The document discusses the importance of digital transformation in responding to evolving consumer needs driven by advanced technology and connectivity. It outlines how partnerships, innovation, and a collaborative studio network facilitate improved client digital maturity and experience. Additionally, it highlights Mozilla's efforts to innovate in mobile applications while maintaining a focus on user privacy and open-source community support.

2. Digital as a Function of Spend
We are here

3. Why, then What

4. Is This Digital Transformation?

5. Or this?

6. What about this?

7. Or this?

8. And this?

9. How about this?

10. Advanced technology in the
hands of customers
+
Ubiquitous connectivity
=
Evolved Customer

11. In an era of the commoditization of every historic
differentiator, the only remaining valid “why” is customers

12. Digital Transformation is ONLY
effective when it responds to an
evolving, tech enabled,
fully-connected, low tolerant
customer.

13. Our passion is to help our customers to:
TRANSFORM WHILE WE
PERFORM

14. Long Term View of Partnerships
We marry design and engineering language in
ways that produce impactful and memorable
experience journeys.
We partner all the way to continuously improve
our clients’ digital maturity. Our Studio network
brings the optimal combination of skill, scale,
and cost for each stage of the product
development lifecycle.
We deliver as cross-functional teams, where each
member belongs in a world-class community of
expert talent in her area of expertise.
Innovation
Our success is a function of our clients’ success.
One team, same purpose, we incorporate our
client’s product and digital journey goals as our
own, and our fees vary accordingly.
Emotional Connection
Agility is in our DNA and a game-like leveling
system motivates coordinated improvements in our
partner’s environments with measurable impacts on
team’s velocity, quality, and autonomy
Iteration

15. Organized for Innovation, Iteration and Emotional Connection
PODS
Results driven
cross-function
al teams
LABS
Innovation outlets
STUDIOS
Skill, scale, cost
optimization
STUDIOS
Our Studios provide the optimal environment for
collaboration among guilds..
GUILDS
Globally Connected, Locally Represented, at
each Studio. Horizontal to Project or Industry.
PODS
Client teams plugged into a innovation stream
fed by guild and communities talent.
LABS
Our Labs work with our clients and partners
creating an open incubator of ideas, proof of
concepts, products and solutions
PARTNERSHIPS
Our ecosystem of partners across key
categories: Influencers, Platform Partners, and
Technology Leaders that bring value to our
Client Partners
GUILDS
Horizontal as
communities
PARTNERSHIPS
Influencers, Platform Partners,
& Technology Leaders

16. Global Studios
Host Design &
Engineering Guilds
18 Studios, 8 Countries, 5 Continents

17. Design & UX
Internet of Things
Mobile
Full Stack Web
Engage Make
QA Automation
Cloud & DevOps
Big Data & Analytics Ai & Machine Learning
Agile Transformation
Design Thinking
Run Evolve
Enterprise
Security
Play
Our Guilds: Thriving Communities of Top Talent

18. Long-Term Partnerships

19. Mozilla

20. Speaker
Susheel Daswani
Senior Mobile Engineering Mgr - Mozilla

21. About Mozilla
● Mozilla
○ Mozilla is a nonprofit whose mission is to fight for innovation and
consumer digital rights.
○ Firefox 1.0 released in 2004 and downloaded >100M times
○ Firefox has anywhere from 5-15% of the market.
○ 2015 revenue was $421 million.
● Mozilla is Firefox, and Firefox is Mozilla
○ A good and a bad thing.
○ Firefox Quantum, which lands in November, is better than Chrome.
○ Hired and joined Mozilla to diversity our product suite on mobile.
Mission: Ensure the Internet is a global public resource, open and accessible to
all. An Internet that truly puts people first, where individuals can shape their own
experience and are empowered, safe and independent.

