Codes and conventions of music videos generally include style, camerawork, sound, mise-en-scene, editing, and stereotypes. However, these conventions can vary slightly depending on the genre and style of the video. Conventions create a structure for audiences to understand and familiarize themselves with different genres. Videos typically last the length of the song and represent the song's message through relatable themes. While most videos follow conventions, some challenge norms. The two main techniques used in videos are technical aspects like camerawork and symbolic elements like facial expressions.
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
C1SA Beyoncé Formation A2Y2 A level Media StudiesKBucket
This document provides context and analyzes the music video for Beyoncé's 2016 song "Formation". It discusses the genre, codes, and conventions used in the music video. Specific elements like costumes, camerawork, editing, visual effects, and symbolism are examined. The representation and possible meanings or messages conveyed regarding race, gender, politics, and ideology are also considered. The document prompts analyzing the video through various theoretical lenses like Barthes, genre theory, and theories on representation.
Rap music videos commonly feature the performer rapping towards the camera to engage with the audience. Shots are often filmed with a fish-eye lens from a low angle. The videos typically have fast-paced cuts that match the song's tempo or longer cuts to signify jumps in the narrative. Many videos tell a story through the narrative but also include scenes of the artist lip-syncing the song. Eminem's "Lose Yourself" balances both a narrative about his career and performances of him rapping to the camera. Artists frequently rap about wealth which is represented through mise-en-scene such as money, guns, and other luxury items.
Codes and Conventions of Indie Genre Music VideosAxel Cansdale
This document provides an overview of codes and conventions commonly found in indie genre music videos. It discusses the broad and diverse nature of the indie genre and some of its subcategories like indie-pop, indie-rock, and indie-folk. It then examines typical elements of indie music videos like their narrative style, use of camera shots, sound design, editing techniques, mise-en-scene aspects involving lighting, props, costumes, locations, and color palettes. Examples are given of specific music videos to illustrate these common conventions.
Codes and conventions of a rock music videoislalee1
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Rock artists in music videos and performances commonly wear black, have tattoos and piercings, and use facial expressions and body language to express the mood of the song. Rock videos also feature common visual conventions like low-key lighting, outdoor settings, cuts that match the tempo, and narratives that relate to the lyrics.
Codes and conventions of indie music videosLaurahatcher
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
EDUQAS MEDIA STUDIES A LEVEL COMPONENT TWO SECTION B VOGUE AND THE BIG ISSUEGemmaHugill
Vogue magazine from 1965 aimed to portray an aspirational lifestyle focused on fashion, beauty, and wealth. It featured glamorous advertisements and models that promoted stereotypical notions of femininity. While some readers may have been entertained or used the magazine to develop their identity, others likely saw the narrow representations as unrealistic or oppressive. As a large publisher, Conde Nast had significant power in the industry to influence audiences and minimize competition.
The Big Issue from 2017 featured diverse representations of its vendors moving past homelessness. Through positive portrayals, it aimed to cultivate empathy from readers and challenge prejudices by presenting homelessness as a temporary experience overcome through hard work. As an independent publication, it had more
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
C1SA Beyoncé Formation A2Y2 A level Media StudiesKBucket
This document provides context and analyzes the music video for Beyoncé's 2016 song "Formation". It discusses the genre, codes, and conventions used in the music video. Specific elements like costumes, camerawork, editing, visual effects, and symbolism are examined. The representation and possible meanings or messages conveyed regarding race, gender, politics, and ideology are also considered. The document prompts analyzing the video through various theoretical lenses like Barthes, genre theory, and theories on representation.
Rap music videos commonly feature the performer rapping towards the camera to engage with the audience. Shots are often filmed with a fish-eye lens from a low angle. The videos typically have fast-paced cuts that match the song's tempo or longer cuts to signify jumps in the narrative. Many videos tell a story through the narrative but also include scenes of the artist lip-syncing the song. Eminem's "Lose Yourself" balances both a narrative about his career and performances of him rapping to the camera. Artists frequently rap about wealth which is represented through mise-en-scene such as money, guns, and other luxury items.
Codes and Conventions of Indie Genre Music VideosAxel Cansdale
This document provides an overview of codes and conventions commonly found in indie genre music videos. It discusses the broad and diverse nature of the indie genre and some of its subcategories like indie-pop, indie-rock, and indie-folk. It then examines typical elements of indie music videos like their narrative style, use of camera shots, sound design, editing techniques, mise-en-scene aspects involving lighting, props, costumes, locations, and color palettes. Examples are given of specific music videos to illustrate these common conventions.
Codes and conventions of a rock music videoislalee1
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Rock artists in music videos and performances commonly wear black, have tattoos and piercings, and use facial expressions and body language to express the mood of the song. Rock videos also feature common visual conventions like low-key lighting, outdoor settings, cuts that match the tempo, and narratives that relate to the lyrics.
Codes and conventions of indie music videosLaurahatcher
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
EDUQAS MEDIA STUDIES A LEVEL COMPONENT TWO SECTION B VOGUE AND THE BIG ISSUEGemmaHugill
Vogue magazine from 1965 aimed to portray an aspirational lifestyle focused on fashion, beauty, and wealth. It featured glamorous advertisements and models that promoted stereotypical notions of femininity. While some readers may have been entertained or used the magazine to develop their identity, others likely saw the narrow representations as unrealistic or oppressive. As a large publisher, Conde Nast had significant power in the industry to influence audiences and minimize competition.
The Big Issue from 2017 featured diverse representations of its vendors moving past homelessness. Through positive portrayals, it aimed to cultivate empathy from readers and challenge prejudices by presenting homelessness as a temporary experience overcome through hard work. As an independent publication, it had more
This document provides an analysis of the music video for Katy Perry's song "Thinking of You" according to seven key ideas for identifying elements in music videos put forth by Andrew Goodwin. It discusses how the music video demonstrates characteristics of the pop genre through inclusion of Katy Perry's performance and use of editing techniques like fade ins and outs. It also analyzes how the video illustrates the song's lyrics through its narrative of a couple separated by war and how the cuts are timed to the music. Close-ups of Perry are used to relate her to the character and promote her artistic abilities. References are made to other works like "Dear John" and the video aims to appeal to Perry's target audience through these intertext
Richard Dyer's star theory proposes that stars are constructions, not real people, created through marketing to generate profit. Stars represent certain ideologies that fans emulate. Dyer also describes the "paradox of the star" - stars must seem both ordinary enough for fans to relate to but also possess extraordinary talents, and be simultaneously present in fans' lives through media but absent and unattainable.
The document provides context about the Black Panther film and franchise. It discusses that Black Panther was the 17th film in the Marvel Cinematic Universe, the highest-grossing film franchise. It then covers the comic book origins of the Black Panther character and notes that plans for a Black Panther movie date back 20 years. Finally, it summarizes the plot of the Black Panther film, which shows the fictional African kingdom of Wakanda and its king T'Challa having to fight opponents who oppose him becoming king after his father's death.
The document discusses several key aspects of music videos identified by Andrew Goodwin, including thought beats, narrative and performance, star images, technical aspects, and the relationship between visuals and song. It explains Goodwin's three steps for identifying thought beats: examining song structure and music, listening to the artist's voice, and understanding the artist's role as storyteller. The document also discusses the importance of narrative, star image, technical elements, and Roland Barthes' codes for analyzing narrative texts. Finally, it summarizes Vladimir Propp's eight character types commonly found in narratives.
