The document discusses defining the professional services marketing department of the future, noting that while some things like core marketing functions remain the same, digital technologies are changing everything else, requiring marketing to become more liquid, data-driven, and focused on people in order to get it right for the future timeframe.

1. Defining the Professional
Services Marketing
Department of the Future
Peter Thomas,
European Marketing Director, Accenture

2. 2
Some things stay the same

3. 3
But digital changes everything else

4. 4
Liquid Marketing

5. 5
Being Data Driven

6. 6
All about the People

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What‘s the timeframe?

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Getting it right