This document outlines a system for using Facebook ads on a small budget. It discusses common mistakes in Facebook ads and provides a 6-step system for creating successful Facebook ad campaigns for as little as $10 per day. The steps include identifying goals, finding the right audience, creating attention-grabbing ads, inspiring people to take action, testing ads, and refining the campaign. The document provides examples and tips for each step to help users get more exposure and sales from their Facebook ads.

1. Simple Facebook Ads On
A Shoestring Budget

2. What Sucks About Facebook
•Confusing
•Everything Is Always Changing
•Where To Start?
•Tried It & Wasted $

3. Forget What You Think You Know
This one channel can turn everything
around for your business.
It’s still a new frontier, so it is cheap and
your competitors may not be there yet!

4. Increase Your Reach
How would you like to reach more
people than ever before for less?
You can’t keep relying on Facebook’s
organic reach...
Or even harvest new clients every day for
as little as $10 a day?
Let me show you how using Facebook
Ads...

5. Why You Can’t Ignore
Facebook
•Your clients and customers are there
•Storytelling medium
•Builds relationships and community
•Highly targeted

6. Simple System
Today you’ll discover my system for
getting your products and services
known using Facebook Ads.
I’ll show you how you can make a splash
with as little as $10 a day, and get a
sizeable boost in sales.

7. Questions
Please hold questions until I’m finished
so I can get on a roll and give you as
much as I possibly can!

8. Common Mistakes
Jump in without a strategy
Forget the call to action
Don’t know their audience
Nowhere to send the clicks

9. In my programs, I cover the overall
strategy to ensure you attract a steady
stream of sales with Facebook Ads.
Today, I want to show you how you can
use Facebook Ads to bring in sales for as
little as $10 a day.

10. Facebook Ads Success System
1. Identify Your Goal
2. Find Your Audience
3. Spark Their Interest
4. Inspire Them To Act
5. Test
6. Refine

11. Identify Your Goal

12. Identify Your Goal
Awareness or Leads?
Traffic or Sales?
Grow Your Facebook Page Likes
Which Page Will Support Your Goal?

13. Identify Your Goal
Website or Specific Page?
If you send to your website, make sure
the action required is clear.
Most effective campaigns are to low
priced products (under $99) or to
capture a lead in exchange for
something FREE.

14. Identify Your Goal

15. Identify Your Goal
Perfect Post To Target To Page
Fans
$10 and seen by 758 with 27
Clicks

16. Identify Your Goal

17. Find Your Audience

18. Find Your Audience

19. Check Suggested & Similar
Pages

20. How Do They Live?
Think about what’s in their hearts and
minds.
What TV shows do they watch?
What clothes do they wear?
What books do they read?

21. Targeting

22. Spark Their Interest

23. What Type Of Ad?

24. Image Is Everything

25. Attention-Grabbing Copy

26. Inspire Them To Act

30. Unique Is Great
Send To Item Page Not Store

31. Test

32. Return Is Everything
Test & Measure.
Refresh Your Ads.
Split Test Images, Targeting & Copy.
$10 A Day - get seen by 1,000 people, get 15
website clicks
Check your conversion - sales as a portion of
clicks

33. Refine

34. Audiences
Use the power of Lookalike & Custom
Audiences to zero in on the most
relevant buyers...
Upload your email list or track visitors to
your website or Facebook Page.

35. Checklist
1. Decide On Your Goal
2. Get Some Images - People or Products
3. Get Clear On Your Offer & Call To Action
4. Profile Your Likely Buyers & Research Them On Facebook
5. Test Different Images, Targeting & Copy On Facebook
6. Decide On A Budget & Stick To It & Always Start Off Small
7. Refresh & Refine

36. Get More...
Facebook Advertising resources at
www.marveo.com
More training at www.bit.ly/leadsuccess
www.breakoutsuccess.com