The document discusses a Facebook hands-on master class presented by Selina Nisbet, a social media advisor. The master class covers topics such as why companies need Facebook, how to create the perfect Facebook update, the best and worst aspects of social media, third party integration, and a question and answer session. Contact information is provided for Bluewire Media, the organization hosting the event, and the locations of Brisbane and Sydney are listed.
This document outlines an agenda for a Facebook Hands On Master Class presented by Selina Nisbet. The agenda includes topics such as why companies need Facebook, how to create the perfect Facebook update, the best and worst uses of social media by companies, integrating third party platforms, and a question and answer session. Contact information is provided for Bluewire Media, the hosts of the event.
The document outlines presentations from the Grapevine Chamber of Commerce on using social media platforms like Twitter and Google+ for business purposes. It provides tips and best practices for setting up and using profiles, pages and features on each platform to engage customers, build communities and improve search engine optimization. The presentations cover the basics of each tool and how businesses can leverage them to communicate, market, promote and support their brand online.
Social media, marketing automation, Buyer 2.0, big data - B2B marketing has been rocked by some profound changes over the last 18 months: but what will the future hold? How will these shape the marketing environment in the future? This session from a published author and leading thinker in the B2B marketing space will explore some of the key issues that brands and senior marketers will face in the months ahead.
This session will cover:
•How B2C marketing will set precedents for B2B marketing, the consumerisation of IT
•How future and evolving digital devices, platforms and innovations will define new digital marketing opportunities
•What start-ups are the most interesting to watch in this space right now
•The future of social media marketing
How to take our Social Media activities to the next levelPauliina Mäkelä
How to take our Social Media activities to the next level
Workshop
September 7th, 2017
Tampere
Valmet Marketing Team Day
Trainer: Pauliina Mäkelä, Kinda Oy
The document provides advice on transitioning to a new job. It discusses clarifying career goals by understanding one's skills, interests, and values. It also recommends researching skills gaps and networking to identify opportunities. Suggestions are made to gain practical experience through internships, projects, volunteering or education to address gaps. Nonprofit organizations are highlighted as opportunities to take on responsibility, be entrepreneurial and gain experience, with fundraising identified as an in-demand skill. The document encourages attendees to actively seek out ways to help organizations in their field of interest.
ALPPPS Killer Digital Strategies for Property ManagersBluewire Media
The document appears to be a presentation about digital strategies for property managers. It discusses setting up social media pages and profiles, publishing content, monitoring conversations, and using tools like Facebook advertising. It also addresses common objections to digital marketing and recommends starting simply then gradually implementing more advanced strategies. Contact information is provided for the presenter, Adam Franklin, for anyone seeking further advice.
This document summarizes a webinar about using Twitter for business. It discusses setting up a Twitter profile, who to follow, dos and don'ts of tweeting, and how to engage others through Twitter chats. Attendees are encouraged to link their website and Twitter page, tweet regularly, and take part in the #AjaxUnionTGIF Twitter chat on Fridays.
10 quick tips: get the most out of social media Steve Wright
This document provides 10 tips for getting the most out of social media. It discusses measuring social media success metrics, creating engaging content, understanding Facebook's newsfeed algorithm, using Facebook ads and promotions, searching and engaging on Twitter, scheduling social media posts, using Google authorship, and leveraging visual platforms like Pinterest and Reddit. The overall message is that a strategic, long-term approach to multiple social networks can drive engagement, awareness and loyalty without a single silver bullet solution.
This document outlines an agenda for a Facebook Hands On Master Class presented by Selina Nisbet. The agenda includes topics such as why companies need Facebook, how to create the perfect Facebook update, the best and worst uses of social media by companies, integrating third party platforms, and a question and answer session. Contact information is provided for Bluewire Media, the hosts of the event.
The document outlines presentations from the Grapevine Chamber of Commerce on using social media platforms like Twitter and Google+ for business purposes. It provides tips and best practices for setting up and using profiles, pages and features on each platform to engage customers, build communities and improve search engine optimization. The presentations cover the basics of each tool and how businesses can leverage them to communicate, market, promote and support their brand online.
Social media, marketing automation, Buyer 2.0, big data - B2B marketing has been rocked by some profound changes over the last 18 months: but what will the future hold? How will these shape the marketing environment in the future? This session from a published author and leading thinker in the B2B marketing space will explore some of the key issues that brands and senior marketers will face in the months ahead.
