BEST PRACTICE: Building long-term relationships with data & customer insights Georgios Kolovos, Marketing Director, GE

1. Imagination at work.
“We can make this leap,
Through the curtains of
the waterfall”
GERONIMO, SHEPPARD

2. Imagination at work.
Building Long-
Term Partnerships
Georgios Kolovos
@gkolovos

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See tutorial regarding
confidentiality disclosures.
INTENSIFIED
COMPETITION

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See tutorial regarding
confidentiality disclosures.
DATA OWNERS ARE
THE NEW
GATEKEEPERS

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DARK DATA

6. Imagination at work.
Welcome to the Office 2010
PowerPoint template
Use these pages to help you format your
pitch
Internal
Adjustments
Relationship
Management
Business
Insights

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See tutorial regarding
confidentiality disclosures.
WHERE TO START?

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SIMPLIFY THE
COMPLEXITY

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LOOK FOR
the ACTIONABLE &
the SPECTACULAR

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HUMAN TOUCH
REQUIRED

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1. CONTEXT
2. DARK DATA
3. PRAGMATISMUNDERSTAND
CONTEXT
EXPLORE
DARK DATA
FIND
INSIGHTS

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GERONIMO…