Lights. Camera. Business : How to start a Non ProfitDavid J. Neff
In this presentation Rich Vazquez and David J. Neff cover why we started Lights. Camera. Help as a Non Profit in Austin, TX. And why we help Non Profits and Cause driven orgs FOCUS on good. Presented at RISE in Austin, TX.
IMG 21st Celebration - The Future of Food BusinessCraig Rispin
The document discusses various ways that technology is driving change at an unprecedented pace in areas such as transportation (Uber, no vehicle ownership), accommodations (Airbnb, no real estate ownership), entertainment (Netflix, 30% of US market), and music (Spotify, 20% of music revenues). It also mentions the rise of robotics and automation transforming industries like food service, delivery, and warehousing. Machine learning/artificial intelligence is described as having a big impact through applications of sensors, networks, and data analysis.
When people buy a home, they build equity with each mortgage payment instead of "saving" money by renting. While people worry about money spent on rent, they don't consider the large amounts spent on utilities and services each month. Deregulation of energy and telecommunications in the 1980s created opportunities for consumers to save money and earn income by educating others about options. This multi-level marketing opportunity allows people from all walks of life to benefit financially and gain freedom from debt and mortgages.
Victors & Spoils CEO John Winsor - Crowd sourcing in the USAThe_IPA
Victors & Spoils CEO John Winsor's presentation from the Agile Creative AdaptLab at The IPA's Agility Adaptathon in London where he covers the latest crowd sourcing ideas and advertising creativity from the USA. Learn more about Agility www.ipa.co.uk/adapt/agility & on Twitter #ipadapt
This document discusses the changing landscape of marketing and advertising as new technologies have emerged. It notes that traditional TV advertising is becoming less effective as viewership declines and people skip commercials. Mobile internet and smartphones are growing rapidly and becoming the primary access point for internet usage. This represents a shift to more targeted and personalized advertising delivered through mobile devices. The new principles of marketing are described as the 3 P's: permission, privacy and preference. Marketers need to focus on building trusted relationships with consumers by respecting their preferences and consent regarding data collection and targeted advertising. Two-way conversations between brands and individuals are becoming more important than one-way broadcast advertising.
The document discusses the divide in internet usage between older and younger generations. While over 50% of seniors over 65 are now online, they are less likely to engage in social media or online shopping compared to younger people. As more services move online, not being connected could lead to alienation of older adults. Bridging this digital divide will require keeping in mind that not all people are connected and that there are different ways to connect.
This document discusses Republic Wireless, a cellular phone service provider. It covers Republic Wireless' product engineering perspective including their hybrid calling technology which allows calls over WiFi or cellular networks. It also discusses the challenges with their previous phone, the Defy XT, and how their new Moto X phone addresses issues like timely notifications, voice quality, visual voicemail and seamless WiFi to cellular handovers. The document describes Republic Wireless' device architecture and how it allows for more frequent, easier to test software updates compared to traditional carriers.
Lights. Camera. Business : How to start a Non ProfitDavid J. Neff
In this presentation Rich Vazquez and David J. Neff cover why we started Lights. Camera. Help as a Non Profit in Austin, TX. And why we help Non Profits and Cause driven orgs FOCUS on good. Presented at RISE in Austin, TX.
IMG 21st Celebration - The Future of Food BusinessCraig Rispin
The document discusses various ways that technology is driving change at an unprecedented pace in areas such as transportation (Uber, no vehicle ownership), accommodations (Airbnb, no real estate ownership), entertainment (Netflix, 30% of US market), and music (Spotify, 20% of music revenues). It also mentions the rise of robotics and automation transforming industries like food service, delivery, and warehousing. Machine learning/artificial intelligence is described as having a big impact through applications of sensors, networks, and data analysis.
