Opening Your Data for the Next Generation of Searchers_Pete CampbellPerformanceIN
A pivitol switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.
Geared to that very audience, search expert and Kaizen MD Pete Campbell will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices.
Pete's teachings will extend to pointers for being visible on Siri and Google's 'answers', with both being touted for a larger role in helping users find what they're after.
Make your LinkedIn profile pop to viewers with a background image that tells your career story.
This presentation gives you 10 thematic ideas for your background. They're all quick and easy to implement.
Each theme is illustrated with an inexpensive photo downloaded from Canva and properly sized for LinkedIn.
You can see a brief companion video on how to use Canva here: Use Canva to Make a LinkedIn Background Image (w/VIDEO) http://buff.ly/1LtX8V4.
From Donna Svei, Executive Resume Writer
http://www.avidcareerist.com/executive-resume-writer/
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
Opening Your Data for the Next Generation of Searchers_Pete CampbellPerformanceIN
A pivitol switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.
Geared to that very audience, search expert and Kaizen MD Pete Campbell will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices.
Pete's teachings will extend to pointers for being visible on Siri and Google's 'answers', with both being touted for a larger role in helping users find what they're after.
Make your LinkedIn profile pop to viewers with a background image that tells your career story.
This presentation gives you 10 thematic ideas for your background. They're all quick and easy to implement.
Each theme is illustrated with an inexpensive photo downloaded from Canva and properly sized for LinkedIn.
You can see a brief companion video on how to use Canva here: Use Canva to Make a LinkedIn Background Image (w/VIDEO) http://buff.ly/1LtX8V4.
From Donna Svei, Executive Resume Writer
http://www.avidcareerist.com/executive-resume-writer/
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
7+ Uberflip Hub Hacks to Take Your Content to New HeightsUberflip
Build Custom Stream. Create CTA. Repeat.
Sound familiar?
It’s great to establish sound processes to consistently execute your content marketing efforts with your Uberflip Hub, but getting stuck in the same old cycle could hurt your results if you’re not optimizing and testing new things.
It’s time to push the envelope and leverage your Hub to its full potential.
In this presentation, you'll learn 7+ easy Hub “hacks” that will help you get more out of your Uberflip Hub.
Google Tag Manager Crash Course | MnSummitMike Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
AMP Accelerated Mobile Pages - The Next Generation SMX London 2017 Dawn AndersonDawn Anderson MSc DigM
Google AMP (Accelerated Mobile Pages) has been with us now for over a year and this presentation takes a look at progress to date for both enterprise and SMEs. How many people are implementing AMP? What are the challenges when implementing AMP? How about the early adopters? Are they achieving success? Is AMP worth it?
Google Lighthouse is super valuable but it only checks one page at a time.
Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests.
He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.
Presentation from the Supply Chain Opportunities in the Onshore and Offshore Wind Operation and Maintenance Sectors held at Down Royal Racecourse, Lisburn 27th November 2013
Presentation about renewable energy In Nowary prepared as a part of Comenius Project Be Globalny Aware by the students from Mellomhagen ungdomskole in Larvik ( Norway)
Computational fluid dynamics in water waste treatment plantscm_teixeira
A CFD model can simulate the hydrodynamics of a design before implementation:
- Reducing lead-up times and costs
- Ultimately lead to optimization of reactor configuration
The Return on Investment of Computational Fluid DynamicsAnsys
Measuring the ROI of Fast and Reliable Computational
Fluid Dynamics (CFD) is not always straightforward. In this presentation, we are demonstrating the positive ROI of CFD using different point of views.
(1) Advantages and cost-savings of using CFD simulation both early and often during the development.
(2) Avoiding costly downtime or product failures.
(3) The ROI of CFD simulation to optimize product performance.
(4) The cost of choosing the wrong simulation tool.
(5) Some tips for you to answer the questions: “Would I benefit from using fast and reliable CFD?”.