This session will cover:
•How B2C marketing will set precedents for B2B marketing, the consumerisation of IT
•How future and evolving digital devices, platforms and innovations will define new digital marketing opportunities
•What start-ups are the most interesting to watch in this space right now
•The future of social media marketing
How to take our Social Media activities to the next levelPauliina Mäkelä
How to take our Social Media activities to the next level
Workshop
September 7th, 2017
Tampere
Valmet Marketing Team Day
Trainer: Pauliina Mäkelä, Kinda Oy
The document provides advice on transitioning to a new job. It discusses clarifying career goals by understanding one's skills, interests, and values. It also recommends researching skills gaps and networking to identify opportunities. Suggestions are made to gain practical experience through internships, projects, volunteering or education to address gaps. Nonprofit organizations are highlighted as opportunities to take on responsibility, be entrepreneurial and gain experience, with fundraising identified as an in-demand skill. The document encourages attendees to actively seek out ways to help organizations in their field of interest.
ALPPPS Killer Digital Strategies for Property ManagersBluewire Media
The document appears to be a presentation about digital strategies for property managers. It discusses setting up social media pages and profiles, publishing content, monitoring conversations, and using tools like Facebook advertising. It also addresses common objections to digital marketing and recommends starting simply then gradually implementing more advanced strategies. Contact information is provided for the presenter, Adam Franklin, for anyone seeking further advice.
This document summarizes a webinar about using Twitter for business. It discusses setting up a Twitter profile, who to follow, dos and don'ts of tweeting, and how to engage others through Twitter chats. Attendees are encouraged to link their website and Twitter page, tweet regularly, and take part in the #AjaxUnionTGIF Twitter chat on Fridays.
10 quick tips: get the most out of social media Steve Wright
This document provides 10 tips for getting the most out of social media. It discusses measuring social media success metrics, creating engaging content, understanding Facebook's newsfeed algorithm, using Facebook ads and promotions, searching and engaging on Twitter, scheduling social media posts, using Google authorship, and leveraging visual platforms like Pinterest and Reddit. The overall message is that a strategic, long-term approach to multiple social networks can drive engagement, awareness and loyalty without a single silver bullet solution.
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
LinkedIn Sales Training for Lead Generation by Anne PryorANNE PRYOR, MA
Webinar on LinkedIn Sales Training for Lead Generation by Anne Pryor, Expert LinkedIn Authority, Feb. 2021. How to build a branded sales LinkedIn profile and use Sales Navigator for sales representatives, small business owners, nonprofit fundraising, manufacturing sales leaders.
Monetizing Social Media: The Art and Science of Online Conversion - Forward P...Social Jack
Dean DeLisle, Founder and CEO of Forward Progress, will show you how to accelerate online conversion by building trust and community around your brand.
With social engagement infused in their online conversion, many brands are improving their understanding of buyers and elevating their sales. Join Dean DeLisle for this session and strategically engage with your prospects before your competitors!
In this webinar, you’ll learn to:
- Understand your online social networks
- Attract targeted relationships
- Increase high quality referrals
- Build an online community around your brand
If you can't join us live, you can still register to receive the webinar’s recording and materials by email.
Forward Progress has trained over 85,000 people in over 40 countries on increasing online lead generation, engagement, and conversion.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections into powerful results.
Our proprietary methods combined with a strict prescreening process ensures that followers loss is as minimal as possible. With HelpWYZ Protection, if you lose followers for any reason
This document provides an overview of social media marketing services offered by Noisy Little Monkey. They specialize in search optimization, social media marketing, and maximizing online conversions. They have experience working with over 80 businesses, charities, and government bodies in Europe, the USA, and Africa. Their approach combines creative content with technical expertise to drive traffic, leads, and sales through online channels.
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
Social Media - How to use it to win businessJon Payne
This document provides tips on how to use social media to promote a business. It discusses optimizing profiles on Facebook, Twitter, Pinterest, and Google+ to drive traffic to websites, engage with customers, and increase brand awareness. Specific recommendations include stopping the scroll on Facebook with disruptive posts, helping others on Twitter for shares and customer service, using creative visuals and descriptions on Pinterest, and claiming Google business profiles to appear in search results. The overall message is that an active social media presence can lead to more website visitors, leads, and repeat customers.
This document discusses strategies for using social media platforms like Facebook, Twitter, Pinterest, and Google+ to promote businesses and organizations. It provides tips for optimizing profiles on each platform, such as posting engaging images and videos on Facebook, keeping tweets concise, categorizing pins on Pinterest by topic, and claiming and verifying business profiles on Google+. The document emphasizes measuring the effectiveness of posts, recycling content across platforms, and engaging followers to increase visibility and drive traffic.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
The document outlines Kelly Mirabella's presentation on using social media for real estate. It discusses the benefits of using platforms like Facebook, LinkedIn and Instagram for real estate networking, marketing, lead generation and branding. Specific tips are provided on setting up profiles and pages on each platform and engaging strategies like using photos, videos, hashtags and more. Tools for social media management are also highlighted.