When people buy a home, they build equity with each mortgage payment instead of "saving" money by renting. While people worry about money spent on rent, they don't consider the large amounts spent on utilities and services each month. Deregulation of energy and telecommunications in the 1980s created opportunities for consumers to save money and earn income by educating others about options. This multi-level marketing opportunity allows people from all walks of life to benefit financially and gain freedom from debt and mortgages.
Victors & Spoils CEO John Winsor - Crowd sourcing in the USAThe_IPA
Victors & Spoils CEO John Winsor's presentation from the Agile Creative AdaptLab at The IPA's Agility Adaptathon in London where he covers the latest crowd sourcing ideas and advertising creativity from the USA. Learn more about Agility www.ipa.co.uk/adapt/agility & on Twitter #ipadapt
This document discusses the changing landscape of marketing and advertising as new technologies have emerged. It notes that traditional TV advertising is becoming less effective as viewership declines and people skip commercials. Mobile internet and smartphones are growing rapidly and becoming the primary access point for internet usage. This represents a shift to more targeted and personalized advertising delivered through mobile devices. The new principles of marketing are described as the 3 P's: permission, privacy and preference. Marketers need to focus on building trusted relationships with consumers by respecting their preferences and consent regarding data collection and targeted advertising. Two-way conversations between brands and individuals are becoming more important than one-way broadcast advertising.
The document discusses the divide in internet usage between older and younger generations. While over 50% of seniors over 65 are now online, they are less likely to engage in social media or online shopping compared to younger people. As more services move online, not being connected could lead to alienation of older adults. Bridging this digital divide will require keeping in mind that not all people are connected and that there are different ways to connect.
This document discusses Republic Wireless, a cellular phone service provider. It covers Republic Wireless' product engineering perspective including their hybrid calling technology which allows calls over WiFi or cellular networks. It also discusses the challenges with their previous phone, the Defy XT, and how their new Moto X phone addresses issues like timely notifications, voice quality, visual voicemail and seamless WiFi to cellular handovers. The document describes Republic Wireless' device architecture and how it allows for more frequent, easier to test software updates compared to traditional carriers.
Small Business Social Media Part One WorkingMarc Danziger
The document outlines Marc Danziger's presentation on using social media for small businesses. It discusses the history and concepts of social media, including how blogs, aggregators, sharing/ranking sites, and social networks like Facebook and LinkedIn emerged. It also provides an example of how Dell's stock price dropped after negative customer experiences were shared on blogs, demonstrating the power of social media to impact brands. Danziger's presentation aims to help small businesses understand social media and take concrete actions to improve marketing through these channels.
This document provides biographies of Bo Short and Ty Tribble, who are authors and leaders in the network marketing industry. It discusses their backgrounds, accomplishments, and expertise in areas like public speaking, leadership, and internet marketing. The document also includes quotes from other network marketing leaders praising Bo and Ty's work and contributions to the industry.
The document discusses blogging and social media as marketing tools. It provides counterarguments that blogging is overrated and ineffective as a standalone solution. It notes the lack of clear methodology for attracting people and measuring effectiveness. The document suggests using social engineering principles like social modification to better understand audiences and provide useful information through blogs and social networks.
The Disruption Briefing (TLC) - Jan 2010Steve Sponder
1. The document discusses how disruption from new technologies is often not recognized until after widespread adoption. It provides examples of how the telephone, television, and internet were initially dismissed but later caused major disruptions.
2. Social media has become a major disruption driver by allowing people to easily share their views and experiences about brands in real-time. This has tipped power from brands to consumers.
3. In this new transparent world where views are shared online, brands must change their approach to engage or risk losing relevance in conversations about their products and services.
1. The document discusses how disruptive technologies are often not recognized until they are widely adopted. It provides examples of how the telephone, television, and internet were initially dismissed but later revolutionized communications and society.
2. Social media has become a major disruption driver by allowing people to easily share their views and experiences about brands in real-time. This has tipped the balance of power from brands to consumers.
