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facebook marketing for small business
- 1. Name :- Hemalata Gowda Email :- hemalatagowda100899@gmail.com Title :- Facebook for small business
- 2. • Building the brand trust , affinity , authority. • Engaging with customers-word of mouth marketing. • Customer service-answering questions, demonstrating the product in action. • Crowdsourcing ideas getting innovative ideas. • Attract and educate new customers-driving traffic. • Increasing sales.
- 3. • 945 million monthly active users who used facebook mobile products as of December 31, 2013. • 757 million daily active users on average in December 2013. • Approximately 81% of our daily active users are outside the U.S and Canada. • 1.23 billion monthly active users as of December 31, 2013. Source :- http://newsroom.fb.com/key-facts
- 4. • Facebook cannot cure your own ambivalence about marketing your business. • Your facebook administrator cannot operate in a silo. • If you do not have a website or your website is awful, facebook will not be effective. • You get out what you put in time, resources.
- 5. • A 2012 study from boston university found that facebook fulfills two primary human need: The need to belong The need to for self-presentation. • It’s the place where people go to connect/reconnect with friends and family. • People come to facebook to make connection and to have fun.
- 6. Marketing strategy that works with facebook: • Help customers feel more connected to your business. • Tell them your story, Ask questions. • Show them who you are as individuals. • Share “behind the scenes” photos and videos. • Share compelling success stories. • Make it easy, light, fun. • Include media with all posts - links, photos, videos.
- 7. • Add photos to each post. • Post at the right time of day. • Ask for interaction. • Think outside the work week. • Be relevant, Be funny, Be helpful. • Post graphics and memes. • Give something away. • Inspire/connect.
- 8. Facebook helps in 3 ways to small business • Building Brand Awareness. • Providing Customer Service. • Establishing Expertise.
- 9. • Get clear about your why? • Look at your finances • Research the business opportunity • Research the market • Talk to potential customers • Find an available URL and name your business • Establish your legal entity • Secure an EIN number and business bank account • Develop your signature product or service • Set your price and start selling, write a business plan • Launch while working
- 10. • Experiment with facebook ads. • For more on facebook ads, go to : http://www.socialmediaexaminer.com http://www.jonloomer.com • Some ideas for facebook contests: caption contest photo contest video contest • Fans enter by liking a post, leaving a comment , posting a photo – engaging in some way
- 11. • http://www.socialmediaexaminer.com/how-to-know-if- your-social-media-activities-are-working/ • http://www.socialmediaexaminer.com/3-strategies-to- measure-your-social-media/ • http://www.entrepreneur.com/article/229948 • Google analytics • Conversions • Website traffic , email sign ups
- 12. • Social media breakfast north shore • http://smbnorthshore.org/ • http://www.facebook.com/groups/smbnorthshore To learn more • www.socialmediaexaminer.com • www.hubspot.com • www.johnhaydon.com • www.jcsocialmarketing.com
- 13. Thank You