For more information on ANSYS Fluid Dynamics Software ROI, you can read the white paper http://bit.ly/ROICFD
Computational Fluid Dynamics Simulations for Risk Analysis of Fires in Road T...Franco Bontempi
Road tunnels play a key role in the world transportation network, both in people and goods transport. The fire disaster of the Mont-Blanc Tunnel (39 fatalities, March 1999) pointed out the question of tunnel fire safety for road users. This aspect was highlighted by the tragic fires of the Tauern Tunnel and the St. Gothard Tunnel, occurred in the successive two years (12 fatalities, May 1999 and 11 fatalities, October 2001 respectively). The social and economic impact of these events has underlined the inadequacy of the tunnel design/management and of the national guidelines. The European Commission started a radical review of tunnel fire safety, operating in order to upgrade the existing tunnels and improve the European guidelines. Almost a decade later than the Directive 2004/54/EC, the tunnel fire safety is leading towards harmonized guidelines throughout Europe; technical installations and their performances are studied today using advanced calculation methods, such as the Computational Fluid Dynamics (“CFD”) models, that give a detailed description of the fire phenomenon. The diffusion of these advance methods is due to three main reasons: first of all, the comprehension of tunnel fire dynamics has been improved thanks to experimental tests, real fire events and analytical calculations; secondly, the diffusion of modern computers and advanced softwares has widened enormously the computational capacities of tunnel fire modelling; thirdly, the national guidelines have progressively adopted a performance-based fire design as a basis for the tunnel fire safety. This work is a representation of performance-based structural fire safety; the impact of a road tunnel fire is investigated using a Computational Fluid Dynamics (“CFD”) model, in order to give a realistic reproduction of a large tunnel fire (real fire curves).
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
7+ Uberflip Hub Hacks to Take Your Content to New HeightsUberflip
Build Custom Stream. Create CTA. Repeat.
Sound familiar?
It’s great to establish sound processes to consistently execute your content marketing efforts with your Uberflip Hub, but getting stuck in the same old cycle could hurt your results if you’re not optimizing and testing new things.
It’s time to push the envelope and leverage your Hub to its full potential.
In this presentation, you'll learn 7+ easy Hub “hacks” that will help you get more out of your Uberflip Hub.
Google Tag Manager Crash Course | MnSummitMike Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
AMP Accelerated Mobile Pages - The Next Generation SMX London 2017 Dawn AndersonDawn Anderson MSc DigM
Google AMP (Accelerated Mobile Pages) has been with us now for over a year and this presentation takes a look at progress to date for both enterprise and SMEs. How many people are implementing AMP? What are the challenges when implementing AMP? How about the early adopters? Are they achieving success? Is AMP worth it?
Google Lighthouse is super valuable but it only checks one page at a time.
Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests.
He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.
Presentation from the Supply Chain Opportunities in the Onshore and Offshore Wind Operation and Maintenance Sectors held at Down Royal Racecourse, Lisburn 27th November 2013
Presentation about renewable energy In Nowary prepared as a part of Comenius Project Be Globalny Aware by the students from Mellomhagen ungdomskole in Larvik ( Norway)
Computational fluid dynamics in water waste treatment plantscm_teixeira
A CFD model can simulate the hydrodynamics of a design before implementation:
- Reducing lead-up times and costs
- Ultimately lead to optimization of reactor configuration
The Return on Investment of Computational Fluid DynamicsAnsys
Measuring the ROI of Fast and Reliable Computational
Fluid Dynamics (CFD) is not always straightforward. In this presentation, we are demonstrating the positive ROI of CFD using different point of views.
(1) Advantages and cost-savings of using CFD simulation both early and often during the development.
(2) Avoiding costly downtime or product failures.
(3) The ROI of CFD simulation to optimize product performance.
(4) The cost of choosing the wrong simulation tool.
(5) Some tips for you to answer the questions: “Would I benefit from using fast and reliable CFD?”.