3. As transparency increases in the digital world, brands must change their approaches to engage consumers or risk becoming irrelevant to the conversation. However, those that engage boldly with social media can gain huge opportunities in insights, reputation, advocacy, and costs.
This document provides biographies of Ty Tribble and Bo Short, who are recognized experts in network marketing. Ty Tribble is an internet entrepreneur and former president of a network marketing company. He authors influential blogs on network marketing and social media. Bo Short is an author, speaker and leadership expert who has spoken to over 1 million people worldwide. The document also contains testimonials praising Ty and Bo from other network marketing leaders and executives.
The Importance of Listening to Your CustomersDrift
The document discusses the importance of listening to customers and provides examples of companies that failed or succeeded by listening to customer feedback. It introduces the "Spotlight Framework" to categorize customer feedback into user experience issues, product marketing issues, and positioning issues to prioritize responses. It advocates using an incremental approach to make many small updates in response to feedback rather than large changes, in order to strengthen the brand through improved customer experience.
This deck explains in human terms why Mobile Marketing is good for you. It also contains lots of useful bits that we hope will help you share and define that mysterious "big picture" for your boss. - Enjoy.
Advertising in 2020, tom morton's ipa talk, 24 january 2011Tom Morton
1) The document discusses how the advertising industry will need to change and adapt to thrive in the future.
2) Key points that will shape the future industry include the rise of subscription-based content, the continued importance of social media, and new technologies that could improve lives or just be interruptive.
3) To succeed, the industry will need to build the new world alongside the old one, follow economic and audience trends, experiment and learn from results rather than make rigid plans.
Customer Listening Expert Bob London gave this talk at the 2016 Mid-Atlantic Marketing Summit in Baltimore, MD on 9/29/16. You can also see a video of the talk here: https://youtu.be/BmQD6KomvQM
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
The document provides a summary and highlights from CES 2019. Some of the key points included:
1. Privacy was a major theme at CES 2019, with every device collecting data. This is a change from previous years where privacy was not as big of a focus.
2. Voice assistants continued to be a major focus, with Amazon and Google platforms continuing to integrate across more devices.
3. 5G networks rolling out will allow for more capabilities with connected devices and IoT at a larger scale through increased bandwidth and speeds.
4. Notable company announcements and displays included Honda's privacy-focused "Dream Drive" connected car program, smart toilets and dog toilets
Reading this paper will give you a better idea of how technology has so far transformed the business landscape, what you need to do with your own digital transformation, and what to look for in 2020.
The document discusses the rise of smart customers and how digital innovation is empowering customers and leaving many companies behind. Key points include:
- Customers now have access to vast amounts of information through their smartphones and digital devices, allowing them to research products, compare prices, read reviews and be more informed than ever before.
- This has led to radically higher expectations from customers around experience, personalization and convenience. Companies that do not adapt risk falling behind.
- Four major disruptive forces are driving these changes - social influence, pervasive memory, digital sensors and the physical web. Together they are providing customers with more choices and better information.
The next web conference 2013 Amsterdam; a visual overview in sketch notesEsther Gons
The document summarizes key points from presentations given at The Next Web Conference 2013 in Amsterdam. Speakers discussed the importance of good design, embracing innovation, understanding data through computation, how the internet is physically connected, changing models of communication, challenges of big data, the sharing economy, and how technology can bring people together. The conference was officially opened by HRH Prince Willem-Alexander van Oranje and featured talks from speakers such as Andy Budd, Gary Shapiro, Stephen Wolfram, Andrew Blum, Marina Gorbis, Robert Scoble, Leonard Brody, Jimmy Maymann, Loic leMeur, Kenneth Cukier, Jonathan MacDonald, Kei Shimada, and Kevin Hartz.
The document discusses the need for agencies to embrace crowdsourcing and entrepreneurial ideas from within. It provides examples of agencies starting side projects and businesses that stretch beyond traditional advertising work. It also cites examples of clients turning to crowdsourcing for projects rather than agencies, and suggests agencies will need to focus more on ideas to set themselves apart.
