Natalie Alaimo presents a Facebook content strategy to help businesses get results from their Facebook page. She outlines four types of content: SeeMe content to attract an audience, BelieveMe content to establish expertise, EngageMe content to interact with followers, and PayMe content to convert followers into customers. Natalie recommends businesses brainstorm topics for each content type, create 12 initial Facebook posts, and schedule regular 2-3 daily posts to build their audience and sales pipeline through engaging content on Facebook.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
From Employee to Advocate: Amplify your talent brand through employee engage...Rebecca Feldman
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
This presentation, from a LinkedIn Talent Brand Workshop, teaches you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
From Employee to Advocate: Amplify your talent brand through employee engage...Rebecca Feldman
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
This presentation, from a LinkedIn Talent Brand Workshop, teaches you how to turn your employees into advocates for your talent brand and the impact it can have on your organization. You will learn about promoting your brand internally, boosting referrals, social media advocacy, facilitating employee created content, and more.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
10 Best Practices for Business Success on Facebook & Twitter Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/blog/facebook-twitter-small-business/
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
How To Gain Website Traffic Through Blogging [Slideshare]David Gabriel
It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there?
This presentation, from a LinkedIn Talent Brand Workshop event, teaches you how to give your company a unique, genuine voice. You will learn tips and best practices for creating compelling content that allows your employer brand to shine – ultimately helping you attract the great talent you want.
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
10 Best Practices for Business Success on Facebook & Twitter Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/blog/facebook-twitter-small-business/
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
How To Gain Website Traffic Through Blogging [Slideshare]David Gabriel
It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there?
This presentation, from a LinkedIn Talent Brand Workshop event, teaches you how to give your company a unique, genuine voice. You will learn tips and best practices for creating compelling content that allows your employer brand to shine – ultimately helping you attract the great talent you want.
For Publishers: Case Studies and Market Research for Mobile B2B Digital Marke...Astek Consulting
A webinar given by Andy Swindler of Astek and Greg Krehbiel of Kiplinger for the Specialized Information Publishers Association detailing market research and case studies to support the need for a comprehensive mobile strategy.
Email to Professors- for Foreign Students who need FundingAbir Chowdhury
This is a edited document including the rules of emailing to Professors of Foreign universities. This document is specially edited for Bangladeshi students who need scholarship and financial assistance to finance their education.
Using Social Media for Audience Development - For Non-Profit and Performing A...Astek Consulting
A short presentation given for the Illinois Arts and Business Council regarding the creation of an effective and impactful social campaign that drives patrons from awareness through loyalty to donor activation.
Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients + Sales From Facebook.
To find out more visit: http://www.nataliealaimo.com
Discover the step by step process you MUST implement if you ever want to be successful on Facebook.
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Virtual A...Natalie Alaimo
Social Media In 10 Minutes Per Day - Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients & Sales From Facebook.
This presentation was delivered live at the annual Virtual Assistance Conference in Brisbane Qld March 2014.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. Where Are You Now?
• Select the best answer which describes your current situation;
• I’m brand new to Facebook + only have a personal profile
• I’ve got a Facebook Page but it’s only new
• I’ve been using my Facebook Page for a little while but not getting any results
• I’m getting results from my Facebook Page but spending too much time
• I’ve got no idea about Facebook, help me!
3. “Advertising on the web is less about just hitting
someone with a message...
it's about engagement.”
Mark Zuckerberg
6. Who Is Natalie Alaimo?
•Social Media Trainer, Author & Speaker
•Backgrounds in Marketing, Sales, Networking, Communications and Web
Design for the last 12 years
•Some of the companies I’ve worked with include:
8. Remember This??
“It’s not what you know but who you know”
It’s Now
“It’s not who you know but who knows you”
SeeMe Phase
9. On Social Media… SeeMe is gained
by using different platforms and
more importantly
being known to your target market
Define Your Market, Find Your Market &
Branding
SeeMe Phase
10. • People know what YOU do
• And that you can do it well
• You are seen as the expert
• As the go-to person/company…
On Social Media…
the content you share builds your BelieveMe Bank
The Holy Three, Provide A Taste & Engage
Me
BelieveMe Phase
11. • People want to do business with you and send you referrals because they...
• Know, like and trust you
• On Social Media… it’s moving people off social media platforms into your sales
funnel
Convert To Sale
Referral System
Keep Them In The Loop
PayMe Phase
12.
13. 9 Steps To Getting
Results Fast From
Social Media
Download Your Free Copy at
www.nataliealaimo.com
14. Assumption One
You know very specifically
who your ideal client is
who your ideal client is
who your ideal client is
who your ideal client is
who your ideal client is
22. • Your Market is already there + don’t make them come to you
• 1st Goal: Attract + Engage with your market
• 2nd Goal: Get them off Facebook to your website and
email list by generating warm qualified leads
• Almost 12 millions Australian on Facebook
• 65% of Australian users log on daily to Facebook
• 50% check Facebook in the morning - before they get out
of bed!
