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Alternative - Presentation Revised Final
The document discusses Alternative, a 10-year-old digital agency based in Dubai that believes lasting brand relationships are more valuable than fame. The agency crafts connected digital experiences to grow businesses and foster enduring bonds between brands and customers. Alternative is driven by a pursuit of perfection and passion for excellence, challenging conventions in marketing and communications to create breakthroughs for clients. The agency believes brands can change the world by thinking beyond the ordinary.
Alternative - Presentation Revised Final
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- 2. Based in Dubaiand infused with the cultural and technical know how of the region, alternative is a 10 year old full-service digital agency that believes being a favourite brand is more valuable than just being a famous one. We craft beautifully useful, connected ecosystems that grow businesses and build enduring relationships between brands and humans. The pursuit for perfection, and passion for excellence is what drives us forward. To challenge conventions and the status quo in Marketing & Communications to create breakthroughs for our clients and success stories for their brands. We believe, you can change the world when you look beyond the obvious and think beyond the ordinary. We keep questioning and exploring… wondering and discovering… learning and yearning… reaching with more than just our hands… #TeamAlternative
- 3. tabarak razvi creative/film director Tabarakis a digital and advertising veteran with over 20 years of creative experience in the region. his creative and long lasting solutions successfully break through the advertising clutter and reach out to their target audience. Imad owns an extensive 15 years of experience in creating UX concepts, website designs, interactive apps, online games and viral videos. his rooted yet progressive technical knowledge in the web and film industry helps achieve the highest results among competition. imad rihan technical director piyush ganatra managing director Piyush has been associated with the advertising fraternity for the last 18 years and has found his passion in the area of Talent Solutions. Spearheading the growth of MBR since its inception, his role has been to establish & streamline processes, mentoring his team, fostering team spirit, and delivering consistently.
- 4. salih maoui software developer oussamaabdallah web developer nitesh shrestha ux/ui developer kurt naval graphic designer farah najjar content manager asif hameed web developer adi rayavarapu art director anurag shukla account manager loraine tamayo accounts donna sasing admin gajanan shelvankar digital projects manager Jaya kumar business development
- 5. our digital solutions Website & CMSIntegration Online Advertising Mobile Applications Social Media Management Digital Video Content Brand Activation Innovation Marketing
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- 8. Emirates NBD Becomea Banker website http://www.bankerforaday.com
- 9. Emirates NBD Becomea Banker (brochure)
- 10. Emirates NBD Golf integratedcampaign
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- 12. Arzan corporate TVC arzanramadan tvc https://www.youtube.com/watch?v=FOtxR0AfdzM
- 13. Tiffany Crunch Clubgames http://tiffanycrunch.club/home.php
- 14. Energizer beam artdigital game http://www.energizerbeamart.com/flash_app/english/
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- 16. Infiniti regional websites(CMS) http://www.infiniti-me.com
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- 18. Infiniti tweet activation(facebook app) https://www.facebook.com/InfinitiMiddleEast/app_574701802642704
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- 21. Nissan KSA mobilesite http://nissan-alissa.com/Home-en
- 22. Nissan what iffacebook app http://nissan-alissa.com/Home-en
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- 25. Star FM onlineradio app
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- 27. Al alali recipebuilder http://alalali.com/en/recipe-builder.php
- 28. Al alali videos cookingvideos & web series - al alali academy https://www.youtube.com/channel/UCvjS2iJ69KJLxGfEQqUTi8A
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- 30. Content Expertise Digital/Social Activations Digital Video Content 360 Video Creation Gesture Controlled Activations VirtualReality Experiences Think Tank is a specialised department that’s focused on creating effective solutions for brands by pushing the boundaries of technology. We keep our thinking destructive and our approach constructive.
- 31. Virtual Reality Experiences Howcan we make people truly engage with a brand? Can our stories intrigue them like never before? Will we be able to transcend them to another world with our brand’s storytelling? It’s question like these that make us think beyond the given. And create interfaces that enable people to do more and experience a new world full of amazing opportunities. #Immersive&Engaging
- 32. Digital/Social Activations People aretoo busy to reach out to a brand these days. That’s why these activations play a vital role in connecting with the audience. The idea is to create a ripple effect by creating content that people would love to engage with and share on their personal social feed. Thereby turning into true brand custodians. #Like&Spread
- 33. Digital Video Content Youcan love it or hate, but you can’t ignore the tremendous growth of video content marketing. But with opportunity such as this, there comes a threat of creating just noise. Hence our focus is to create video content that’s not just entertaining, but also useful for the customers. #Engage&Enable
- 34. 360 Video Creation You’veseen them, liked them and shared them. Why not create them for your brand? With an expert 360 video production team, we are here to create amazing virtual reality video content for your brand. #VirtualRealityVideos
- 35. 360 Virtual realitywalkthrough These are 360 panoramic high quality static images that allows the user an immersive experience within the environment. Users can zoom in and out, pan left and right. Special markers programmed into the images lets the users move into a separate section of the same environment.
- 36. 360 VR videofor real-estate and hospitality These are 360 panoramic high quality 4K videos allow the user to navigate the surroundings around them. These videos can be faded in and out of sections within the environment, giving the feel of an automated walkthrough.
- 37. 360 VR walkthroughusing the headgear Users can use the VR gear (oculus or Samsung) to immerse themselves into the environment by physically moving around to view their surroundings. Similar to the videos, these experiences can be programmed to fade into a different section of the same environment giving the user the ability to experience all sections. In addition to this, we can add trigger points where in users can further browse within the experience. These triggers can be used for downloading brochures, checking external links within an iFrame or even generating a leads form.
- 38. Gesture Controlled Activations Let’stake brand interaction to another level. Gesture controlled activations enable us to intersperse the realm of physical world with the digital. Thereby creating personalized experience for each viewer. #MyUniqueBrandExperience
- 39. So… Whether it’s aboutdevising technical business solutions for your business, or creating engaging ideas based on new technology; give us a shout out and we will be more than happy to conjure solutions that are tailor-made for your brand.
- 40. short films one ofour successful viral videos annie96 https://www.youtube.com/watch?v=3YlxfAuQ-7M our nominated and widely successful short-film Faded https://vimeo.com/112991103
- 41. We believe, youcan change the world when you look beyond the obvious and think beyond the ordinary. We keep questioning and exploring… wondering and discovering… learning and yearning… reaching with more than just our hands… our belief
- 42. The pursuit forperfection, and passion for excellence is what drives us forward. To challenge conventions and the status quo in Marketing & Communications to create breakthroughs for our clients and success stories for their brands. our aspiration
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- 44. our approach We refuseto remain in a time wrap because we understand that the business environment we are in, is rapidly evolving. After all it is not just about doing things right, it is about doing the right thing.
- 45. our creative process Discoverdefine Create Deploy
- 47. anticipation Keeping ourselves abreastwith the latest trends and innovations in the communication world, in order to effectively connect with our audience.
- 48. analysis Collating every pieceof relevant information needed to recognise the challenge at hand, before we get into strategy development.
- 49. articulation Crafting an efficaciousmarketing & communication strategy based on the in- depth industry analysis and consumer insights.
- 50. activation Driving the communicationfrom an idea centric and a media neutral perspective across all consumer touch points.
- 51. accountability Evaluating every communication campaignbased on preset objectives and parameters, with detailed learning and reports.
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