This document summarizes the performance of various NBC News Digital properties including TODAY Moms, TODAY Cooking School, and TODAY Throws a Modern Wedding. It shows that these sites achieved record engagement levels, with streams and visits increasing significantly on days with related on-air promotions. Sponsored content also performed well. An interactive wedding series across online and TV platforms generated substantial buzz and traffic.
This document promotes advertising on BackgroundChecksWiki.com by highlighting its large audience and cost-effectiveness for businesses. It notes that the site receives over 1 million pageviews monthly, especially from HR professionals. Advertising options include premium listings that prominently display companies, and geo-targeted display ads. Premium listings cost $499 annually and guarantee top placement, while display ads start at $350 per month for half banners targeting the US. In summary, advertising is promoted as an effective way to reach the site's large human resources and background screening audience at affordable prices.
The document discusses the mobile telecommunications industry in the Philippines and introduces Vmobile Technologies Inc. as an independent investment company that offers mobile business opportunities through programs like TechnoUser and TechnoPreneur which allow individuals to earn from mobile phone consumption and endorsements. Vmobile Technologies Inc. outlines various ways individuals can generate income including load consumption overrides, direct sales incentives, pairing bonuses, and patronage rewards.
Just rm90 1 x only, get rm100,000-for emailFarid Blaster
This document summarizes a multi-level marketing opportunity that requires a one-time payment of RM90. It promises to provide allowances, bonuses, and the potential to earn RM100,000 within a short time period. Members will receive fuel and food allowances for recruiting others. There are also bonuses for repeat sales and leadership ranks. The opportunity involves selling various products with point values that contribute to qualifying for bonuses and incentives.
This document compares key specifications of popular smartphones, including the iPhone 4, Droid Incredible, Evo 4G, Nexus One, and Blackberry Bold. It outlines each device's carrier, storage capacity, battery life, screen size, camera, apps available, and price for unlimited and minimum plans. Additional mobile devices like the iPod Touch, iPad, Kindle, and netbooks are also summarized based on their storage, battery life, screen size, weight, apps, and best uses.
This document summarizes a multi-level marketing opportunity involving mobile phone top-ups or "loads". It discusses:
1) Converting mobile phone expenses into income by teaching others to top up their own phones and earning commissions.
2) An e-wallet technology that allows buying top-ups from offices, members, or mobile payment platforms and depositing earnings.
3) A compensation plan where members earn commissions from their own sales and those of people they recruit in multiple levels of a binary team structure.
GDC Austin 2009 - Independent Games Summit Talk: 'And Yet It Moves: From Stud...simoniker
This document discusses the development of the indie game "And Yet It Moved" from a student prototype to a published game. It provides a timeline showing the game from its prototype in 2006 to ongoing support and updates through 2010. It also outlines some key prerequisites for successful indie game development, including having a solid game design with a unique visual style, working as a cohesive team, using online collaboration tools, and testing prototypes at festivals and competitions.
The document provides an overview of Petrobras' financial results for the first quarter of 2007. Some key points:
- Oil and gas production decreased 1.2% domestically due to scheduled platform maintenance, while international production fell 3% due to unrest in Ecuador.
- Revenue fell 5.2% from the previous quarter due to lower sales volumes and oil prices. Operating profit rose 15% through cost reductions.
- Net income declined 20.6% to R$4.1 billion, impacted by higher financial expenses from currency fluctuations and an absence of tax benefits from the prior quarter.
- Investments totaled R$8.3 billion, with 48% toward E&P and 23
This document promotes advertising on BackgroundChecksWiki.com by highlighting its large audience and cost-effectiveness for businesses. It notes that the site receives over 1 million pageviews monthly, especially from HR professionals. Advertising options include premium listings that prominently display companies, and geo-targeted display ads. Premium listings cost $499 annually and guarantee top placement, while display ads start at $350 per month for half banners targeting the US. In summary, advertising is promoted as an effective way to reach the site's large human resources and background screening audience at affordable prices.
The document discusses the mobile telecommunications industry in the Philippines and introduces Vmobile Technologies Inc. as an independent investment company that offers mobile business opportunities through programs like TechnoUser and TechnoPreneur which allow individuals to earn from mobile phone consumption and endorsements. Vmobile Technologies Inc. outlines various ways individuals can generate income including load consumption overrides, direct sales incentives, pairing bonuses, and patronage rewards.
Just rm90 1 x only, get rm100,000-for emailFarid Blaster
This document summarizes a multi-level marketing opportunity that requires a one-time payment of RM90. It promises to provide allowances, bonuses, and the potential to earn RM100,000 within a short time period. Members will receive fuel and food allowances for recruiting others. There are also bonuses for repeat sales and leadership ranks. The opportunity involves selling various products with point values that contribute to qualifying for bonuses and incentives.
