Innovation Through Gamification: New Ways to Masiffy the Mobile Payments
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Have you heard about "Gamification"? Well you can actually use it to attract new customers and engage them. I gave this speak in the Mobile Money Americas 2013 that took place in Mexico DF.
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Innovation Through Gamification: New Ways to Masiffy the Mobile Payments
- 2. Everybody loves to play “Playing is productive. It produces a positive emotion stronger than the social relations, a feeling to achieve a goal, and for the players that are part of a community, the chance to reach clear goals” Jane McGonigal, Institute of the Future (IFTF) Director of Game Research & Development
- 3. 70% Of the top executives makes a recess everyday so they can play In fact… 72% Of the households play in a video games console or with a computer Source: Entertainment Software Association | 2011 Sales, Demographic and Usage Data, 2011 PSFK l The Future of Gaming, 2011 Jane McGonigal l Reality is Broken, 2011
- 4. 53% Of the players have between 18 and 49 years old 18% Of the players have less than 18 years 29 % Of the players have more than 50 years. 58%42% 65% Are social players 55 % Play on a mobile device 19% Pays for playing online games Source: Entertainment Software Association | 2011 Sales, Demographic and Usage Data, 2011 PSFK l The Future of Gaming, 2011 Jane McGonigal l Reality is Broken, 2011
- 5. But how can we use something related to games, in our everyday tasks, to get more people interested in our products?
- 6. The answer is… GAMIFICATION The process of using game thinking and game elements to solve problems and engage users
- 7. And by that I mean that our mobile apps can be as fun and engaging as a game. That’s Right!!
- 8. But is it profitable to be “game-like”? If you watch the audience that a game can reach, I think the answer it’s pretty obvious. Dec 2012
- 9. + + - - Challenge Skills Anxiety “Flow” BoredomApathy But that is easy for games… Can this also apply to the mobile businesses? Gamification is not just a bunch of badges or a leaderboard on your mobile business development, it involves all the strategy behind to achieve specific goals and finally engage your customers YES!
- 10. So which are the main elements in this Gamification world? Constrains Emotions Narrative Progression Relationships Dynamics Mechanics Components Dynamics Big-picture aspects
- 11. So which are the main elements in this Gamification world? Dynamics Mechanics Components Mechanics Challenges Chance Competition Cooperation Feedback Resource Acquisition Rewards Transactions Turns Win states Processes that drive action forward
- 12. So which are the main elements in this Gamification world? Dynamics Mechanics ComponentsComponents Achievements Avatars Badges Boss Fights Collections Combat Content unlocking Gifting Leaderboards Levels Points Quests Social Graph Teams Virtual Goods Specific instantiations of mechanics and dynamics
- 13. Reward Status Achiviment Self Expression Competition Altruism Points Levels Challenges Virtual Goods Leaderboards Gifting & Charity Human Desires Game Mechanics Some of this elements can fill some human desires and complete them.
- 14. We are all players… AMBITIOUS DEFINED AS Focus in win, status and competition as equals. RETAINS THEM WITH Classifications, Categories. WINNERS DEFINED AS Focus in status and achieve objectives quickly. RETAINS THEM WITH Achievements. SOCIABLES DEFINED AS Focus socialize, desire for contacts and friends. RETAINS THEM WITH News feed, friend list and chat. EXPLORERS DEFINED AS Focus on explore and discover the unknown. RETAINS THEM WITH Complex achievements. Richard Bartle
- 15. Now let see some examples of what the world it’s been doing in the Gamification scenario lately.
- 16. Happy Foursquare Day! 04/16 The best way to discover and share interesting places with your friends
- 17. Mobile payment while engaging users with promotions, discounts and prizes.
- 19. Allow anyone [or anything] connected to the internet to move money quickly, safely & at the lowest cost possible. + Spots + Proxi You can pay to:
- 21. One of the best examples on using Gamification to motivate users on doing certain tasks on private site.
- 22. There’s always a… More Fun way More Engaging way More Motivating way More Meaningful way
- 23. Any Question?