Collaborate to Win - Why Every Company Needs a Culture of CollaborationWrike
https://www.wrike.com/blog - Collaboration is integral to a company's success and growth. And without it, there is hampered productivity and no significant innovation. Find out why collaboration should be built into your organization's DNA.
This document discusses landing pages and the Lander landing page builder tool. It provides an overview of landing pages, notes that most companies have few landing pages and do not test them well. It then demonstrates Lander, highlighting its drag and drop editor, mobile readiness, testing and optimization features, and affordable pricing. Questions from the audience are invited at the end.
Whether you’re managing your SEO in-house or working with an agency,
it’s essential to choose the key performance indicators (KPIs) for measuring success.
Easier said than done. Is it your keyword rankings? Traffic? What about conversions? Where does revenue come in to it? Maybe it's all about the links.
After 8 years and hundreds of client experiences, we’ve distilled what we believe to be the metrics you should use to evaluate your SEO. They are:
Non-branded organic traffic, as a percentage of overall leads or sales, over time.
Conversions (lead capture, e-commerce, downloads, etc) from top keywords.
Revenue attributed to specific keywords.
% of targeted keywords ranking on the 1st page of Google’s search results.
Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.
The document discusses best practices for social video on platforms like Facebook, Twitter, and YouTube. It provides statistics on video usage for each platform and notes that Facebook sees 8 billion daily video views from 500 million users. Two-thirds of small businesses plan to promote video on Facebook. It also discusses how to create effective social video content through storytelling and keeping videos short. The document emphasizes measuring video performance across social networks and integrating social data with other marketing technologies.
Streamlining Video Across the EnterpriseBrightcove
This document discusses how video is moving across enterprises and the challenges that come with that transition. It notes that more companies will introduce video-based chat for customer interactions by 2018. It also discusses the need to establish video production policies and develop flexible tech stacks that support video workflows and policies across different business units. Finally, it provides examples of how some companies have successfully integrated video into their marketing and sales processes.
When we talk about website optimization, we are referencing the marked improvement of the user experience so that customers are likelier to convert on your site. And even though many companies try to do this, some do so without the use of any useful data. It often ends up backfiring on them by decreasing the conversion rates instead of increasing them
SoLoMo Tactics for Brands and Bloggers_Kenya wordcamp 2012 adeola kayodeDeola Kayode
This document summarizes tactics for using social, local, and mobile (SoLoMo) strategies for brands and bloggers. Some key points include:
- Social, search, and mobile are increasingly important sources of traffic. SoLoMo integration can boost conversion rates.
- Content creation, including text, articles, eBooks and videos, remains core to online marketing. Proper keyword research is important.
- Websites need responsive design for mobile or app options, as most people will abandon a site taking over 5 seconds to load on mobile.
- Geo-targeting paid search and local search can help leverage location-based keywords and interests. Analytics are also important to measure success.
Selling Your SEO Value Proposition to Corporate Decision MakersKeith Goode
One of the biggest challenges for in-house SEO professionals is getting corporate buy-in for technical SEO requests, SEO campaigns, and other programs that can help with the optimization of the search experience. In this presentation, Keith Goode, Chief SEO Evangelist for seoClarity, discusses how to measure and evaluate the specific costs and benefits for your value propositions ... and what to do if you fail to convince your corporate decision-makers.
This presentation was given on April 20, 2015 at Pubcon Austin in Austin, Texas at the AT&T Business and Conference Center.
Collaborate to Win - Why Every Company Needs a Culture of CollaborationWrike
https://www.wrike.com/blog - Collaboration is integral to a company's success and growth. And without it, there is hampered productivity and no significant innovation. Find out why collaboration should be built into your organization's DNA.
This document discusses landing pages and the Lander landing page builder tool. It provides an overview of landing pages, notes that most companies have few landing pages and do not test them well. It then demonstrates Lander, highlighting its drag and drop editor, mobile readiness, testing and optimization features, and affordable pricing. Questions from the audience are invited at the end.
Whether you’re managing your SEO in-house or working with an agency,
it’s essential to choose the key performance indicators (KPIs) for measuring success.
Easier said than done. Is it your keyword rankings? Traffic? What about conversions? Where does revenue come in to it? Maybe it's all about the links.
After 8 years and hundreds of client experiences, we’ve distilled what we believe to be the metrics you should use to evaluate your SEO. They are:
Non-branded organic traffic, as a percentage of overall leads or sales, over time.