This document compares key specifications of popular smartphones, including the iPhone 4, Droid Incredible, Evo 4G, Nexus One, and Blackberry Bold. It outlines each device's carrier, storage capacity, battery life, screen size, camera, apps available, and price for unlimited and minimum plans. Additional mobile devices like the iPod Touch, iPad, Kindle, and netbooks are also summarized based on their storage, battery life, screen size, weight, apps, and best uses.
This document summarizes a multi-level marketing opportunity involving mobile phone top-ups or "loads". It discusses:
1) Converting mobile phone expenses into income by teaching others to top up their own phones and earning commissions.
2) An e-wallet technology that allows buying top-ups from offices, members, or mobile payment platforms and depositing earnings.
3) A compensation plan where members earn commissions from their own sales and those of people they recruit in multiple levels of a binary team structure.
GDC Austin 2009 - Independent Games Summit Talk: 'And Yet It Moves: From Stud...simoniker
This document discusses the development of the indie game "And Yet It Moved" from a student prototype to a published game. It provides a timeline showing the game from its prototype in 2006 to ongoing support and updates through 2010. It also outlines some key prerequisites for successful indie game development, including having a solid game design with a unique visual style, working as a cohesive team, using online collaboration tools, and testing prototypes at festivals and competitions.
The document provides an overview of Petrobras' financial results for the first quarter of 2007. Some key points:
- Oil and gas production decreased 1.2% domestically due to scheduled platform maintenance, while international production fell 3% due to unrest in Ecuador.
- Revenue fell 5.2% from the previous quarter due to lower sales volumes and oil prices. Operating profit rose 15% through cost reductions.
- Net income declined 20.6% to R$4.1 billion, impacted by higher financial expenses from currency fluctuations and an absence of tax benefits from the prior quarter.
- Investments totaled R$8.3 billion, with 48% toward E&P and 23
Creative Mobile: "Story of our startup and monetization models. Monetizing yo...MobileMonday Estonia
The document discusses monetization models for mobile apps, including using ads from networks like AdMob and iAd, as well as in-app purchases. It provides examples of free apps supported by ads and paid apps without ads. Offerwalls and sponsored content are also covered as ways to monetize non-paying users. The presentation emphasizes testing different ad sources and placement strategies to maximize revenues.
With the high impact of rich branded content on user engagement, ikoo offers a set of unconventional and highly optimized Engagement Ad solutions with full fledged features to generate measurable brand interaction with your target audience.
The document describes a future vision for advertising in the year 2030 presented by the company Admotion. Admotion has developed a solution to restore the effectiveness of advertising by measuring emotional engagement through wearable devices and storytelling. The solution detects consumers' emotional responses to ads using sensors and sentiment analysis to form brand relationships. Advertising is then personalized through projections on wearables based on emotional data and context to maintain positive consumer engagement and value.
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
Mobile devices enable seamless digital lives. A survey found that smartphones and tablets impact traditional media consumption, with tablets having a larger effect. Usage and receptiveness to ads varies by time of day, location, and device. Tablet users are more engaged with content and ads compared to smartphone users.
Media Engagement and Advertising EffectivenessCher Wang
This document discusses media engagement and advertising effectiveness. It defines engagement as enhancing a brand idea through surrounding media context. There are four types of engagement experiences: transportation, promotion/prevention, rejection, and irritation. Studies show that positive media experiences like feeling informed can improve advertising effectiveness, while negative experiences like irritation can hurt it. The congruence between a media experience and an ad's experience also impacts effectiveness. Measuring consumer experiences can help media and advertisers improve engagement and make advertising more effective. The future of brands depends on creating engaging experiences for consumers.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
ATSYD 13 Amy Weinberger & Cindy Deng - comScore & TurnGavin Stewart
This document discusses online video trends in Australia and the benefits of real-time bidding (RTB) video advertising. Some key points:
1. Online video watching in Australia has grown significantly from 2011 to 2013 in both the number of videos watched and total minutes watched.
2. A majority (78%) of internet users in Australia streamed a video in January 2013, spending on average 11 of 20 total online hours watching video.
3. An example campaign that aired a commercial during a TV show and then targeted similar audiences online through RTB video found those audiences were more likely to be in senior roles or key industries like marketing.
4. RTB video allows targeting audiences based on actual impressions
This document discusses video SEO and summarizes key points from a presentation by the CTO of Pixability. It finds that video is an underexploited SEO channel, with most YouTube videos getting low views. The best video marketers produce many diverse videos, publish on YouTube and their own sites, and optimize metadata, playlists and community engagement to promote videos. Data shows search and external links are top traffic sources to YouTube videos.
