Download as PDF, PPTX
Pitch Deck round 3
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- 3. OUR MISSION Limitless is anagency of thinkers, dreamers, and doers. We push limits, exceed boundaries, and think outside the box. Our mission is to create great work that’s relevant to culture, the consumer, and most importantly, the client. Team up with Limitless, and the possibilities are endless. INFINITE POSSIBILITIES.
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- 13. COMPETITORS NALGENE CONTIGO S’WELL 2014sales - $10m 2015 sales - $50m 2014 sales - $125m Proj 2016 sales - $130m *http://www.prnewswire.com/news-releases/vista-outdoor-announces-agreement-to-acquire-camelbak-products-llc-300118864.html *http://www.wsj.com/articles/newell-rubbermaid-to-buy-water-bottle-maker-for-308-million-1405950083 *http://ir.newellbrands.com/investor-relations/press-releases/press-release-details/2014/Newell-Rubbermaid-to-Acquire-ContigoR-and-AvexR-Beverage-Container-Brands/default.aspx *http://www.cnbc.com/2016/04/04/how-swell-grew-from-a-one-woman-operation-to-50m-in-sales.html
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- 17. CURRENT CONSUMER Camelbak hasalready optimized its awareness within its current market of consumers
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- 20. THE OPPORTUNITY Expand theethos of Camelbak’s adventurous spirit to a different type of adventurer
- 21. THE MILLENNIAL NOMAD ●Optimistic opportunists ● Multifaceted ● Adaptive ● Many passions and interests ● Always seeking their next adventure
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- 23. “I often do thingsspur of the moment” (125) “I like to pursue a life of challenge, novelty, and change” (136) “I like to try new things no one else has” (145) “I like to travel the unbeaten path” (138) HOW THEY THINK Males/Females ages 18-24 *Simmons OneView
- 24. MOLLY, 22 Portland, ME Recentcollege grad
- 25. HYDRATION IS NOTONLY A MATTER OF LIFE OR DEATH, IT’S A MATTER OF LIVING LIFE
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- 29. OUR GOAL Integrate Camelbakinto the everyday lives of the target audience
- 30. CAMELBAK IS PERFECT FORTHE MILLENNIAL NOMAD, THEY JUST DON’T KNOW IT YET
- 31. BIG IDEA Imaginea world completely hydrated by Camelbak. From interesting people to interesting places, Camelbak is on a mission to hydrate everyone, everywhere. HYDRATED BY CAMELBAK
- 32. PEOPLE. HYDRATED BYCAMELBAK. 01 The Millennial Nomad redefines adventure. To them, adventure doesn’t need to be episodic, they find adventure in every day. So, we’re putting the focus on everyday people and their everyday lives. This campaign showcases the interesting jobs, hobbies, and passions of the Millennial Nomad through an engaging, personalized experience centered around them.
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- 37. AN ADVENTURE WITHOUT HYDRATIONIS NO ADVENTURE AT ALL.
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- 40. 1. ONLINE VIDEO 3.PRINT ADS 2. SOCIAL MEDIA 4. DIGITAL DISPLAY
- 41. FACEBOOK POLLS BETH. SKATER.DAVE. TATTOO ARTIST. SAM. BRUNCH ENTHUSIAST.
- 42. SOCIAL MEDIA TAKEOVER ● Snapchat ●Instagram
- 43. ONLINE VIDEO SERIES YouTube: Grow mass awarenessin via video storytelling at an efficient rate on a platform that reaches 54% of millennials on a monthly basis
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- 45. SOCIAL MEDIA SPECS 573k 23.7k 41.5k0k FACEBOOK TWITTER INSTAGRAM SNAPCHAT
- 46. PLACES. HYDRATED BYCAMELBAK. 02 Camelbak is on a mission to hydrate the world. Camelbak will serve as your ‘adventure guide’ throughout major cities, campuses, venues, and locations across the nation. Through an interactive experience, Camelbak will motivate people to stay on-the-move, explore new places, and try new things. Let Camelbak take you on your next adventure as it unlocks a world full of possibility and discovery.
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- 48. BAKPAKER Bakpaker is abranded mobile app that unlocks a world full of discovery. Discover all of the best things to do, foods to eat, places to see, and events to attend that the city has to offer. Let Bakpaker take you on your next adventure.
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- 50. CUSTOMIZABLE BOTTLES Customize your veryown Camelbak online or at our pop-up bottle vending machines.
- 51. STICKER COLLECTIONS Camelbak will launcha series of stickers for you to decorate your Camelbak. These stickers will be scannable and allow users to access various activations and general info about Camelbak sponsored locations.
- 52. STICKERS + BAKPAKER Scan eachsticker through Bakpaker to unlock adventures and discover more about the city.
- 53. THE C TRAIN. HYDRATEDBY CAMELBAK. ● Fans ● Hydration station
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- 55. CENTRAL PARK. HYDRATED BY CAMELBAK. ● Waterfight ● Slip N Slide ● Stickers
- 56. HYDRATION STATIONS Camelbak will offerfree water refills at various checkpoints throughout the city to keep you hydrated during your adventure
- 57. CHARGING STATIONS Recharge yourself (andyour phone)
- 58. HOW IT WORKS The solepurpose of Bakpaker is to enhance users’ lives through endless adventure and discovery. Like the Millennial Nomad, it’s there for both the journey and the destination. (+ pedometer) NAVIGATE HYDRATE ACTIVATE CALIBRATE ASSOCIATE
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- 61. BUDGET OVERVIEW COST FEP$2,000,000 Print $1,500,000 Digital Display $1,000,000 YouTube Pre-Roll $2,000,000 Social (Facebook) $3,000,000 TOTAL BASE + DIGITAL PLUS UP $9,500,000
- 62. TARGET INSIGHT INSIGHT GBI BIG IDEA CREATIVE CREATIVE THE MILLENNIALNOMAD HYDRATION IS A MATTER OF LIVING LIFE AN ADVENTURE W/O HYDRATION IS NO ADVENTURE AT ALL HYDRATE YOUR EVERYDAY ADVENTURE HYDRATED BY CAMELBAK PEOPLE. HYDRATED BY CAMELBAK. PLACES. HYDRATED BY CAMELBAK. RECAP
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