For more information on ANSYS Fluid Dynamics Software ROI, you can read the white paper http://bit.ly/ROICFD
Computational Fluid Dynamics Simulations for Risk Analysis of Fires in Road T...Franco Bontempi
Road tunnels play a key role in the world transportation network, both in people and goods transport. The fire disaster of the Mont-Blanc Tunnel (39 fatalities, March 1999) pointed out the question of tunnel fire safety for road users. This aspect was highlighted by the tragic fires of the Tauern Tunnel and the St. Gothard Tunnel, occurred in the successive two years (12 fatalities, May 1999 and 11 fatalities, October 2001 respectively). The social and economic impact of these events has underlined the inadequacy of the tunnel design/management and of the national guidelines. The European Commission started a radical review of tunnel fire safety, operating in order to upgrade the existing tunnels and improve the European guidelines. Almost a decade later than the Directive 2004/54/EC, the tunnel fire safety is leading towards harmonized guidelines throughout Europe; technical installations and their performances are studied today using advanced calculation methods, such as the Computational Fluid Dynamics (“CFD”) models, that give a detailed description of the fire phenomenon. The diffusion of these advance methods is due to three main reasons: first of all, the comprehension of tunnel fire dynamics has been improved thanks to experimental tests, real fire events and analytical calculations; secondly, the diffusion of modern computers and advanced softwares has widened enormously the computational capacities of tunnel fire modelling; thirdly, the national guidelines have progressively adopted a performance-based fire design as a basis for the tunnel fire safety. This work is a representation of performance-based structural fire safety; the impact of a road tunnel fire is investigated using a Computational Fluid Dynamics (“CFD”) model, in order to give a realistic reproduction of a large tunnel fire (real fire curves).
Doubler la vitesse de son site word press - avec MaelysJulien Dereumaux
Après avoir analysé 5 000 000 de pages pour connaître les bonnes pratiques pour optimiser la vitesse de chargement d'un site, vous savez ce qu'il en ressort ? 樂
C'est une catastrophe !
Le temps moyen nécessaire au chargement complet d’une page Web est de 10,3 secondes sur le bureau et de 27,3 secondes sur mobile !
Savez-vous ce qui permet assez facilement de vraiment donner un coup d'accélérateur à un site ?
Et ce qui ne sert à rien ?
Car si on cherche bien sur Google, on va trouver des conseils dans tous les sens.
Maëlys va vous donner les bonnes pratiques que nous mettons en place concrètement chez Pilot'in et que nous vous recommandons vivement !
Au programme :
Les bonnes raisons d’aller chercher de la performance ?
Les outils pour auditer son site
Les principes de base et erreurs à ne pas faire
Les outils pour optimiser techniquement son site WordPress
Les bons compléments
La TODO à faire dans la semaine pour accélérer tout ça : 1h de temps max
Les liens complémentaires
Mike Arnesen, Founder and CEO at UpBuild | @Mike_Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
A Survival Guide for the Overwhelmed Online MarketerStoney deGeyter
There is so much required to run a successful web marketing campaign, we often don't know where to start. A good web marketing strategy requires a P.L.A.N.:
Priorities: Basic Survival Strategies
Landscape: Web Marketing Facts and Fiction
Action: Optimization Tools and Tactics
Navigation: Maintaining a Healthy Web Presence
Each section will provide tips, tools and techniques you need to be effective at online marketing without becoming overwhelmed.
What makes a great engineer [Given at MusesCodeJs in Sydney 07.03.2020]Mikhail Asavkin
Everything around us these days depends on technology. Teams of engineers create this technology. Our life depends on great engineers doing their best. On a quest to find and mentor the next generation of great engineers, I sought to identify the traits that make a great engineer. These slides are from the first talk about the subject on which I've been working on for 1.5 years. Here I present the first three of the seven qualities that (according to my research, survey and my very biased opinion) make a great engineer.
It takes two to tango - why tech and business succeed or fail together v4.1 b...Luca Minudel
In this session, we will discuss how to achieve real technical excellence that matters to the Business, how to build trust between Business and Tech, and how Business can react quickly and beat the competition with help from Tech. After many years in professional software development, we experienced the impact of Business’ decisions on Tech, the importance of technical excellence for the Business, and the role of Software Craftsmanship/Craftswomenship in achieving technical excellence.
We learned that Tech is an enabler for the Business, that Business is a key stakeholder, that mastery in practices such as Software Craftsmanship/Craftswomenship leads to technical excellence that really matters. Then, in an unexpected turn of events, we learned these assumptions were flawed, it was much more than that.
Optimiser le SEO de son site WordPress : astuces et bonnes pratiquesJulien Dereumaux
Vous avez pour projet de développer un site sur WordPress et souhaitez l'optimiser pour attirer les prospects ?
