The document discusses Alternative, a 10-year-old digital agency based in Dubai that believes lasting brand relationships are more valuable than fame. The agency crafts connected digital experiences to grow businesses and foster enduring bonds between brands and customers. Alternative is driven by a pursuit of perfection and passion for excellence, challenging conventions in marketing and communications to create breakthroughs for clients. The agency believes brands can change the world by thinking beyond the ordinary.

1. Challengingconventions

2. Based in Dubai and infused with the cultural and technical know how of the region,
alternative is a 10 year old full-service digital agency that believes being a favourite
brand is more valuable than just being a famous one. We craft beautifully useful,
connected ecosystems that grow businesses and build enduring relationships between
brands and humans.
The pursuit for perfection, and passion for excellence is what drives us forward. To
challenge conventions and the status quo in Marketing & Communications to create
breakthroughs for our clients and success stories for their brands.
We believe, you can change the world when you look beyond the obvious and think
beyond the ordinary.
We keep questioning and exploring… wondering and discovering… learning and
yearning… reaching with more than just our hands…
#TeamAlternative

3. tabarak razvi
creative/film director
Tabarak is a digital and advertising veteran with over 20 years of creative
experience in the region. his creative and long lasting solutions successfully
break through the advertising clutter and reach out to their target audience.
Imad owns an extensive 15 years of experience in creating UX concepts,
website designs, interactive apps, online games and viral videos. his rooted yet
progressive technical knowledge in the web and film industry helps achieve the
highest results among competition.
imad rihan
technical director
piyush ganatra
managing director
Piyush has been associated with the advertising fraternity for the last 18 years
and has found his passion in the area of Talent Solutions.
Spearheading the growth of MBR since its inception, his role has been to
establish & streamline processes, mentoring his team, fostering team spirit, and
delivering consistently.

4. salih maoui
software developer
oussama abdallah
web developer
nitesh shrestha
ux/ui developer
kurt naval
graphic designer
farah najjar
content manager
asif hameed
web developer
adi rayavarapu
art director
anurag shukla
account manager
loraine tamayo
accounts
donna sasing
admin
gajanan shelvankar
digital projects manager
Jaya kumar
business development

5. our digital
solutions
Website &
CMS Integration
Online
Advertising
Mobile
Applications
Social Media
Management
Digital Video
Content
Brand
Activation
Innovation
Marketing

6. Our clients

7. portfolio

8. Emirates NBD Become a Banker website
http://www.bankerforaday.com

9. Emirates NBD Become a Banker (brochure)

10. Emirates NBD Golf
integrated campaign

11. Arzan Credit Artworks

12. Arzan corporate TVC
arzan ramadan tvc
https://www.youtube.com/watch?v=FOtxR0AfdzM

13. Tiffany Crunch Club games
http://tiffanycrunch.club/home.php

14. Energizer beam art digital game
http://www.energizerbeamart.com/flash_app/english/

15. Garmin e-commerce website
http://www.garmin.ae

16. Infiniti regional websites (CMS)
http://www.infiniti-me.com

17. Infiniti mobile site
http://www.infinitipress.me

18. Infiniti tweet activation (facebook app)
https://www.facebook.com/InfinitiMiddleEast/app_574701802642704

19. Infiniti monthly campaign
HTML5 banners

20. Nissan KSA website
http://nissan-alissa.com/Home-en

21. Nissan KSA mobile site
http://nissan-alissa.com/Home-en

22. Nissan what if facebook app
http://nissan-alissa.com/Home-en

23. Nissan off-road game
http://alternativetestserver.com/clients/nissan_suv_game/

24. Nissan monthly campaign
HTML5 banners

25. Star FM online radio app

26. Al alali website
http://alalali.com

27. Al alali recipe builder
http://alalali.com/en/recipe-builder.php

28. Al alali videos
cooking videos & web series - al alali academy
https://www.youtube.com/channel/UCvjS2iJ69KJLxGfEQqUTi8A

29. ThinkTank

30. Content
Expertise
Digital/Social
Activations
Digital
Video Content
360 Video
Creation
Gesture
Controlled
Activations
Virtual Reality
Experiences
Think Tank is a specialised department that’s focused on creating effective solutions for brands
by pushing the boundaries of technology.
We keep our thinking destructive and our approach constructive.

