This document discusses the importance of developing executive presence and soft skills for business success. It defines executive presence as having characteristics like confidence, charisma, and strong values, as well as behaviors such as having a powerful personal brand and being an excellent communicator. Research from Carnegie Foundation and Stanford University is cited showing that soft skills account for 85% of career success, compared to only 15% for hard skills alone. The document provides tips for developing executive presence, including having a positive attitude, shifting from competence to business intelligence, connecting through active listening, developing gravitas and values, branding yourself as an expert, and focusing on professional image through dress and body language.