Conversions (lead capture, e-commerce, downloads, etc) from top keywords.
Revenue attributed to specific keywords.
% of targeted keywords ranking on the 1st page of Google’s search results.
Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.
The document discusses best practices for social video on platforms like Facebook, Twitter, and YouTube. It provides statistics on video usage for each platform and notes that Facebook sees 8 billion daily video views from 500 million users. Two-thirds of small businesses plan to promote video on Facebook. It also discusses how to create effective social video content through storytelling and keeping videos short. The document emphasizes measuring video performance across social networks and integrating social data with other marketing technologies.
Streamlining Video Across the EnterpriseBrightcove
This document discusses how video is moving across enterprises and the challenges that come with that transition. It notes that more companies will introduce video-based chat for customer interactions by 2018. It also discusses the need to establish video production policies and develop flexible tech stacks that support video workflows and policies across different business units. Finally, it provides examples of how some companies have successfully integrated video into their marketing and sales processes.
When we talk about website optimization, we are referencing the marked improvement of the user experience so that customers are likelier to convert on your site. And even though many companies try to do this, some do so without the use of any useful data. It often ends up backfiring on them by decreasing the conversion rates instead of increasing them
SoLoMo Tactics for Brands and Bloggers_Kenya wordcamp 2012 adeola kayodeDeola Kayode
This document summarizes tactics for using social, local, and mobile (SoLoMo) strategies for brands and bloggers. Some key points include:
- Social, search, and mobile are increasingly important sources of traffic. SoLoMo integration can boost conversion rates.
- Content creation, including text, articles, eBooks and videos, remains core to online marketing. Proper keyword research is important.
- Websites need responsive design for mobile or app options, as most people will abandon a site taking over 5 seconds to load on mobile.
- Geo-targeting paid search and local search can help leverage location-based keywords and interests. Analytics are also important to measure success.
Selling Your SEO Value Proposition to Corporate Decision MakersKeith Goode
One of the biggest challenges for in-house SEO professionals is getting corporate buy-in for technical SEO requests, SEO campaigns, and other programs that can help with the optimization of the search experience. In this presentation, Keith Goode, Chief SEO Evangelist for seoClarity, discusses how to measure and evaluate the specific costs and benefits for your value propositions ... and what to do if you fail to convince your corporate decision-makers.
This presentation was given on April 20, 2015 at Pubcon Austin in Austin, Texas at the AT&T Business and Conference Center.
Taming the Marketing Data Beast | Origami Logic Marketing Graph WebinarOrigami Logic
Make more informed campaign decisions with a data model that’s designed for modern marketing.
Marketers continuously struggle to draw insights from the millions of marketing signals generated each day by increasingly complex and diverse cross-channel campaigns. With growing volumes and variety of data, marketers more than ever need to understand the dynamic relationships between metrics from social media, display advertising, search, mobile, web, CRM, email, and more.
Origami Logic’s Marketing Graph™, is the heart of the data model that collects and refines cross-channel data in a way that brings meaning to the data, supporting the unique measurement needs of stakeholders from the CMO to analysts to brand marketers.
In this webinar, we will discuss common questions about marketing data models and how the Marketing Graph™ contributes to performance insights and decision making during and after your campaigns.
- Marketing data is very complex and dynamic, what challenges does this create when measuring marketing performance?
- Why traditional BI tools are insufficient for marketing specific use cases?
- How the Marketing Graph™ is tackling the challenge of cross-channel measurement.
- How does the Marketing Graph™ help a marketing analyst?
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection.
Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations.
Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling.
Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity.
Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.
Andrew Grant of MaritzCX London explains why customer experience (CX) is the next frontier for businesses. Today's customers expect more from brands. Andrew's data shows the link between customer satisfaction and repurchase activity. He covers a bit about what the future of CX management might look like including shorter surveys and the inclusion of non-research data to help brands get a fuller picture of each customer and act in real time.
Rachel Starling - Speedo Goggles - Nottingham Digital SummitHallam
This session will explore how the power of business insight, coupled with a deep understanding of who your user is can be translated into excellent digital experiences that generate a return for your business in the long-run for key product categories. Utilising a practical example, you will learn: ** How to couple business and user insight and translate that into a user experience that exceeds the needs and expectations of your user. ** How to create a user experience that generates return on investment for your business
CX, CDP, ABM. We’re surrounded by buzzwords, opinions, and a lot of questions. Listen to marketing leaders from Demandbase, MerkleB2B and Digital Pi examine the state of Marketing Operations and how Marketo Engage fits into the complex puzzle.