Video for Business: Communicating Across ChannelsInnoTech
Video is becoming a dominant form of online content. The summary is:
1) Video accounted for 30% of internet traffic in 2010 and was estimated to reach over 90% by 2013.
2) Views of video on retail sites have increased 40% since 2009.
3) People are visually oriented learners, with 65% being visual and video appeals to this style of learning.
4) Studies show video increases customer engagement and purchase likelihood on sites, driving higher conversion rates and time on pages.
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
The document discusses video SEO and how to effectively market videos online. It notes that people are watching more online videos, with YouTube being the second largest search engine. There are two definitions of video SEO - using video to boost traditional SEO or improving video views on platforms like YouTube. The document provides tips on the four steps of video marketing - creating engaging content in different formats and lengths, publishing on YouTube and your website, promoting videos on social media with relevant hashtags and playlists, and tracking video performance metrics. It emphasizes the importance of video SEO, including optimizing metadata, publishing regularly, and engaging communities.
This presentation provides an overview of an innovation and acquisition engine. It discusses how and why partners should work with the company, highlighting key audience targeting capabilities across PC, phone, and TV. Recommendations are made for high-impact programs on the homepage and Skype that can reach broad audiences.
The document discusses using second screen experiences like mobile apps to extend engagement with television content. It notes that many viewers now use their smartphones and tablets while watching TV, presenting an opportunity to keep them engaged through multi-screening. The Shazam app in particular has been successful in driving interactions and online engagement related to TV shows and ads through its ability to instantly identify music, programs, and commercials. Case studies show Shazam integration can significantly increase website traffic and social media activity around a TV property. The document argues this model can work for advertising by providing additional information or enabling purchases beyond a 30-second commercial.
Intuit relies on deep analysis to measure and optimize online campaign effectiveness, improve user experience, and increase customer retention. However, it was spending millions of dollars on multichannel marketing campaigns without knowing which elements of those campaigns were contributing to the bottom line. By analyzing cookie and website data, Intuit was able to conduct better ad targeting and price/volume analysis, understand customer behavior, customize offerings, increase customer satisfaction, and maximize revenue.
Brad Terrell, VP & General Manager, Digital Media at Netezza, and Arup Ray, Director, Data Warehousing & Business Intelligence Development and Architecture at Intuit, present on:
- Using advanced analytics to drive better decisions for multichannel marketing campaigns.
- Learning the benefits of more precise, targeted marketing.
- Discovering where customers are in the ad funnel and how to target them appropriately.
MyVideoTalk is a powerful opportunity to start your own global internet business right from the comfort of your home or office, marketing the latest internet communication technologies.
Our compensation plan is designed so that you can earn career level income, our products are state-of-the-art - we're the first to market with the technology everybody needs.
That translates to huge opportunity for you.
This document summarizes the business plan for a proposed crowdfunding aggregator website called Monedize.com. It notes that peer-to-peer lending and crowdfunding have seen significant growth in recent years. The JOBS Act allows individuals to invest smaller amounts through crowdfunding sites. Monedize aims to be an aggregator that makes investing across different crowdfunding sites easier for individual investors. The minimum viable product would aggregate data from a few major sites. With some advertising and partnerships, the business could break even within 6 months and generate over $100,000 in net profits within a year.
Café Numérique Liège #4: Console Games par David Merzel (Microsoft)Café Numérique Liège
This document summarizes Microsoft's vision for the future of console gaming and entertainment using the Kinect motion sensor. It discusses how Kinect will change gaming by allowing full body motion control without a controller and integrating multimedia and social experiences. Kinect recognizes movements, voices and facial expressions for an immersive experience. It will broaden the gaming audience and drive marketing goals by being social, connected entertainment. A variety of game and app genres are mentioned as being compatible with Kinect on all Xbox 360 consoles. Contact information is provided for David Merzel, Country Manager at Microsoft.
Jornada CÚbicS: Advertising in the new audiovisual world, a reality check! - ...CREA CCMA
Presentació realitzada per Peter Boland, president d'Universal-McCann Espanya, dins de la jornada "CÚbicS: La transformació dels mitjans audiovisuals" sobre els canvis en el model de negoci i publicitari que provoca el fet de que els mitjans estiguin cada cop més connectats.
La jornada es va realitzar el 2 de desembre de 2010 a l'Auditori del CaixaForum de Barcelona.
Martin Lewerth and Niclas Ekdahl are executives at MTG. Lewerth is EVP of Pay-TV and Technology, while Ekdahl is CEO of Viaplay. Both joined MTG in the early 2000s. Lewerth loves being prepared and planning properly, while Ekdahl loves football. The document discusses MTG's transition to digital and streaming services like Viaplay as viewing habits change. It shows increasing revenue and profits as MTG expands its customer base and adds new services. MTG believes Viaplay can continue growing while having limited impact on existing satellite customers.
