A startup culture should be one of excitement and creativity balanced with best practices, ensuring innovation and effective monetization of innovations over the long run. Successful startups also employ smart marketing strategies like public relations to spread their message and gain users. Most importantly, the product must be significantly better than competitors in key aspects to achieve a true competitive advantage, as seen with Google, PayPal, Amazon, and Apple. The document promotes joining the dream team at iBidGames and contacting the CEO for more information.