- How do B2B trends impact your business?
- How will B2B evolve with Marketo Engage in 2022?
- What does the next generation of MOps look like?
The four key principles for optimizing digital marketing toward real business goals are:
1) Focus on driving bigger picture business results rather than individual click or impression metrics.
2) Do not oversimplify business goals but rather maintain a holistic view.
3) Regularly share updated marketing performance results with the business.
4) Ensure attribution models align with desired business outcomes rather than last-click attribution alone.
LSA18: TAI Workshop - Tends and Observations About Technology Engagement (Squ...Localogy
The document summarizes research insights about technology engagement among small business owners. Key findings include:
- Small business owners need a clear value proposition to engage with cloud solutions.
- Owners see potential in a dashboard that consolidates their important apps and provides insights.
- If a solution saves time and provides useful information, owners are interested, especially one that ties together their tasks and data.
Our VP of marketing, Tara Verner, recently spoke at an America's Charities pannel on “Leveraging Charity Validators”. In this working session we gave real hands-on guidance to members on how to engage their stakeholders to rate their organization, strategies for success and how to deal with reviews. Basically how to be transparent, increase engagement and showcase impact online.
Manage Your Reputation in the Moments That MatterKali Pearson
A customer’s decision to visit your store or choose your brand can be swayed by negative feedback or a low rating. Learn more about the importance of reputation at the local level; solutions on how brands can manage these critical moments that matter; and how DAC Group helps our enterprise clients succeed through local, media, content, and technology solutions.
Social Media Week Presentation - SMB Strategy with AnalyticsViktor Iwan
This document provides strategies for digital marketing for UK businesses and startups. It discusses building a digital marketing plan with goals of awareness, consideration, sales, and loyalty. Key performance indicators and metrics for digital branding are presented. It emphasizes the importance of testing and optimization, including testing persuasive copy, images, website layout, performance, and profit metrics like bounce rate and session duration. It also discusses building a team and a mobile marketing plan. Finally, it addresses building a brand and authority through digital strategies.
The document discusses new media marketing strategies and tools. It outlines various new media channels including display advertising, search, email, affiliates, social media, websites, mobile, and why new media is important. Marketers now have more ways to connect with audiences using these new media tools and need to understand how to effectively use channels like social media, email, video, blogs, search, and e-commerce to drive results.
This document discusses how earned media and SEO work together to increase a website's credibility and search engine visibility. It explains that credibility comes from external links and social signals that endorse a site. Building credibility through shared and linked content is how search results have been traditionally sculpted. However, the ecosystem is shifting as search engines now use social networks to determine credibility, meaning marketers must encourage clients to engage audiences algorithmically and socially. The role of SEO is becoming more central to branding and marketing in this new environment.
Amplitude Series C Deck (Abridged) August 2017Amplitude
This document summarizes Amplitude's Series C funding round from April 2017. It introduces the executive team which includes the CEO and Founder Spenser Skates who graduated from MIT and DRW. It then discusses how product drives business outcomes and how understanding complex user behavior is important for product teams to improve conversions and growth. It also notes that the $17B analytics industry lacks tools to solve tying user behavior to business outcomes in a fast, scalable way.
This document discusses various types of digital video advertising opportunities and how to measure their success. It outlines quantitative metrics like cost per impression, video completion rates, and qualitative metrics like brand awareness and purchase intent. Specific case studies are presented showing how contextual targeting and interactive video ads led to higher click-through rates and performance. The conclusion emphasizes that digital video proposals need to leverage both qualitative and quantitative metrics to accurately predict return on investment from interactive video components.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
Webinar: Leverage Social+ to Grow & Engage Users in Your App by Sendbird PMProduct School
The best version of your app will be one that's inherently social. Even in domains that, at first glance, don't look like they need to be social, having a social component baked in lets apps enjoy better growth, engagement, and retention. In this conversation, learn about the rise of social+ in various consumer apps with Mike Cha, Product Manager at Sendbird. The world's leading consumer apps are powered by peer-to-peer real-time chat, voice, and video interactions from Sendbird. Title: Product Manager
We are an end to end Digital Communication Company based out of Chennai. We cater digital services including Website Development, Custom Application Development, Mobile App Development, e-learning and Social Media Engagement
The document discusses how businesses can use the internet to grow. It recommends a 7-step plan for creating a strong website, including steps for content, navigation, brand integration, online and offline marketing, technical support, and evaluation. The document also provides statistics on internet marketing spending and discusses why the internet is important for businesses to reach customers, track purchases, and be accessible 24/7.