Creative Mobile: "Story of our startup and monetization models. Monetizing yo...MobileMonday Estonia
The document discusses monetization models for mobile apps, including using ads from networks like AdMob and iAd, as well as in-app purchases. It provides examples of free apps supported by ads and paid apps without ads. Offerwalls and sponsored content are also covered as ways to monetize non-paying users. The presentation emphasizes testing different ad sources and placement strategies to maximize revenues.
With the high impact of rich branded content on user engagement, ikoo offers a set of unconventional and highly optimized Engagement Ad solutions with full fledged features to generate measurable brand interaction with your target audience.
The document describes a future vision for advertising in the year 2030 presented by the company Admotion. Admotion has developed a solution to restore the effectiveness of advertising by measuring emotional engagement through wearable devices and storytelling. The solution detects consumers' emotional responses to ads using sensors and sentiment analysis to form brand relationships. Advertising is then personalized through projections on wearables based on emotional data and context to maintain positive consumer engagement and value.
The 10 Rules of Engagement in a Multi-Platform World Fyber
SponsorPay is proud to announce its white paper on the 10 Rules of Engagement in a Multi-Platform World.
The white paper addresses an important challenge brands are facing today. Consumers’ attention has become fragmented due to the multiple devices they use on a daily basis, meaning advertisers have to work harder to engage with consumers on the devices where they are spending the most time.
To be successful in a multi-platform world, brands need to consider best practices such as being authentic towards their consumers, leveraging different advertising channels and devices as well as generating great content in order to foster a successful and engaging relationship with consumers. SponsorPay’s white paper on engagement in a multi-platform world shares best practices for brands to take advantage of the trends and be successful in this changing environment.
Mobile devices enable seamless digital lives. A survey found that smartphones and tablets impact traditional media consumption, with tablets having a larger effect. Usage and receptiveness to ads varies by time of day, location, and device. Tablet users are more engaged with content and ads compared to smartphone users.
Media Engagement and Advertising EffectivenessCher Wang
This document discusses media engagement and advertising effectiveness. It defines engagement as enhancing a brand idea through surrounding media context. There are four types of engagement experiences: transportation, promotion/prevention, rejection, and irritation. Studies show that positive media experiences like feeling informed can improve advertising effectiveness, while negative experiences like irritation can hurt it. The congruence between a media experience and an ad's experience also impacts effectiveness. Measuring consumer experiences can help media and advertisers improve engagement and make advertising more effective. The future of brands depends on creating engaging experiences for consumers.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
ATSYD 13 Amy Weinberger & Cindy Deng - comScore & TurnGavin Stewart
This document discusses online video trends in Australia and the benefits of real-time bidding (RTB) video advertising. Some key points:
1. Online video watching in Australia has grown significantly from 2011 to 2013 in both the number of videos watched and total minutes watched.
2. A majority (78%) of internet users in Australia streamed a video in January 2013, spending on average 11 of 20 total online hours watching video.
3. An example campaign that aired a commercial during a TV show and then targeted similar audiences online through RTB video found those audiences were more likely to be in senior roles or key industries like marketing.
4. RTB video allows targeting audiences based on actual impressions
This document discusses video SEO and summarizes key points from a presentation by the CTO of Pixability. It finds that video is an underexploited SEO channel, with most YouTube videos getting low views. The best video marketers produce many diverse videos, publish on YouTube and their own sites, and optimize metadata, playlists and community engagement to promote videos. Data shows search and external links are top traffic sources to YouTube videos.
Video for Business: Communicating Across ChannelsInnoTech
Video is becoming a dominant form of online content. The summary is:
1) Video accounted for 30% of internet traffic in 2010 and was estimated to reach over 90% by 2013.
2) Views of video on retail sites have increased 40% since 2009.
3) People are visually oriented learners, with 65% being visual and video appeals to this style of learning.
4) Studies show video increases customer engagement and purchase likelihood on sites, driving higher conversion rates and time on pages.
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
The document discusses video SEO and how to effectively market videos online. It notes that people are watching more online videos, with YouTube being the second largest search engine. There are two definitions of video SEO - using video to boost traditional SEO or improving video views on platforms like YouTube. The document provides tips on the four steps of video marketing - creating engaging content in different formats and lengths, publishing on YouTube and your website, promoting videos on social media with relevant hashtags and playlists, and tracking video performance metrics. It emphasizes the importance of video SEO, including optimizing metadata, publishing regularly, and engaging communities.
This presentation provides an overview of an innovation and acquisition engine. It discusses how and why partners should work with the company, highlighting key audience targeting capabilities across PC, phone, and TV. Recommendations are made for high-impact programs on the homepage and Skype that can reach broad audiences.