10 things to do to make your blog accessible to readersVinodh Ramakannan
This document provides 10 tips to make blogs more accessible to readers: 1) Post quality content often with catchy headlines and long articles; 2) Use photos which improve aesthetics and SEO; 3) Link to other websites to help them and improve your own SEO; 4) Make content easily shareable on social media; 5) Engage readers through contests and giveaways; 6) Encourage interaction through comments and subscriptions; 7) Reach out to your contact lists and relevant organizations; 8) Schedule posts on social media for visibility; 9) Interact on LinkedIn groups to expand reach; 10) Optimize for long-tail keywords which drive major traffic increases.
Target the Top for Social Success with Katie Lance Vocus WebinarCision
View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM
Need better returns from social media? Then focus on your most productive followers with tailored content.
Your most loyal fans drive the majority of social results. Social media expert Katie Lance will help you optimize social strategy to drive loyalists to build brand, boost conversion and increase social ROI.
View the full webinar replay to:
-Identify and understand the right followers to focus on.
-Stay top of your loyal customers' mind with tailored, targeted content.
-Maximize your efficiency with the right tools and apps.
About the Speaker:
Katie is the CEO of Katie Lance Consulting, where she works with real estate and tech companies. She writes about social media for The Huffington Post. Previously, Katie served as chief strategist and social media director at Inman News where she helped increase the real estate news site’s social footprint 400 percent.
View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Social Profit System 2014 - Free Webinar with Mari Smith!Mari Smith
The document outlines Mari Smith's webinar on social media marketing. It discusses the new social media landscape, challenges like overwhelm and data overload, and provides solutions like Mari's 3-step social profit system of creating content, engaging audiences, and driving conversions. The webinar covered topics like Facebook marketing, using Instagram and Twitter, metrics, and hiring community managers. It encouraged participants to sign up for Mari's online training course to learn effective online marketing strategies.
Technology is becoming more and more important for business. More than 17 million Australians have a Facebook profile so it is a great place for your business to be marketing and engaging with existing and potential customers. These presentation slides covers how to:
set up and manage your business Facebook page
use your business Facebook page to share great content and interact with your loyal customers
attract new customers to grow your business through Facebook marketing options, and
measure what is working and what isn’t
Increase Your Linkedin Social Media IQ in Twenty MinutesMyMemberBenefit
This document provides tips for increasing your Linkedin social media IQ in 20 minutes. It discusses being active on Linkedin for business purposes like finding new customers. Tips include completing your Linkedin profile with keywords, joining groups, using advanced search, and claiming your company page to target posts. Maintaining an open networking approach and regularly reviewing profiles are also recommended for leveraging Linkedin's potential.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
Leverage Facebook to connect with your target audience. Recent data and trend analysis helps you make more informed marketing decisions on this powerful social platform.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Strategies That Make Money On Facebook - October 2013Julie Mason
This document provides strategies for making money on Facebook, whether or not you have your own business. It begins by outlining the three biggest mistakes most businesses make on Facebook that repel customers. These include having no strategy, not posting enough engaging content. The document then presents three proven profit-generating strategies: 1) "Fill the Diary" by giving customers what they want through regular inspiring posts, 2) "Build a HOT List" through webinars that build an engaged email list, and 3) Ways to make money by becoming an affiliate and selling other companies' products on Facebook. Live examples and metrics are provided to show how these strategies can generate hundreds of dollars per post.
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
LinkedIn Sales Training for Lead Generation by Anne PryorANNE PRYOR, MA
Webinar on LinkedIn Sales Training for Lead Generation by Anne Pryor, Expert LinkedIn Authority, Feb. 2021. How to build a branded sales LinkedIn profile and use Sales Navigator for sales representatives, small business owners, nonprofit fundraising, manufacturing sales leaders.
Monetizing Social Media: The Art and Science of Online Conversion - Forward P...Social Jack
Dean DeLisle, Founder and CEO of Forward Progress, will show you how to accelerate online conversion by building trust and community around your brand.
With social engagement infused in their online conversion, many brands are improving their understanding of buyers and elevating their sales. Join Dean DeLisle for this session and strategically engage with your prospects before your competitors!
