Email Marketing Master Class: How to Create an Opt-In Your Ideal Clients Find Irresistible!
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In this session I am going to help you connect the dots on how to monetize your social media efforts. And it begins with creating the perfect opt-in your potential client's are WAITING FOR YOU TO OFFER!
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Email Marketing Master Class: How to Create an Opt-In Your Ideal Clients Find Irresistible!
- 2. Today’s Master Class • What is an opt-in, lead magnet, freebie and why you need one to make $ • The 3 elements that make for an irresistible opt-in • Knowing what your ideal clients want • Different types of opt-ins • Creating your opt-in • Using your opt-in for list growth www.vanessa-cabrera.com
- 3. What is an Opt-In The reason someone is going to join your list. www.vanessa-cabrera.com
- 4. Why Do I Need An Opt-In? • You do not OWN your social media followers • We’re at the mercy of social media • No one logs onto Facebook to be sold to • To make money! You get leads through social media you SELL via Email • Welcome your new subscribers accordingly www.vanessa-cabrera.com
- 5. What Makes For An Irresistible Opt-In? • It Must Provide a Solution to ONE Problem • The Content Should Be Quick & Simple – a snack • It Should Be Consistent with Your Overall Message www.vanessa-cabrera.com
- 6. What Should My Opt-In Be? How to find out what your clients would find irresistible • What are your prospects asking you? • What is an opt-in you found impressive that you can easily re-create with your own content • What is something you can easily teach that will solve ONE problem www.vanessa-cabrera.com
- 7. Different Types of Opt-Ins Checklists Content Upgrade Email Mini Course A Quiz Cheat Sheet A Quickie Video Tutorial Coupons Ebook Guides
- 11. www.vanessa-cabrera.com The Cheat Sheet Opt-In
- 14. Creating Your Opt-In • This should not take more than 2 hours to create • Choose which best type of content your comfortable creating • This should not be difficult www.vanessa-cabrera.com
- 15. Using Your Opt-In For List Growth Website Home page About page Social Media Try different post calls to action Online Presence Wherever you live, your opt-in lives Blog Content Upgrade Guest Blogging Include your opt-in link with your blog bio Email Signature Provide title and link to your opt-in
- 16. Different Social Media Posts aka Calls to Action For List Building • Over 1,000 people have signed up to get our sleep deprivation and what to do about it guide • Get access to our best training video • Learn the exercise that burns the most calories in the shortest amount of time • Join the little Buddha for weekly emails and receive 92 Life Lessons for Free www.vanessa-cabrera.com
- 17. Creating Your Opt-In Checklist Your Opt-In is ONE solution to ONE problem Your subscriber can apply your solution immediately It’s very clear to the subscriber what they’re getting just by glancing at the title of your opt-in Your opt-in offer is in-line with what your business provides www.vanessa-cabrera.com
- 18. Simple Takeaways What you wish someone would create You get one shot to make a great first impression Make sure to nurture your new subscriber www.vanessa-cabrera.com
Editor's Notes
- These are just a few ideas of what you could offer to new subscribers in an autoresponder whether you are a B2B, B2C or NP. [CLICK] The best way to access what you have to offer is to make a list of all the digital assets that you have as well as the capacity you have to run a promotion or offer an ongoing discount to all future subscribers. You’ll begin to see an abundance of goodies that you could use to incentivize someone searching for your services or products to subscribe to your mailings. Find a common thread amongst them and give them the best piece of content you have. I think of an automated series like dating. On your first date you want to make the best first impression possible right? So you give them your best you. And remember my advice Do You Boo…DO YOU! Hopefully by the end of the date, you’ve intrigued and maybe even teased them to want more from you. Hence leading into a second date or email they’ll receive and moreover WANT TO RECEIVE. Remember, you want this content to be evergreen and feasible for you to manage and honor because it is something that will run behind the scenes for an indefinite amount of time and should not lead to a dead link, expired promotion or outdated and irrelevant information. The options and possibilities are truly endless.
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