2. Hi! I’m Elna
from
I’m a mama blogger just like you! I started
freelance writing and blogging in 2014. Just a few
months ago in March I decided to start Twins Mommy
to connect with mommy bloggers and
help them become mompreneurs.
3. Let’s do this!
• Let’s get present. You owe it to yourself mamas!
• Turn off all distractions (that means email too)
• If you have too many distractions, you won’t
absorb what you’re learning.
• The information you’re going to learn will transform
your blog growth quickly.
• It would be a waste if you missed it!
4. Mama bloggers, a question for you
What’s your biggest struggle right now?
• traffic
• subscribers
• gaining a tribe of followers
5. YOU’RE IN THE RIGHT PLACE IF…
You’re new to blogging and really have no clue
how to get traffic to your blog.
6. You have amazing content and don’t
understand why no one is commenting or sharing
your awesome post.
YOU’RE IN THE RIGHT PLACE IF…
7. You have an email list but it’s either non-existent
or growing real slow.
YOU’RE IN THE RIGHT PLACE IF…
8. A little case study
MARCH 2016
• 7 pageviews
• less than 10 people visited
• fewer than 10 comments
• 0 subscribers
• 600 Pinterest followers
In April I put on my big girl
pants and developed
a strategy to grow my blog
9. A little case study
JUNE 2016
• over 18,000 pageviews
• ~450 visitors a day
• average 30 comments
• over 400 subscribers
• 2.3k Pinterest followersMore than tripled
my growth in all areas
10. This all happened as a result from
using Pinterest strategically
Yes, mama bloggers, it’s that easy and
I’m going to show you exactly how to get the
same results as me or even better than me.
11. How to develop a killer
Pinterest strategy
WHAT
YOU’LL
LEARN
TODAY
12. How often you need to pin
to see any growth potential
WHAT
YOU’LL
LEARN
TODAY
13. My top ways for turning
Pinterest readers into
subscribers
WHAT
YOU’LL
LEARN
TODAY
21. Strategy Building Plan– Laying the
Foundation for Growth
01 Sign up for a business account
02 Optimize your bio with keywords
03 Create keyword rich boards
04 Create a Pinterest group board
05 Pintify your blog
22. 01 Sign Up for a Business Account
Anyone who is a blogger and especially if you
want to turn your blog into a business, should have a
Pinterest Business account
23. 01 Sign Up for a Business Account
allows you to have Rich Pins
gives you access to Pinterest Analytics
shows you activity from
your website
24. 02 Optimize Your Bio with Keywords
States who you are and
what you do
Offers an incentive (CTA)
30. 04 Create a Pinterest Group Board
Create a Pinterest group board that’s related to your
niche. You’ll build authority within your niche and you’ll
be able to network with other bloggers in your niche.
• Set rules and guidelines in your group.
• Make the Pinner follow YOU before they ask for an invite
• Don’t accept everyone into your group.
• Keep the pins high-quality
34. Traffic Growth Tip – Automate
There are two choices – both offer free trials – but
only ONE is approved by Pinterest:
Board Booster
Tailwind
35. Traffic Growth Tip – Automate
What this means is, Pinterest partners with brands
that meet their customer needs or aligns with their
core value.
So, using Board Booster has the risk of having your
Pins penalized in the Smart Feed algorithm.
38. Traffic Growth Tip – Automate
You’ll be pinning more often now, which means
you’ll have to have more boards to pin to.
39. Traffic Growth Tip – Automate
The easiest way to create many boards is to break
up your niche. Remember to use keywords!
40. Traffic Growth Tip – Automate
• Start Pinning 50 times a day
• Work up to 100 times a day
• Eventually up to 200 times a day
• Ratio: 80/20 (Yours/Theirs)
200 new followers in one week
42. Traffic Growth Tip – Group Boards
The more places you have to pin your pins the
more people they’ll reach. And you create a lot of
keyword rich boards and join multiple group
boards so that you have a place to schedule your pins.
43. Traffic Growth Tip – Group Boards
Group boards are so worth it because your pins will
be seen by a whole new audience. Essentially, the
Pinners who pin to these group boards will see your
pin, but also the people following that group board.
44. Traffic Growth Tip – Group Boards
• Have high-quality pins (repins)
• Many Pinners in the group board
• Play it safe – schedule no more than 2
• Monitor boards for dupes and remove
45. Traffic Growth Tip – Group Boards
1. Can email board creator and ask to join
46. Traffic Growth Tip – Group Boards
2. Comment on the group owner’s most recent
pin asking to join
48. • Keywords done wrong!
• Shouldn’t have any hashtags
• Doesn’t tell me what the pin is really about
• No call to action
Traffic Growth Tip – Pin Descriptions
• Rich Pin – has more information
• Naturally placed keywords
• Creates curiosity
• Describes what the pin is about
• Has a call to action
49. ARE YOU WITH ME STILL?
If you are –
What NEW traffic growth strategy are you going
to implement as soon as this workshop is over?
52. List Building Tip – Include an Incentive
People like to see what they’re going to sign up for.
It ups the curiosity factor when you show them all that
you get if you sign up to your list right now.
57. List Building Tip – Free Opt-in Pins
Creating multiple Pins for the same post or free opt-in
helps your newsletter reach more people. Having a
mini “sales” page or blog post helps convert visitors
into subscribers.
58. ARE YOU WITH ME STILL?
If you are –
Are you excited to try out these list building strategies
on Pinterest?
59. 01
02
03
04
Making a Pin-tastic Pin
More taller than wider
Create white space and have easy
to read fonts
Brand your images
Click-worthy headline
63. 02 White Space/ Easy to Read Fonts
Easy to read fonts:
• Sans serif font (Futura, Source Sans Pro)
• Capitalize
• Use one script font (lowercase. I use Madina
64. 03 Brand Your Images
• same brand colors
• URL or site name
• same fonts and script fonts
• same overall look
66. WHAT
YOU
LEARNED
TODAY
• Optimized your Pinterest
Profile for more growth and
followers
• How many boards
and pins you need to see
any growth potential
• Two easy ways to increase
your subscriber rate
• What goes into a Pinnable pin