Have you heard? Advertising is dead. But you can still save your brand with partnerships. Check out Advertising is dead, a story told in a quick slide format about how advertising has reached the tipping point for effectiveness, with consumer trust plummeting, ad blocker usage up, and cookies crumbling, just to start. In two minutes or less, discover how to fix your customer acquisition strategy and how you can use partnerships to leverage consumer trust and defy the revenue death left in advertising's wake.

1. I
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A
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HOW T
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OURCUS
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T
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A
T
E
GY

2. It’s a sad story
(with a happy
ending)

3. It begins in the Golden Era of advertising,
when creativity ruled and ads were
entertainment
Got Milk? Wendy’s Grey Poupon

4. but then came
the internet

5. and the banner ad

6. These new digital ads were cheaper.
More measurable. More targetable.

7. Digital channels took over
SEO SEM
EMAIL
MARKETING
VIDEO
ADVERTISING DISPLAY

8. but cracks in the digital
facade began to appear

9. The consumer
experience went
downhill
1

10. Enter...

11. Intrusive formats
Creepy retargeting
Slow page load

12. 26% of consumers used ad
blockers in 2020
Source: https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us/
Negative ad experiences caused
a backlash against display ads.
We saw the rise of the dreaded...
ad blocker

13. Customer acquisition costs rose
due to increased competition
and market saturation
2
Source: https://www.forbes.com/sites/steveolenski/2017/11/18/marketings-next-big-hurdle-the-rising-cost-of-customer-acquisition/?sh=425b98042298
Why?
More competition and market saturation

14. Consumer buying
habits changed
Recommendations, reviews, and
“word-of-mouth” referrals drove
buying decisions
3
Source: https://www.bigcommerce.com/blog/word-of-mouth-marketing/#word-of-mouth-marketing-statistics

15. What did this mean for brands?
Advertising was dead.

16. So where’d that leave brands for
growing their customer base?

17. Brands turned to Partnerships
for customer acquisition

18. Modern partnerships deliver
what ads don’t
Authenticity Advocacy Efficiency

19. Partnerships . . .
Introduce you to a partner’s
established audience

20. Serve as a direct source of referrals
and customer acquisition
Give you instant credibility
Partnerships . . .

21. Partnerships . . .
Build trust by association
Shape the word-of-mouth
recommendations that drive
buying decisions

22. Are we talking about affiliates?
Nope.
Today’s partnerships are
innovative and diverse.
LET’S TAKE A LOOK.

23. B2B partnerships
B2B partnerships = two businesses help one another
promote and build their brands through:
Collaborative marketing
Technical integrations
Cobranding

24. B2B
partnerships
win/win
Sun Basket earned commissions
through referrals
505% saw QoQ revenue growth
Source: https://go.impact.com/CS-PC-EV-Rastellis-TYP.html_ga=2.7031154.1327110890.1610375644-1654689536.1584314714
During COVID-19, premium protein supplier Rastelli’s
partnered with Sun Basket to deliver meat directly to
consumers. Both parties benefited.

25. A publisher produces editorialized content about a brand
or service that appears native to their publication
Sponsored posts
Holiday gift guides
Review sites
Content partnerships

26. Publishers earned commissions
for review articles
fuboTV saw 65%growth YoY
Source: https://go.impact.com/CS-PC-ED-fuboTV.html?_ga=2.249235783.1327110890.1610375644-1654689536.1584314714
fuboTV needed to grow, so they partnered with a
variety of publishers to expand their scale.
Content
partnerships
win/win

27. Mobile partnerships
Any partnership that primarily engages mobile users
and usually aims to drive:
App installs
In-app actions
Mobile web conversions

28. 32%+ growth YoY
Fans get ticket offers as they
listen to their fave artists
Source: https://go.impact.com/CS-PM-EV-Ticketmaster.html?_ga=2.8088946.1327110890.1610375644-1654689536.1584314714
An app-to-app integration allowed Spotify listeners
to buy tickets directly from Ticketmaster.
Mobile
partnerships
win/win

29. Influencer partnerships
The influencer agrees to show their audience
a brand’s:
Messaging
Content
Product

30. Influencers earn commissions
for creating content
15%of total conversions
Source: https://impact.com/partnerships/from-big-zin-to-subtle-soave-variety-drives-wincs-popularity-and-partnerships-watch-now/
Winc leveraged the power of micro-influencers
to grow its subscription base.
Influencer
partnerships
win/win

31. Partnerships are the modern path
to customer acquisition.
So, what are the
keys to successful
partnerships?

32. Find partners based on audiences and objectives
Communicate goals
Track results
Build trust
Optimize to your partners
Partner like a pro:

33. But how?

34. by investing
in Partnership
Automation™
Partnership automation
technology empowers
you to manage, optimize,
and scale partnerships
throughout their entire
life cycle.
Build your ideal team
Nurture partners
at scale
Attribute
accurately
Automate contracting
and payouts
Spend on legitimate
Partners only
Empower your future
decision-making
Discover
& Recruit
Contract
& Pay
Track
Protect &
Monitor
Optimize
Engage

35. The formula to
partnership success:

36. Scale
Automate
Grow

37. Pay your respects —
check out the ebook
impact.com/adisdead

38. Want to learn more?
grow@impact.com
impact.com