22. ● Firefox on iOS & Android
○ World class browsers for iOS and Android.
○ But the consumption model on mobile has changed -
people mostly use Apps, not browsers, and they
probably use the device’s default browser (i.e., Safari
& Chrome).
● Enter New Mobile Experience (NMX)
○ How can we let users consume the web in interesting
ways on Mobile?
● First NMX: Focus for iOS and Android
○ “Firefox Focus is the only Android browser worth
installing"
https://venturebeat.com
○ There are other NMX Apps baking!
Mozilla on Mobile & NMX

23. Building products that
champion our mission.

24. ● Firefox Desktop runs on train model with long bake times.
● Mobile users expect frequent updates and new features.
● Focus for iOS & Android ship at least every 3 weeks - we
never have a break!
○ Coordinated releases on iOS & Android.
○ 2 weeks of coding, 1 week of QA.
○ Bye bye Bugzilla - we use Github for all project
planning.
○ Ideation & Development Process
Mozilla on Mobile & NMX

25. ● Innovating on mobile is hard - at the top of the mobile’s S-curve.
● How do we innovate?
○ Operate on Principles First
■ Build products that champion our mission.
■ Focus gives users deadly fast, private web search.
○ Challenge employees to innovate….
■ Focus was built by one engineer and one UXer.
○ Partner with others to scale, expand our thinking and bolster
our capabilities.
■ Softvision bolsters our QA capability so we can spend
more time on product innovation.
■ Working with design houses to think about other NMX
ideas (e.g., social, news).
○ Tap user’s goodwill - we don’t want your data - to differentiate.
○ Depend on open source community to help keep us polished.
Innovating on Mobile

26. Softvision Labs
Introduction

27. Agenda
1. Our Labs Program
2. Technologies impacting digital products
a. Virtual Reality
b. Augmented Reality
c. Internet of Things (Connected Devices)
d. Artificial Intelligence and Machine Learning
3. Conclusion

28. Almaz Nanjappa
SVP of Innovation Labs
Speaker

29. Softvision Labs Intro
● Innovating with our clients
● Working together to:
○ Design and Build POCs to accelerate your roadmap
○ Your pods generate innovation ideas
○ Create value together with business Impact
● Call to Action:
○ Bring us your business opportunities and challenges

30. Virtual Reality

31. Vancouver studio works as an extension of the Verizon Labs team including:
•Development of ENVRMNT platform - mobile & web VR platform
•Turnkey platform for VR content distribution

32. Augmented Reality

33. Mobile
Design & UX
Design Thinking

34. Goal: Virtual Tryout- As a digital only retailer,
Glasses.com wanted to deliver a shopping experience
to mimic the ability to select, and try on products and
see how they look, from all angles.
Approach:
● Mobile application captures 3d head model
● User Logs in to online shopping experience
● Interacts with glasses on their face
Technology Used:
● OpenGL Driven
Glasses.com

35. Live Catalogs
Use Case: Augmented Reality experience - Image or
text from catalogs that trigger an experience. Working
with Restoration Hardware and McGraw Hill to bring
catalogs and children’s storybooks to life.
Approach:
● Branded Mobile application
● User interacts with catalog to trigger videos and
interactive experiences
● Goal: Easy exploration of products through
purchase and checkout
Technology Used:
● Apple AR Kit
● Unity IDE

36. RH Furniture Store
It is difficult to imagine what a piece of furniture will
look like at home or in context, we can leverage AR to
map the catalog at home or in store and map it into
real space.

37. ● VR in popular perception - mostly 360 video viewers, some
immersive gaming, is one facet of VR that is gaining currency. Rise
and Fall of VR.
● There’s tremendous applications of immersive VR worlds in real
estate, military training, medicine and drug discovery, tourism etc
● The next evolution of consumer technology is mostly about
Augmented Reality.
● PokemonGo is an example of what adoption can look for AR. We are
working on cutting edge initiatives in the softvision lab. We invite you
to come and collaborate with us to build new stories we can talk
about together. This is an investment on our end to bring innovation
of value partners.
Rise and Fall of Trends

38. Connected Devices

39. • Personalized in-store mobile experience for
GameStop’s loyalty members
• Real-time visibility of which customers are in the store
and access to their profile
• Video

40. QA Automation
Mobile
iOT
Design & UX
Big Data
Data Science

41. Artificial Intelligence and Machine Learning

42. A technology partnership with one of the world’s most innovative retail
companies.
• Smart mirror: design, development and remote management
• Endless Aisle with Apple Pay integration. Digital exclusives
• Platform for A/B testing

43. Mobile
Design & UX
eCommerce
Design Thinking

44. Thank You