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Dead Simple Internet Marketing™ Series

Facebook 101 for Professionals & Small Biz
Presenter: Doug Hay, CEO
Presenter - Doug Hay
• Early adopter of Internet
marketing
• 30 year marketing veteran
• Sought after speaker presented at local, regional
and national conferences
• Lectured at two universities
for the Sales & Marketing
Executives program
Our Services For Small/Medium Biz
• Website design & programming
• Social Media consulting,
implementation & training
• Small business SEO – Search
Engine Optimization: Keywords,
link building & content creation.
• Press release writing, optimization
and reporting
• Blog set up, strategy, and training
• Email programs
• Online reputation management
• Video production & marketing
• Staff training

Ask about our Internet Marketing Analysis
More
Leads?

More
Sales?
Free
Internet
Marketing
Analysis

Doug Hay
doug@doughayassoc.com
Direct: 250-756-0306 Toll Free: 877-226-3823
Agenda
1

Presentation

2

Q&A

3

Ask for Slides
Marketing
Integrated
Marketing
Strategy
Integrated
Marketing
Strategy

Offline
Marketing
Integrated
Marketing
Strategy

Offline
Marketing

Email
Integrated
Marketing
Strategy

Offline
Marketing

Email

Referrals
Integrated
Marketing
Strategy

Offline
Marketing

Email

Web
Site
Referrals
Integrated
Marketing
Strategy

Offline
Marketing

Blog &
Content

Email

Web
Site
Referrals
Integrated
Marketing
Strategy

Offline
Marketing

Email

Web
Site

Blog &
Content

Referrals

Social
Media
Think Like a Publisher
Web site

Video

White
Papers

Blogs

Press
Releases

Emailed
Newsletters

Case
Studies

Audio

Articles
[Image by JosephGilbert.org.]
Facebook
Numbers
Facebook is the most
effective social
networking platform
for brands to get their
marketing messages
across to consumers,
say 80% of companies.
-Source: Sense
Internet Study
Success
Social Media Stats:
• Website: Ana White Homemaker
• Facebook: (Under “Knock-off Wood”): 50,000 (2012) fans
• Twitter: 2,550 followers
• YouTube: 30 videos

Highlights:
• Ana White’s blog draws nearly three million unique page
views every month.
• 90-95% of her Facebook content comes from fans, and
she leaves it all public.
• Pinterest is the #1 referring site to her blog, bringing 6,000
unique visitors a day.
• In year two, the blog began bringing in enough advertising
revenue to support her family.
Source: http://www.socialmediaexaminer.com/how-alaskan-mom-brings-millions-to-her-carpentry-blog/ (2012)
“Do you have advice for other women who
might aspire to a blog-to-book career like
yours?
I put 90% of my time into creating content and 10%
into other stuff like answering emails, social media,
and promoting posts. If I had started with the
opposite, just 10% on content and 90% on
promotion, I don’t think I would be here today. Try
to create content that’s so valuable it shares
itself, and then you can focus on doing what
you love.”
Read more: http://www.thegrindstone.com/2012/10/17/mentors/homemaker-anawhite-i-would-love-to-be-the-rachael-ray-of-diy-719/#ixzz2YT6TWQVQ
Partnership with Marie Forleo
Facebook
Set-Up Steps
Set up biz
account
Complete
profile

Buy your
product

Click through
to your
website

Network - get
people to
“like” you

Interact

Content
creation
Facebook

Business
(Fan)
Pages
Facebook business “pages”
are like a storefront at the mall
Business
Pages:
• Have multiple
administrators
• Allow custom tabs
• Event creation
• Can add apps
Facebook allows you to create custom
items for your business site. E.g. pix,
special offers, coupons, contests, etc
Need a Personal Profile First
Facebook

Admin
Panel
Facebook

Profile
& Aps
Searched for “Seattle Dentists”
Facebook

Vanity
Name
Click
Edit
Page
Select your
page
name
Enter
desired
username
Check
availability
New
vanity
name
Facebook

Build
Audience
To follow a Facebook fan (biz)
page is called “LIKE”
Facebook

Timeline
Facebook

Engage
Facebook’s EdgeRank System
• More engagement = your
content stays longer in the
news feed
• Only post relative content
• Post regularly around the
same time,
• Not just text - include videos,
photos and links
• Ask questions
A system to determine how and where your
post shows up in a user’s news feed.
Dedicate
a Team
Member
Page Management:
Monitor your page
• Jump in on comments
• Post on wall
• Deal with negative
• Delete spam
•
Watch the
sales
messages vs
conversations
• Share tips
• Post how-to
videos
• Free webinars
Respond to comments
Take note:
• Follow Facebook’s established terms and conditions. There
are lots of rules and the standards on Facebook are
constantly changing.
• Don’t use a personal profile for business.
Engaging Fans (Likes)
great content – more
characters vs 140 for Twitter
•Fans post freely – text, photos, etc
•Run contests, polls, etc
•Create dynamic pages
• Add
Just publishing?
http://hootsuite.com/
Promote
Your

Facebook

Business
Page
Links on Your Website
Links on Your Blog
Everything Print
•
•
•
•
•
•
•

Business Cards
Letterhead
Brochures
Print ads
Fliers
Event invitations
Placards
Ads
For Your

Facebook

Business
Pages
Place Facebook Ads
Facebook Advertising
• For a smaller budget try
out the Sponsored
Stories and Promoted
Posts.

• These keep users on
Facebook vs. linking to
websites
• Stay on the news feed
longer
Metrics
For Your

Facebook

Business
Pages
Client name
Build
business
page

Buy your
product

Click through
to your
website

Get people to
“Like” your
page

Interact &
leave
comments
Metrics
(Stats)

$ of Sales

# Click
throughs to
your website

# of “Likes”

# of
comments
New Marketing
Brand
Brand

Brand

Brand

Brand

Brand

Brand

Brand
Brand
Takeaways
Do your homework
Creat business profile around keywords
Create interesting content & publish

Run contests, sweepstakes, etc
Engage not just publish
Cross promote on social sites, email, etc
Please
Give us a
Like on
Facebook
More
Leads?

More
Sales?
Free
Internet
Marketing
Analysis

Doug Hay
doug@doughayassoc.com
Direct: 250-756-0306 Toll Free: 877-226-3823
Copyright Notice
All materials contained in these presentations
are protected by Canadian and United States
copyright law and may not be reproduced,
distributed, transmitted, displayed, published or
broadcast without the prior written permission of
Doug Hay.
The names of actual companies, products or
images mentioned herein may be the copyright
or trademarks of their respective owners.

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