The document describes a case study of Dell Software Group's marketing efforts. Kingpin Communications analyzed Dell's past marketing data from multiple sources and CRM instances. They identified that some tactics like BANT lead generation and multi-touch content syndication generated a higher return on investment than others. Kingpin then helped Dell optimize their campaigns, focusing on quality over quantity. This resulted in Dell achieving a 500% improvement in ROI and generating over 2000 marketing qualified leads in one quarter.
An effective MarTech stack can help you execute, evaluate and expand marketing efforts across the entire customer lifecycle. Listen in to this webinar to how to optimize your MarTech stack.
Zoe O'Neil of ClickThrough Marketing reviews the latest innovations in Google AdWords explaining the techniques you should audit to get the best ROI from AdWords in 2016.
How big data and psychographics are changing B2B marketing - Richard RobinsonB2B Marketing Forum
The impact of data-driven marketing has never been in sharper focus. But what does this really mean for B2B marketers?
Richard will share how the combination of data analytics, behavioural science and micro-targeting is transforming the way that organisations are engaging with customers and prospects. Enabling businesses to be more customer-centric and bringing the panacea of the ‘right message to the right person at the right time’ within reach.
An effective MarTech stack can help you execute, evaluate and expand marketing efforts across the entire customer lifecycle. Listen in to this webinar to how to optimize your MarTech stack.
Zoe O'Neil of ClickThrough Marketing reviews the latest innovations in Google AdWords explaining the techniques you should audit to get the best ROI from AdWords in 2016.
How big data and psychographics are changing B2B marketing - Richard RobinsonB2B Marketing Forum
The impact of data-driven marketing has never been in sharper focus. But what does this really mean for B2B marketers?
Richard will share how the combination of data analytics, behavioural science and micro-targeting is transforming the way that organisations are engaging with customers and prospects. Enabling businesses to be more customer-centric and bringing the panacea of the ‘right message to the right person at the right time’ within reach.
Sales Plays to Exceed Quota and Close Out This Year StrongSales Hacker
What You'll Learn:
- Deliver a compelling highly, interactive demo
- Design the ultimate sales presentation
- Avoid discounting by presenting proposals (instead of sending)
- Craft arresting use case stories
- Control meetings with simple meeting management principles
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Channel marketers are increasingly seeking to prove their contribution to partner revenue. At their disposal are three types of activities: “to-“, “through” and “for” channel marketing. While each offers distinct tactics and delivery options, all must work in unison to drive performance.
In this session you will learn why integration matters when delivering to-through-for channel marketing programs and why functions, processes and platforms need to be integrated to realize a measurable return on their channel marketing investment.
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
During this powerful panel discussion, two award-winning marketers will present case studies and insights from successful campaigns where they took audience-centric approaches to engage targeted industries.
This session will share how creative new approaches to content and messaging are driving acquisition, as well as lead nurturing campaigns.
Fireside Chat with Sander Arts of Atmel: The Journey to Account-Based Marketi...G3 Communications
From the B2B Content2Conversion Conference, with:
Panelists:
-Chris Golec, CEO of Demandbase
-Sander Arts, VP, Corporate Marketing, Atmel
-Jen Gray, Director of Marketing, Extole
Breakout at insidesales.com - Accelerate 2016 -
May 2016 - Park City, UT
Changing customer expectation
How digital can help making sales more effective and servce customer better
In this session kicking off the Sales Impact Summit, SiriusDecisions analyst Rachel Young will share models and best practices the firm has developed to help marketing and sales create sales messaging and content that engages buyers wherever they are in their purchase decision process. In addition, Young will share insights into how leading B2B organizations are enabling sales with the knowledge they need about markets, buyers and the competition, as well as the structure of an effective sales presentation.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
How Marketo Structures Marketing OperationsMarketo
The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.
Best Practices in Marketing Budgeting for Improved ROI with IDC, VMWare and A...Allocadia Software
Watch a best practices webinar in marketing budgeting with leading industry analyst IDC and billion-dollar tech cloud and virtualization software company, VMWare.