In this webinar, you’ll learn to:
- Understand your online social networks
- Attract targeted relationships
- Increase high quality referrals
- Build an online community around your brand
If you can't join us live, you can still register to receive the webinar’s recording and materials by email.
Forward Progress has trained over 85,000 people in over 40 countries on increasing online lead generation, engagement, and conversion.
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections into powerful results.
Our proprietary methods combined with a strict prescreening process ensures that followers loss is as minimal as possible. With HelpWYZ Protection, if you lose followers for any reason
This document provides an overview of social media marketing services offered by Noisy Little Monkey. They specialize in search optimization, social media marketing, and maximizing online conversions. They have experience working with over 80 businesses, charities, and government bodies in Europe, the USA, and Africa. Their approach combines creative content with technical expertise to drive traffic, leads, and sales through online channels.
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
Social Media - How to use it to win businessJon Payne
This document provides tips on how to use social media to promote a business. It discusses optimizing profiles on Facebook, Twitter, Pinterest, and Google+ to drive traffic to websites, engage with customers, and increase brand awareness. Specific recommendations include stopping the scroll on Facebook with disruptive posts, helping others on Twitter for shares and customer service, using creative visuals and descriptions on Pinterest, and claiming Google business profiles to appear in search results. The overall message is that an active social media presence can lead to more website visitors, leads, and repeat customers.
This document discusses strategies for using social media platforms like Facebook, Twitter, Pinterest, and Google+ to promote businesses and organizations. It provides tips for optimizing profiles on each platform, such as posting engaging images and videos on Facebook, keeping tweets concise, categorizing pins on Pinterest by topic, and claiming and verifying business profiles on Google+. The document emphasizes measuring the effectiveness of posts, recycling content across platforms, and engaging followers to increase visibility and drive traffic.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
The document outlines Kelly Mirabella's presentation on using social media for real estate. It discusses the benefits of using platforms like Facebook, LinkedIn and Instagram for real estate networking, marketing, lead generation and branding. Specific tips are provided on setting up profiles and pages on each platform and engaging strategies like using photos, videos, hashtags and more. Tools for social media management are also highlighted.
10 things to do to make your blog accessible to readersVinodh Ramakannan
This document provides 10 tips to make blogs more accessible to readers: 1) Post quality content often with catchy headlines and long articles; 2) Use photos which improve aesthetics and SEO; 3) Link to other websites to help them and improve your own SEO; 4) Make content easily shareable on social media; 5) Engage readers through contests and giveaways; 6) Encourage interaction through comments and subscriptions; 7) Reach out to your contact lists and relevant organizations; 8) Schedule posts on social media for visibility; 9) Interact on LinkedIn groups to expand reach; 10) Optimize for long-tail keywords which drive major traffic increases.
Target the Top for Social Success with Katie Lance Vocus WebinarCision
View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM
Need better returns from social media? Then focus on your most productive followers with tailored content.
Your most loyal fans drive the majority of social results. Social media expert Katie Lance will help you optimize social strategy to drive loyalists to build brand, boost conversion and increase social ROI.
View the full webinar replay to:
-Identify and understand the right followers to focus on.
-Stay top of your loyal customers' mind with tailored, targeted content.
-Maximize your efficiency with the right tools and apps.
About the Speaker:
Katie is the CEO of Katie Lance Consulting, where she works with real estate and tech companies. She writes about social media for The Huffington Post. Previously, Katie served as chief strategist and social media director at Inman News where she helped increase the real estate news site’s social footprint 400 percent.
View the full webinar replay here: http://resources.vocus.com/KatieLance?source=SM
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Social Profit System 2014 - Free Webinar with Mari Smith!Mari Smith
The document outlines Mari Smith's webinar on social media marketing. It discusses the new social media landscape, challenges like overwhelm and data overload, and provides solutions like Mari's 3-step social profit system of creating content, engaging audiences, and driving conversions. The webinar covered topics like Facebook marketing, using Instagram and Twitter, metrics, and hiring community managers. It encouraged participants to sign up for Mari's online training course to learn effective online marketing strategies.