Small Business Social Media V3b WorkingMarc Danziger
This document discusses how small businesses can use social media for marketing. It begins by explaining how large businesses use social media to communicate with customers and build relationships. However, it notes that small businesses are different and cannot directly apply the same strategies as large businesses due to limited resources. The document then advocates that for small businesses, social media should focus on managing their online identity and reputation through conversations that others have about the business, rather than just conversations with customers. It provides strategies for small businesses to utilize social media in a way that plays to their strengths and differs from the large business models.
The document provides guidance on developing an effective elevator pitch to attract new customers. It discusses common ineffective pitch styles like "the minimizer" and "the rambler" and recommends focusing a pitch on the customer benefits and outcomes rather than products/services. The guidelines suggest keeping a pitch short, simple, conversational and focused on clearly identifying the target market and problems the offering solves for them. Worksheets are included to help the reader craft their unique value proposition and compelling elevator pitch.
This document discusses selling digital marketing strategies to company boards. It summarizes that digital marketing is about new ways of thinking beyond just channels, and provides opportunities for growth, innovation, and new business models. It also notes that consumers and competitors have widely embraced digital tools. The document advocates educating boards on these opportunities to evolve with digital changes or risk falling behind. It provides tips for digital evangelism, such as organizing demonstrations, training, and challenging traditional thinking.
10 Ways Digital Can Help You Thrive in a RecessionDavid Armano
Digital tools allow businesses to test ideas cheaply, leverage existing platforms to reduce costs, engage customers through video and chat instead of expensive TV ads, gather customer insights online through social media and search data, and improve products based on customer feedback to thrive during an economic recession when budgets are tight. Specifically, the article recommends (1) testing ideas frequently and cheaply online, (2) using existing platforms like Wordpress instead of building from scratch, and (3) listening to customers through digital engagement to weather an economic downturn.
Powerpoint reviewed during the AMA Triangle Transitions Mastermind meeting on 4/6/2020 featuring Chris Daltorio. Chris taught us how to use LinkedIn more effectively and how to use these skills to develop a stronger network.
Kevin Seifert recently presented this deck during an AMA Triangle Transitions Mastermind Meeting. He offered some great tips on using Zoom and how to present yourself better online.
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Small Business Social Media Part One WorkingMarc Danziger
The document outlines Marc Danziger's presentation on using social media for small businesses. It discusses the history and concepts of social media, including how blogs, aggregators, sharing/ranking sites, and social networks like Facebook and LinkedIn emerged. It also provides an example of how Dell's stock price dropped after negative customer experiences were shared on blogs, demonstrating the power of social media to impact brands. Danziger's presentation aims to help small businesses understand social media and take concrete actions to improve marketing through these channels.
This document provides biographies of Bo Short and Ty Tribble, who are authors and leaders in the network marketing industry. It discusses their backgrounds, accomplishments, and expertise in areas like public speaking, leadership, and internet marketing. The document also includes quotes from other network marketing leaders praising Bo and Ty's work and contributions to the industry.
The document discusses blogging and social media as marketing tools. It provides counterarguments that blogging is overrated and ineffective as a standalone solution. It notes the lack of clear methodology for attracting people and measuring effectiveness. The document suggests using social engineering principles like social modification to better understand audiences and provide useful information through blogs and social networks.
The Disruption Briefing (TLC) - Jan 2010Steve Sponder
1. The document discusses how disruption from new technologies is often not recognized until after widespread adoption. It provides examples of how the telephone, television, and internet were initially dismissed but later caused major disruptions.
2. Social media has become a major disruption driver by allowing people to easily share their views and experiences about brands in real-time. This has tipped power from brands to consumers.
3. In this new transparent world where views are shared online, brands must change their approach to engage or risk losing relevance in conversations about their products and services.
