Recent changes to Facebook that affect business pages

1. Tweet this!
@KathleenHeuer
@MonroevilleArea
@RivertowneBeer
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@KathleenHeuer
@BrokenChordCommunications
@MonroevilleChamber
@RivertowneBrewing
#brknchrdcm
#socialmedia
#Facebook

2. Kathleen’s
Social Media
(and life)
Philosophy

3. Remember the
Golden Rule.

4. If you wouldn’t tattoo it
on your forehead…
DON’T post it online!

5. There is a human
behind every avatar.
RESPECT.

6. Be honest.
Be transparent.
Be human.
Be REAL.

7. Be your best self online.

8. Social Media for Business:
a birds-eye view
1. Social media platforms are your “outposts.”
2. They guide people back to your website,
which is your “home base.”
3. Your website should guide users to your email list,
so you can build a relationship encouraging prospects
to know, like and trust you.

9. Your website should be
your “home base.”
Your goal should be
to build your email list.
Social media
should be
your “outposts.”

10. Recent Changes

11. • News feed algorithm
• Call-to-action buttons
• Business page likes
• Facebook Messenger for Business

12. Big Change #1:
News Feed Algorithm

13. January 2015
Facebook vows to reject
“overly promotional posts.”
Facebook
page admins
respond:

14. January 2015
Facebook vows to reject
“overly promotional posts.”
Facebook
page admins
respond:

15. “Too promotional”
• Posts that solely push people to
buy a product or install an app
• Posts that push people to enter
promotions and sweepstakes with
no real context
• Posts that reuse the exact same content
from an ad

16. Is your post about
what’s in it
forYOU?
Or what’s in it
for your fans?

17. Big Change #2:
Call-to-Action Buttons

18. Call-to-Action Buttons

21. Dollar Shave Club
claimed to increase conversions
by 2.5 x by using the CTA button.

22. (Not That)
Big Change #3:
Business Page Likes

23. Did your number of
“likes” drop a few
weeks ago?

24. Facebook stopped
counting inactive users.

25. Big Change #4:
Facebook Messenger
for Business

26. Order confirmations
Shipping statuses
Delivery notices

27. • News feed algorithm
• Call-to-action buttons
• Business page likes
• Facebook Messenger for Business

28. People will happily
do business
with those they…
Know
Like
Trust

29. Your social media posts
should help people
know, like
and trust you.

30. Join these groups to keep the discussion going!
Facebook http://bit.ly/maccFBgroup
LinkedIn http://bit.ly/MACCLinkedIn
For more info:
http://brokenchordcommunications.com/macc/

31. Kathleen Heuer
Broken Chord Communications
kathleenheuer.com
brokenchordcommunications.com
@kathleenheuer