Technology is becoming more and more important for business. More than 17 million Australians have a Facebook profile so it is a great place for your business to be marketing and engaging with existing and potential customers. These presentation slides covers how to:
set up and manage your business Facebook page
use your business Facebook page to share great content and interact with your loyal customers
attract new customers to grow your business through Facebook marketing options, and
measure what is working and what isn’t
Increase Your Linkedin Social Media IQ in Twenty MinutesMyMemberBenefit
This document provides tips for increasing your Linkedin social media IQ in 20 minutes. It discusses being active on Linkedin for business purposes like finding new customers. Tips include completing your Linkedin profile with keywords, joining groups, using advanced search, and claiming your company page to target posts. Maintaining an open networking approach and regularly reviewing profiles are also recommended for leveraging Linkedin's potential.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
Leverage Facebook to connect with your target audience. Recent data and trend analysis helps you make more informed marketing decisions on this powerful social platform.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Strategies That Make Money On Facebook - October 2013Julie Mason
This document provides strategies for making money on Facebook, whether or not you have your own business. It begins by outlining the three biggest mistakes most businesses make on Facebook that repel customers. These include having no strategy, not posting enough engaging content. The document then presents three proven profit-generating strategies: 1) "Fill the Diary" by giving customers what they want through regular inspiring posts, 2) "Build a HOT List" through webinars that build an engaged email list, and 3) Ways to make money by becoming an affiliate and selling other companies' products on Facebook. Live examples and metrics are provided to show how these strategies can generate hundreds of dollars per post.
Ginger Kidd_Winning with Social_LBW_230913Ginger Kidd
This document summarizes a presentation on using social media successfully. It discusses setting up social media profiles and strategies on platforms like Twitter, LinkedIn, Facebook and Google+. It emphasizes building relationships, generating leads and building your brand through social engagement. Guidelines are provided on social media policies, etiquette and using different networks like setting up a professional LinkedIn profile and basic Twitter profile.
A talk on why social media is important to your business and why it matter to you.
This talk includes:
The state of the social media landscape
Why customer complaints on social media aren't bad
Hints and tips
What tools you can use to effectively run your social media marketing
Metro TAFE- The Truth About Social Media for BusinessBluewire Media
This document discusses using social media for business. It provides an overview of common social media platforms like Twitter, Facebook, blogs and YouTube and how to develop a social media strategy. The presentation emphasizes creating high-quality, shareable content, listening to customers and prospects, and using social media to drive visitors to a company website in order to boost sales. Q&A and networking opportunities are also provided.
Company Profile
We help business owners to save up to 60% of their marketing budget, to stand out
of their competition and to increase their customers and sales with the use of social
media and inbound marketing!
This document provides guidance on developing an effective social media strategy for businesses. It recommends identifying objectives, target audiences, calls to action and benchmarks. Key steps include creating profiles on major platforms like Facebook and Twitter, posting regularly to build credibility, and using tools to measure engagement and drive traffic to your website. The goal is to use social media purposefully to raise brand awareness, generate sales and connect with customers.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
Be Brand Social: How to avoid and handle Social Media #FailsAsha Phillips
Dragon Industries Asia presentation from Auscham Vietnam social media briefing in HCMC on December 11, 2013.
Here’s a summary of what the briefing shared…
- How to implement strategies to take advantage of social media
- The evolving digital and social media landscape across Vietnam
- How your brand can use social media more effectively to build your brand with impact™
- How social integrates into your wider marketing strategy and campaigns
- Best practice case studies
- Social media #fails and how to handle them
ragon Industries Asia presentation from Auscham Vietnam social media briefing in HCMC on December 11, 2013.
Here’s a summary of what the briefing shared…
- How to implement strategies to take advantage of social media
- The evolving digital and social media landscape across Vietnam
- How your brand can use social media more effectively to build your brand with impact™
- How social integrates into your wider marketing strategy and campaigns
- Best practice case studies
- Social media #fails and how to handle them
A workshop delivered to small businesses in and around Scarborough - Yorkshire at the Yorkshire Coast College on Wednesday 16th October 2013. The workshop was delivered on behalf of the Chartered Institute of Marketing as an ambassador and Chartered Marketer.
12.02.10 associations forum - truth about social media for non profitsBluewire Media
The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
The Web Strategy Planning Template (2015) helps marketing consultants document their strategy. It will help you define who your buyers are and the best way to communicate with them directly. You are free to use this with your clients. You can co-brand it and use it commercially.
It was co-created by Bluewire Media and David Meerman Scott.
The Web Strategy Planning Template appears in:
"The New Rules of Marketing & PR" by David Meerman Scott
"Web Marketing That Works" by Adam Franklin & Toby Jenkins
Why your business needs to use Social MediaAndrew Poulton
The document provides guidance on using social media for business purposes. It recommends defining goals and audience, understanding different platforms like Facebook, LinkedIn, Twitter and Instagram, planning content, building an online presence, maintaining profiles, and measuring performance. The key takeaway is that social media allows businesses to engage with customers, share information and stay connected to build their brand.