This webinar discussed using video and multimedia in online news releases. Survey results showed that 94% of respondents think bundling video with press releases is valuable, but only 12% have done it. The webinar speakers were Mark Robertson, founder of ReelSEO, and Amy Mauzy, PR manager for Malibu Boats. They discussed how online video viewing is growing rapidly, the importance of video for search engine results and social media marketing, and tips for creating and promoting business video content online.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
Taming the Marketing Data Beast | Origami Logic Marketing Graph WebinarOrigami Logic
Make more informed campaign decisions with a data model that’s designed for modern marketing.
Marketers continuously struggle to draw insights from the millions of marketing signals generated each day by increasingly complex and diverse cross-channel campaigns. With growing volumes and variety of data, marketers more than ever need to understand the dynamic relationships between metrics from social media, display advertising, search, mobile, web, CRM, email, and more.
Origami Logic’s Marketing Graph™, is the heart of the data model that collects and refines cross-channel data in a way that brings meaning to the data, supporting the unique measurement needs of stakeholders from the CMO to analysts to brand marketers.
In this webinar, we will discuss common questions about marketing data models and how the Marketing Graph™ contributes to performance insights and decision making during and after your campaigns.
- Marketing data is very complex and dynamic, what challenges does this create when measuring marketing performance?
- Why traditional BI tools are insufficient for marketing specific use cases?
- How the Marketing Graph™ is tackling the challenge of cross-channel measurement.
- How does the Marketing Graph™ help a marketing analyst?
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection.
Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations.
Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling.
Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity.
Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.
Andrew Grant of MaritzCX London explains why customer experience (CX) is the next frontier for businesses. Today's customers expect more from brands. Andrew's data shows the link between customer satisfaction and repurchase activity. He covers a bit about what the future of CX management might look like including shorter surveys and the inclusion of non-research data to help brands get a fuller picture of each customer and act in real time.
Rachel Starling - Speedo Goggles - Nottingham Digital SummitHallam
This session will explore how the power of business insight, coupled with a deep understanding of who your user is can be translated into excellent digital experiences that generate a return for your business in the long-run for key product categories. Utilising a practical example, you will learn: ** How to couple business and user insight and translate that into a user experience that exceeds the needs and expectations of your user. ** How to create a user experience that generates return on investment for your business
CX, CDP, ABM. We’re surrounded by buzzwords, opinions, and a lot of questions. Listen to marketing leaders from Demandbase, MerkleB2B and Digital Pi examine the state of Marketing Operations and how Marketo Engage fits into the complex puzzle.
- How do B2B trends impact your business?
- How will B2B evolve with Marketo Engage in 2022?
- What does the next generation of MOps look like?
The four key principles for optimizing digital marketing toward real business goals are:
1) Focus on driving bigger picture business results rather than individual click or impression metrics.
2) Do not oversimplify business goals but rather maintain a holistic view.
3) Regularly share updated marketing performance results with the business.
4) Ensure attribution models align with desired business outcomes rather than last-click attribution alone.
LSA18: TAI Workshop - Tends and Observations About Technology Engagement (Squ...Localogy
The document summarizes research insights about technology engagement among small business owners. Key findings include:
- Small business owners need a clear value proposition to engage with cloud solutions.
- Owners see potential in a dashboard that consolidates their important apps and provides insights.
- If a solution saves time and provides useful information, owners are interested, especially one that ties together their tasks and data.
Our VP of marketing, Tara Verner, recently spoke at an America's Charities pannel on “Leveraging Charity Validators”. In this working session we gave real hands-on guidance to members on how to engage their stakeholders to rate their organization, strategies for success and how to deal with reviews. Basically how to be transparent, increase engagement and showcase impact online.
Manage Your Reputation in the Moments That MatterKali Pearson
A customer’s decision to visit your store or choose your brand can be swayed by negative feedback or a low rating. Learn more about the importance of reputation at the local level; solutions on how brands can manage these critical moments that matter; and how DAC Group helps our enterprise clients succeed through local, media, content, and technology solutions.