3 Key Takeways:
1: Best Practices in Marketing Budgeting: Best practice insights and industry trends from the Head of IDC's CMO Advisory Council on managing marketing operating budget allocations
2: Global Budgeting Case Study: How VMWare manages their global marketing investments and budgets across their worldwide marketing organization
3: Building Alignment & ROI: How you can build alignment across your marketing organization to increase marketing's credibility, drive better ROMI, and impact the bottomline
Discover how to generate demand for your products and services to increase your sales. Learn the demand generation process and content strategy that aligns with lead generation and the buyers journey to effectively increase revenue for your business.
1.Apprenez-en davantage sur la nouvelle stratégie de valorisation du BCM et sur ce qu’elle signifie pour les patients/consommateurs et les professionnels de la santé
2.Quoi de neuf sur les ‘5 questions à poser à propos de vos médicaments’
3.Apprenez comment les établissements utilisent les ‘5 questions à poser à propos de vos médicaments’ pour favoriser l’engagement des patients et des consommateurs
Sales Plays to Exceed Quota and Close Out This Year StrongSales Hacker
What You'll Learn:
- Deliver a compelling highly, interactive demo
- Design the ultimate sales presentation
- Avoid discounting by presenting proposals (instead of sending)
- Craft arresting use case stories
- Control meetings with simple meeting management principles
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Channel marketers are increasingly seeking to prove their contribution to partner revenue. At their disposal are three types of activities: “to-“, “through” and “for” channel marketing. While each offers distinct tactics and delivery options, all must work in unison to drive performance.
In this session you will learn why integration matters when delivering to-through-for channel marketing programs and why functions, processes and platforms need to be integrated to realize a measurable return on their channel marketing investment.
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
During this powerful panel discussion, two award-winning marketers will present case studies and insights from successful campaigns where they took audience-centric approaches to engage targeted industries.
This session will share how creative new approaches to content and messaging are driving acquisition, as well as lead nurturing campaigns.
Fireside Chat with Sander Arts of Atmel: The Journey to Account-Based Marketi...G3 Communications
From the B2B Content2Conversion Conference, with:
Panelists:
-Chris Golec, CEO of Demandbase
-Sander Arts, VP, Corporate Marketing, Atmel
-Jen Gray, Director of Marketing, Extole
Breakout at insidesales.com - Accelerate 2016 -
May 2016 - Park City, UT
Changing customer expectation
How digital can help making sales more effective and servce customer better
In this session kicking off the Sales Impact Summit, SiriusDecisions analyst Rachel Young will share models and best practices the firm has developed to help marketing and sales create sales messaging and content that engages buyers wherever they are in their purchase decision process. In addition, Young will share insights into how leading B2B organizations are enabling sales with the knowledge they need about markets, buyers and the competition, as well as the structure of an effective sales presentation.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
How Marketo Structures Marketing OperationsMarketo
The growth of marketing automation has coincided with marketing operations, making it a very strategic role representing an intersection of marketing, technology, and business process. In this presentation, you'll learn how to build out your marketing operations role and function, and structure your team.
Best Practices in Marketing Budgeting for Improved ROI with IDC, VMWare and A...Allocadia Software
Watch a best practices webinar in marketing budgeting with leading industry analyst IDC and billion-dollar tech cloud and virtualization software company, VMWare.
3 Key Takeways:
1: Best Practices in Marketing Budgeting: Best practice insights and industry trends from the Head of IDC's CMO Advisory Council on managing marketing operating budget allocations
2: Global Budgeting Case Study: How VMWare manages their global marketing investments and budgets across their worldwide marketing organization
3: Building Alignment & ROI: How you can build alignment across your marketing organization to increase marketing's credibility, drive better ROMI, and impact the bottomline
Discover how to generate demand for your products and services to increase your sales. Learn the demand generation process and content strategy that aligns with lead generation and the buyers journey to effectively increase revenue for your business.
