Mobile gaming is becoming a major platform for brands to engage consumers. Proelios develops mobile games for brands that have successfully delivered new social media followers, product inquiries, and extensive brand engagement. For example, Fanta Fruit Slam generated over 250,000 new Facebook followers in 3 months. Sports Car Challenge delivered over 25,000 Volkswagen dealership inquiries in 10 weeks and secured over 35 million virtual test drives from 14 million downloads, providing 12 million hours of brand engagement. Proelios' brand games have achieved over 100 million downloads globally and delivered more than 22 million hours of consumer interaction.

1. ENGAGING CONSUMERS THROUGH MOBILE GAMING

2. Mobile is becoming the consumers 1st screen
Brands want a presence on mobile where they can engage
and connect to consumers
Consumers want engaging and rewarding app experiences
which they value and retain

3. By 2016, revenues from mobile games will reach
$28.9bn – a growth of over 38% on 2014’s $20.9bn*

4. 32% of time on mobile devices is spent playing games†

5. Everyone is playing mobile games‡

6. Proelios develops mobile games that
engage and connect consumers to brands

7. Fanta Fruit Slam delivered over 250,000 new Fanta Facebook followers
in its first 3 months

9. Sports Car Challenge 2 delivered 25,000+ VW dealership enquires in its first 10 weeks

10. Sports Car Challenge secured over 35,000,000 virtual test drives
from 14,000,000+ downloads
and 100,000+ VW Dealership enquires & test drives
12m+ hours (or 1,598 years) of VW brand engagement
3m+ unique website visits, 10m+ in-game car photos shared
12.3m+ views of in-game car data, 2 international marketing awards**
and with over 4,000 downloads every day globally, averages 85,000 DAUs

11. • Launched in 2013, Proelios (Pro-eli-os) is a brand gaming agency
• Globally, gaming is now the most popular consumer activity on mobile devices
• Formed by the founders of award-winning videogames studio Fishlabs Entertainment GmbH, Proelios develops high quality mobile gaming apps for brands
• As a marketing tool, brands can engage, inform, educate, measure and entertain through bespoke high quality gaming – it’s communication through play
• For each game we develop, we secure on average 3,000,000+ hours of brand engagement and maintain consumer interaction and retention for 6 months+
• Through data analytics, we measure the behavioural, locational and purchasing patterns of every single player globally against client objectives and KPIs
• Connecting to consumers of particular age groups and demographics is achieved through specific game design, features and game-play mechanics
• Discoverability of each gaming app is paramount, so in addition to developing our clients games we devise and implement promotional campaigns
• Mobile games have global reach - one single brand game can be localised for language and cultural nuances and used across multiple territories
• To date, our mobile brand games have delivered over 100,000,000 downloads and 22,000,000+ hours of brand engagement for our clients
• But ultimately, what makes a successful & engaging brand gaming experience?

12. The game must be of high quality
Must be easy to access – 4 clicks maximum to begin playing
The player must be rewarded within the first 30 seconds
Easy to learn, hard to master
Thank you for your engagement.

13. Contact Kristien Wendt - Partner & Head of Client Services
kristien.wendt@proelios.com
Main +44 (0)1376 322621
Mobile +44 (0)7876 252811
www.twitter.com/Proelios
www.linkedin.com/company/proelios-brand-gaming
www.proelios.com

14. APPENDIX
Data links
Slide 3* http://www.juniperresearch.com/viewpressrelease.php?pr=458
Slide 4† http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Web-Just-Lives-in-It
Slide 5‡ http://www.proelios.com/mobile-gaming-appeals-to-everyone-report/
Awards
Mobile Excellence Awards 2012 Best Entertainment Related Marketing Campaign - Sports Car Challenge**
Digital Communication Awards 2012 Best Corporate Game - Sports Car Challenge**
German Game Developer Awards 2011 Best Studio - Fishlabs Entertainment GmbH
German Video Game Awards 2011 Best Mobile Game - Galaxy on Fire 2
7th International Mobile Gaming Awards Best Sport Game & Operator's Choice for Snowboard Hero
German Game Developer Awards 2007 Best German Mobile Game for Blades & Magic