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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
3. STOP WHERE YOU ARE – CORINNE BAILEY RAE
Tender is the light that shines on you
Gentle is the morning made anew
Delicate, the grace we've come into
My love
Wonder why you wish your life away
Waiting for the perfect boat to take
Waiting for the perfect wind to sail away
Life's shining around you
Don't miss a day
If you're caught up in the chase
You hold your happiness away from you
Stop where you are
Under fading stars
This is the world we've made
The feeling you get when you're almost
there
Stop where you are
Under fading stars
This is the world we've made
There is no better place, it's true
Light a fire where you are
You can't stop the wild wind roaring
But you can stop my poor heart from calling
out
Light a fire where you are
Stop where you are
Under fading stars
This is the world we've made
There is no better place, it's true
Light a fire where you are
There is no better place, it's true
Light a fire where you are
Underneath a blanket of the cold
Lying in the dark, your seed will grow
Miracles just like a winter rose will be
Give up all the things you can't control
Still yourself and watch them come and
go
Wherever you are, you'll find you're
home at last
Everything glitters around you
Don't miss a day
The moon on the lake
The smell in the air when it rains
The people you can share with
• Stop Where You Are Video
4. DIRECTOR – STEVE CHRISANTHOU
• Steve Chrisanthou is a British songwriter, director and producer and engineer. He is a Grammy Awards
nominee, Ivor Novello Awards nominee, Brit Awards nominee, and MOBO Awards winner for his co-
write with John Beck and Corinne Bailey Rae “Put your records on”.
• Chrisanthou began his production career around 1998 with a number of local artists and eventually
signed a production/publishing agreement to Goodgroove Songs in 2004. Goodgroove is part-owned by
ex-BBC Radio 1 DJ Gary Davies.
5. SOCIAL, CULTURAL AND HISTORICAL CONTEXTS
• In 2004, Bailey Rae got a breakthrough when she was signed by Global Talent Publishing and then
approached by Craig David's Mentor.
• She released her self-titled debut album in 2006, debuting at No.1 in UK and No.4 in USA.
• Featuring global hits such as "put your records on" and "like a star".
• With over 5 million albums sold, Bailey Rae has been awarded with 2 Grammys.
• The song is about being present, about recognising the moment and celebrating here you are right
now. It is an inspirational song.
• Corinne Bailey Rae is a British singer, song writer, record producer, and guitar artist from Leeds,
West Yorkshire.
• She is currently 38 years old but was 37 when she wrote and produced the song.
• Bailey Rae formed and indie group called Helen in 1998-2003 which was inspired by similar acts
such as Veruca Salt and L7.
Band named Veruca Salt
6. NARRATIVE STRUCTURES
• There is a relationship between the lyrics and visuals.
• Relationship between music and visuals, when the song picks up
tempo and bride, the lighting brightens.
7. ANDREW GOODWIN THEORY
• At around one minute, Corinne sings the lyrics “caught up in the chase”, which is echoed by the
actions show in the video. The visuals show a group of girls “attacking” another girl. Therefore
connoting that caught up means being caught in a bad situation in this context.
• Similarly, at 1:17, the chorus begins and she sings “Stop Where You Are”, whilst making the
action of stop with her hands.
• Further on in the video when verse 2 begins, she sings the lyrics “underneath the blanket of the
cold”, whilst showing what seems to be a homeless man, begging a man in a suit for what we
assume is food or money. The visuals show the man in the suit walking off, which leads the
audience to feel sympathy for the homeless man. However, a few moments later he returns with
some water and sits down to talk to the homeless man. This creates pathos towards the homeless
man, however Bailey Rae is trying to show her audience what we should do when we see
someone less unfortunate than us. She is influencing us as an audience to care for others,
through creating sympathy and pathos towards homeless people.
8. • There is a relationship between music and visuals, for example at the beginning, the song is at a slow pace which reflects the slow
walking. The calm and almost laid back movements are reflected with the calm and light music, for example no heavy bass guitar’s or
drums are being used at this point.
• As the song continues, the instrumental power increases, for example at the beginning the tempo/volume was light and not
overpowering. But as the chorus is sung again, the intensity of the song increases, in order for the song to go somewhere, and not
stay at the same intensity the whole way through, which could be boring. As the song is getting more emotional, the main beat
increases in volume, as well as volume of the whole song. Background voices are brought in, rather than Bailey Rae singing alone, in
order to increase the effectiveness of the song.
• At 2:54. the chorus is sung for the last time and a man is filmed back flipping off the wall in slow motion, as if he is flying. There is a
relationship between the music at this point and the visuals as a back flip is quite an impressive trick, and is used well to fit the
empowering final chorus. The slow motion has the aspect of almost stopping in the air which reflects the whole message of the song.