1.Apprenez-en davantage sur la nouvelle stratégie de valorisation du BCM et sur ce qu’elle signifie pour les patients/consommateurs et les professionnels de la santé
2.Quoi de neuf sur les ‘5 questions à poser à propos de vos médicaments’
3.Apprenez comment les établissements utilisent les ‘5 questions à poser à propos de vos médicaments’ pour favoriser l’engagement des patients et des consommateurs
Economía PHI: Una propuesta para la Economía Post-Capitalista, Restaurativa e...Alejandro Sewrjugin
Ante el aumento de la robotización de las tareas humanas, el aumento de la desigualdad y la pobreza, es necesario plantear un nuevo marco teórico para la Economía Post-Capitalista. Economía PHI plantea una nueva hipótesis -conceptual y práctica- para este estadío que viene, impulsando una visión restaurativa -de los lazos sociales- e inclusiva -de ganar-ganar-
Oto czego jeszcze dowiesz się z tej książki:
Dlaczego mimo ciężkiej pracy, wysiłku i poświęcenia, większość ludzi nie jest zadowolona ze stanu swojego portfela, chociaż „teoretycznie” powinna?
Dowiedz się, jak uniknąć błędów w swoim dążeniu do finansowego spokoju, które mogą spowodować, że poniesiesz porażkę, a Twoja praca pójdzie na marne.
Jak zarządzać swoimi finansami, aby nawet jeśli nie masz dużo pieniędzy, pomnażać je i budować swój kapitał? Tak, jest możliwe oszczędzać i gromadzić więcej pieniędzy, nawet jeśli uważasz, że mało zarabiasz.
Często wręcz absurdalne czynności, które wykonują ludzie bogaci, a które większość „normalnych” osób uważa za dziwactwo i stratę czasu. Dowiedz się, co robią bogaci, a czego nie chcą robić biedni.
Jak uniknąć porażki po sukcesie? Dowiedz się, dlaczego tak wiele osób traci swojej fortuny lub spełnione marzenia nie dają im żadnej satysfakcji i sam nie wpadnij w tę pułapkę.
A Gestão do Desempenho Corporativo - O Orçamento de Vendas e a Gestão da Rent...gesplan
Planejar e administrar as vendas e a rentabilidade é um desafio cada vez maior. Em meio às oportunidades de um maior número de informações trazidos pelos sistemas de gestão (ERPs) e a adoção de melhores práticas, os processo de planejamento de vendas e rentabilidade vem ganhando importância na gestão dos negócios.
Neste webinar compartilharemos um pouco da experiência da Gesplan demonstrando as melhores práticas para um planejamento de vendas integrado à gestão da rentabilidade e às políticas corporativas de negócio para maximizar o capital.
Panel Debate 2016 - Business Buyer BehaviourOliver Rix
Kingpin CEO James Foulkes's presentation on the B2B buyer journey looks at decision maker behaviour, follow up best practices and the importance of localising content.
Kingpin’s own CEO James Foulkes, presentation on the B2B buyer journey, looking at decision maker behaviour, follow up best practices and the importance of localising content.
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
From Defender to an Attacker, Lari Hämäläinen, Managing Partner, McKinsey Dig...Salesforce Finland
Presentation (shareable slides) from Lari Hämäläinen, McKinsey Digital & Analytics Managing Partner, held in Salesforce Dreamforce to You event in Helsinki on Nov 23rd, 2017.
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
Content-Driven Commerce and its Impact on Digital TransformationPerficient, Inc.
Digital transformation requires evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience life cycle. Creating a great customer experience means focusing on all aspects of that experience from first touch through purchase and beyond.
eCommerce platforms continue to evolve and adapt as customers demand a more personalized buying experience. Join us as we highlight how the evolution of commerce solutions helps your digital transformation as you bridge the gap between digital marketing and the commerce experience.