31. Virtual Reality Experiences
How can we make people truly engage with a brand? Can our stories
intrigue them like never before? Will we be able to transcend them to
another world with our brand’s storytelling?
It’s question like these that make us think beyond the given. And create
interfaces that enable people to do more and experience a new world full
of amazing opportunities.
#Immersive&Engaging

32. Digital/Social Activations
People are too busy to reach out to a brand these days.
That’s why these activations play a vital role in connecting
with the audience.
The idea is to create a ripple effect by creating content that
people would love to engage with and share on their
personal social feed. Thereby turning into true brand
custodians.
#Like&Spread

33. Digital Video Content
You can love it or hate, but you can’t ignore
the tremendous growth of video content
marketing.
But with opportunity such as this, there comes
a threat of creating just noise. Hence our focus
is to create video content that’s not just
entertaining, but also useful for the customers.
#Engage&Enable

34. 360 Video Creation
You’ve seen them, liked them
and shared them. Why not
create them for your brand? With
an expert 360 video production
team, we are here to create
amazing virtual reality video
content for your brand.
#VirtualRealityVideos

35. 360 Virtual reality walkthrough
These are 360 panoramic high quality static images that allows the user an immersive experience within the environment. Users can
zoom in and out, pan left and right. Special markers programmed into the images lets the users move into a separate section of the
same environment.

36. 360 VR video for real-estate and hospitality
These are 360 panoramic high quality 4K videos allow the user to navigate the surroundings around them. These videos can be
faded in and out of sections within the environment, giving the feel of an automated walkthrough.

37. 360 VR walkthrough using the headgear
Users can use the VR gear (oculus or Samsung) to immerse themselves into the environment by physically moving around to view
their surroundings. Similar to the videos, these experiences can be programmed to fade into a different section of the same
environment giving the user the ability to experience all sections.
In addition to this, we can add trigger points where in users can further browse within the experience. These triggers can be used for
downloading brochures, checking external links within an iFrame or even generating a leads form.

38. Gesture Controlled Activations
Let’s take brand interaction to another level. Gesture
controlled activations enable us to intersperse the
realm of physical world with the digital. Thereby
creating personalized experience for each viewer.
#MyUniqueBrandExperience

39. So…
Whether it’s about devising
technical business solutions for your
business, or creating engaging ideas
based on new technology; give us a
shout out and we will be more than
happy to conjure solutions that are
tailor-made for your brand.

40. short films
one of our successful viral videos
annie96
https://www.youtube.com/watch?v=3YlxfAuQ-7M
our nominated and widely successful short-film
Faded
https://vimeo.com/112991103

41. We believe, you can change the
world when you look beyond the
obvious and think beyond the
ordinary.
We keep questioning and exploring…
wondering and discovering… learning
and yearning… reaching with more
than just our hands…
our belief

42. The pursuit for perfection, and passion
for excellence is what drives us
forward.
To challenge conventions and the
status quo in Marketing &
Communications to create
breakthroughs for our clients and
success stories for their brands.
our aspiration

43. our proposition
challenging conventions

44. our approach
We refuse to remain in a time
wrap because we understand
that the business environment
we are in, is rapidly evolving.
After all it is not just about
doing things right,
it is about doing the
right thing.

45. our creative process
Discover define Create Deploy

47. anticipation
Keeping ourselves abreast with the latest
trends and innovations in the
communication world, in order to
effectively connect with our audience.

48. analysis
Collating every piece of relevant
information needed to recognise the
challenge at hand, before we get into
strategy development.

49. articulation
Crafting an efficacious marketing &
communication strategy based on the in-
depth industry analysis and consumer
insights.

50. activation
Driving the communication from an idea
centric and a media neutral perspective
across all consumer touch points.

51. accountability
Evaluating every communication
campaign based on preset
objectives and parameters, with
detailed learning and reports.

52. thank you