1. The document discusses how disruptive technologies are often not recognized until they are widely adopted. It provides examples of how the telephone, television, and internet were initially dismissed but later revolutionized communications and society.
2. Social media has become a major disruption driver by allowing people to easily share their views and experiences about brands in real-time. This has tipped the balance of power from brands to consumers.
3. As transparency increases in the digital world, brands must change their approaches to engage consumers or risk becoming irrelevant to the conversation. However, those that engage boldly with social media can gain huge opportunities in insights, reputation, advocacy, and costs.
This document provides biographies of Ty Tribble and Bo Short, who are recognized experts in network marketing. Ty Tribble is an internet entrepreneur and former president of a network marketing company. He authors influential blogs on network marketing and social media. Bo Short is an author, speaker and leadership expert who has spoken to over 1 million people worldwide. The document also contains testimonials praising Ty and Bo from other network marketing leaders and executives.
The Importance of Listening to Your CustomersDrift
The document discusses the importance of listening to customers and provides examples of companies that failed or succeeded by listening to customer feedback. It introduces the "Spotlight Framework" to categorize customer feedback into user experience issues, product marketing issues, and positioning issues to prioritize responses. It advocates using an incremental approach to make many small updates in response to feedback rather than large changes, in order to strengthen the brand through improved customer experience.
This deck explains in human terms why Mobile Marketing is good for you. It also contains lots of useful bits that we hope will help you share and define that mysterious "big picture" for your boss. - Enjoy.
Advertising in 2020, tom morton's ipa talk, 24 january 2011Tom Morton
1) The document discusses how the advertising industry will need to change and adapt to thrive in the future.
2) Key points that will shape the future industry include the rise of subscription-based content, the continued importance of social media, and new technologies that could improve lives or just be interruptive.
3) To succeed, the industry will need to build the new world alongside the old one, follow economic and audience trends, experiment and learn from results rather than make rigid plans.
Customer Listening Expert Bob London gave this talk at the 2016 Mid-Atlantic Marketing Summit in Baltimore, MD on 9/29/16. You can also see a video of the talk here: https://youtu.be/BmQD6KomvQM
CES 2019 Marketer Recap - Consumer Electronics ShowDavid Berkowitz
The document provides a summary and highlights from CES 2019. Some of the key points included:
1. Privacy was a major theme at CES 2019, with every device collecting data. This is a change from previous years where privacy was not as big of a focus.
2. Voice assistants continued to be a major focus, with Amazon and Google platforms continuing to integrate across more devices.
3. 5G networks rolling out will allow for more capabilities with connected devices and IoT at a larger scale through increased bandwidth and speeds.
4. Notable company announcements and displays included Honda's privacy-focused "Dream Drive" connected car program, smart toilets and dog toilets
Reading this paper will give you a better idea of how technology has so far transformed the business landscape, what you need to do with your own digital transformation, and what to look for in 2020.
The document discusses the rise of smart customers and how digital innovation is empowering customers and leaving many companies behind. Key points include:
- Customers now have access to vast amounts of information through their smartphones and digital devices, allowing them to research products, compare prices, read reviews and be more informed than ever before.
- This has led to radically higher expectations from customers around experience, personalization and convenience. Companies that do not adapt risk falling behind.
- Four major disruptive forces are driving these changes - social influence, pervasive memory, digital sensors and the physical web. Together they are providing customers with more choices and better information.
The next web conference 2013 Amsterdam; a visual overview in sketch notesEsther Gons
The document summarizes key points from presentations given at The Next Web Conference 2013 in Amsterdam. Speakers discussed the importance of good design, embracing innovation, understanding data through computation, how the internet is physically connected, changing models of communication, challenges of big data, the sharing economy, and how technology can bring people together. The conference was officially opened by HRH Prince Willem-Alexander van Oranje and featured talks from speakers such as Andy Budd, Gary Shapiro, Stephen Wolfram, Andrew Blum, Marina Gorbis, Robert Scoble, Leonard Brody, Jimmy Maymann, Loic leMeur, Kenneth Cukier, Jonathan MacDonald, Kei Shimada, and Kevin Hartz.
