the top of Level 3 (13-18 marks/Grades 4-5)

4.  The purpose of the statement of intent is to understand
what candidates have intended to do in the creation of their
media product.
 Whether or not candidates have met the brief to a suitable
standard will be assessed by the marking criteria, as indicated
in the levels, the Statement of Intent is corroborating
evidence.

5.  Create a front cover and a double-page spread article for an
informative and entertaining fashion magazine aimed at an
audience of 14 – 18 year olds.
 Genre: Fashion
 Target audience: 14 – 18 year olds

6. Production must include as a minimum:
 At least five original images including photographs, using a range of camera
angles and appropriate mise-en-scène.
 Consistent use of colour, layout, typography and language to create a house
style and address the intended audience.
 Front cover conventions such as masthead, cover lines, main cover image and
key information such as the barcode, price, edition date/number.
 A double-page spread including a feature article of approximately 300 words that
links to one of the cover lines on the front page, and appropriate layout
including headings, columns, images and use of space.

7. You should CONSIDERTHE SET REQUIREMENTS OFTHEIR CHOSEN BRIEF when
addressing this question and provide an explanation of how you plan to use elements of media
language to create meaning, and to address a specific target audience, and discussion of how
they will use the codes and conventions of the relevant media form :
 What is the genre of your magazine?
 Who is your target audience?
 What are the requirements of the brief in terms of use of media language?
 How are you using media language to appeal to your target audience? Think of your use of
images; text, both in terms of the semantics (language used) and graphic aspects of
typography (font types); colour schemes, layout, etc.

8. You should CONSIDERTHE SET REQUIREMENTS OFTHEIR CHOSEN BRIEF when
addressing this question and explain how you will construct representations within your media
product. :
 What is the genre of your magazine?
 Who is your target audience?
 What are the requirements of the brief in terms of representation?
 How are you addressing your target audience in terms of representation? How can your
target audience identify with the representations offered in your magazine?
 How are you going to represent the required two different social groups?
 What social groups are you going to represent and why?
 How do you identify and use specific representations of events, issues, individuals and the
required two social groups (see brief requirements)?

9.  Paragraph 1:
 What is the genre of your magazine?
 How have you used the codes and conventions of your genre in your production?
 Who is your target audience? How have you addressed them (How can they identify with
your magazine)?
 How does this media text/product appeal to your target audience? (How does your
production fulfil their expectations)?
 Paragraph 2:
 How are you going to use Media language (printed/audio-visual) to communicate meaning
for your NEA? (Graphic media language key terminology and concepts you MUST use:
Masthead, images (camera shots and angles, mise-en-scene), colour, font types, cover lines.
 Paragraph 3:
 How will your music magazine represent your target audience? (KeyTerminology and
concepts you MUST include: representation, stereotype, archetype and countertype, as well as
denotation and connotation)

10.  Genre of your magazine/music video (GIVEN INTHE BRIEF)
 Target audience (demographic, socio-economic and psychographic. GIVEN INTHE BRIEF)
 Title of your magazine/music video
 Media language: Audio-visual and graphic media language (house style for your production)
 Images (camera shots, angles, movements), sound, editing and mise-en-scene.
 Font types that you will use for the masthead of your magazine/logo of your music video artist. (Name and type
(serif/sans serif)
 Font types that you will use for the cover lines and headlines/Title of your song in your music video. (Name and type
(serif/sans serif)
 Font types that you will use for the body text. (Name and type (serif/sans serif)
 Layout of the contents pages (three column/two column?)
 Header
 Footer
 Main cover line:What will be the main feature of your magazine?Title and strap line (it must be the feature for which
you wrote your article or interview).
 Additional cover lines: What other contents are you going to include in your magazine?
 Additional elements that you will include in your magazine cover (skyline, flashes, puffs, plugs, screamers, etc)
 Contents page: How many sections will your magazine have?What will beALL the contents that you will include in
each section of the magazine
 Date and price of your magazine.
 Website: How are you using media language to create a consistent house style which links together both of your products
(music video/magazine and website?)
Explain your choices: How do all of the above meet the generic codes and conventions and address your target audience?

11.  The genre of your magazine/music video is given in the brief.
There genre will also determine your target audience (which
is also given in the brief).
You have to answer these two questions in your proposal:
1. What topic within the given GENRE is your magazine/music
video going to focus on?
2. What are the CODES and CONVENTIONS of this particular
genre?

12.  What is the primary target audience of your magazine?
Explain it in terms of DEMOGRAPHIC, SOCIO-ECONOMIC
and PSYCHOGRAPHIC profiling.
 What is the secondary target audience of your magazine?
Explain it in terms of DEMOGRAPHIC, SOCIO-ECONOMIC
and PSYCHOGRAPHIC profiling.
This will be determinant to decide the DATE (periodicity) and
PRICE of your magazine:
1. How much is your magazine going to cost (PRICE)?
2. How often will your magazine be published (DATE)?

13. After completing the font type research, include this in your
proposal:
 Font types that you will use for the masthead/logo of your
music artist and banner of your website. (Name and type
(serif/sans serif)
 Font types that you will use for the cover lines and
headlines/title of your music video and headlines of your
website. (Name and type (serif/sans serif)
 Font types that you will use for the body text of your
magazine/website. (Name and type (serif/sans serif)

14.  What is the name/title of your magazine?Think of a word that conveys the
particular genre of your magazine.
 What is going to be your main feature?
 How is this illustrated by the main image?
 Main cover line:What will be the main feature of your magazine?Title and
strap line (it must be the feature for which you wrote your article or
interview).
 Additional cover lines:What other contents are you going to include in
your magazine?
 Additional graphic elements:Think of the additional graphic elements
that you will include in your magazine cover (skyline, flashes, puffs, plugs,
screamers, etc)