Creating Emotional Connections Through Immersive Digital Experiences

1. CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES
Organizations today have an opportunity and responsibility to engage consumers
with digital communications that create emotional connections between customers and brands
through immersive encounters we call digital experiences.

2. CHRIS DEVLIN
DIRECTOR, SALES
Focused on delivering value to organizations via technology, specifically software,
Chris brings 25-plus years of industry experience to bear helping customers
unlock the power of data across their organizations to drive key corporate
objectives. Chris spent over 10 years at Computer Associates (CA) running
channels and 5 of those years in the United Kingdom as Senior Vice President
running their Commercial Division.
cdevlin@omnivex.com
MARCOS TERENZIO
DIRECTOR, DIGITAL EXPERIENCE
As Director of Digital Experience at Shikatani Lacroix, Marcos oversees the
integration of digital creative solutions that converge with technology, innovation,
brand, and design. Marcos is a highly skilled creative director and digital visionary
with 25-plus years experience. His focus is helping brands own the at-purchase
moment by delivering innovative omni-channel solutions that meet business
objectives and deliver results along the path to purchase.
mterenzio@sld.com
TODAY’S PRESENTERS CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES

3. TIMES ARE
CHANGING
WALLS AND SILOS
NEED TO BE
BROKEN DOWN
CH-CH-CHANGES CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES

4. THE INTERNET OF THINGS
NETWORK OF INTERNET-CONNECTED OBJECTS
ABLE TO COLLECT AND EXCHANGE DATAIOT

5. SIZING OF IOT MARKET CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES
SOURCE: BUSINESS INSIDER
How the 'Internet of Things' will impact consumers, businesses, and governments in 2016 and beyond.
http://www.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10

6. SIZING OF IOT MARKET CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES
SOURCE: BUSINESS INSIDER
How the 'Internet of Things' will impact consumers, businesses, and governments in 2016 and beyond.
http://www.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10

7. SIZING OF IOT MARKET CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES
SOURCE: BUSINESS INSIDER
How the 'Internet of Things' will impact consumers, businesses, and governments in 2016 and beyond.
http://www.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10

8. DRIVEN BY:
EMOTION
& LOGIC
ONLY THROUGH DELIVERING
ON BOTH WILL BRANDS OWN
THE AT-PURCHASE MOMENT
TODAY’S CONSUMER CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES

9. EMOTIONAL STIMULUS & TRIGGERS
ALONG THE DIGITAL PATH TO PURCHASE

10. DIGITAL PATH TO PURCHASE CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES
Today’s connected consumer is empowered like never before. The connection between brand and consumer can be made across multiple touch points and
mediums. To be successful, brands must reach their customers wherever they are at any point along the Path-to-Purchase. Consumers today expect to be
engaged and communicated to with relevant information for their lifestyle and needs. Through the use of Digital Experiences, brands will be able to deliver,
evolve and adapt communications to a broad demographic across all of their markets. Consumers on-the-go and at the point of purchase expect this type of
communication just as much as those at home on-line or on their mobile devices. Digital has evolved beyond just a one-way attraction mechanism to deliver
two-way active engagement. This can be achieved through the integration of mobile and interactive experiences that work together to deliver along the
“digital path to purchase”.
Online Reach
Beginning the journey online
across CWC’s multiple
sub-brands’ web and social
properties that inform
consumers on the store
experience will help drive
traffic to the stores and build
some interest for consumers
before they even arrive.
Digital Signage Experience
Elevating the engagement opportunities
by increasing the visual impact of the
store through the use of eye-catching
digital signage to attract will help increase
the stickiness of the in-store experience.
This is also a great vehicle for highlighting
brand, mood and key products in-store.
On Device Mobile Experiences
Utilizing mobile and tablet devices to provide
product demos, plans, service information,
promotions and brand messaging will help
engage customers while they dwell in-store,
increasing sales lift potential and brand
loyalty. Utilizing tablets to provide sales staff
with enhanced sales tools will allow them to
connect deeper with customers in store.
Interactive & VR Experiences
Utilizing Interactive Touch Screens, Virtual
Reality & Augmented Reality Experiences
can help immerse customers further in
branded experiences. These immersing
technologies allow customers to escape
and be engaged at a deeper level than just
mobile of signage.

11. CABLE & WIRELESS COMMUNICATIONS: FLOW RETAIL EXPERIENCE STORE
Shikatani Lacroix was brought on board to reinvent Cable & Wireless Communications’ consumer-facing retail brand FLOW. The design of the new stores
introduces an entirely new retail experience to the Caribbean that seamlessly integrate digital experiences into the customer journey. All of the digital
experiences immerse customers within the FLOW brand. Centralized control allows local and regional and content to be deployed easily across all markets.
The digital experiences have replaced all static P.O.P. in the store, reducing printing and distribution costs and ensure a consistent branded experience.

