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GAMIFICATION
This is how you look 
When you play
And this is 
when you 
work
Points
UI
Interactivity
Story
I say…
You see…
Is this Gamification? 
NO 
At least not entirely
What is the magic behind games?
motivation
ability
trigger
motivation
ability
motivation 
ability 
? trigger
motivation 
ability 
Fogg’s Behavioural Model
trigger
What if you don’t get it right?
PANIC
ANXIETY
BOREDOM
What is the perfect balance?
challenge 
skill + confidence 
Mihali Csikszentmihalyi- Flow
How do we control that?
Bartle’s 4 types of Players
A game for each one?
hard easy 
people serious
A game for ALL 
HOW?
narrative 
emotions 
progression 
Dynamics 
Player 
Journey 
constraints 
relationships 
Mechanics Aesthetics 
challenges 
chance/turns 
competition 
feedback 
rewards 
achievements 
awards 
badges 
gifting 
avatars 
collection
Status Reward Competition 
Human desires 
Status Self expression Self achievement
A thing 
Add game 
Mechanics 
That thing now has 
a new layer of fun it 
didn’t have before 
People are more 
likely to engage 
with that thing 
Gamification is the use of game-design techniques and game mechanics in non-game 
context to engage users in desired behavior
Motivated players 
Challenges 
Rewards 
Rules 
Levels 
Appointments 
Countdowns 
Incentives/ 
Disincentives
Grades Levels 
Disincentives Remove them 
Rewards 
Focus on the final 
reward 
Cheating Collaboration 
Highly Engaged 
SCHOOL
Make Life a Game
badges
progress bars
Gamification
Gamification
Gamification
Gamification

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Gamification