In our webinar, our experts covered:
-The opportunities and benefits of blending content and commerce to optimize the customer experience
-How eCommerce platforms are evolving to enhance customer experience
-How to position your company to provide a compelling and integrated marketing and transactional customer experience
Today’s B2B sales function isn’t just competitive, it’s extremely
complex. COVID-19 exacerbated this complexity. Our clients have to be smarter to sell faster and meet buyers on their terms in today’s digital world.
4 key elements to success in the 3rd platform by Jerod Powell - CEO INFINIT ...Jerod Powell
Digital Transformation, 3rd Platform, And Disruptive IT - What You Need To Know To Be Successful: Transform Or Die, That Simple.
In this Presentation, Jerod Powell, CEO of INFINIT Consulting is going to shed some light on why some partners are highly successful in the cloud and era of the 3rd platform and why some are seemingly stuck and dying a slow death.
Similar to James foulkes, director and co founder, kingpin (20)
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
CASE STUDY: How insights on your customer’s end consumers can help your B2B s...B2B Marketing
CASE STUDY: How insights on your customer’s end consumers can help your B2B sales
Javier Nieto, Vice president of global marketing, eCommerce, Worldpay.
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the ...B2B Marketing
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the genuine insights that drive more impactful communication
Sam Knowles, Founder & MD, Insight Agents
CASE STUDY: Know what you’re talking about – How outstanding content won us a...B2B Marketing
CASE STUDY: Know what you’re talking about – How outstanding content won us a B2B Award
Sally Pritchett, co-owner, Something Big and Katy Starling, marketing communications manager, DHL Express UK.
BEST PRACTICE: The seven types of B2B copywriter – And how the wrong one can ...B2B Marketing
BEST PRACTICE: The seven types of B2B copywriter – And how the wrong one can destroy your campaign
Fiona Campbell-Howes, managing director, Radix Communications
CASE STUDY: Re-positioning RM Results: The e-assessment experts align brand a...B2B Marketing
CASE STUDY: Re-positioning RM Results: The e-assessment experts align brand and content for big results in 2015
Heather Chesley, marketing manager, RM Results and Jennifer Reid, director, The CommsCo
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
4. The Technology to Business
agency – platform agnostic
audience specific, results
driven!
Reaching millions of users…
…delivering positive ROI
…generating tens of thousands of leads...
…having thousands of conversations…
5. A London-based B2B
marketing agency
focused on delivering
ROI
Founded 1997, grown to 17 staff, £7m turnover in 2014
Winners of Market Research Award (Marketing Week Engage Awards)
Across 20+ countries in EMEA, Asia & Americas
100+ years of Team Marketing experience
6. Simply based on your metrics and
definitions of success
Sure we’ll often use similar tactics,
but they’re never the same
If your prospects need face to face
conversations before they’ll turn
into an opportunity, we’ll work
towards that
If they need a tonne of online
content before they’ll engage –
then we’ll build a campaign around
that
Kingpincomms.com
8. Kingpincomms.com
Meet the research:
• IDG Customer Engagement Survey. UK, Senior IT.
• CEB The Challenger Customer. Global B2B.
• Techtarget Media Consumption Report EMEA. Senior IT.
• Kingpin Tech Marketers and IT Buyers report. UK, FR, DE. Tech Marketers and
Senior IT.
9. Kingpincomms.com
Let’s get quizzical
1. What % of UK IT Managers are responsible for identifying
their company’s IT needs?
2. What is the average number of B2B buyers involved in a
decision?
3. What percentage of UK co’s bought from an organization
they never knew before their research started?
4. What percentage of Tech buyers use video in the Evaluation
Stage?
5. What is the optimum length of a whitepaper?
6. How many Decision Makers use personal email addresses?
7. What percentage of tech buyers will ignore your future
promotions if you DON’T follow up?
17. Kingpincomms.com
IDG’s own research showed vendor specific content is consumed throughout
the buying process
What are they consuming to make decisions?