Andrew Goodwin’s Theory and Analysis of Music Videoschristieshee
This document outlines Andrew Goodwin's theory for analyzing music videos based on codes and conventions. It discusses several elements:
1) Seeing the sounds - how the visuals relate to the music through illustration, amplification, or contradiction. Faster songs use quick cuts while slower songs use longer shots.
2) Narrative and performance - videos need a storyline and performance element to engage viewers. Artists typically act as both performer and narrator.
3) Star image - videos promote the artist as the main subject and increase their profile through close-ups and screen time. Artists develop signature styles of representation.
4) Relation of visuals to song - videos can disjuncture, amplify, or illustrate
This document discusses the concept of intertextuality and provides examples found in the music video for Titanium by David Guetta featuring Sia. It references how Titanium contains allusions to films by Steven Spielberg from the 1970s-80s that create a sense of suburban American childhood. Specifically, it references how the video borrows the same child actor from JJ Abrams' 2011 film Super 8, an homage to Spielberg. The document analyzes how these intertextual references enhance the video's representations and position audiences.
Curran and Seaton argue that patterns of media ownership and control are the most significant factors in how media operates. They believe media industries follow capitalist patterns of increasing concentration, with ownership in fewer hands. This leads to a narrowing of opinions represented and a pursuit of profit over quality. Media is controlled by a small number of companies primarily driven by profit and power, limiting variety, creativity, and quality. More diverse ownership could create more varied media reflecting a range of societal views.
In hip hop music videos, there are several conventions used to convey status and power. Low camera angles are used to make the artist appear powerful over the audience. Crowds dancing to the beat gives credibility to the song. Expensive clothing, jewelry, cars, and money flaunt wealth and status. Men generally dominate while women are portrayed as sex objects. Visuals are linked to lyrics by featuring objects mentioned. Close ups emphasize the importance of the artist. Intertextuality connects lesser-known artists to more popular culture figures. Overall, the goal is to present the artist as powerful, wealthy, and with many admirers through these visual conventions.
The document provides context and overview information about the BBC Radio 1 Breakfast Show, its presenter Greg James, and its target audience. It discusses the show's requirements as a public service broadcaster, including entertaining young listeners, offering new music with an emphasis on emerging UK artists, and providing news relevant to young adults. It also summarizes an episode from October 4th 2018, noting how it met many public service obligations through its music selection and content, while acknowledging some challenges in appealing to commercial competitors in certain timeslots. Finally, it provides context on guest Romesh Ranganathan and how he represents UK communities in line with the BBC's public purposes.
Media Studies Narrative Theory Revision for Music Video and Fiction Texts Yea...Ian Moreno-Melgar
The document discusses different narrative theories that can be applied to analyzing stories and media, including theories about narrative structure, music video narratives, and classic narrative theorists like Todorov and Propp. It provides definitions and examples of concepts like linear, circular, and episodic narrative structures as well as Todorov's 5 stages of narrative and Propp's 6 stages and 7 character spheres of action.
The document discusses three academic ideas related to media industries:
- Curran and Seaton argue media is dominated by a small number of conglomerates who limit viewpoints. Despite online media, major organizations remain dominant.
- Livingstone and Lunt say regulation protects the public interest but is challenged by online global media.
- Hesmondhalgh also sees media dominated by conglomerates who rely on popular genres, stars and narratives to reduce risk.
DigiPaks are a style of CD or DVD packaging that consists of a cardboard or paper outer case containing a plastic inner case that holds the disc. They typically have a gatefold design like a book and feature prominent artwork on the front panel with the artist and album name. Inside the DigiPak is the plastic holder for the disc, which may be transparent and contain additional album artwork, as well as information like the tracklist, barcode, and extra details about the music or artist. DigiPaks became a popular packaging choice for special editions and albums starting in the early 2000s.
Steve Archer is a media theorist known for his analysis of how music videos appeal to audiences. He identified five key elements that make music videos successful at enhancing the listening experience and marketing music. These include visualizing the imagery listeners associate with the music, telling a narrative, developing the artist's public image, illustrating or expanding on the song's meaning, and technical aspects like camerawork, lighting, and editing that keep time with the music. Archer sees music videos as part of an intertextual marketing strategy to attract audiences through multiple related media forms that together appeal to fans' desires to consume as much content as possible about their favorite artists.
Andrew Goodwin developed a theory of six characteristics that are commonly seen in music videos. The six characteristics are: 1) Demonstrating genre characteristics. 2) Having a relationship between the music and visuals where the visuals match the tone and atmosphere of the song. 3) Having a relationship between the lyrics and visuals where the visuals match the literal or deeper meaning of the lyrics. 4) Addressing the demands of the record label to promote and profit from the artist. 5) Using techniques like direct eye contact or voyeurism to connect the artist to the audience. 6) Making intertextual references to other media or the artist's prior work to provide deeper meaning. Examples are provided that demonstrate each of Good
This DVD cover uses attention-grabbing elements to intrigue audiences about the film's thriller genre. It prominently features the main actress Angelina Jolie at the center with fading faces around her, showing her importance. The three images below show increasingly violent scenes, making clear this is a crime/thriller film. By puzzling audiences with the title referring to the main character's last name and the dark background, the cover aims to spark interest in the film's storyline.
The document discusses various representations of gender, sexuality, and ethnicity in music videos. Regarding gender, it notes that females are often sexualized to appeal to the male gaze, while males are typically presented as powerful figures with money and attracting many females. It also discusses how music videos have begun representing more sexualities as societal acceptance has increased, often shown in indie genres. Ethnic representations are also examined, noting stereotypes of black culture that are sometimes perpetuated.
The document discusses various academic theories that can be applied to analyze the television drama Deutschland 83, including theories of representation, identity, gender, feminism, and ethnicity. It provides context on the characters and historical setting of Deutschland 83 and suggests how concepts from theorists like Hall, Gauntlett, van Zoonen, hooks, Butler, and Gilroy could be employed to examine representations and issues of gender, identity, and power in the show.
This document analyzes and summarizes three different album digipaks:
1) Youmeatsix – Sinners Never Sleep has a black and white design that fits the band's style of music. Fingerprints and mugshots on the inside suggest a crime theme.
2) Mental Discipline – Fallen Stars has a galactic space theme with red, black, silver and yellow colors that fit the album title. Images of falling stars and a radar CD design capture the concept.
3) Chip Taylor – New Songs of Freedom has a country style with a bright red, white, brown and blue color scheme. Arrows draw attention to key elements and the artsy front and back covers relate to
This document discusses key elements of brand identity for a music artist. It emphasizes the importance of establishing a universal and recognizable look through consistent use of colors, logos, and styles across various marketing materials worldwide. The proposed brand identity features a simple font logo to represent the artist's indie/folk sound, with the color of the text varying based on the background for maximum visibility. Color is highlighted as an important way to tie together different marketing assets through a cohesive and fitting scheme that matches the brand's style and genre.