The document discusses using second screen experiences like mobile apps to extend engagement with television content. It notes that many viewers now use their smartphones and tablets while watching TV, presenting an opportunity to keep them engaged through multi-screening. The Shazam app in particular has been successful in driving interactions and online engagement related to TV shows and ads through its ability to instantly identify music, programs, and commercials. Case studies show Shazam integration can significantly increase website traffic and social media activity around a TV property. The document argues this model can work for advertising by providing additional information or enabling purchases beyond a 30-second commercial.
Intuit relies on deep analysis to measure and optimize online campaign effectiveness, improve user experience, and increase customer retention. However, it was spending millions of dollars on multichannel marketing campaigns without knowing which elements of those campaigns were contributing to the bottom line. By analyzing cookie and website data, Intuit was able to conduct better ad targeting and price/volume analysis, understand customer behavior, customize offerings, increase customer satisfaction, and maximize revenue.
Brad Terrell, VP & General Manager, Digital Media at Netezza, and Arup Ray, Director, Data Warehousing & Business Intelligence Development and Architecture at Intuit, present on:
- Using advanced analytics to drive better decisions for multichannel marketing campaigns.
- Learning the benefits of more precise, targeted marketing.
- Discovering where customers are in the ad funnel and how to target them appropriately.
MyVideoTalk is a powerful opportunity to start your own global internet business right from the comfort of your home or office, marketing the latest internet communication technologies.
Our compensation plan is designed so that you can earn career level income, our products are state-of-the-art - we're the first to market with the technology everybody needs.
That translates to huge opportunity for you.
This document summarizes the business plan for a proposed crowdfunding aggregator website called Monedize.com. It notes that peer-to-peer lending and crowdfunding have seen significant growth in recent years. The JOBS Act allows individuals to invest smaller amounts through crowdfunding sites. Monedize aims to be an aggregator that makes investing across different crowdfunding sites easier for individual investors. The minimum viable product would aggregate data from a few major sites. With some advertising and partnerships, the business could break even within 6 months and generate over $100,000 in net profits within a year.
Café Numérique Liège #4: Console Games par David Merzel (Microsoft)Café Numérique Liège
This document summarizes Microsoft's vision for the future of console gaming and entertainment using the Kinect motion sensor. It discusses how Kinect will change gaming by allowing full body motion control without a controller and integrating multimedia and social experiences. Kinect recognizes movements, voices and facial expressions for an immersive experience. It will broaden the gaming audience and drive marketing goals by being social, connected entertainment. A variety of game and app genres are mentioned as being compatible with Kinect on all Xbox 360 consoles. Contact information is provided for David Merzel, Country Manager at Microsoft.
Jornada CÚbicS: Advertising in the new audiovisual world, a reality check! - ...CREA CCMA
Presentació realitzada per Peter Boland, president d'Universal-McCann Espanya, dins de la jornada "CÚbicS: La transformació dels mitjans audiovisuals" sobre els canvis en el model de negoci i publicitari que provoca el fet de que els mitjans estiguin cada cop més connectats.
La jornada es va realitzar el 2 de desembre de 2010 a l'Auditori del CaixaForum de Barcelona.
Martin Lewerth and Niclas Ekdahl are executives at MTG. Lewerth is EVP of Pay-TV and Technology, while Ekdahl is CEO of Viaplay. Both joined MTG in the early 2000s. Lewerth loves being prepared and planning properly, while Ekdahl loves football. The document discusses MTG's transition to digital and streaming services like Viaplay as viewing habits change. It shows increasing revenue and profits as MTG expands its customer base and adds new services. MTG believes Viaplay can continue growing while having limited impact on existing satellite customers.
This document summarizes the results of an iterative process to improve the online user experience for DoMyCare case studies. Key results include reducing the exit rate from the information pages from 77% to 21% and increasing online contracts from 53 to 162 after the first revision. A second revision led to an even lower exit rate of 14%, and more contracts at 659. The analysis found that behavior reviews were successful at engaging users more by improving page structure and content.
The document summarizes three video contests run by Cisco over two years to showcase best practices in social media marketing. The earliest contest in 2008 focused on video syndication and blogger outreach. Subsequent contests employed more social media channels like Twitter and targeted college students. The most recent contest in 2010 received 178 submissions and 5.9 million video views through improved promotion using social media influencers, paid advertising, and a live announcement event. Key lessons highlighted optimizing resources, engagement, and collaboration to sustain momentum in video contests.
