Gamification involves using game mechanics and design thinking to engage and motivate users. It can increase user engagement and loyalty for services. Forsquare is an example that uses points, badges and leaderboards to motivate social sharing and location check-ins. Nike+ also uses gamification by making exercise competitive and sharing progress with friends, increasing sales of their running shoes by over 30%. Gamification requires bringing new experiences to users and methods to encourage ongoing participation through challenges, competition and cooperation. It is an long-term investment that requires understanding it is a continuous process, not a single project.

1. What is Gamification?
-Gamification
is the use of game thinking and game mechanics
in non-game contexts to engage users in solving problems
Why use Gamification?
- Increase user engagement and loyalty

2. Gamification- example(1)
 Forsquare
- Location based Service, Since 2009.
- Point, badge, LeaderBoard are combined with
Service.
- Badge, Mayor System combined Social Media Share
will only allow users to participate with fun
- Forsquare collects location information that can be
used to Target Marketing.
- Provision of opportunity for the growing interest in
Gamification.

3. Gamification- example(2)
 Nike plus
- Developed by Nike
- Storing a value measured by the user of the
device and makes it competitive with friends and
the motivation to exercise.
- Due to this system, Nike running shoes is
increases sales by more than 30%.

4. Gamification
Success
Requirements(1)
Brings a new experience to the user
+
Required to method of inducing continuing involvement.
- Stories that make you continue Commitment
- Challenges that is New and difficulty
- The spiritual joy by harmonization of competition and cooperation.
Persistence
Gamification is not project…
gamification is an investment program that
requires a long time.
Only companies that understand this point
will be able to get meaningful results and
impact.
- Kris Duggan, CEO, Badgeville

5. Gamification
Success
Requirements(2)
1) Material rewards
- Discount, powerful incentives that gift can be taken in hand visibly.
- It has the disadvantage that competitors can not easily imitate.
ex) Coupon System of Café : It is low scarcity, recognized by low values
- Problem of Level
2) Symbolic rewards
- Envy that can show your Social Rank.
ex> boyscout badge : Symbols to create stand out among peers.
Compensation
Compensation that
feels Value

6. Gamification
Success
Requirements(3)
1) Gold / Silver membership rank classification
in online markets.
- Differentiated treatment for each rank.
2) Leader Board
- Induced Proud urge.
Status
induced motives by
divided Level.

7. Gamification
WHAT
What
How to embody that which you service?
It is also important to learn from successful gamification and games.
- Need to be applied to research in various aspects of successful gamification
Services.
- It is also important to try to touch a lot of great games :
- The game is composite art + science for interesting player.
- Impatience when the heart is reduced in anypang.
- Sense of accomplishment when you achieve three stars in Angry Birds.
- the thrill of competition and collaboration while playing starcraft.

8. Gamification
MORE
THING
- Empty bar problem.
- Social engagement loop
- Onboarding

9. Thank you