We held a meeting around Growth-Hack and Growth engineering in Avatech accelerator in Tehran and as one of key speakers I shared some of my experiences in this field and specially about the games we've released in our studio. Wish it's been useful for the audience .

1. A LIREZA RA NJB A R SHOU RA B I
Let’s Grow
Roshdino

2. @ARSHourabi
 @Faraneshcom
 Gamification Designer
 @FANAP
 Gamification Designer/Consultant
 @Hamsaa
 Business Consultant/Gamification Designer
 @ALM games studio
 Co-Founder/Owner
 Game Designer
 @SpatialWits
 Co-Founder/Gamification Designer

3. Let’s add up
 So many copies …
 What we tried ?
 What we get ?
 And we Learned …

4. 2048 the original

5. So many Copies …
 51 games in café bazaar
 Top ones +100k and +50k
 What can we add?
 Handling
 Graphic
 How and How much to grow? 20k?

6. 2048 our version

7. To grow …
 We asked our friends for the release time to
 Download
 Vote
 Comment
 We set all markets at the same time
 Weekend
 We sent out review requests + apk
 We reached 50k in 2 weeks
 But now … under 10k

8. That Voice Element!
 Tale of a Flappy!
 What we tried ?
 What we get ?
 And we Learned …

9. Zoop Zoop

10. The design
 We tested an idea of a friend about using the blowing
of a balloon
 We went to sound controlled games
 Tested implementing the sound control abilities that
we could use
 Remember Flappy Bird!
 We added the sound instead of touch

11. That Voice Element!

12. Humor opens the doors
 We took a video and Sent it online
 Sent the data to some review sites
 Video went viral
 So sites started writing about it.
 ~50k download in a week … but now under 1k
 Talking about a contract with a foreign operator

13. The director!

14. Long live the Cowboy!
 And he’s got a gun!
 What we tried ?
 What we get ?
 And we Learned …

15. Long live the Cowboy!

16. The design
 The original was minimal
 90 degree rotations
 We went 180 degree
 We chose a long gone theme

17. Journey of a Cactus runner

18. We listened
 We listened and answered every comment
 We did the small ones instantly
 Big ones with some delay
 So we got good votes and comments … plenty of
them

19. Journey of a Cactus runner

20. Viral Invitation
 We sent a message on telegram
 Please share this in the groups that you can and ask
others to do the same
 Got viral
 A wave of download and …
 Market noticed
 We got in the lists and … ~100k but now under 20k
 We’ve an offer from MCI

21. The Gameplay

22. A LIREZA RA NJB A R SHOU RA B I
Thanks for Listening!
Roshdino