Social media, marketing automation, Buyer 2.0, big data - B2B marketing has been rocked by some profound changes over the last 18 months: but what will the future hold? How will these shape the marketing environment in the future? This session from a published author and leading thinker in the B2B marketing space will explore some of the key issues that brands and senior marketers will face in the months ahead. This session will cover: •How B2C marketing will set precedents for B2B marketing, the consumerisation of IT •How future and evolving digital devices, platforms and innovations will define new digital marketing opportunities •What start-ups are the most interesting to watch in this space right now •The future of social media marketing