This document provides financial and membership data for Netflix in Spain. It shows Netflix's objective is to have 4,000 members in Barcelona by the end of fiscal year 2011 with projected revenue of €482,000. Tables and charts display the company's monthly membership growth throughout 2011, as well as projected revenue and profit. Additional information analyzes Netflix's value chain, customer demographics, and the social, economic, and cultural environment in Spain.
iStrategy 2013, Sydney: Leveraging the last millisecondJason Juma-Ross
Digital media suffers from substantial decays in effectiveness over time. Despite this, the ROI often outstrips more traditional media, but for how long? Delivering relevance can provide a powerful tool for extending the life of a channel or campaign (and making it more effective in the first place). In this paper, we look at the challenges with identifying customer intent and matching this with real-time, relevant communications at enterprise scale. Demonstrations of ad verification and intelligent digital platform capabilities explore how relevance at scale can be delivered and the observed impacts on business outcomes.
The document provides analytics on a company's social media presence and engagement. It shows their number of fans and followers on various social media platforms compared to competitors. Graphs show their social reach, engagement over time on different platforms, and engagement per 10,000 fans. It also provides recommendations to improve engagement on social media and their website for SEO purposes such as being more conversational on Twitter, including images on Facebook posts, and recruiting experts to start conversations.
The document summarizes Efficiency Vermont's 2010 marketing results. Key points include:
- Website visits increased 23% to over 614,000 visits due to search engine optimization and advertising.
- Social media engagement grew substantially on Facebook and Twitter.
- Over 3.2 million people saw Efficiency Vermont placements in media through public relations efforts.
- Advertising value of placements was estimated at $73,000 while the PR budget was $120,000.
- Extensive outreach to businesses and publications occurred through articles, advice columns and media training.
Powerpoint reviewed during the AMA Triangle Transitions Mastermind meeting on 4/6/2020 featuring Chris Daltorio. Chris taught us how to use LinkedIn more effectively and how to use these skills to develop a stronger network.
Kevin Seifert recently presented this deck during an AMA Triangle Transitions Mastermind Meeting. He offered some great tips on using Zoom and how to present yourself better online.
You get it. You know High Five Conference is one of the premiere gatherings of marketers and creatives on the East Coast. You know the ability to go is an opportunity to grow and learn from speakers like Jay Baer and Ann Handley. Help your boss realize the same things. Use our one-sheet to get approved to attend the two-day conference that celebrates the talent and vibrancy of the Triangle – right here in the Triangle.
The Triangle AMA chapter was founded over 30 years ago and has over 530 members, making it one of the leading AMA chapters in the country. It offers members networking opportunities, educational events, discounts, and resources to help marketers advance their careers. Upcoming events include presentations on mobile marketing and innovation as well as social events like a holiday mingle. The document encourages joining now to save on application fees and be entered to win a prize.
This document provides a list of 98 potential metrics for measuring the impact and effectiveness of social media marketing programs and campaigns. The metrics cover a wide range of factors including buzz, engagement, traffic, sales, customer satisfaction, and more. They are organized into categories such as volume of buzz created, buzz by platform, audience demographics, and impact on online and offline business results.
Steps to Converting Exisiting Visitors to Customers Using Data, Testing and Personalization presented by Greg Ng, CXO, Brooks Bell Interactive, at Triangle AMA Digital Marketing Camp on Feb 29, 2102. www.triangleama.org
Jenny Halasz President of JLH Marketing presentation on Search Engine and Landing Page Optimization from Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Gamification for Your Brand the Promises and The Pitfalls by Jon Barlow, Senior Creative Technologist, Capstrat from the Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Cree is a company that invented the blue LED and is leading the LED lighting revolution. They discussed barriers to adoption of LED lighting such as higher initial cost and technology risk, and how Cree is addressing these barriers through education on financial benefits and lifetime savings, independent testing, and highlighting the long lifespan and high quality light of LEDs. They also shared many case studies of customers who achieved large energy savings through LED lighting upgrades.
Gert Garman, Global Creative Development Manager, provides tips for developing a creative culture and sparking creativity in groups. The document recommends doing energizers or improv exercises with groups to get people out of their comfort zones. It also suggests capturing the answers to "What did it take to play that?" to establish behavioral guidelines. Various creative thinking tools are listed like visioning, using sticky notes, and games. Personal tips include keeping an idea notebook, taking risks, rewarding yourself, and collaborating with others to foster creativity.
This document discusses Facebook user privacy settings and limitations for marketers. It covers the various privacy settings users can adjust regarding things they share, what others share about them, and contact information. It then discusses app, game and website privacy settings. The document outlines 5 major limitations for marketers, including only accessing needed user data and not transferring or selling data. It concludes with discussing what marketers can do within these limitations, such as recommendations, immersive experiences and relevant advertising.
This document discusses strategies for managing multiple Facebook pages for a brand. It recommends having additional pages when a brand has different audience segments, significant daily content, and resources to maintain fresh pages. It provides examples of large brands like Dell and Cisco that operate multiple specialized pages. The document also discusses optimal posting frequencies, noting engagement drops off significantly if a page posts more than every 80 minutes. It advises pages post at least daily while considering peak usage times, but also using off-peak times as an opportunity. The key is for pages to observe user behavior and adjust their posting strategy accordingly.