This document provides an analysis of the music video for Katy Perry's song "Thinking of You" according to seven key ideas for identifying elements in music videos put forth by Andrew Goodwin. It discusses how the music video demonstrates characteristics of the pop genre through inclusion of Katy Perry's performance and use of editing techniques like fade ins and outs. It also analyzes how the video illustrates the song's lyrics through its narrative of a couple separated by war and how the cuts are timed to the music. Close-ups of Perry are used to relate her to the character and promote her artistic abilities. References are made to other works like "Dear John" and the video aims to appeal to Perry's target audience through these intertext
Richard Dyer's star theory proposes that stars are constructions, not real people, created through marketing to generate profit. Stars represent certain ideologies that fans emulate. Dyer also describes the "paradox of the star" - stars must seem both ordinary enough for fans to relate to but also possess extraordinary talents, and be simultaneously present in fans' lives through media but absent and unattainable.
The document provides context about the Black Panther film and franchise. It discusses that Black Panther was the 17th film in the Marvel Cinematic Universe, the highest-grossing film franchise. It then covers the comic book origins of the Black Panther character and notes that plans for a Black Panther movie date back 20 years. Finally, it summarizes the plot of the Black Panther film, which shows the fictional African kingdom of Wakanda and its king T'Challa having to fight opponents who oppose him becoming king after his father's death.
The document discusses several key aspects of music videos identified by Andrew Goodwin, including thought beats, narrative and performance, star images, technical aspects, and the relationship between visuals and song. It explains Goodwin's three steps for identifying thought beats: examining song structure and music, listening to the artist's voice, and understanding the artist's role as storyteller. The document also discusses the importance of narrative, star image, technical elements, and Roland Barthes' codes for analyzing narrative texts. Finally, it summarizes Vladimir Propp's eight character types commonly found in narratives.
Andrew Goodwin’s Theory and Analysis of Music Videoschristieshee
This document outlines Andrew Goodwin's theory for analyzing music videos based on codes and conventions. It discusses several elements:
1) Seeing the sounds - how the visuals relate to the music through illustration, amplification, or contradiction. Faster songs use quick cuts while slower songs use longer shots.
2) Narrative and performance - videos need a storyline and performance element to engage viewers. Artists typically act as both performer and narrator.
3) Star image - videos promote the artist as the main subject and increase their profile through close-ups and screen time. Artists develop signature styles of representation.
4) Relation of visuals to song - videos can disjuncture, amplify, or illustrate
This document discusses the concept of intertextuality and provides examples found in the music video for Titanium by David Guetta featuring Sia. It references how Titanium contains allusions to films by Steven Spielberg from the 1970s-80s that create a sense of suburban American childhood. Specifically, it references how the video borrows the same child actor from JJ Abrams' 2011 film Super 8, an homage to Spielberg. The document analyzes how these intertextual references enhance the video's representations and position audiences.
Curran and Seaton argue that patterns of media ownership and control are the most significant factors in how media operates. They believe media industries follow capitalist patterns of increasing concentration, with ownership in fewer hands. This leads to a narrowing of opinions represented and a pursuit of profit over quality. Media is controlled by a small number of companies primarily driven by profit and power, limiting variety, creativity, and quality. More diverse ownership could create more varied media reflecting a range of societal views.
In hip hop music videos, there are several conventions used to convey status and power. Low camera angles are used to make the artist appear powerful over the audience. Crowds dancing to the beat gives credibility to the song. Expensive clothing, jewelry, cars, and money flaunt wealth and status. Men generally dominate while women are portrayed as sex objects. Visuals are linked to lyrics by featuring objects mentioned. Close ups emphasize the importance of the artist. Intertextuality connects lesser-known artists to more popular culture figures. Overall, the goal is to present the artist as powerful, wealthy, and with many admirers through these visual conventions.
The document provides context and overview information about the BBC Radio 1 Breakfast Show, its presenter Greg James, and its target audience. It discusses the show's requirements as a public service broadcaster, including entertaining young listeners, offering new music with an emphasis on emerging UK artists, and providing news relevant to young adults. It also summarizes an episode from October 4th 2018, noting how it met many public service obligations through its music selection and content, while acknowledging some challenges in appealing to commercial competitors in certain timeslots. Finally, it provides context on guest Romesh Ranganathan and how he represents UK communities in line with the BBC's public purposes.
Media Studies Narrative Theory Revision for Music Video and Fiction Texts Yea...Ian Moreno-Melgar
The document discusses different narrative theories that can be applied to analyzing stories and media, including theories about narrative structure, music video narratives, and classic narrative theorists like Todorov and Propp. It provides definitions and examples of concepts like linear, circular, and episodic narrative structures as well as Todorov's 5 stages of narrative and Propp's 6 stages and 7 character spheres of action.
The document discusses three academic ideas related to media industries:
- Curran and Seaton argue media is dominated by a small number of conglomerates who limit viewpoints. Despite online media, major organizations remain dominant.
- Livingstone and Lunt say regulation protects the public interest but is challenged by online global media.
- Hesmondhalgh also sees media dominated by conglomerates who rely on popular genres, stars and narratives to reduce risk.
DigiPaks are a style of CD or DVD packaging that consists of a cardboard or paper outer case containing a plastic inner case that holds the disc. They typically have a gatefold design like a book and feature prominent artwork on the front panel with the artist and album name. Inside the DigiPak is the plastic holder for the disc, which may be transparent and contain additional album artwork, as well as information like the tracklist, barcode, and extra details about the music or artist. DigiPaks became a popular packaging choice for special editions and albums starting in the early 2000s.
Steve Archer is a media theorist known for his analysis of how music videos appeal to audiences. He identified five key elements that make music videos successful at enhancing the listening experience and marketing music. These include visualizing the imagery listeners associate with the music, telling a narrative, developing the artist's public image, illustrating or expanding on the song's meaning, and technical aspects like camerawork, lighting, and editing that keep time with the music. Archer sees music videos as part of an intertextual marketing strategy to attract audiences through multiple related media forms that together appeal to fans' desires to consume as much content as possible about their favorite artists.
Andrew Goodwin developed a theory of six characteristics that are commonly seen in music videos. The six characteristics are: 1) Demonstrating genre characteristics. 2) Having a relationship between the music and visuals where the visuals match the tone and atmosphere of the song. 3) Having a relationship between the lyrics and visuals where the visuals match the literal or deeper meaning of the lyrics. 4) Addressing the demands of the record label to promote and profit from the artist. 5) Using techniques like direct eye contact or voyeurism to connect the artist to the audience. 6) Making intertextual references to other media or the artist's prior work to provide deeper meaning. Examples are provided that demonstrate each of Good
This DVD cover uses attention-grabbing elements to intrigue audiences about the film's thriller genre. It prominently features the main actress Angelina Jolie at the center with fading faces around her, showing her importance. The three images below show increasingly violent scenes, making clear this is a crime/thriller film. By puzzling audiences with the title referring to the main character's last name and the dark background, the cover aims to spark interest in the film's storyline.
The document discusses various representations of gender, sexuality, and ethnicity in music videos. Regarding gender, it notes that females are often sexualized to appeal to the male gaze, while males are typically presented as powerful figures with money and attracting many females. It also discusses how music videos have begun representing more sexualities as societal acceptance has increased, often shown in indie genres. Ethnic representations are also examined, noting stereotypes of black culture that are sometimes perpetuated.
The document discusses various academic theories that can be applied to analyze the television drama Deutschland 83, including theories of representation, identity, gender, feminism, and ethnicity. It provides context on the characters and historical setting of Deutschland 83 and suggests how concepts from theorists like Hall, Gauntlett, van Zoonen, hooks, Butler, and Gilroy could be employed to examine representations and issues of gender, identity, and power in the show.