IDG – Customer Engagement study - 2015
18. Kingpincomms.com
VIDEO A MAJOR INFLUENCER ESPECIALLY
DURING THE EVALUATION STAGE
1.
In-depth
product reviews
of B2B tech buyers watch videos
at some point in the purchase process
Top Video types across all stages
2.
How-to
videos
3.
Technology
primers
IDG – Customer Engagement study - 2015
of B2B tech buyers watch videos
at some point in the purchase process
91%
Video is a rising star
19. Kingpincomms.com
• Forbes revealed that that 75% of executives questioned watch
business related videos online every week.
• Of those, 65% visit the marketer’s website after viewing a
video.
WHO But what about C-Suite?
21. Kingpincomms.com
A third of IT decision-makers now use personal email addresses
Q. When registering for content used in the purchase process, do you typically provide..
58%
Work email
(specifically for content
registration)
Personal email address
19% 14%
(for content registration
& other tasks)
No email
address
9%
76%
registered online in the last 6 months
to receive content about an enterprise
technology solution
IDG – Customer Engagement study - 2015
22. Kingpincomms.com
It’s important to follow-up in a timely manner
say contact within
desired timeframe
increases likelihood
to purchase
69% 77%
say contact outside the
desired timeframe
decreases likelihood to
purchase
say no contact at all
decreases likelihood to
purchase
73%
6 DAYS is the
average preferred
contact time
25% typically prefer to
be left to contact
sales people
when ready
IDG – Customer Engagement study - 2015
Vendor follow-up
23. Q: When you request to be contacted by a vendor regarding a specific enterprise solution and the vendor does not contact you at all, which of the following actions are you more likely to take as a direct result?
To evaluate other
venders
Mention lack of
follow-up to colleagues
Ignore future promotions
from that company
52% 45% 43%
of respondents said lack of
follow-up call will lead to a
negative reaction93%
Lack of call follow-up will drive prospects to other vendors
25. Dell Software – Overview.
Kingpincomms.com
Formed in 2012
A collection of Scalable, integrated business and enterprise
software solutions that make it easy to secure and manage
networks, applications, systems, endpoints, devices and data to
help your business deliver on the full promise of technology.
Areas of focus:
28. Kingpincomms.com
The Project
We identified three main objectives:
Understand what works.
Improve ROI for the future.
Overcome the challenge of quarterly
measurement V extended sales cycles.
29. Kingpincomms.com
Tactics vs pipeline vs spend results:
BANT lead generation – 4x investment
Multi-touch content syndication – 4x investment
Single-touch content syndication – 28x
investment
Digital display – 7x investment
Content creation with lead guarantees – 3x
investment
Online events – 1x investment
What did we discover?
30. We have a Global reach
Kingpincomms.com
• Analyse – not just results but resources as well.
• Understand – some products were transactional, some needed nurture.
• Focus – on quality V quantity.
• Report – implement an ongoing process.
• Prove – that sometimes it takes longer for an enterprise to become a lead.
What did we do?
32. Kingpincomms.com
Dell Software – Results
500%
Improvement on
ROI than previous
quarters
“Kingpin has added significant value to Dell
Software digital marketing across EMEA, by
providing a single view of our digital marketing
efforts and using these insights to plan and
optimise our campaigns to deliver a much
healthier pipeline.”
Jayson Gehri
Director, EMEA Regional Marketing
Kim McCarthy
Digital Media Specialist, Digital Marketing
2311
MQL’s in Q1
33. We have a Global reach
Kingpincomms.com
• WP’s can work – just keep them short at the top of the funnel.
• No one tactic wins.
• Analyse your results on a continuous basis and not just quarterly.
• Timely follow up is key – but UNDERSTANDING their business is better.
• Don’t expect C-Suite to engage via download/content syndication. Use other tactics.
• If you don’t use video content. You should.
• Don’t kick out personal email addresses.
Lessons
34. We have a Global reach
All Kingpin research is downloadable from
kingpincomms.com/resources/whitepapers
Kingpincomms.com
Sharing is caring