This document discusses how to analyze Facebook analytics data to understand how effective Facebook is for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. Comparing metrics to user demographics and testing different content types and posting frequencies can provide insights on how to improve performance. The goal of analysis is to understand what strategies and content are most effective at driving the desired outcomes.
The document discusses various ways to advertise on Facebook including sponsored ads, "like" ads, polls, videos, premium placements, events, sampling, and connections. It provides examples of advertising campaigns that had success on Facebook and describes how to build targeted audiences. The document also reviews Facebook's rules around promotions and contests and suggests types of promotional apps and tools to help, emphasizing the need to incentivize sharing while tying promotions back to one's product.
The document discusses 7 sins of marketing and sales, including having a left or right brained organization rather than being whole brained and integrated, having a one size fits all value proposition rather than customer-focused tiered value propositions, and calling higher in the organization prematurely rather than properly qualifying leads. It provides examples and recommendations for avoiding these sins such as creating a customer-focused lead scoring system, developing value propositions focused on customer needs and objectives rather than the product, and integrating marketing and sales for a unified customer experience.
Susan Moore, whose global work and results were published in the book, Wake Me Up When the Data is Over, has held senior management positions with Microsoft and Eastman. Elissa Fink is the Senior Vice President of Tableau Software. Together, these two dynamic business leaders addressed the fundamental shift in how we see and process data.
More from Triangle American Marketing Association (20)
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
10. Delivering Record Breaking Engagement
ServeView Technology TM
OUT-PERFORM BY OUT-PERFORM BY
2X! 3X!
0.6 0.6
0.5 0.5
0.4 0.4
0.3 0.3
0.2 0.2
0.1 0.1
0 0
ServeViewTM 300X250 Ads ServeViewTM 300X600 Ads
Industry Avg Industry Avg
*NBC News Digital CTR reflects average across all available performance data for a given ad size.
11. offering the most flexibility & product
NBC News Digital Story Pages….
differentiation
300 x 468 x 970 x
600 648 250
23. TODAY MOMS April 2010
By the Numbers Top Stream of the Month
275,000
monthly streams
Top 3 streams
Brooke Burke’s secret 64K
J-Lo returns 13K
Raising child star 10K “Brooke Burke reveals the secret behind her ink”
Web-only video
64,000 streams
User Engagement Advertising Performance
TODAYshow Avg. 1,340,000
2,683 registered moms (total) n/a 582,000
216,000 246,000 92K
3.0 videos streamed/visit 3.5 videos Sponsored
Logo
300x250 ad TODAYMoms Total Ad
video ad Impressions
Visits to
todaymoms
5.0 minutes/visit 9.7 minutes
Source: Omniture SiteCatalyst and MSN AdExpert, April 2010
26. TODAY’s Cooking School On-Air segments feature world renowned chefs, helping TODAY hosts
and viewers at home master simple techniques and recipes.
27. On the days of the
on-air segments, video
streams increased by
55%!
Source: Omniture Site Catalyst: 1/1/10-10/10/10 – reflects video streams on Cooking School page only
28. TODAY used in-show call-outs,
including a graphic image of the site,
to drive users to the Cooking School
destination.
29. Web Extras Most Popular Streams
• TODAY’s Kitchen Facebook fan page
• Celebrity chefs have done online series sharing
cooking tips:
• TODAY food stylist, Bianca Henry, did an online
series on location at the farmer’s market sharing
fresh, unique food finds.
2010 Most Popular Videos
Giada’s Kitchen Crush 170K
Tyler’s Delicious Stuffing 90K
New Twists on Classic Desserts 74K
Stir-Fry Your Way to Healthy Eating 58K
Giada’s New Years Resolution 53K
Source: Omniture Site Catalyst: 1/1/10-10/10/10
30. SPONSORED CONTENT
Sponsored videos are
teased in the main video
menu, alongside TODAY
editorial content.
Even though Ragu only had
two videos in October, their
sponsored video streams
were the highest on record!
31. Jan thru Sept 2010
By the Numbers Top Stream
3,090,000
Total streams
“Giada on Kitchen Crush”
170,000 streams
Sponsored by Content data Overall Video Behavior
Total Streams
215,881 streams 3.4 videos streamed per session
4.66 minutes avg time spent
6.15 minutes per session
Top Stream
Bertolli Frozen Meals Meat Lasagna – 35K streams
5.6 minutes avg time spent
Source: Omniture SiteCatalyst and MSN ADExpert, Jan thru Sept 2010
37. As part of TODAY’s Cooking School, TODAYshow.com launched an all-new
standalone iPhone application dedicated to recipes. Consumers can easily
download recipes and generate shopping lists.