This document analyzes and summarizes three different album digipaks:
1) Youmeatsix – Sinners Never Sleep has a black and white design that fits the band's style of music. Fingerprints and mugshots on the inside suggest a crime theme.
2) Mental Discipline – Fallen Stars has a galactic space theme with red, black, silver and yellow colors that fit the album title. Images of falling stars and a radar CD design capture the concept.
3) Chip Taylor – New Songs of Freedom has a country style with a bright red, white, brown and blue color scheme. Arrows draw attention to key elements and the artsy front and back covers relate to
This document discusses key elements of brand identity for a music artist. It emphasizes the importance of establishing a universal and recognizable look through consistent use of colors, logos, and styles across various marketing materials worldwide. The proposed brand identity features a simple font logo to represent the artist's indie/folk sound, with the color of the text varying based on the background for maximum visibility. Color is highlighted as an important way to tie together different marketing assets through a cohesive and fitting scheme that matches the brand's style and genre.
The document summarizes a student's music video that was well executed and impressed the teacher. The video had a creepy and unconventional story and atmosphere created through careful lighting, sets, props, and wardrobe. It was clear that each shot was planned and edited together effectively to fit the rhythm of the music. The strong editing is praised, with various shots and effects used to set an unsettling tone. The teacher hopes to incorporate elements of the video's successful editing and attention to detail that enhanced the intended mood.
This document outlines the typical codes and conventions of different genres of music videos, including dance music videos, R&B music videos, rock music videos, and hip-hop music videos. It provides examples of common visual elements for each genre, such as upbeat dancing in clubs for dance music videos, expensive clothing and luxury items surrounding artists for R&B videos, dark clothing and live performances for rock videos, and lavish displays of wealth featuring women for hip-hop videos. Examples of popular songs are given for each genre to illustrate the discussed conventions.
Este documento establece las pautas para la organización y funcionamiento de la tutoría en educación básica para docentes y técnicos docentes de nuevo ingreso durante los ciclos escolares 2014-2015 y 2015-2016. Define la tutoría como un acompañamiento de dos años para fortalecer las capacidades del personal de nuevo ingreso y mejorar su desempeño. Además, describe el perfil del tutor, sus funciones, el proceso de selección y formación de tutores, e incentivos para quienes desempeñen esta labor.
The document summarizes the creation of a film magazine for a horror film. The magazine includes side stories, a main story, an image of the killer from the film, a title, barcode and date. Researching existing magazines helped develop the template. An image of the killer was chosen to sell the story without revealing too much information. The blood on the mask suggests violence and hints at the subgenre, while the low camera angle gives the killer an imposing presence. The magazine is assessed as successfully following horror conventions, though the author wishes to experiment further with additional images and characters.
This document provides definitions and descriptions of various techniques used in film editing. It discusses different types of cuts like action match cuts, jump cuts and dissolve transitions. It also explains concepts of continuity editing, establishing shots, match on action, cutaways and continuity errors. Parallel editing, montage editing, shot reverse shot cutting and use of slow motion are also summarized. The document serves as a glossary of key film editing terms.
Expository documentaries present a strong point of view through voiceovers and titles in an authoritative manner meant to persuade viewers. Examples include nature documentaries and profiles that deliver an unproblematic interpretation. Observational documentaries aim to simply observe with minimal intervention using portable cameras and equipment, often applying a "fly-on-the-wall" technique. Interactive documentaries show how the filmmaker's presence affects the situations being filmed, with the relationship between filmmaker and subject becoming central. Reflexive documentaries draw attention to their own construction and representation of reality in order to question notions of documentary truth.
The document describes different types of documentary formats including expository, observational, reflexive, participatory, and performative documentaries. It also discusses documentary realism, dramatization, narrativization, news reporting formats like studio newsreaders and field reporters, and techniques used in news reporting like linking to other studios, addressing viewers, interviewing, using experts and witnesses, report structure, and incorporating actual footage.
Documentaries come in many forms and use various techniques and conventions to represent reality. They can be either for television or film. Television documentaries typically have shorter runtimes and may be divided into episodes, while film documentaries can be longer and divided into parts. Various styles include observational, investigative, personality and historical documentaries. Filmmaking techniques like reconstruction, archival footage, and voiceovers help documentaries effectively convey information to viewers.
Music videos accompany songs and represent an important part of the music industry. They allow artists to impress audiences with their looks, moves, and performances in addition to their musical talent. This helps attract wider audiences and boost artists' careers. Music videos use various techniques like editing, camerawork, and visuals to represent the artist and genre of music. Over time, music videos have grown in importance and influence the success of songs and artists. They are now considered a new art form by some.
Drama conventions are specific techniques used by actors and directors to create dramatic effects and styles. Some key conventions include exploring relationships between characters, providing resolution, including characters the audience can relate to, building tension and emotion, and incorporating both external and internal conflicts. Tension is created through suspense, the unknown, and the emotions between characters, and helps drive the story to a climactic conclusion. Emotions allow the audience to feel what the characters feel and give the story dramatic impact.
This document outlines different conventions used in documentary filmmaking. It describes expository conventions which use a voiceover and edited footage to make an argument. Observational conventions involve location shooting with no voiceover or interviews to hide the filmmaker's presence. Reflexive conventions borrow fiction techniques for emotional responses and rely on suggestion over facts. Performative conventions involve the filmmaker interacting with subjects and addressing the audience directly on personal topics like identity. Participatory conventions also involve interaction and informal interviews with archive material and location shooting. Poetic conventions give a subjective view without a narrative through mood, tone, and unrelated shots linked by music.
The document summarizes common conventions and narrative structures found in different genres of TV drama, including crime drama, medical drama, costume drama, and soap opera drama. It outlines key elements like settings, character types, narratives, and themes that define each genre. Crime dramas focus on law enforcement and solving mysteries, following Todorov's equilibrium model. Medical dramas take place in hospitals and deal with medical crises and relationships between doctors, while costume dramas dramatize history through period-specific settings and characters. Soap operas have continuous, interlinking storylines and cliffhangers between episodes.
This document provides specifications for a 4-panel CD digi tray pack including a final size of approximately 5.5" x 5" x 0.25" printed with CMYK offset printing and aqueous varnish. It lists requirements for a 0.125" bleed and provides contact information for the duplication company along with notes that any non-compliant artwork may be put on hold or modified at extra cost by the company.
The document discusses several conventions commonly found in pop music videos. It notes that there is usually a link between the lyrics and visuals to help viewers remember the song. Videos often edit shots to match the beat of the music. The actors are generally young to appeal to the target youth audience. Narratives in videos commonly involve themes of love and romance. Close-ups of the artists are also frequent to keep their faces relevant. Synchronized dancing, costumes, and motifs are used to portray the artists as performers and make them recognizable.
This document discusses conventions of documentary and single camera production. It defines a documentary as a recording of actual events based on people's perspectives or facts. Key conventions include using actual footage, voiceovers, interviews, and text inserts. It also discusses narrative structures like linear, non-linear, and open/closed endings. For single camera production, it notes that one camera is used at a time, allowing flexibility in shots and lighting but requiring more editing. Technical aspects like camerawork, lighting, sound, and scripting are also covered.
