The document outlines three concepts for building an audience and generating sales online. Concept 1 explains using Facebook ads to build an audience by identifying best content, avatars, and creative ads leading to that content. Concept 2 discusses creating custom audiences from website engagements and retargeting them with new content. Concept 3 presents a self-liquidating offer funnel using a free offer to build an email list, then upselling lower and higher priced products to recoup ad costs and generate profit. The overall strategy combines content creation, social sharing, paid ads, retargeting, and a lead generation/sales funnel to build an omnipresent brand that provides value and generates profitable sales.

1. How It All Started…

2. Today You will Learn 3 Things
Concept #1: Audience Building with Facebook Ads (Not
Selling!)
Concept #2: Be Omnipresent | Create Custom Facebook
Audiences of People Who Love Your Content
Concept #3: Create a Self Liquidating Sales Funnel

3. Concept #1 Audience Building
Step 1) Identify Your Best Content
Step 2) Identify Your Avatar & Build a Facebook Audience
Step 3) Develop Creative & Copy that Pops
Step 4) Launch Ads Leading to Best Content Over a
Sustained Time Period

4. Audience
Building
Brand
Awareness
Lead
Generation
Sales
$$$$
Trust Trust
Relevance Relevance
Engagement Engagement

5. Concept #2 Be Omnipresent
Step 1) Build Custom Audiences of People Who Click
and Engage
Step 2) Send New Content to Custom Audiences
(Retargetting)
Step 3) Engage in Comments & Personalized Relationship
Building

6. Time
Content Content Content Sale
Custom
Audience

7. Concept #3 Self Liquidating Offer Funnel
Step 1) Make a Free Offer to Your Custom Audience
i.e. Raving Fans
Step 2) Collect Email Addresses for Future Offers
Step 3) Upsell $5 - $10 Product on Bridge (Thank You
Page)
Step 4) Upsell $25 - $50 Product on Upsell Page
Step 5) Recoup All Add Costs with This Process While
Building an Email List - All Sales From List Will Be Pure
Profit

8. Audience
Building
(Paid Ads)
Retargeting
(Paid Ads)
Lead
Magnet
Bridge
Page
(TY + SALE)
$5 - $10
Upsale
(TY + SALE)
$5 - $10
Self Liquidating Offer

9. Blog
Podcast
YouTube Channel
————————
= Expert Status
Content
1) Content Is
King
2) Social Sharing
3) Paid Social
Audience Building

10. Lead Magnet +
Upsell
————————
= Ads Pay for
Themselves
4) Lead Generation &
SLO Funnel
5) Brand Awareness
Give Value
6) Profitable Sales
& High Ticket Offers
Content Email
Retargeting
Messenger
————————
= Omni Present

11. Recap
1) Content is King
2) Social Media is Social
3) Paid Audience Building, Custom Audiences
& Retargeting
5) Brand Awareness & Value
4) Lead Generation & SLO Funnel
6) Profitable Sales & Higher Ticket Offers