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Similar to Pitch Deck round 3
Similar to Pitch Deck round 3 (20)
Pitch Deck round 3
- 3. OUR MISSION Limitless is an agency of thinkers, dreamers, and doers. We push limits, exceed boundaries, and think outside the box. Our mission is to create great work that’s relevant to culture, the consumer, and most importantly, the client. Team up with Limitless, and the possibilities are endless. INFINITE POSSIBILITIES.
- 11. CAMELBAK
- 13. COMPETITORS NALGENE CONTIGO S’WELL 2014 sales - $10m 2015 sales - $50m 2014 sales - $125m Proj 2016 sales - $130m *http://www.prnewswire.com/news-releases/vista-outdoor-announces-agreement-to-acquire-camelbak-products-llc-300118864.html *http://www.wsj.com/articles/newell-rubbermaid-to-buy-water-bottle-maker-for-308-million-1405950083 *http://ir.newellbrands.com/investor-relations/press-releases/press-release-details/2014/Newell-Rubbermaid-to-Acquire-ContigoR-and-AvexR-Beverage-Container-Brands/default.aspx *http://www.cnbc.com/2016/04/04/how-swell-grew-from-a-one-woman-operation-to-50m-in-sales.html
- 14. MARKET BREAKDOWN
- 15. CAMELBAK AS A HYDRATION BRAND
- 17. CURRENT CONSUMER Camelbak has already optimized its awareness within its current market of consumers
- 20. THE OPPORTUNITY Expand the ethos of Camelbak’s adventurous spirit to a different type of adventurer
- 21. THE MILLENNIAL NOMAD ● Optimistic opportunists ● Multifaceted ● Adaptive ● Many passions and interests ● Always seeking their next adventure
- 22. WHAT THEY DO
- 23. “I often do things spur of the moment” (125) “I like to pursue a life of challenge, novelty, and change” (136) “I like to try new things no one else has” (145) “I like to travel the unbeaten path” (138) HOW THEY THINK Males/Females ages 18-24 *Simmons OneView
- 24. MOLLY, 22 Portland, ME Recent college grad
- 25. HYDRATION IS NOT ONLY A MATTER OF LIFE OR DEATH, IT’S A MATTER OF LIVING LIFE
- 26. MULTI-TASKING ON-THE-GO CONVENIENCE INDIVIDUALISTIC THE WORLD OF THE MILLENNIAL NOMAD
- 29. OUR GOAL Integrate Camelbak into the everyday lives of the target audience
- 30. CAMELBAK IS PERFECT FOR THE MILLENNIAL NOMAD, THEY JUST DON’T KNOW IT YET
- 31. BIG IDEA Imagine a world completely hydrated by Camelbak. From interesting people to interesting places, Camelbak is on a mission to hydrate everyone, everywhere. HYDRATED BY CAMELBAK
- 32. PEOPLE. HYDRATED BY CAMELBAK. 01 The Millennial Nomad redefines adventure. To them, adventure doesn’t need to be episodic, they find adventure in every day. So, we’re putting the focus on everyday people and their everyday lives. This campaign showcases the interesting jobs, hobbies, and passions of the Millennial Nomad through an engaging, personalized experience centered around them.
- 33. SKATEBOARDER
- 34. BROADWAY ACTRESS
- 35. TECHIE
- 36. TATTOO ARTIST
- 37. AN ADVENTURE WITHOUT HYDRATION IS NO ADVENTURE AT ALL.
- 39. HOW WE’RE REACHING THEM
- 40. 1. ONLINE VIDEO 3. PRINT ADS 2. SOCIAL MEDIA 4. DIGITAL DISPLAY
- 41. FACEBOOK POLLS BETH. SKATER. DAVE. TATTOO ARTIST. SAM. BRUNCH ENTHUSIAST.
- 42. SOCIAL MEDIA TAKEOVER ● Snapchat ● Instagram
- 43. ONLINE VIDEO SERIES YouTube: Grow mass awareness in via video storytelling at an efficient rate on a platform that reaches 54% of millennials on a monthly basis
- 44. PRINT ADS
- 45. SOCIAL MEDIA SPECS 573k 23.7k 41.5k 0k FACEBOOK TWITTER INSTAGRAM SNAPCHAT
- 46. PLACES. HYDRATED BY CAMELBAK. 02 Camelbak is on a mission to hydrate the world. Camelbak will serve as your ‘adventure guide’ throughout major cities, campuses, venues, and locations across the nation. Through an interactive experience, Camelbak will motivate people to stay on-the-move, explore new places, and try new things. Let Camelbak take you on your next adventure as it unlocks a world full of possibility and discovery.
- 48. BAKPAKER Bakpaker is a branded mobile app that unlocks a world full of discovery. Discover all of the best things to do, foods to eat, places to see, and events to attend that the city has to offer. Let Bakpaker take you on your next adventure.
- 50. CUSTOMIZABLE BOTTLES Customize your very own Camelbak online or at our pop-up bottle vending machines.
- 51. STICKER COLLECTIONS Camelbak will launch a series of stickers for you to decorate your Camelbak. These stickers will be scannable and allow users to access various activations and general info about Camelbak sponsored locations.
- 52. STICKERS + BAKPAKER Scan each sticker through Bakpaker to unlock adventures and discover more about the city.
- 53. THE C TRAIN. HYDRATED BY CAMELBAK. ● Fans ● Hydration station
- 54. YANKEE STADIUM. HYDRATED BY CAMELBAK. ● Stickers
- 55. CENTRAL PARK. HYDRATED BY CAMELBAK. ● Water fight ● Slip N Slide ● Stickers
- 56. HYDRATION STATIONS Camelbak will offer free water refills at various checkpoints throughout the city to keep you hydrated during your adventure
- 57. CHARGING STATIONS Recharge yourself (and your phone)
- 58. HOW IT WORKS The sole purpose of Bakpaker is to enhance users’ lives through endless adventure and discovery. Like the Millennial Nomad, it’s there for both the journey and the destination. (+ pedometer) NAVIGATE HYDRATE ACTIVATE CALIBRATE ASSOCIATE
- 59. MEDIA PLAN
- 61. BUDGET OVERVIEW COST FEP $2,000,000 Print $1,500,000 Digital Display $1,000,000 YouTube Pre-Roll $2,000,000 Social (Facebook) $3,000,000 TOTAL BASE + DIGITAL PLUS UP $9,500,000
- 62. TARGET INSIGHT INSIGHT GBI BIG IDEA CREATIVE CREATIVE THE MILLENNIAL NOMAD HYDRATION IS A MATTER OF LIVING LIFE AN ADVENTURE W/O HYDRATION IS NO ADVENTURE AT ALL HYDRATE YOUR EVERYDAY ADVENTURE HYDRATED BY CAMELBAK PEOPLE. HYDRATED BY CAMELBAK. PLACES. HYDRATED BY CAMELBAK. RECAP