Music videos employ various camera techniques, editing styles, and mise-en-scene elements to represent the mood and themes of songs. Common shots include long shots, close-ups, and mid shots to emphasize artists, locations, and emotions. Jump cuts are frequently used to transition between scenes. Mise-en-scene arranges performers and props to reflect elements of the song through settings, costumes, and lighting. Different genres also have distinguishing conventions - for example, indie videos often use black and white with dark locations while hip hop features expensive displays of wealth and pop emphasizes bright colors and upbeat emotions.
This document outlines some typical codes and conventions of teen drama films, including:
- Dull lighting and close-ups are commonly used in mise-en-scene.
- Props like alcohol, drugs, guns and knives are frequently featured.
- Main characters usually focus on a central troubled teen, their love interest, and an antagonist.
- Gritty settings like council estates, flats, and schools are portrayed.
- Costumes show worn, torn clothing.
- Examples of influential teen dramas are listed, along with typical actors in the genre.
- Trailers often narrate a disrupted equilibrium that the main character must resolve.
The document discusses several key conventions and techniques used in music videos, including:
1) Technical conventions like camera angles, shots, editing, and sound are used to convey meaning.
2) Symbolic techniques use facial expressions and gestures to show meanings beyond what is seen.
3) Common conventions include style, camerawork, editing, sound, set design, costumes, and location.
4) Music videos can feature performance, narrative, mixtures of both, or cameos without performance.
The document outlines several key conventions of music videos, including narrative structure, performance focus, cameo appearances, and narrative/performance mixtures. It also discusses technical elements like camera angles, shots, movements, editing techniques, mise-en-scene components of lighting, props, costumes, and location. Sound is described as either diegetic (part of the scene) or non-diegetic (added later). Overall conventions can vary by music genre but generally involve visuals that enhance the song and relate to its lyrics, story, or meaning.
A2 media codes and conventions EvaluationMorganClarke1
The document discusses how the music video produced conforms to conventions of the music video genre while maintaining some originality. It provides examples of shots from the video that follow conventions for shot types, coloring, and tone. While the artists do not appear in the video, like one of the research videos, the approach is not entirely unconventional. The video challenges conventions somewhat through the inconsistent representation of the protagonist across different shot types. The ancillary tasks of the CD cover and poster also conform to conventions for layout, inclusion of information, and continuity with the music video but break some conventions through the landscape orientation of the poster and exclusion of the band on the cover.
The document discusses how the music video produced conforms to conventions of the music video genre while maintaining some originality. Research was conducted into existing music videos to understand typical codes and conventions. Shots from the produced video are shown alongside example videos to demonstrate how conventions like shot types, color grading, and conceptual videos without the artist appearing were followed. While many conventions were adhered to, the representation of the protagonist was developed in an unconventional way through inconsistent shots that create different narrative codes. The album packaging and poster were also designed to conform to industry standards but continue the visual theme and imagery from the music video.
The document discusses the conventions of music videos and how the student's music video project conforms to and develops conventions. It provides examples from the student's video and research videos to show how conventions like shot types, color grading, and lyrics matching the visuals were followed. It also discusses how the student's video challenges conventions by representing the protagonist inconsistently through different shots and maintaining ambiguity and mystery through cropped shots and silhouettes.
The document discusses what a dance music video is and the different styles and techniques involved in creating music videos. It explains that a music video is primarily a promotional tool to encourage sales of a song and artist. There are three main subgenres of music videos: narrative videos which tell a story, performative videos which mainly feature the artist performing, and conceptual videos which follow an abstract theme without a clear story. The document also outlines other styles like mixture videos and cameo videos, as well as important technical elements like camera shots, angles, movements, editing, and mise-en-scene considerations.
Music videos use codes and conventions to engage audiences. They follow patterns in areas like camera work, editing, and narrative or performance styles depending on the genre. These elements help audiences understand the structure and fit of a video with its song. Videos also use techniques like shot types, camera angles and movements, lighting, costumes, locations and colors to represent meanings and set a mood for the genre and lyrics. Overall, codes and conventions provide structure and consistency for audiences to understand and engage with different music video styles.
The document provides summaries of two music videos that exemplify conventions of their genres while also incorporating unconventional elements. The first video, "Friday I'm In Love" by Yo La Tengo, follows conventions of alternative rock genres like incorporating a narrative storyline related to the lyrics. However, it breaks conventions by featuring an older female protagonist rather than younger subjects typically shown. The second video, "Pretty Pimpin" by Kurt Vile, also ties its narrative to the lyrics as folk/alternative rock videos usually do, but focuses more on the individual character rather than environments like most. Both videos effectively balance genre traditions with unique artistic perspectives.
The document provides guidance for a music video assignment, including sections on idea generation, research, and potential techniques. It suggests selecting a song and generating 3 ideas for interpreting it using different styles seen in previous sessions. 5 example music videos are then summarized, noting camera work, editing, art design, and performance to provide inspiration. Potential songs and techniques for the assignment are also listed. The document is intended to be added to throughout the pre-production phase of creating an original music video.
The document discusses various codes and conventions used in music videos. It describes technical codes like camera shots, angles, editing techniques, and sound design. It also covers symbolic codes like mis en scène elements involving lighting, props, costumes, makeup, hair, location, and color. Specific examples are provided to illustrate different types of music videos and how codes and conventions can convey meaning and enhance audience understanding.
The first music video is for the song "Friday I'm in Love" by Yo La Tengo. It follows a narrative structure showing a woman singing as the Earth is destroyed by hearts, relating to the song's lyrics about love and the end of things. The targeted audience is ages 21-50 since it's a cover of an older Cure song.
The second music video is for Kurt Vile's "Pretty Pimpin." It tells a short story about questioning identity and existentialism, representing feelings of self-discovery that many teenagers and young adults experience. Both videos generally follow conventions of their folk/alternative rock genres but also have some unconventional elements.
The document discusses the various codes and conventions used in music videos to convey meaning and messages. It covers technical elements like camera angles, shots, editing pace and style which influence the perceived genre. Symbolic elements like mise en scene, expressions and poses also shape genre associations. Common conventions include camera work, editing techniques, style, sound design and mise en scene. Performance videos mainly feature the artist, while narrative videos tell a story. Different shots and camera angles are used to portray different perspectives and messages. Sound can be diegetic or non-diegetic, and is carefully edited to enhance the music and video. Location and scene choices also influence the communication of genre and themes.
The document discusses the codes and conventions used in music videos to convey meaning. It covers technical elements like camera angles, shots, editing pace and style which influence the perceived genre. Symbolic elements like mise en scene, expressions and poses also convey meaning. Common conventions include camera work, editing techniques, style, sound, mise en scene and stereotypical notions. Performance videos mainly feature the artist, while narrative videos tell a story through multiple scenes. Different shots and camera angles are used to portray different messages and follow or illustrate the action.
This document discusses several conventions of pop music videos. It explains that pop music videos are usually very performance-based, with bright colors and trendy fashion. Narratives in music videos often reflect the song's meaning and include elements of love. Visuals in videos are typically linked to lyrics to help viewers remember them. Common shots used include long shots, close-ups, and mid shots to showcase emotions, costumes, and locations. Editing aims to sync with the music's beat. Examples then analyze the locations, costumes, shots, and narrative/performance balance in specific music videos.
- The document discusses different styles, camera shots, editing techniques, and mise-en-scene considerations for music videos. It provides examples of how these elements may vary depending on whether the video is performance-based, narrative-based, or a mixture. It also gives brief examples of how mise-en-scene elements like location, costumes, and expressions can reflect different genres of music like pop, rock, and R&B.