This document provides information about using social media platforms like Twitter and LinkedIn for business purposes. It discusses listening to conversations on these platforms, sharing content through posts and links, creating content like blogs and videos, and building an online community. The document also covers reputation management through thought leadership activities and responding to criticism or crises online in a professional manner. The focus is on using Twitter and LinkedIn to engage customers, share expertise, and manage a business's online reputation.
Week 3 - Illuminous Marketing's 30 Day Marketing PlanGwen Beren
The third installment of our 30 Day Online Marketing plan builds on the last two weeks of tasks and goes into using social media for your small business.
A presentation about how foodservice professionals can leverage social media in their business. The presentation focuses on developing a social media framework and plan as well as social media basics and getting the right company mindset to be successful. Also includes social media exercises to help attendees think through issues that can be addressed through social media. Given at IFEC '09 October 12 in San Diego.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
1. Welcome to the
Facebook Hands On
Master Class
•Why your company needs Facebook?
•How to pose the perfect update.
•The best and the worst of social media.
•Third Party Integration
•Q&A
@Selina Nisbet,
Web Strategy (Social Media)
Advisor
2. Questions you are
burning to ask.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
3. Why your company
needs Facebook
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
19. What are you trying to
achieve?
•Build a Community- create a community of •Network- connect with other like-minded
customers and give them opportunity to share their
stories about your company/ product. companies and form virtual relationships that later
become real connections.
•Sales- drive sales of your product. •Monitor- to monitor what is being said about
your company and to listen to what your customers
•Trusted Advisor- do you want to be the go to are wanting.
place for information specific to your industry.
•Recruitment- looking for the next big graphic
•Innovator- do you want to be a lead innovator designer. You might find them on Facebook.
in how your industry uses social media?
•Trending- to be at the apart of the social media
revolution.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
20. Facebook Terms and
Conditions
This is what you need to know!
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
26. Welcome to Facebook
Timeline
•Default Landing Tabs- these have now been
removed. You will now have to rely on your
marketing to get hits to your custom tabs.
•Missing Apps?- There is a maximum of 4 apps
that can be shown at any one time. These are easily
rotatable to freshen the page.
•Milestones- You can now mark posts as
milestones. These will go the full width of the page
and can describe important dates.
•Highlight- you can now select highlight after
posting a comment. This will also make the post the
full width of the page.
•Offers- You can now acknowledge special offers
by using the offers on the status bar.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
27. Welcome to Facebook
Timeline
•Admin Panel- you can now see a snap shot of
activity on your page from the admin panel.
•Messages- You can now send messages from
your business page.
•Activity- Your activity, pages liked and
comments from fans not stemming from a thread
show on the right hand side of the screen.
•2 Profile Pictures- All pages and profile now
have a cover photo and cover photo.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
28. Don’ts of your cover shot.
•Purchase Information- you can’t include any
information about how to purchase anything.
•Contact Information- You can’t include
contact information (eg. phone number & URL)
•Activity- Your activity, pages liked and
comments from fans not stemming from a thread
show on the right hand side of the screen.
•Facebook Actions- You can’t urge a customer
to “LIKE” or “Share”. You also can not use arrows
to point to the like button.
•Features- You can not make any reference to
features of your page or discounts.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
30. Social Media Guidelines
What should your guidelines contain?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
31. Intel’s Social Media
Guidelines
PROTECT
•Don’t tell secrets- never reveal Intel-classified
or confidential information. If you are unsure check
with Intel PR or Global Communications Group. Off
limit topics are: litigation, non-published financials
and un-released products. Also please respect brand,
trademark, copyright, fair use and trade secrets.
•Don’t slam the competition or Intel- Play
nice. Everything you publish must be true and not
misleading and all claims must be substantiated and
approved.
•Don’t over share- be careful out there, once
you hit share you usually can’t get it back. Plus being
judicious will help make your content more crisp
and audience relevant. Source: Intel
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
32. Intel’s Social Media
Guidelines
COMMON SENSE
•Did you screw up?-If you make a mistake,
admit it. Be upfront and quick with your correction.
If you are posting to a blog you may choose to
modify an earlier post, just make it clear that it has
been changed.
Source: Intel
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
33. What to include in your
Guidelines
•What are your companies core values in using
Social? (eg. leadership, trust, collaboration, quality etc)
•What are the goals of your company using social
media? (eg. create a community of brand advocates)
•Who in the company has access to publish on
social media? (eg. Social Media Manager)
•What to do if a mistake is made? (eg. recognise the
mistake and amend it immediately)
•What content is off limits? (eg. Confidential, client
information)
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
34. What to include in your
Guidelines
•The staff member may not change any passwords
without permission.