Social Media Week Presentation - SMB Strategy with AnalyticsViktor Iwan
This document provides strategies for digital marketing for UK businesses and startups. It discusses building a digital marketing plan with goals of awareness, consideration, sales, and loyalty. Key performance indicators and metrics for digital branding are presented. It emphasizes the importance of testing and optimization, including testing persuasive copy, images, website layout, performance, and profit metrics like bounce rate and session duration. It also discusses building a team and a mobile marketing plan. Finally, it addresses building a brand and authority through digital strategies.
The document discusses new media marketing strategies and tools. It outlines various new media channels including display advertising, search, email, affiliates, social media, websites, mobile, and why new media is important. Marketers now have more ways to connect with audiences using these new media tools and need to understand how to effectively use channels like social media, email, video, blogs, search, and e-commerce to drive results.
This document discusses how earned media and SEO work together to increase a website's credibility and search engine visibility. It explains that credibility comes from external links and social signals that endorse a site. Building credibility through shared and linked content is how search results have been traditionally sculpted. However, the ecosystem is shifting as search engines now use social networks to determine credibility, meaning marketers must encourage clients to engage audiences algorithmically and socially. The role of SEO is becoming more central to branding and marketing in this new environment.
Amplitude Series C Deck (Abridged) August 2017Amplitude
This document summarizes Amplitude's Series C funding round from April 2017. It introduces the executive team which includes the CEO and Founder Spenser Skates who graduated from MIT and DRW. It then discusses how product drives business outcomes and how understanding complex user behavior is important for product teams to improve conversions and growth. It also notes that the $17B analytics industry lacks tools to solve tying user behavior to business outcomes in a fast, scalable way.
This document discusses various types of digital video advertising opportunities and how to measure their success. It outlines quantitative metrics like cost per impression, video completion rates, and qualitative metrics like brand awareness and purchase intent. Specific case studies are presented showing how contextual targeting and interactive video ads led to higher click-through rates and performance. The conclusion emphasizes that digital video proposals need to leverage both qualitative and quantitative metrics to accurately predict return on investment from interactive video components.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
Webinar: Leverage Social+ to Grow & Engage Users in Your App by Sendbird PMProduct School
The best version of your app will be one that's inherently social. Even in domains that, at first glance, don't look like they need to be social, having a social component baked in lets apps enjoy better growth, engagement, and retention. In this conversation, learn about the rise of social+ in various consumer apps with Mike Cha, Product Manager at Sendbird. The world's leading consumer apps are powered by peer-to-peer real-time chat, voice, and video interactions from Sendbird. Title: Product Manager
We are an end to end Digital Communication Company based out of Chennai. We cater digital services including Website Development, Custom Application Development, Mobile App Development, e-learning and Social Media Engagement
The document discusses how businesses can use the internet to grow. It recommends a 7-step plan for creating a strong website, including steps for content, navigation, brand integration, online and offline marketing, technical support, and evaluation. The document also provides statistics on internet marketing spending and discusses why the internet is important for businesses to reach customers, track purchases, and be accessible 24/7.
This webinar discussed using video and multimedia in online news releases. Survey results showed that 94% of respondents think bundling video with press releases is valuable, but only 12% have done it. The webinar speakers were Mark Robertson, founder of ReelSEO, and Amy Mauzy, PR manager for Malibu Boats. They discussed how online video viewing is growing rapidly, the importance of video for search engine results and social media marketing, and tips for creating and promoting business video content online.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
Satish Kumar is an Enterprise Digital Marketing Consultant with over 10 years of experience in SEO, Content Marketing and Social Media. He is currently working with many Indian corporates by providing personalized Digital Strategy through his company Pyrite Technologies.
Generating Payback from Internet MarketingBenj Arriola
This document provides an overview of internet marketing strategies and tactics. It discusses the importance of promotion and generating awareness through various digital channels like search engine optimization (SEO), social media, pay-per-click advertising (PPC), and content marketing. Specific tactics covered include content marketing calendars, case studies on content marketing campaigns, and using tools like linear programming for decision analysis. The overall message is that an integrated approach across owned, earned, and paid media channels is important for effective internet marketing.
Keeping track of changing SEO trends since 2002 has been a challenge and this presentation highlights the key changes and what to expect going forward.
Operion is the Malaysia based most experienced web agency provides you wide range of web based solution which include website design, development, ecommerce solution and online marketing service to boost your online store.
Integrated_1
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior.