12. CABLE & WIRELESS COMMUNICATIONS: FLOW RETAIL EXPERIENCE STORE
Shikatani Lacroix integrated immersive digital experiences into FLOW’s brand strategy to showcase the features and benefits of the products and services it
offers. The interactive experiences all contain a robust cloud-based CMS portal, allowing for easy updates remotely without the need for staff support. A
detailed metrics and analytics back-end allows FLOW to know how many users interacted with each phone and tablet, the choices they made and the
information they where interested in. This allows FLOW to better plan its merchandising strategy and refine the content to better engage with customers.

13. OPERATIONAL INTELLIGENCE CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES
Omnivex software is a data transmission product that delivers insight to people to take action in real time. We are not simply collecting, distributing and
presenting. We are providing operational intelligence. Some IoT initiatives provide machine to machine communications to automate systems. But there is
also a need for machine to human communications providing specific information needed at that exact time based on current conditions.
EVENTS
DATA
INTELLIGENCE
PEOPLE
INSIGHTS
ACTION

14. FLAMSBANA: THE MOST BEAUTIFUL TRAIN JOURNEY IN THE WORLD
Flamsbana worked with Dataserver, an Omnivex Value Added Reseller, to create an end to end experience for visitors engaging them at different points along
their trip with a consistent brand, informing them of relevant information about their experience. By using high powered RFID antennae to provide data on
the trains position and speed they are able to provide video and audio that identifies points of interest along the way. No additional staff is required to update
the screens, most of the information updates automatically based on current conditions. The experience is subtle and seamless.

15. REGIONS BANK: DIGITAL EXPERIENCE BRANCH
Shikatani Lacroix was hired to design a “branch of the future” – an innovative, digitally enhanced branch environment and customer service experience.
SL developed a comprehensive and differentiated omni-branch strategy. It leveraged the most relevant customer engaging technologies and branded
experiences to deliver outstanding customer advice, proactive guidance, holistic sales and relevant service. Digital experiences integrated along the customer
journey provided a four-part strategy - Attract, Engage, Transact & Retain.

16. SAS BUSINESS ANALYTICS FORUM – NORWAY
At the SAS Business Analytics Forum in Norway Dataserver, an Omnivex Value Added Reseller, was able to provide an interactive and engaging use of both
data and RFID technology using the Omnivex Moxie platform. The solution was able to process data, create visuals, and show real-time updates to the visuals
displayed based on the participant’s movements.

17. TORONTO BLUE JAYS: DIGITAL EXPERIENCE RETAIL STORE
Shikatani Lacroix designed a flagship experience retail store for the Jays that features innovative digital solutions both at the entrance of the store and
throughout the interior merchandising, namely: Large silhouette ten digital screen panel at the entrance, multi-screen hat wall; and secondary digital signing
to help promote new merchandise, and also featuring live game feeds along with memorable moments from the team’s history. The new Jays Shop delivers a
unique experience for both fashion retail customers and Blue Jays fans.

18. TORONTO BLUE JAYS: DIGITAL EXPERIENCE RETAIL STORE
Interactive touch screens allow shoppers to customize there own jersey in a fun and engaging way, providing detailed info on the jerseys, the players and
team. Mobile experiences tie back to MLB apps, leverage Geo-fencing / BT beacons extending the connection beyond the store visit. The mobile experiences
serve as a deeper connection between the fan, the team, the stadium, the store and the MLB apps.

19. INDUSTRIES LEVERAGING IOT CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES
SOURCE: BUSINESS INSIDER
How the 'Internet of Things' will impact consumers, businesses, and governments in 2016 and beyond.
http://www.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10

20. CHRIS DEVLIN
DIRECTOR, SALES
www.omnivex.com
Omnivex Corporation
3300 Highway 7, Suite 501, Concord, Ontario, L4K 4M3 Canada
Telephone: 905.761.6640 | Toll-Free: 800.745.8223
email: cdevlin@omnivex.com | Twitter: @omnivex
MARCOS TERENZIO
DIRECTOR, DIGITAL EXPERIENCE
www.sld.com
Shikatani Lacroix Design Inc.
387 Richmond Street East, Toronto, Ontario, M5A 1P6, Canada
direct 416.367.4700 ext. 234 | cell 416.567.8957
email: mterenzio@sld.com | Twitter: @marcosterenzio | Linkedin: marcosterenzio
THANK YOU - Q&A CREATING EMOTIONAL CONNECTIONS
THROUGH IMMERSIVE DIGITAL EXPERIENCES