Unilever is engaging TODAY viewers on the go!
2.01%
iPhone in app banners CTR:
iPhone Brand Frame CTR: 13.42%
Data Represents 01/10-09/10
38. As part of TODAY’s Cooking School, TODAYshow.com launched an all-new standalone
iPhone application dedicated to recipes.
39.
40.
41. TODAY Throws a Modern Wedding
TODAY viewers and Facebook fans
were the centerpiece of this year’s
wedding, choosing everything from
the bride’s dress to the couple’s
rings. This is by far one of the most
interactive and exciting cross-
platform programs TODAY has ever
executed – generating buzz well-
beyond Rockefeller Plaza!
42. TODAY Throws a Modern Wedding
After America picked
the couple, they
weighed on everything
from cake to rings, to
help Melissa and
Jeremy plan their big
day in only 6 weeks
and 19 on-air
segments!
43. TODAY Throws a Modern Wedding
Separated by
war, Melissa and
Jeremy wed live
on TODAY.
44. TODAY Throws a Modern Wedding
2010
LIVE Equinox Giveaway
Rockefeller Plaza, September 15, 2010
45. TODAY Throws a Modern Wedding
TODAY also had many in-show drivers encouraging users to go
online to cast their votes and participate!
46. TODAY Throws a Modern Wedding
POWER of Cross-Media
Traffic on TODAYshow.com and the custom Facebook tab
significantly increased on the days of the on-air segments:
•TODAYshow.com Homepage: 47% increase in page views on
the days of on-air segments
•Wedding Front: 31% increase in page views on the days of
on-air segments
•Custom Wedding Facebook tab: 359% increase in tab views
on the days of on-air segments
Source: Omniture Site Catalyst
47. TODAY Throws a Modern Wedding
As part of this special series, viewers got to vote on
everything from the cake to the location! Voting
elements included:
• The Couple
• Rings
• Venue
• Dress and Tux
• Bridesmaid Dresses
• Cake
• Personal Touches
• Honeymoon
48. TODAY Throws a Modern Wedding
Marquee
promotion
throughout
TODAY.om
Homepage
promotion
49. TODAY Throws a Modern Wedding
Online promotion continued…
50. TODAY Throws a Modern Wedding
Online promotion continued… msn.com homepage promotion on day of wedding
Co-branded 300x60 ran throughout msnbc.com and
TODAYshow.com
51. TODAY Throws a Modern Wedding
Online promotion continued…
Facebook served a highly targeted TODAY Show Wedding promotional ad to
engaged woman, age 25-34!
52. TODAY Throws a Modern Wedding
Online promotion continued…
Facebook promotion
@todayshow Twitter promotion
53. TODAY Throws a Modern Wedding
Online video creative execution…
56. TODAY Throws a Modern Wedding
Custom Wedding Facebook Tab
For the first time ever,
TODAYshow.com created a custom
branded tab within its Facebook
experience, truly making this year’s
wedding a MODERN wedding!
Branded header
57. TODAY Throws a Modern Wedding
TODAY’s Modern Wedding generated lots of buzz and PR!
Both The Knot and Wedding Channel tweeted about TODAY’s
Modern Wedding!
58. TODAY Throws a Modern Wedding
TODAY’s Modern Wedding generated lots of buzz and PR, including
coverage in US Weekly!
62. TODAY TRAFFIC CONTINUES TO SOAR PAST GOOD MORNING AMERICA
With 40 million online streams, TODAY video 8 times higher than Good Morning America
NEW YORK – March 9, 2012 -- Viewers overwhelmingly chose TODAY over Good Morning
America, according to the latest comScore report. TODAY served up more than 40 million
video streams in January alone, 8 times higher than Good Morning America’s 5 million video
streams in that same time period. TODAY also had more unique video users, with more than
11.7 million visitors in January, 6 times more than the 2.1 million unique video users for Good
Morning America.
Millions of viewers turned to TODAY for exclusive reports, original stories and the latest
updates from around the nation and the world. Viewers watched America’s No. 1 morning
program for breaking news in business, politics, entertainment and sports, including
comprehensive coverage of the Republican presidential debates, the Costa Concordia
tragedy, Joe Paterno’s life and legacy and Paula Deen’s revelation that she has diabetes.
TODAY continues to be an innovative leader and the first choice for consumers on any
platform. TODAY was the first news brand to debut Facebook timeline for personal pages and
the first morning broadcast to launch a voice-activated custom app on Xbox LIVE. The
immersive video experiences on TODAY, combined with original journalism and advanced
technology, give viewers more ways to engage and connect with the day’s top stories.
Source: comScore Video Metrix (January 2012)