The document discusses the need for agencies to embrace crowdsourcing and entrepreneurial ideas from within. It provides examples of agencies starting side projects and businesses that stretch beyond traditional advertising work. It also cites examples of clients turning to crowdsourcing for projects rather than agencies, and suggests agencies will need to focus more on ideas to set themselves apart.
Small Business Social Media V3b WorkingMarc Danziger
This document discusses how small businesses can use social media for marketing. It begins by explaining how large businesses use social media to communicate with customers and build relationships. However, it notes that small businesses are different and cannot directly apply the same strategies as large businesses due to limited resources. The document then advocates that for small businesses, social media should focus on managing their online identity and reputation through conversations that others have about the business, rather than just conversations with customers. It provides strategies for small businesses to utilize social media in a way that plays to their strengths and differs from the large business models.
The document provides guidance on developing an effective elevator pitch to attract new customers. It discusses common ineffective pitch styles like "the minimizer" and "the rambler" and recommends focusing a pitch on the customer benefits and outcomes rather than products/services. The guidelines suggest keeping a pitch short, simple, conversational and focused on clearly identifying the target market and problems the offering solves for them. Worksheets are included to help the reader craft their unique value proposition and compelling elevator pitch.
This document discusses selling digital marketing strategies to company boards. It summarizes that digital marketing is about new ways of thinking beyond just channels, and provides opportunities for growth, innovation, and new business models. It also notes that consumers and competitors have widely embraced digital tools. The document advocates educating boards on these opportunities to evolve with digital changes or risk falling behind. It provides tips for digital evangelism, such as organizing demonstrations, training, and challenging traditional thinking.
10 Ways Digital Can Help You Thrive in a RecessionDavid Armano
Digital tools allow businesses to test ideas cheaply, leverage existing platforms to reduce costs, engage customers through video and chat instead of expensive TV ads, gather customer insights online through social media and search data, and improve products based on customer feedback to thrive during an economic recession when budgets are tight. Specifically, the article recommends (1) testing ideas frequently and cheaply online, (2) using existing platforms like Wordpress instead of building from scratch, and (3) listening to customers through digital engagement to weather an economic downturn.
Similar to The Future of Mobile a republic wireless Case Study (20)
Powerpoint reviewed during the AMA Triangle Transitions Mastermind meeting on 4/6/2020 featuring Chris Daltorio. Chris taught us how to use LinkedIn more effectively and how to use these skills to develop a stronger network.
Kevin Seifert recently presented this deck during an AMA Triangle Transitions Mastermind Meeting. He offered some great tips on using Zoom and how to present yourself better online.
You get it. You know High Five Conference is one of the premiere gatherings of marketers and creatives on the East Coast. You know the ability to go is an opportunity to grow and learn from speakers like Jay Baer and Ann Handley. Help your boss realize the same things. Use our one-sheet to get approved to attend the two-day conference that celebrates the talent and vibrancy of the Triangle – right here in the Triangle.
The Triangle AMA chapter was founded over 30 years ago and has over 530 members, making it one of the leading AMA chapters in the country. It offers members networking opportunities, educational events, discounts, and resources to help marketers advance their careers. Upcoming events include presentations on mobile marketing and innovation as well as social events like a holiday mingle. The document encourages joining now to save on application fees and be entered to win a prize.
This document provides a list of 98 potential metrics for measuring the impact and effectiveness of social media marketing programs and campaigns. The metrics cover a wide range of factors including buzz, engagement, traffic, sales, customer satisfaction, and more. They are organized into categories such as volume of buzz created, buzz by platform, audience demographics, and impact on online and offline business results.
