The document is a workshop presentation on search engine optimization (SEO) tailored for job seekers, emphasizing the importance of establishing a professional online presence. It discusses the use of platforms like LinkedIn and social media to manage online identities and enhance job search prospects. Key recommendations include building a personal URL, using Google alerts for monitoring online presence, and actively engaging with social networks to connect with potential employers.

1. Personal and Professional
Search Engine Optimization
!
Kolby Goodman
www.company-ije.com
E-Mail: h e j o b h u n t r . c
Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m
u s dije.com . i n
.kolby

2. About Me
Joined
Active
Alumni
Professional
Spring 2008
Mu Sigma Chapter
San Diego State
Vice President
Professional Development
Leadership Training
Coordinator
VP ProDev
For Alumni Chapter
Iota Tau Chapter Advisor
Career Coach
Resumes | Interviews|
LinkedIn | Networking
www.company-ije.com
thejobhuntr.com
2
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

3. Today’s Workshop
What is Search Engine
Optimization?
!
Why is it Important in
Your Job Search?
!
How to Establish a
Professional Online Presence
www.company-ije.com
E-Mail: h e j o b h u n t r . c
Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m
u s dije.com . i n
.kolby

4. What is SEO?
Search Engine Optimization. What is it. How it works.
What Websites
and Links
Appear in
Google
Matching
Keywords
Links to Page
with Keywords
www.company-ije.com
thejobhuntr.com
4
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

5. Why is it Important?
Website
Career Builder
Survey
48
44
Managers
27
23
2775
Surveyed
Date
Google
Facebook
Twitter
Other
June
2013
% of Hiring Managers
www.company-ije.com
thejobhuntr.com
5
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

6. What Can You Do?
LinkedIn
Online Personal Profile
“ The Professional Social Network”
The Personal URL
!
!
Use this to showcase your resume, social media accounts,
and any multimedia projects you have.
Worlds largest social network geared towards
working professionals, important for SEO and
best way to connect with decision makers
Social Networks
Google Alerts
Adjust Privacy settings of your social networks,
use them as a platform to share knowledge or interest
in future career.
Easily and automatically have Google look for what is
being said about you and anything else online.
Selective Sharing
!
Actively Keep Track of Yourself Online
!
www.company-ije.com
thejobhuntr.com
6
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

7. Personal URL
Create a
You@Yourname.com
email address
Vanity URL: YourName.com
Easy to remember
Google Juice: Exact Keyword
Jump to Top of Results
Low Cost: $15/yr
hover.com
Tools: No Coding Needed!
Create your first impression
www.company-ije.com
thejobhuntr.com
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

8. Ta k e A c t i o n
What Can You Do?
Online Personal Profile
The Personal URL
!
Use this to showcase your resume, social media accounts,
and any multimedia projects you have.
Social Networks
Selective Sharing
!
Adjust Privacy settings of your social networks,
use them as a platform to share knowledge or interest
in future career.
www.company-ije.com
thejobhuntr.com
8
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

9. Social Networks
facebook
Twitter
Instagram
25%
34%
42%
Of Users Surveyed Said They
Have Used Twitter for Job Searching
Sweet roll cotton candy
chocolate bar ice.
Users Open Privacy Settings
on FaceBook
Who Can See Your Posts
De-Tag Photos
How People Can Find You
Will Your Profile Show Up in
Search
Profile as Online Biz Card
Follow People and Companies
DM Interesting People
Share Interesting Content
Posts Are Private
Follow People and Companies
Message Interesting People
Share Interesting Content
www.company-ije.com
thejobhuntr.com
9
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

10. Ta k e A c t i o n
What Can You Do?
LinkedIn
“ The Professional Social Network”
!
Worlds largest social network geared towards
working professionals, important for SEO and
best way to connect with decision makers
Social Networks
Selective Sharing
!
Adjust Privacy settings of your social networks,
use them as a platform to share knowledge or interest
in future career.
www.company-ije.com
thejobhuntr.com
10
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

11. LinkedIn
2
60%
277m
o f E mployers Have
Hired a Candidate
Through LinkedIn
Seconds a New User
Joins LinkedIn
93%
Global LinkedIn Users
7%
of LinkedIn Users
are
18-24
of Hiring Manages Use LinkedIn
To Find Tallent
www.company-ije.com
thejobhuntr.com
11
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

12. www.company-ije.com
E-Mail: h e j o b h u n t r . c
Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m
u s dije.com . i n
.kolby

13. LinkedIn
Professional Profile
Control Your Message
!
Highlight Past Experiences,
Skill Sets,
Best Foot Forward
InMail
Headshot
!
Get In Contact
!
Make a Good First Impression
Before You Even Meet
Message People,
Let People Message You
Recommendations
!
!
No Need For
“References Available Upon Request”
www.company-ije.com
thejobhuntr.com
13
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

14. Ta k e A c t i o n
What Can You Do?
LinkedIn
“ The Professional Social Network”
!
Worlds largest social network geared towards
working professionals, important for SEO and
best way to connect with decision makers
Google Alerts
Actively Keep Track of Yourself Online
!
Easily and automatically have Google look for what is
being said about you and anything else online.
www.company-ije.com
thejobhuntr.com
14
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

15. Google Alerts
Monitor the Internet
Daily, Weekly, or Real Time
Your Name, Companies, Industries
google.com/alerts
www.company-ije.com
thejobhuntr.com
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

16. Ta k e A c t i o n
What Can You Do?
Online Personal Profile
LinkedIn
The Personal URL
!
“ The Professional Social Network”
!
Use this to showcase your resume, social media accounts,
and any multimedia projects you have.
Worlds largest social network geared towards
working professionals, important for SEO and
best way to connect with decision makers
Social Networks
Google Alerts
Adjust Privacy settings of your social networks,
use them as a platform to share knowledge or interest
in future career.
Easily and automatically have Google look for what is
being said about you and anything else online.
Selective Sharing
!
Actively Keep Track of Yourself Online
!
www.company-ije.com
thejobhuntr.com
16
E-Mail: h e j o b h u n t r . c
Phone: +49 (0)o8363i219011 / k o l b y @ tinfo@company-o m
usd.k lby. n
u s dije.com . i n
.kolby

17. QUESTIONS &
ANSWERS
!
www.company-ije.com
E-Mail: h e j o b h u n t r . c
Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m
u s dije.com . i n
.kolby

18. TheJobHuntr.com
Kolby.in
USD.Kolby.in
Kolby@TheJobHuntr.com
www.company-ije.com
E-Mail: h e j o b h u n t r . c
Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m
u s dije.com . i n
.kolby

19. THANK
YOU
!
For your attention!
www.company-ije.com
E-Mail: h e j o b h u n t r . c
Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m
u s dije.com . i n
.kolby

20. Personal and Professional
Search Engine Optimization
!
Kolby Goodman
www.company-ije.com
E-Mail: h e j o b h u n t r . c
Phone: +49 (0) 8363 219011 / k o l b y @ tinfo@company-o m
u s dije.com . i n
.kolby