• At 2:55 a man is doing a backflip in slow motion, whilst Bailey Rae is singing “Stop Where You Are”. Therefore, having him flip in
slow motion creates a relationship between the lyrics and the visuals as he is stopping in the air when she sings “Stop”. It creates
the illusion that he is flying, which has connotations of Bailey Rae’s life improving as the song moves on.
9. CAMERAWORK, SHOT SIZES, ANGLES, FOCUS AND
MOVEMENT
There is a panshot of her shoes in slow motion, walking, to create a tone at the beginning of the music
video.
A low angle shot connotes strength and power, as she is brave enough to “stand tall”
10. • Creeping camera suggests and insight to her life and we as an audience can interpret her life as we
please.
• Close up of young girl is personal, adding to the idea of an emotional music video.
• Wide shot of her alone draws attention and suggests her being independent.
11. • At 1:18 bullies are in the foreground suggesting that they revery unclose and personal, and they look
bigger than her as she in the background which suggests she is very intimidated.
• Lower angles suggest weakness in past self, but the high shots suggests accomplishment and power
how he has grown as she has got older.
12. • Final shot is into sky, finishes the video on a bright colour, most popular colour.
13. INTERTEXTUALITY
• The end of this video is very similar to another one of her videos “Put Your Records On”. The continuous
bright lighting through both of the videos connotes happiness which is overall the message Bailey wants
to put across. The ends to both videos are also similar to another video of hers called “”Been To The
Moon”, which could imply that all of her videos have the same or similar message.
• She quotes "It's harder to appreciate your life when you are waiting for a bus in the rain, or rushing to
work, yet all these moments are precious and should be valued. The video to me speaks of the way we
sometimes judge each other based on how we look without knowing each others stories. I love how the
people in the film break down the imagined barriers between themselves in order to be together in the
moment."
• The end of both videos is similar because both use bright lighting to end the video, which could connote
how the audience should feel at the end of her song, and both show a sunny/bright sky.
14. EDITING TRANSITIONS, PACE, SYNCHING, COLOUR
CORRECTION
• The music echoes the editing with its tempo. It alternates between shots of her singing, dancing and
walking and shots of the environment.
• This could reflect how think s around in the environment are affecting her. It also include other actors
and entertainers in the video, which could be her younger self.
• For example, when she was younger she was fighting and getting in troubled situations but as sh is
older she is able to let go and dance.
15. LANGUAGE TECHNIQUES
• There is a imperative within the title of the song. “Stop” is ordering her audience to listen to her, and stop has
connotations of danger, which could suggest that she feels the message of her song and video is important,
and she feels her audience need to listen to her song and learn her message.
• She also uses a personal pronoun within the title, “You”. Therefore she is personally addressing her audience
and building a relationship within them personally, which is therefore strengthening the impact of the song.
• Throughout the song, the lyrics have different connotations that the audience have to think about in order to
understand, for example “blanket under the cold” whilst showing a homeless man creates connotations of
homelessness. This is therefore making her audience more attached to the song as they have to think about
and interpret the lyrics in different ways.
16. REPRESENTATION OF THE ARTIST
• Stop Where You Are supports Bailey Rae’s overall message of happiness and “being you” throughout all of her songs.
• Her latest album was described as “it’s fearless—an essential modern day soul album” and “boundary-defying, epic
music”.
• As an artist she wants to inspire all ages by her music, and this video reflects that by the open meanings and
connotations of the lyrics. This specific video links to her as an artist and this quote of hers really summarises her
music and how it reflects her as a person. "It's harder to appreciate your life when you are waiting for a bus in the
rain, or rushing to work, yet all these moments are precious and should be valued. The video to me speaks of the way
we sometimes judge each other based on how we look without knowing each others stories. I love how the people in
the film break down the imagined barriers between themselves in order to be together in the moment."
• Therefore, the continuous growth throughout her videos and how the majority are happy and “feel good” reflects her
personality and impact on the world through her music.
• Also, her website is a prime example of this, the homepage is full of colour and is bright and exciting. Furthermore,
reflecting her as a person and artist.
17. MISE EN SCENE, INCLUDING LOCATIONS, COSTUMES,
MAKE UP, PROPS, LIGHTING
• Concrete building, Isolated, metal, underground, secret location which is intimidating and dangerous
• She is wearing a red dress during older self, connotations of love, women empowerment or danger
• Younger self she is wearing a blue hoodie, which has connotations of sadness and how she has suffered. The
contest between the bright red and the dark blue suggests that she has grown as a person and become
happier.
• The make up is natural which suggests she is confident and acts as a role model to have self-confidence.
• Smoke is used which has connotations of mystery and danger, which could e suggesting what her life was
like when she was younger.
• Lighting is dark when she was younger which suggests depression, and the contrast to the bright, sunny
lighting when she is older connotes happiness and improvement in her life.
• Her performance is emotional which perhaps reflects tat she had a rough younger life from experience.