This document summarizes the performance of various NBC News Digital properties including TODAY Moms, TODAY Cooking School, and TODAY Throws a Modern Wedding. It shows that these sites achieved record engagement levels, with streams and visits increasing significantly on days with related on-air promotions. Sponsored content also performed well. An interactive wedding series across online and TV platforms generated substantial buzz and traffic.
Steps to Converting Exisiting Visitors to Customers Using Data, Testing and Personalization presented by Greg Ng, CXO, Brooks Bell Interactive, at Triangle AMA Digital Marketing Camp on Feb 29, 2102. www.triangleama.org
Jenny Halasz President of JLH Marketing presentation on Search Engine and Landing Page Optimization from Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Gamification for Your Brand the Promises and The Pitfalls by Jon Barlow, Senior Creative Technologist, Capstrat from the Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Cree is a company that invented the blue LED and is leading the LED lighting revolution. They discussed barriers to adoption of LED lighting such as higher initial cost and technology risk, and how Cree is addressing these barriers through education on financial benefits and lifetime savings, independent testing, and highlighting the long lifespan and high quality light of LEDs. They also shared many case studies of customers who achieved large energy savings through LED lighting upgrades.
Gert Garman, Global Creative Development Manager, provides tips for developing a creative culture and sparking creativity in groups. The document recommends doing energizers or improv exercises with groups to get people out of their comfort zones. It also suggests capturing the answers to "What did it take to play that?" to establish behavioral guidelines. Various creative thinking tools are listed like visioning, using sticky notes, and games. Personal tips include keeping an idea notebook, taking risks, rewarding yourself, and collaborating with others to foster creativity.
This document discusses Facebook user privacy settings and limitations for marketers. It covers the various privacy settings users can adjust regarding things they share, what others share about them, and contact information. It then discusses app, game and website privacy settings. The document outlines 5 major limitations for marketers, including only accessing needed user data and not transferring or selling data. It concludes with discussing what marketers can do within these limitations, such as recommendations, immersive experiences and relevant advertising.
This document discusses strategies for managing multiple Facebook pages for a brand. It recommends having additional pages when a brand has different audience segments, significant daily content, and resources to maintain fresh pages. It provides examples of large brands like Dell and Cisco that operate multiple specialized pages. The document also discusses optimal posting frequencies, noting engagement drops off significantly if a page posts more than every 80 minutes. It advises pages post at least daily while considering peak usage times, but also using off-peak times as an opportunity. The key is for pages to observe user behavior and adjust their posting strategy accordingly.
This document discusses how to analyze Facebook analytics data to understand how effective Facebook is for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. Comparing metrics to user demographics and testing different content types and posting frequencies can provide insights on how to improve performance. The goal of analysis is to understand what strategies and content are most effective at driving the desired outcomes.
The document discusses various ways to advertise on Facebook including sponsored ads, "like" ads, polls, videos, premium placements, events, sampling, and connections. It provides examples of advertising campaigns that had success on Facebook and describes how to build targeted audiences. The document also reviews Facebook's rules around promotions and contests and suggests types of promotional apps and tools to help, emphasizing the need to incentivize sharing while tying promotions back to one's product.
The document discusses 7 sins of marketing and sales, including having a left or right brained organization rather than being whole brained and integrated, having a one size fits all value proposition rather than customer-focused tiered value propositions, and calling higher in the organization prematurely rather than properly qualifying leads. It provides examples and recommendations for avoiding these sins such as creating a customer-focused lead scoring system, developing value propositions focused on customer needs and objectives rather than the product, and integrating marketing and sales for a unified customer experience.
Susan Moore, whose global work and results were published in the book, Wake Me Up When the Data is Over, has held senior management positions with Microsoft and Eastman. Elissa Fink is the Senior Vice President of Tableau Software. Together, these two dynamic business leaders addressed the fundamental shift in how we see and process data.
More from Triangle American Marketing Association (20)
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
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Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
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