The document discusses the codes and conventions used in music videos. It explains that technical techniques like camera angles, shots, editing and sound convey meaning. Symbolic techniques like facial expressions and mise-en-scene also communicate meaning beyond surface level. Common conventions include performance, narrative, and mixed styles. Technical elements like lighting, location, props, costumes and color contribute to the overall tone and help situate the video within a particular genre. Together, these codes and conventions work to engage audiences and ensure the visuals match the lyrics and intended message.
What is a music video? (types and conventions)hsaunders6969
A music video is generally a short video that integrates images to promote an artist's music. There are three main types of music videos: narrative videos, which tell a story that relates to the song's lyrics; concept videos, which have a surreal or unusual theme; and performance videos, which simply show the artist performing the song. Music videos are typically used to advertise a song and create buzz around the artist by telling compelling stories or being controversial. Common conventions in music videos include the objectification of women and depictions of wealth, partying and alcohol.
Narrative music videos tell a story through a sequence of events that run parallel to the song. They create an emotional bond between artist and viewer by presenting the artist's ideas in an engaging way that increases recall value. Performance music videos give audiences an authentic view of the artist by filming a live performance. Conceptual music videos are abstract and convey emotion/meaning through the music using creative freedom rather than relating directly to lyrics. Production of narrative videos requires developing a concept/script, scheduling shoots, location scouting, principal/supporting footage, and editing.
This document discusses different types of music videos and their key characteristics. It begins by describing narrative music videos, which tell a story through a sequence of events that parallel the song. Performance music videos capture a live performance to give audiences an authentic view of the artist. Conceptual music videos are more abstract and focus on visuals over narrative or lyrics. The document then provides examples and analyses of different music videos to illustrate these styles. It also covers technical aspects like camera angles, shots, editing, and the production process.
Music Video Codes and Conventions | A LevelIllyaBoyko1
The document discusses the codes and conventions used in music videos. It defines codes and conventions as the techniques used to construct meaning, which can be technical or symbolic. It then provides examples of different technical techniques like camera angles, shots, editing, and sound. Symbolic techniques include facial expressions and mise-en-scene elements. The document also outlines different music video styles like performance, narrative, and mixture videos. It concludes by defining additional elements like camera shots, angles, editing techniques, sound, mise-en-scene, props, costumes, and locations.
Similar to Codes and conventions of music videos (20)
Atlantic Records started in 1947 and focused on jazz, R&B, and soul music in its early years, recording famous artists like Aretha Franklin, Ray Charles, and Otis Redding. It was acquired by Warner Bros.-Seven Arts in 1967 but continued expanding to rock music. Today, Atlantic Records is a major record label owned by Warner Music Group that houses many popular artists across various genres. It was one of the first labels to adopt new formats like stereo and 45rpm singles.
The document describes the process of editing multiple images in Photoshop for use in a digipak design. Key edits included adjusting brightness, contrast, saturation, color levels and hue, adding photo effects and actions, and using tools like dodge and burn to enhance specific elements. The goal was to manipulate each image so they worked together aesthetically with a cohesive color palette and retro/vintage style while remaining suitable for their intended informational or background purposes on the different pages.
Until Dawn is an interactive drama survival horror adventure video game where the player controls different characters and their choices determine how the story unfolds. The game begins with a therapy session that will affect future scenes, and uses first-person perspective and breaking the fourth wall. The decisions made by the player will change each character's personality and characteristics over time. Elements of the game relate to postmodern concepts like the blurring of reality and virtual life, declining meta-narratives, and the player shaping the narrative through their choices of what actions to take.
The document describes the process of editing an original image in Photoshop for use on a digipak. Several edits were made to enhance features like contrast, brightness and saturation. Actions were added to manipulate the images further. Colors were adjusted and overlays were used to darken corners and edges. The edits created cohesion across images while emphasizing focal points and tying the visual design to the overall theme and message.
Adjustment layers were used extensively in the video to manipulate color and establish tone. Sepia tones distinguished flashbacks, and adjustment layers made red colors brighter and more vibrant against the black and white footage. Adjustment layers could be removed or modified if the creator was unhappy with the effect. Footage was cut down precisely to fit the rhythm and theme of the song. Speed and warp stabilizer effects were used on many clips to create different visual effects, though they cannot both be applied in Premiere so some clips required additional editing in After Effects. Transitions like cross dissolves and dips to white were sparingly used to link clips in time with the beat or represent fading away.
The document discusses the locations chosen for a music video:
1) The beach is chosen to represent tranquility and freedom, and its simplicity will allow focus on the character during the dramatic ending. It also references the film and song "A Long Way Down."
2) London is busy and congested, representing messy emotions, and offers variety through different areas and transportation.
3) The author's home and garden provide a cozy, warm feel as a safe place and contrast to the beach and London, representing happier memories.
1. The document discusses equipment that will be used to film a music video, including a Canon 550D digital camera that can shoot in 1080p HD, various lenses, a Sony action camera for slow motion shots, a tripod, camera slide, and steadicam for stabilized shots.
2. Additional equipment includes various lights - red heads for lighting a dark room, a fill light for softer lighting, and an LED light that attaches to a tripod.
3. The equipment will be used to add variety, drama, and professional quality to the video shots through adjustable lighting, stabilized movement, and different camera angles and perspectives.
The music video for "Knights of Cydonia" by Muse is styled like an ironic short film that parodies Western and sci-fi genres. It uses exaggerated cinematic techniques and references many other films to tell a sarcastic story about a hero who defeats a villain using Muse's CD. The entire video has a tone of sarcasm and irony, emphasizing every moment in an over-the-top way to create a ridiculous and comedic effect.
The document analyzes and summarizes the lyrics of the song "Youth" by Daughter. It discusses several lines and their possible meanings, themes of lost love, sadness, and reckless behavior during youth. Key themes that will influence the author's planned music video include the importance of living in the moment while young, the pain of loss, and using substances to numb emotional pain. One character in the video will die, profoundly affecting the main character. The video aims to represent the complex emotions evoked by the song lyrics.
The document discusses several popular video platforms for watching music videos, including YouTube, iTunes, The Box TV channel, and Vimeo. YouTube is described as one of the most popular platforms, where artists frequently premiere new music videos and generate hundreds of millions of views. iTunes allows users to purchase and download individual music videos. The Box is a UK TV channel that airs music videos 24 hours a day, though television music channels are declining in popularity compared to online options. Vimeo is similar to YouTube but is ad-free and seen as a more polished site for artists to showcase their videos.
This document analyzes and summarizes three different album digipaks:
1) Youmeatsix – Sinners Never Sleep has a black and white design that fits the band's style of music. Fingerprints and mugshots on the inside suggest a crime theme.
2) Mental Discipline – Fallen Stars has a galactic space theme with red, black, and silver colors that fit the album title. Images of falling stars and a radar CD design capture the concept.
3) Chip Taylor – New Songs of Freedom has a country style but modern design with a bright CD and cover images representing freedom. Arrows are used effectively to draw attention.