DigiVid360-Video Marketing Tips and Statistics Kelley Howard
Video is growing rapidly as a format for online content. It can increase engagement on websites, with click-through rates for emails with video being 96% higher. This document provides tips for creating effective marketing videos, including using compelling thumbnails, adding transcripts, keeping videos short while covering topics fully, boosting videos initially with advertising, and leveraging conferences to capture multiple customer testimonials or interviews at once. The goals are to drive awareness, consideration, conversions and loyalty at each stage of the buyer's journey.
Digital Marketing Strategy for Education Courses IndiaSaurabh Gupta
Digital Marketing Strategy for Education Courses will guide you, how to prepare a Complete Digital Strategy for Marketing your courses in India.
A guide on understanding the Online Demand for your courses, Reaching out to your target audience (Students & Parents) using the Digital Journey of the user & few tools of the trade.
For a detailed & custom strategy for your courses, Feel free to connect with us on saurabh@phonethics.in
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
How to use video content-and marketing automationHamlet B2B
It’s probably no surprise to you that video is a preferred content medium. Just look back at how you spent your day online yesterday—chances are that you watched at least one video. How could you resist that play button? And you’re not alone: Cisco predicts that more than 84% of all internet traffic will be video by 2018.
Digital Prerequisites for Social Media StrategiesRandi Priluck
Digital marketing involves various online and digital channels including websites, search engine marketing, email marketing, social media, mobile marketing, and traditional media. Key prerequisites for effective digital marketing include a strong product/service offering, customer service capabilities, a clear brand positioning, customer knowledge, and a website that drives desired actions. Search engine marketing encompasses both organic search and paid search advertising. Organic search results outperform paid search on desktop, but paid search may perform better on mobile. Email marketing can be an effective lead generation and customer relationship management tool if best practices around opt-in lists and permission-based marketing are followed. Mobile marketing requires optimization of local listings, mobile websites, and voice search capabilities. Web analytics and tools like Google
The document summarizes an agenda for a Google Partners Digital Bites event. It includes:
- Welcome and introductions starting at 8:30am
- A presentation on micro-moments and how they are the new battleground for businesses
- A panel discussion and Q&A session
- 1:1 consultations and closing remarks
It also provides details on sessions about the latest mobile search trends, the state of search, display, and YouTube, and the benefits of working with a Premier Partner agency.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Steve Thomas is the president of The Net Impact and other organizations. He has over 18 years of internet strategy experience and is a nationally recognized speaker. The document discusses the state of marketing in 2013. It covers how to make the most of marketing on a budget using tools like SEO, social media, mobile marketing, and video. Social media has become an important part of SEO strategy. Local searches and mobile usage are also growing trends important for marketers to consider. The presentation concludes with thoughts on content, distribution, testing new platforms, and engagement for digital marketing in 2013.
This document discusses web analytics tools and dashboards. It begins by acknowledging the importance of understanding your current measurement framework and goals before implementing tools. It then provides examples of different analytics tools categorized by level of expertise, as well as common features and metrics tracked. The document emphasizes focusing measurement on metrics that are directly tied to business objectives and goals. It also notes that the ideal dashboard may not be attainable and each company's needs are unique. The overall message is that strategy is more important than any individual tool, and analytics should drive business decisions.
Web Design Trends & Best Practices (by Blueliner Marketing CEO, Arman Rousta)Arman Rousta
This is a presentation that I have prepared for the DMA (Direct Marketing Association) twice. This updated version was presented as a webinar for Blueliner Marketing. I demonstrate best practices in web design by giving screencast tours of websites.
Powerpoint reviewed during the AMA Triangle Transitions Mastermind meeting on 4/6/2020 featuring Chris Daltorio. Chris taught us how to use LinkedIn more effectively and how to use these skills to develop a stronger network.
Kevin Seifert recently presented this deck during an AMA Triangle Transitions Mastermind Meeting. He offered some great tips on using Zoom and how to present yourself better online.
You get it. You know High Five Conference is one of the premiere gatherings of marketers and creatives on the East Coast. You know the ability to go is an opportunity to grow and learn from speakers like Jay Baer and Ann Handley. Help your boss realize the same things. Use our one-sheet to get approved to attend the two-day conference that celebrates the talent and vibrancy of the Triangle – right here in the Triangle.
The Triangle AMA chapter was founded over 30 years ago and has over 530 members, making it one of the leading AMA chapters in the country. It offers members networking opportunities, educational events, discounts, and resources to help marketers advance their careers. Upcoming events include presentations on mobile marketing and innovation as well as social events like a holiday mingle. The document encourages joining now to save on application fees and be entered to win a prize.