•What tone of voice do you want them to use on
the social media platforms.
•Should staff member(s) have read and understand
the ALL terms and conditions of the social media
platform.3
•What happens if the staff member ignores these
guidelines?
•If any username (eg @SelinaBluewireMedia)
includes the company name or references should
this person cease use if no longer employed,
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
35. Download our Social
Media Guideline Templates
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
36. Session 2: How to pose
the perfect update
How to get more interaction and click throughs?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
37. Identifying your Buyer
Personas
•Demographic
•Married
•Male or Female
•Where do they work?
•What are their buying habits?
•What are they looking for?
•What content will they find valuable?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
38. ACTIVITY: What is the
difference between a
good and bad post
Lets compare some Facebook updates.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
39. Good or Bad?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
40. Good or Bad?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
41. Good or Bad?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
42. Good or Bad?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
43. DON’T RUN A COMPETITION
•
How to run a competition
ON YOUR WALL! Be clear that Facebook is no way affiliated with
the competition.
•You can market the competition on the wall and
•
and not get shut down.
direct them where to go to enter but you can not Disclose that the information you gather is for
run a competition on your Facebook page. your companies purpose and not for Facebook.
•
•You can not run “LIKE” this to win competitions. You must have terms and conditions for all
Photo tagging competitions are against terms and competitions.
conditions.
• You can not use Facebook’s features as a voting
•You must have terms and conditions for all mechanism example the like button).
competitions.
• You can not notify winners via Facebook
•You can run a competition on Facebook by using messages, chat or posts on profiles or pages.
and building a facebook app.
• Don’t slam the competition or Intel-
•Don’t slam the competition or Intel- Play Play nice. Everything you publish must be true
and not misleading and all claims must be
nice. Everything you publish must be true and not
misleading and all claims mustwww.bluewiremedia.com.au 1300 258 394
BRISBANE | SYDNEY be substantiated and
substantiated and approved.
approved. email blue@bluewiremedia.com.au twitter @Bluewire_Media
Don’t over share- be careful out there,
44. Shut down for running a photo
tagging competition.
•July 2010 - 8,000 Fans
Case Study: Lorna Jane
•Sep 2010- 34,000 Fans
•October 2010- 0 Fans
•April 2012- 320,000 Fans
•Cost $20,000 in Facebook advertising to be
reinstated. However they were already contributing
to Facebook advertising as a part of their marketing
efforts.
•Don’t slam the competition or Intel- Play
nice. Everything you |publish must be true and@Bluewire_Media394
BRISBANE SYDNEY www.bluewiremedia.com.au 1300 258
email blue@bluewiremedia.com.au twitter
not
misleading and all claims must be substantiated and
approved.
45. Negative Comments
Scenario
•Your Facebook page states that when you take our
coupon into your local shopping centre, you will
receive a free mascara. However you did not say
that it was only valid for Brisbane.
•You have 3 angry complaints that have been there
for 5 hours. All annoyed that they have driven to
receive the promotion only to come home empty
handed.
•What will the be the next action?
•How could this have been avoided?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
46. How will you monitor
what is being said about
your company?
What tools can we utilise?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
47. Google Alerts for
Monitoring
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
48. Session 3: The Best and
the Worst of Social
Media
Lets take a look at the notable.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
49. DESCRIPTION
•Gave away $10m to various school
based on Fan votes.
•20 schools with the most amount
of votes get $500k
SUCCESS
•Facebook page jumped to over 1m
fans.
•Each winning school tallied over
10,000 votes
•Displayed philanthropy in the
community
•Current likes: 6.5M
Kohl’s Cares
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
50. DESCRIPTION
• developed a facebook app that
gave the chance for fans to win
1,000 pounds.
•condition: “What is the worst
that could happen”. Give Dr Pepper
the ability to post on your wall!
•These were automatically
generated and ranged in
embarrassment.
FAIL
•A 14 year old girl received an
update saying: “I watched 2 Girls
1 Cup and felt hungry
afterwards”.
•Currently 323k fan
Dr Pepper
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
51. DESCRIPTION
•Dell created a page as a resource
for Business wanting to use Social
Media.
• Offering sharable & downloadable
guides and links to Dell video
tutorials
•Focused on 6 specific Social Medias
•Delivers 8 guides on Social Media
for business
SUCCESS
•They aren’t trying to sell any thing
•Great understanding of their Buyer
Persona
•Bloggers and website mentioned
this as an innovative marketing
campaign.