This document discusses genre across multiple perspectives. It defines genre as a category of artistic composition marked by a distinctive style or form. Genre provides expectations for audiences over time through established rules and relationships. The document examines genre through the views of theorists Steve Neale, Daniel Chandler, and Andrew Goodwin. Neale sees genres as processes of repetition and difference that attract audiences. Chandler notes genres are dynamic forms and functions that position readers. Goodwin identifies aspects for analyzing music videos and how genres influence location and style. An example of the Muse music video for "Knights of Cydonia" is given that illustrates many genre conventions.
- The document summarizes a blog by Geeta that documented the process of creating a music video.
- The blog contained over 100 posts using various media like videos, images, and presentations to show planning, drafting, research, and evaluation.
- The blog was well organized, visually appealing, detailed, and showed that Geeta put significant effort into thoroughly planning and documenting her work.
- Looking through Geeta's blog provided ideas for how to structure and present work effectively through different media on the author's own blog.
Geeta's blog stood out because of the high level of detail, effort, and variety of formats used in her 103 posts documenting her work on a music video. The blog was clearly organized and easy to navigate chronologically. She presented a well-thought out plan with research into audiences, storyboards, and the music industry. The variety of videos, images, and presentations engaged readers more than just text. Her organization and confidence indicated she understood the tasks required and how to create the video.
Geeta created a blog to document her work on a music video project. The blog contained 103 detailed posts using various formats like videos, images, and presentations. The large number of posts showed that Geeta thoroughly documented her entire process. The blog was well-organized and easy to navigate. By reviewing Geeta's blog, the author learned that planning and drafting posts in different formats provided structure for Geeta's video project and helped engage readers by varying from large blocks of text.
Times Inc. UK is one of the largest branded media companies in the world, reaching over 130 million people through magazines, websites, and other platforms. It publishes over 350 million copies of magazines each year in the UK and US, including the widely known music magazine NME. Times Inc. UK represents over 30% of the UK magazine market and has proven success in the sector.
This document discusses different elements that could be included in a feature article page in a magazine to make it more engaging for readers. It proposes including a subscriber Q&A section where readers can feel connected by submitting questions to artists. A short album review of a featured artist's new album is suggested to provide context and recommend the album. Tour dates of the featured artist are also proposed to inform readers of upcoming concert opportunities. The goal is to break up long blocks of text and provide multiple elements of interest to engage readers.
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- The student created a music magazine in InDesign over several lessons, starting with designing the contents page framework and adding increasing levels of detail over multiple iterations
- Later lessons involved designing additional pages like the feature page, adding pictures, and finishing small design details
- The final draft of the magazine was completed with all pictures edited and in place across pages like the contents page and feature article
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2. Codes and conventions of music videos are generally the style, camera, sound (both
diegetic and non-diegetic), mise en scene, editing and stereotyping. However,
depending on the genre and style of the video, these conventions can shift slightly.
The reason we have codes and conventions in music videos is to create a foundation
or structure that the audience can understand, as well as allowing them to familiarise
themselves with a specific genre. Conventionally a video will last the length of a song,
although more narrative videos will have added scenes to tell more of a story.
Moreover, is makes sure that a songs message and lyrics are represented in the video,
so a heavy rock song will have relatable, stereotypical themes in the video, instead of
something that would be completely un expected (although every now and then a
video will completely defy codes and conventions).
Music videos can either follow conventions, which most do, or attempt to challenge
hegemonic norms. Voyeurism of females is a common feature in music videos,
especially the pop or hip-hop genre. This can be shown through clothing choices and
camera angles/shots, such as close up of lips. Most music videos will conform to
stereotypes as it is such an easy thing to do and most will just naturally fall that way.
The two types of techniques used to contrast meaning in the codes and conventions
of music videos are technical and symbolic.
Technical – How the technically equipment can portray meaning. So how camera
angles, shots, sounds, editing styles and the genre can be used in a way to convey a
particular meaning in the song and consequently the music video.
Symbolic – This is more mise en scene, such as facial expressions, body language and
gestures. These more visual and more ambiguous features also convey meaning
beyond what you can see.
3. Narrative
• A narrative video is one that tells a story. It could be either linear or
fragmented. A linear narrative will follow conventions of a story starting
from beginning, to middle to end. A fragmented narrative is one that
doesn’t follow this order it could either be end to beginning, or more
random. Most music videos will tell a narrative even if it is a little more
abstract, as telling a story through the use of the lyrics and style of the
song quite common. A story-based video will potentially have many props
and locations, it will reflect the style of the song, so a sad emotional song
will have a sad emotional story line.
• A very obvious example of a narrative video is ‘Knights of Cydonia’ – Muse.
This video is very postmodern and ironic, but the sarcastic story is so
obvious and over exaggerated. The cattle punk western style mixed with
futuristic si-fi tells a story where a cowboy meets a woman and then a
villain captures her, causing him to have to rescue her. It has a very
standard linear story line that is set out like a film with credits at the end.
4. Performance
• A performance video will consist of mainly
the artist performing, however, many videos
will have sections flaked into the video of
the artist performing. Performance videos
are good promotion for the artist or band
and allow the audience to familiarise
themselves with the artist. However, a video
solely based on performance alone are not
that popular as they are seen as boring from
an audience point of view, so a video is
more likely to mix a narrative and
performance together.
• An example of is ‘Sweet Child O’ Mine’ –
Guns N’ Roses. The video is in black and
white and is simply the band performing the
song in a ‘behind the scenes’ style. The
video itself is has no complicated narrative,
and meets all the conventions of a
performance video such as close ups of
people singing and playing instruments.
5. Mixture
• This is a combination of both performance and
narrative, which is so much more common in music
videos as it has the best of both. It has a story to
engage the audience and gives them the chance to
connect with the video, as well as promoting and
familiarising the artist as a brand and with the
audience. This merging of two conventions to
create another convention is popular and allows
room for a video to have many elements to it to
keep people entertained.
• An example is ‘Sugar, We’re Going Down’ – Fall Out
Boy. The video’s narrative is of an outcast boy with
antlers who falls for a girl, but her father
disapproves, in the end it turns out the father is
part animal as well. The performance aspect is fall
out boy singing and playing in a log cabin room. It
follows the conventions, that the narrative is told
and showed, whilst the band or artist perform in a
separate or sometimes linked location. The shots
cut to the beat between the band playing in time to
the song and the narrative.
6. Cameo
• A cameo is when another famous person, in a music video it is likely to be
anther artist, who features in a video, but doesn’t actual perform. It is a
clever and easy way a crating hype and talk for a video or song, by doing
quite little. It is enjoyable for the audience as they can spot a cameo,
potentially of someone they like, and this can be quite satisfying. Typically
a cameo is done in a subtle way, it directly draws attention to the cameo,
and makes it very clear, but it doesn’t normally make it obvious in the
video that there is a cameo (although some have done, but it is generally
done in an ironic way).
• A perfect example, flooded with cameos is ‘B*tch I’m Madonna’ –
Madonna Ft Nicki Minaj. The video itself is very colourful and is filled with
people dancing and having a fun time. However, scattered throughout the
video are small cameos from many different famous people such as Miley
Cyrus, Beyoncé, Rita Ora, Chris Rock, Kanye West and a couple more. The
amount of cameos in this video is quite unique and will really attract an
audience’s attention.