This document provides a list of 98 potential metrics for measuring the impact and effectiveness of social media marketing programs and campaigns. The metrics cover a wide range of factors including buzz, engagement, traffic, sales, customer satisfaction, and more. They are organized into categories such as volume of buzz created, buzz by platform, audience demographics, and impact on online and offline business results.
This document summarizes the performance of various NBC News Digital properties including TODAY Moms, TODAY Cooking School, and TODAY Throws a Modern Wedding. It shows that these sites achieved record engagement levels, with streams and visits increasing significantly on days with related on-air promotions. Sponsored content also performed well. An interactive wedding series across online and TV platforms generated substantial buzz and traffic.
Steps to Converting Exisiting Visitors to Customers Using Data, Testing and Personalization presented by Greg Ng, CXO, Brooks Bell Interactive, at Triangle AMA Digital Marketing Camp on Feb 29, 2102. www.triangleama.org
Jenny Halasz President of JLH Marketing presentation on Search Engine and Landing Page Optimization from Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Gamification for Your Brand the Promises and The Pitfalls by Jon Barlow, Senior Creative Technologist, Capstrat from the Triangle AMA Digital Marketing Training Camp on Feb 29, 2012. www.triangleama.org
Cree is a company that invented the blue LED and is leading the LED lighting revolution. They discussed barriers to adoption of LED lighting such as higher initial cost and technology risk, and how Cree is addressing these barriers through education on financial benefits and lifetime savings, independent testing, and highlighting the long lifespan and high quality light of LEDs. They also shared many case studies of customers who achieved large energy savings through LED lighting upgrades.
Gert Garman, Global Creative Development Manager, provides tips for developing a creative culture and sparking creativity in groups. The document recommends doing energizers or improv exercises with groups to get people out of their comfort zones. It also suggests capturing the answers to "What did it take to play that?" to establish behavioral guidelines. Various creative thinking tools are listed like visioning, using sticky notes, and games. Personal tips include keeping an idea notebook, taking risks, rewarding yourself, and collaborating with others to foster creativity.
This document discusses Facebook user privacy settings and limitations for marketers. It covers the various privacy settings users can adjust regarding things they share, what others share about them, and contact information. It then discusses app, game and website privacy settings. The document outlines 5 major limitations for marketers, including only accessing needed user data and not transferring or selling data. It concludes with discussing what marketers can do within these limitations, such as recommendations, immersive experiences and relevant advertising.
This document discusses strategies for managing multiple Facebook pages for a brand. It recommends having additional pages when a brand has different audience segments, significant daily content, and resources to maintain fresh pages. It provides examples of large brands like Dell and Cisco that operate multiple specialized pages. The document also discusses optimal posting frequencies, noting engagement drops off significantly if a page posts more than every 80 minutes. It advises pages post at least daily while considering peak usage times, but also using off-peak times as an opportunity. The key is for pages to observe user behavior and adjust their posting strategy accordingly.
This document discusses how to analyze Facebook analytics data to understand how effective Facebook is for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. Comparing metrics to user demographics and testing different content types and posting frequencies can provide insights on how to improve performance. The goal of analysis is to understand what strategies and content are most effective at driving the desired outcomes.
The document discusses various ways to advertise on Facebook including sponsored ads, "like" ads, polls, videos, premium placements, events, sampling, and connections. It provides examples of advertising campaigns that had success on Facebook and describes how to build targeted audiences. The document also reviews Facebook's rules around promotions and contests and suggests types of promotional apps and tools to help, emphasizing the need to incentivize sharing while tying promotions back to one's product.
The document discusses 7 sins of marketing and sales, including having a left or right brained organization rather than being whole brained and integrated, having a one size fits all value proposition rather than customer-focused tiered value propositions, and calling higher in the organization prematurely rather than properly qualifying leads. It provides examples and recommendations for avoiding these sins such as creating a customer-focused lead scoring system, developing value propositions focused on customer needs and objectives rather than the product, and integrating marketing and sales for a unified customer experience.