•Built trust with in community.
•Increase web traffic
•Currently 53,966 fans
Dell
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
52. DESCRIPTION
• Ford created a Facebook Event to
launch to the new Ford Explorer.
•Created a hype campaign with
hints as to what they were
revealing
•Once launched they gave away a
car when they hit 30,000 fans.
SUCCESS
•No other Car company has ever
launched a car on social media.
•Considered an industry leader and
innovator in marketing
•Created intrigue in the product
release = more likes & more
conversations
•Currently 207k fans
3. Ford Explorer
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
53. SUCCESS
•Installed almost 60k times.
DESCRIPTION •20k coupons were sent out.
•over 200k friends were deleted.
• Burger King created a “Whopper •Fans even created groups to find
Sacrifice” competition. people to friend just so they could
•Created a Facebook App asking be deleted for the promotion.
fans to sacrifice 10 fans to •It got a lot of media coverage.
receive a voucher for a free
hamburger.
•The deleted fans would be notified
that they had been deleted for a
free whopper.
FAIL
•Facebook disabled the campaign
within 10 days of its launch
because it notified fans that
they had been unfriended.
Burger King
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
54. DESCRIPTION
• Be a Rich Fan campaign ran for 1
month.
•For every new fan a nickel was
placed in a jar and at the end of the
month one fan will win it all,
•Entrants had to like the page and
register via their website.
SUCCESS
•Increase in web traffic
•Highly publicised campaign
•It was innovative
•Focused on building the community
and not marketing to them
•Currently 600k fan
4. Jack in the Box
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
55. DESCRIPTION
• Skittles redeveloped its website
to function like Twitter.
•It was also connected with
Facebook, YouTube, Wikipedia and
Flickr.
•Allowed Skittles fans to have
build upon brand reputation.
•An other form of communicating
with the brand.
FAIL
•Skittles did not actively interact
with their fans.
•They just pulled in streams from
other social media platforms.
•Word got around and vulgar
language and profanities we
posted.
Skittles
•Mars was forced to shut down
the campaign.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
56. DESCRIPTION
• Corona Light wanted to be the
most Liked light beer in America.
•By liking the page your face could
be displayed on a billboard in times
square.
SUCCESS
•Because there was a physical
outcome other than just winning
•Highly publicised campaign
•Fans were spreading the word on
Facebook and also on the streets
with the billboard.
•Currently 323k fan
5. Corona Light
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
57. ACTIVITY: Which
competitors would you
like to learn from?
Either industry competitor or aim high...
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
58. Study your competitors
•How often do they post?- Are they posting
twice a day? Are they using a pre-scheduler like
Hootsuite? What times are they posting.
•What comments are getting the most
comments- Is there a formula to how long the
updates are? Are they using a specific key words?
Are they using images and links? Are they asking
questions.
•Do they have custom tabs?- be careful out
there, once you hit share you usually can’t get it
back. Plus being judicious will help make your
content more crisp and audience relevant.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
59. ACTIVITY: Where is
my remarkable
content?
What quality content do you have to offer?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
60. ACTIVITY: Content
Publishing Schedule
Lets fill this out together.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
61. Meet the top 3
Coca-Cola, Starbucks and Pringles.
C
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
62. ACTIVITY: List three
business you should
connect with.
How to form the connections and then what to do
with them?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
63. Session 4: Third party
integration, custom
tabs & monitoring.
Lets get building.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
64. party tools on your
page.
Lets try one now!
C
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
65. ACTIVITY: How to
build a custom tab.
Your hands on tutorial.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
66. Third party monitoring
tools.
Don’t use Hootsuite?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
67. ACTIVITY: How to
syndicate your blog
using Involver.
Lets try it together.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
68. ACTIVITY: How to
Create a Custom App
Lets create a registration form on Facebook
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
69. Why you should add
the like button to your
website?
If your website gets the most traffic, it should be a no
brainer.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
70. ACTIVITY: Setting up
Facebook notifications
on your mobile
For Android and iPhone by Shanon Scully
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
71. ACTIVITY: What are
sponsored links?
The difference between ads and sponsored links by
Shanon Scully
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
72. What are sponsored
links?
The difference between ads and sponsored links by
Shanon Scully
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
73. How do you measure
success?
Lets talk measurements.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
74. What are your 2 goals?
Certain number of likes?
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media
75. Questions you are
burning to ask.
BRISBANE | SYDNEY www.bluewiremedia.com.au 1300 258 394
email blue@bluewiremedia.com.au twitter @Bluewire_Media