7. Camera
• Camera movement, shots and angles are so important in a music video, the way in which a scene
is shot is crucial to a music video. Typically a music video will have many different camera angles,
shots and movements to create its on style. Moreover, conventionally, the camera will always be
moving in some way, it could be zooming it, or a pan, track, dolly etc. there will be still shots, most
probably when the video needs to focus on something eg a face or a prop. The only exception for
a completely still camera is if a video is shot entirely with green screen such as ‘Price Tag’ – Jessie
J, the camera movements will be added in postproduction.
• Camera Shots:
• Extreme long shot:
• This can be taken from as much as a quarter of a mile away, and is generally used as a scene-
setting, establishing shot. It normally shows an exterior, eg the outside of a building, or a
landscape. There will be very little detail visible in the shot, it's meant to give a general impression
rather than specific information.
• Long Shot:
• This category includes the full shot showing the entire human body, with the head near the top of
the frame and the feet near the bottom. While the focus is on characters, plenty of background
detail still emerges.
• Medium Shot:
• Contains a figure from the knees/waist up and is normally used for dialogue scenes, or to show
some detail of action. This gives slightly more focus to the face and clothes and background, it is a
very common shot to use.
• Over the Shoulder Shot:
Positions the camera behind one figure, revealing the other figure, and part of the first figure's
back, head and shoulder. Usually, the shot will be used in a conversation of characters in a video.
8. • Close-Up:
• This shows very little background, and concentrates on either a face, or a specific
detail of mise en scène. Everything else is just a blur in the background. This shot
magnifies the object and shows the importance of things, be it words written on
paper, or the expression on someone's face. It is a very important shot as it can
convey a lot of emotion if it is a close up of someone’s face.
• Extreme Close-Up:
• An extreme version of the close up, generally magnifying beyond what the human
eye would experience in reality. An extreme close-up of a face, for instance, would
show only the mouth or eyes, with no background detail . This is a very artificial
shot, and can be used for dramatic effect as well as being quite intimate and can
be used to sexualise a person.
• Group Shot:
• This will be a wide or long shot, but it will show a large group, possibly for a dance
routine or for a band.
• Point of View:
• The camera acts as though it is the eyes of the artist or character, it shows the
view from the subject’s perspective.
• Cut in:
• A shot will cut to some other part of the subject, eg their hands, feet etc. This
could be used for voyeurism of females to focus on parts of their body to seem
sexual. It is also generally used for many reasons, however.
• Cut away:
• This will cut away to something other than the subject to show what is going on
around them, it could be a eye-line match or just a break from the main action.
9. Camera Angles
• Eye-Level:
• This is a very neutral, standard view, as it acts as the real world angle that the
audience is used to, it shows the subject how we would expect to see them in real
life. As it is such as normal angle it is the most common angle in videos.
• High Angle:
• A high angle shows the subject from above, so the camera is angled down towards
the subject. This has the effect of diminishing the subject, making them appear
less powerful, less significant or even submissive.
• Low Angle:
• This shows is the opposite to high angle and it shows the subject from a below
pov, giving the impression they are more superior or dominant.
• Bird's Eye:
• The camera is angled directly above the subject or scene. It as a somewhat
unnatural pov, and it is generally used to give a dramatic effective or a different
perspective, as well as enabling the viewer to see things the audience can’t. It is
used in music video; however, it is less common than the other camera angles.
• Slanted/Dutch Tilt:
• This is where the camera is purposely tilted to one side so the horizon is on an
angle, creating an interesting and dramatic effect. The angle provides a different
texture to the shots and is very popular in MTV-style video production, where
unusual angles and lots of camera movement play a big part.
10. Camera Movements
• The camera is directed to move to follow the action or the artist to
show different things that are going on. In music videos the camera is
nearly always moving and rarely stationary, so camera movements like
pan and tracks can be used for all different types of shots. The camera
could dolly zoom into someone’s face to show expression, or pan to
show a shot or scenery or a room. Some videos will be solely dolly
camera movement and follow people walking down the street. A good
example of this is ‘Bittersweet Symphony’ – The Verve, the video is of
the lead singer walking down a street and the camera just follows his
movements, changing angle/potion every now and then.
• Pan:
• The camera remains stationary but the
• camera is turned to follow something or ‘scan’ a shot. A panning shot
is very common and will be used in most videos.
• Dolly/Track:
• The camera is mounted onto a cart or wheels,
which then travels along in a smooth notion.
11. Editing
• Editing is done in postproduction, so once things are filmed a video will
be edited together. In the editing stage, the colours can be made
brighter or darker, affecting the tone, mood which could be influenced
by the genre. Many effects can be added, but unless a video is trying to
parody something or be dramatic, all that will be done in editing is
colour correction, cutting it together, speeding up or slowing things
down etc. The cuts can range from fades, to jump cuts, to cross cutting,
parallel editing and so many more, any cut that helps tell the story or
make the performance look interesting. A simple straight cut is probably
the most common, all videos will use it. If a video uses a green screen,
then this is also done in the editing stage, conventionally a green screen
will either be a block colour or have some sort or scenery or design.
Both of these examples of green screen editing can be seen in ‘Price
Tag’ – Jessie J and ‘Kiss You’ – One Direction. The cutting together of a
video can also change the tone, all straight, blunt cuts is a bit more
abstract and odd and may be used in a more indie video, whereas a pop
upbeat video will probably have more cut always and lengthy shots.
12. Sound
• This is defiantly the most important and influential
stage, as the song will determine what the video looks
like. This then starts to explain why rock music has a
dark horror or performance iconography, where as a
pop anthem will have a fun, dance routine filled music
video. Sounds can be added into the video, such as in
‘Knights of Cydonia’ – Muse, added horse neighs are in
the video to emphasise the intertextual western cliché.
A convention within sound is to relate the visuals to
the lyrics, which follows Andrew Goodwin’s theory.
This is done just by having relatable image or by having
the lyrics written on paper.
13. Mise En Scene
• This can range from the props, costumes, lighting, hair and makeup, location, basically anything that can be seen
on the screen that isn’t camera, editing or sound. Mise en scene really defines that the music video is in terms of
style and genre.
• Lighting:
• This can change the whole tone of a video, if it is bright it is seen as more upbeat, if it is dark it is seen as more
sad or scary. Lighting also comes into play to represent time such as night or day. Strobe or coloured lights can be
used to emphasise a party, so this is more common in hip-hop or pop videos. Light can also make a really cool
effect to flare lighting, such as traffic or lights in the background to create or cool or soft effect depending on the
videos overall look.
• Props:
• The props add to a video, they can make things seem more thematic or to illustrate the narrative or just to be
used in a fun and interesting way. A good example of good use of props to create a thematic, fantasy, dream
world is ‘Neopolitan Dreams’ – Lisa Mitchell. The clever use of props in the video tells a story and is very unique
and interesting for the audience.
• Costumes/Hair and Make-up:
• Costume can be a very noticeable factor in a video, a more indie video will probably go down the t-shirt and jeans
route. However a more pop, or abstract song will be very adventurous in the clothing and makeup choices.
Typically conventions of outfit can dement on the genre, style and brand, someone like Lady Gaga is known for
quirky, out-there outfits so her brand would call for strange clothing choices. Clothing and make-up can represent
what the artist is trying to portray in their video, or to illustrate narrative.
• Colour:
• Every video will noticeably play with colour, it could be that the video is in black and white, or have bright colours
or not really alter the colours. A black and white video will conventionally be sad, dramatic or thought provoking.
A brightly coloured video will typically be fun and excited. Colour can also be used to represent different points in
time, such as flashbacks.