Vous avez déjà un site et souhaitez l'auditer et l'améliorer ?
Vous êtes curieux de nature et vous souhaitez apprendre des nouvelles choses et découvrir de nouveaux outils digitaux ?
Alors vous êtes au bon endroit !
Nous allons voir comment optimiser techniquement votre site WordPress pour qu'il puisse être performant et bien structuré pour le référencement naturel !
Au programme :
Les bases du SEO sur WordPress
Les outils à votre service pour auditer votre site avant et après sa création / refonte
Les étapes à respecter dans ce type de projet
Trouver et analyser ses mots clés
Structurer son site via la technique des cocons sémantiques
Mettre en place toutes les bonnes balises
Mettre suffisamment de contenu
Les erreurs à ne pas faire
Optimiser ses landing pages
Les bons compléments à sa une stratégie SEO
Discover, Define, Deliver - a workflow to create successful digital products. STX Next
Presentation from STX Next Summit 2016 by Dominik Oślizło describing the Discover, Define, Deliver process, a rock-solid approach that ensures smooth idea-to-product transitions and radically accelerates time-to-market.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
CASE STUDY: How insights on your customer’s end consumers can help your B2B s...B2B Marketing
CASE STUDY: How insights on your customer’s end consumers can help your B2B sales
Javier Nieto, Vice president of global marketing, eCommerce, Worldpay.
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the ...B2B Marketing
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the genuine insights that drive more impactful communication
Sam Knowles, Founder & MD, Insight Agents
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
BEST PRACTICE: Just for you - How to drive better engagement with localisation-based insights.
1. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
How to drive better engagement with localisation-
based insights.
Just For You|
2. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
i. GeoIP Introduction
ii. Case Studies
iii. Technical Overview
iv. Resources
v. Q&A
OVERVIEW
3. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
ABOUT ME
Edmund Turbin
Solutions Engineer
edmund.wpengine.comblog:
Front end web developer
10+ years working with CMS
Media, publishing, advertising
Music production, sports, coding
4. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ WordPress specialists
‣ The Best Fully-Managed WordPress Hosting Platform
‣ Founded in 2010 in Austin, Texas
‣ Manage 300,000 WordPress sites
‣ Launched in UK last year
‣ Based at Second Home in Tech City
ABOUT WP ENGINE
5. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
WHAT IS GEOLOCATION?
6. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Visitor selects country
‣ Visitor is redirected to relevant content
‣ Unnecessary manual process
WHAT PROBLEM DOES GEOIP SOLVE?
Many websites rely on user input to select relevant
data for country, region, location, language.
7. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Find out where a user is
‣ Find if content relevant to location
‣ Deliver relevant content
WHAT IS GEOIP?
A solution for delivering relevant content to users
in order to optimize user journey and improve experience.
8. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Match user’s IP address, find location
‣ Match location ID to pull details
‣ country, city, region, postcode
‣ Create rules based on location
‣ Deliver cached relevant content
HOW DOES GEOIP WORK?
9. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
✓Redirecting traffic to local country or language site
✓Change currency, tax, shipping info for eCommerce
✓Location based marketing campaigns, advertising
✓Onsite/offsite content
✓Legal information or requirements
✓What’s closest to me?
WHAT IS GEOIP USED FOR?
10. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
COUNTRY
11. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
LANGUAGE AND CURRENCY
12. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
COOKIES/PRIVACY
13. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
✓Make it easier for visitors to find what they are looking for
✓Keep content at the same URL
✓Deliver content rapidly
WHAT ARE THE BENEFITS OF GEOIP?
14. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
✓Pinpointing a user’s exact coordinates
✓Hyper local marketing
✓Tracking a mobile user’s movement
WHAT IS GEOIP NOT INTENDED FOR?
15. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CASE STUDIES
16. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CASE STUDY: VINCENTIUS APPAREL
17. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CASE STUDY: VINCENTIUS APPAREL
Vincentius Apparel is a global clothing company that
caters to sporting and fashion enthusiasts with a unique
line of high-fashion football-themed hats and jerseys.
18. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Improve user journey while shopping.
‣ Maximise performance
CASE STUDY: VINCENTIUS APPAREL
How does Vincentius use GeoIP?
19. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Automatically display products for teams that are local
to the user by country/region.
CASE STUDY: VINCENTIUS APPAREL
What else can Vincentius do with GeoIP?
20. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CASE STUDY: ARNETTE EYEWEAR
21. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CASE STUDY: ARNETTE EYEWEAR
Arnette is an iconic brand that has been building creative
eyewear since 1992. Arnette’s appeal ranges from sports
action stars, celebs, musicians and anyone who wants to
look cool.
22. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Improve user journey while shopping.
‣ Maximise performance
‣ Deliver relevant products lines
CASE STUDY: ARNETTE EYEWEAR
How does Arnette use GeoIP?
23. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ Prices
‣ Contact Information
‣ Blogs
WP ENGINE.COM
Does WP Engine use GeoIP?
24. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
CONTACT INFORMATION
25. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
BLOG - LOCATION BASED EVENT
27. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ 1. Country New: Continent
‣ 2. State/Region
‣ 3. City
‣ 4. Postal Code
‣ 5. Latitude
‣ 6. Longitude
What information is available to identify visitors?
TECHNICAL OVERVIEW
28. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
‣ A WP Engine Business Plan or higher
‣ The WP Engine GeoIP plugin
‣ Shortcodes for using GeoIP in posts
‣ PHP for handling logic or more advanced template
based output
‣ Debug Bar, Debug Objects, etc.
‣ Contact Support to fully enable GeoIP
How do I get started with GeoIP?
TECHNICAL OVERVIEW
29. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP SHORTCODES
Can Editors and Content Creators Use GeoIP?
‣ What is a shortcode?
‣ Shortcodes can be used in content
‣ Shortcodes can be conditional and take arguments
‣ Allows for multiple messaging options,
‣ Doesn’t require dev
30. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
shortcode:
[geoip-‐content
country=“US”
]
This
code
only
shows
up
in
the
US
[/geoip-‐content]
result:
This
code
only
shows
up
in
the
US
Shortcode Examples - By Country
TECHNICAL OVERVIEW
31. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
shortcode:
[geoip-‐content
country=“US,
GB”
]
This
code
shows
in
the
US
and
GB
[/geoip-‐content]
result:
This
code
shows
in
the
US
and
GB
Shortcode Examples - Multiple Countries
TECHNICAL OVERVIEW
32. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
shortcode:
[geoip-‐content
country=“US”
not_city=“Austin”
]
This
code
only
shows
up
in
the
US
excluding
Austin
[/geoip-‐
content]
result:
This
code
only
shows
up
in
the
US
excluding
Austin.
Shortcode Examples - Country Excluding City
TECHNICAL OVERVIEW
33. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP DATABASE - IP BY LOCATION
How does GeoIP know my location?
34. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP DATABASE - FILTERED BY CITY
How does GeoIP know specific information about my
location?
35. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP DATABASE - BY POSTAL CODE
How does GeoIP know latitude and longitude?
36. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP DATABASE - FILTERED BY COUNTRY
What happens when my IP lookup is not specific?
37. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
SEO IMPACT
How does GeoIP affect my site’s SEO?
‣ Will not help on geo-targeted pages with keywords
that drive traffic
‣ Terms that rank in search engines
‣ Bots will see content relevant to their location
‣ Googlebot - CA
38. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
TRANSLATION WITH GEOIP
Can GeoIP translate my website for foreign visitors?
‣ Any content that should be translated needs to exist
‣ GeoIP does not translate content
‣ GeoIP can redirect to appropriate content based on
location
39. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP ROADMAP
Where are we headed?
‣ V1.1.1 - bugfixes
‣ Continent support (Europe, NA)
‣ Potential currency support
‣ Simplified setup for geo redirects
‣ Moved from Labs project to core WP Engine
40. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
RESOURCES
43. Edmund Turbin, Solutions Engineer email: edmund.turbin@wpengine.com
twitter: @spicecadet
GEOIP TESTING
How Do I Know GeoIP is Going to Work?
‣ Query parameters
‣ ?geoip&country=US&city=Austin
‣ country=US city=Austin
‣ Tools for changing your IP
‣ Hola - http://hola.org/
‣ ZenMate - https://zenmate.com/