Susan Moore, whose global work and results were published in the book, Wake Me Up When the Data is Over, has held senior management positions with Microsoft and Eastman. Elissa Fink is the Senior Vice President of Tableau Software. Together, these two dynamic business leaders addressed the fundamental shift in how we see and process data.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
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INCLUDED FRAMEWORKS/MODELS:
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5. Agile Innovation Framework
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To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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1. 10 Essentials for Online Video Marketing @MagnetVideo Increasing Leads & Conversions
2. Video Statistics 75% of C-Suite Executives surveyed said they watch work-related online video on business-related websites at least weekly. 24 Million US Smartphone users are currently watching online videos on their mobile device at least monthly. On Google, an indexed video stands a 50X greater chance of ranking on the first results page than any textual page. 183 million U.S. Internet users watched online video content in December 2011 for an average of 20 hours per viewer.
16. What About YouTube? Google SEO YouTube #2 In Search Easy Self Publishing The Good The Marketing Limitations Corporate Blocking No Clickable External Links Limited Branding – Thumb Images Questionable Streaming Performance
17. Video Marketing Applications White Papers Recruiting Lead Generation Lead Nurturing Win-Back Campaigns Product Launches Content Marketing Events Online Video
18. Example: Event Marketing Invitation Email / Landing Page Event SEO Promotional Banner w/ QR code Tradeshow Booth Thank you Email / Landing Page 218% Increase in Appointments
19.
20. Thank You! David Rose Chief Operating Officer Phone: 919-883-9055 Email: [email_address] Twitter: @dbrose67
Editor's Notes
A single marketing video can be leveraged across virtually all marketing channels Video is a very cost effective marketing asset (especially on a per use basis)
- How are marketer ’s measured? -> Conversions! - An effective video marketing strategy must include messaging, design, streaming, analytics and campaign delivery planning - Not just the visuals / shoot
- Messaging is the critical starting point of the video - Start with the messaging -> Not the visuals - You have 60 seconds or less to deliver your video marketing message - Getting your video script to include down to 145 words is very difficult -> But critical the video ’s effectiveness
All the design elements contribute significantly to the end video production Assume the video will be watched on a mobile device -> Design Accordingly
Onsite shoots are risky, expensive and typically unnecessary -> Employee “stars” can leave the company or simply perform poorly on camera Actors are typically “unauthentic” Motion Graphics can be leveraged to create an effective marketing video Most company ’s have existing marketing assets (Logos, photos, videos, screen captures) that can be repurposed for a marketing video
Flash no longer the “standard” for online video Apple / iPhone was a game changer -> HTML5 A wide range of mobile phones and tablets must be supported for video streaming Marketing videos must be reliably streamed EVERYWHERE
Video analytics include plays, time viewed, viewer engagement, traffic sources, geographic location Viewer engagement the most important metric -> what % of the video is seen Viewer engagement drops off dramatically after 60 seconds Be sure to tie video views to a specific customer / prospect profile -> To measure individual conversion metrics
Video Landing Page Best Practices: Don’t use the “auto-play” feature on the video player! Use a well branded / matching video player thumb image Use a video designed specifically for the campaign vs. a general company overview video Reinforce the page & campaign CTA within the video Keep the video player above the page “fold” Video provides many A/B testing options
Including video in an email increases click-through rates 2-3X Best Practices: Video delivery in email is problematic. Don’t do it / try Include professionally branding video player thumb image Link the video player image to the video landing page Can’t convert customers in email anyway
Video doesn ’t have to be “viral” for social Video is naturally engaging - 400% more than static content Video is a great component for a social content marketing strategy Better brand recall through video with social sharing
315 million cumulative Apple iOS device sold as of Q1 2012 700,000 Android phones and Android tablets are activated daily. 24 Million US Internet Users watch online video on their mobile device every month.
Google is regularly returning video (mostly YouTube) in organic search results Video SEO best practices (in YouTube) Begin the title of the video with the most important key word(s) -> Don’t begin the title with your company or product name Include a url in the video description field Use Use a minimum of 10 keyword rich descriptive tags per video Upload closed caption text and subtitles to your corporate videos on YouTube since the text is crawlable
YouTube is great for SEO and awareness -> Definitely post your marketing videos on the site Don’ t ’ drive customers to YouTube.com -> They will never convert or come back YouTube.com is one of the most blocked sites by corporate firewalls / administrators -> BIG problem for video marketing If you are a professional marketer -> Use a professional online video platform instead of YouTube
Use video for virtually all marketing campaigns
- Quantisense marketing video marketing campaign for the 2012 NRF Tradeshow 60 foot Quantisense banner with 6x6 QR code linked to their video hung on the outside of the Javit center in NYC Increased qualified customer meetings from 11 in 2011 to 24 in 2012