• Average Facebook session is 22 minutes
• Facebook fans outspend non fans by 4 times
• 48% of your fans believe that you are a trustworthy source of information
Facebook
24. • Content is your MAIN form of communication
online.
• Your content is how you can:
• Find
• Reach
• Influence
• Engage
• Motivate
• Inspire
• Convert
Provide A Taste - Content
25. Provide A Taste - Content
• I know you have so much information inside your head about your business and how you can help your
clients - you just need to get it out.
• When someone lands on any online property of yours
(website, Facebook page etc), your content is what they
consume to find out if the two of your are a good fit
for each other and if you can help them solve their problems
• People are searching online for solutions to their problems
and your content must CONNECT with them
• Your content should let people know that they are in the
right place and that you can help them
26. Provide A Taste - Content
• Your contents purpose is to build relationships + rapport and sells your business
• Make it a reflection of you and your values with your own unique stamp
• Provide so much value (like our hook) that people think “if this is free, imagine how great the paid
service would be”
• Your content talks to your market + let’s them know that you understand who they are and what they want
• I really love content as it allows you to LEVERAGE your marketing efforts and time - create it ONCE and then
thousand of people can see it!
• Great content
• positions you as an expert + builds your credibility (BelieveMe Bank)
• encourages people to take the next steps with you and move in your sales process
• converts people to a sale
27. • Creating Content Ideas;
• Brainstorm (we are going to do this later)
• Frequently Ask Questions
• Case Studies - Good, Bad + Ugly (sharing success + failures + lessons learned)
• Review (products)
• Instructions (How To)
• Trending Topics
• Your Company + Personal Story
• Keyword (what people are searching for)
Provide A Taste - Content
28. 4 Types of Content
•SeeMe Content (Attraction)
• Social Media & Blog
•BelieveMe Content (Business)
• Social Media & Blog & Newsletter
•EngageMe Content (Interaction)
• Social Media & Blog & Newsletter (to less extent)
•PayMe Content (Converting)
• Social Media & Blog (to get into sales funnel), Newsletter for $$$
4 Types Of Content
29. SeeMe Content
• Used for social media sites mostly and sometimes on your blog
• Based on your target market and what else is happening in their life
• It should be information that they are looking for that isn’t necessarily based on your business or industry
• It can be;
• Personality or People based - like Fiskar (Social Media Angle)
• Keywords - what they are searching for (mainly blog based) Hint: Use the Google Keyword Tool
• Topical or Trending Topics - as long as they are relevant to your industry or market Hint: what’s already being
talked about in the media and can you make it relevant to your business
35. BelieveMe Content
• Let me explain - the purpose of your BelieveMe Content is to build your BelieveMe Bank so that people can
see that you know what you are talking about and can help them solve their problems
• It should be information related to your business and industry but not sales related
• Many people make the mistake of just talking about their products and services but you need to think wider
and deeper than that.
• Break your business + industry down into bite sizes pieces
• Start with the bigger topics and keep going deeper and deeper
• Including things such as;
• commonly asked questions + interesting or unusual facts + commonly forgotten elements
• Aim to be educational, inspirational and entertaining whilst allowing your own personality + style to shine
through
40. EngageMe Content
• Used for social media sites, your blog and newsletter (to a less extent)
• Engagement = Interaction
• Aim is to get people to take some action based on your content
• Could be clicking the like button on Facebook, retweeting on Twitter, commenting on your blog
• When people are interacting with your content you are connecting with them and building a relationships
• You are building trust, increasing the BelieveMe Bank (at an accelerated rate) and therefore moving people
closer to spending money with you
• In effect you are training people to be comfortable taking action with you
44. PayMe Content
• Used for social media sites, your blog and newsletter
• On Social Media + Blog your aim with this content is to get people to take the next steps in your sales
process.
• For most people this is getting them on your list so you can continue to build the relationship
• Once on your newsletter - this style of content is your sales copy which promote your products and services
• Aim to never hard sell directly on social media sites, it’s more for reminding people and building relationships
• The intention of connecting on social media is for interaction and engagement not to be sold to
48. • You must focus on converting + moving people from Facebook
• You don’t own Facebook and it could be gone tomorrow!
• 20% of your content should be converting people to the next steps in your sales process
• Don’t sell too much directly on Facebook (just remind people)
49. • Now that you know the four types of content spend 30 minutes brainstorming topics for
all content types
• You will come up with a list like:
• SeeMe - Inspirational quotes
• BelieveMe - Swimmers Hair or Red Skin
• EngageMe - Question - what’s the best thing about your hair?
• PayMe - Come to our Free event
• Then take one topic and make it content for different formats
Creating Content
50. • Mix up your media - remember can be photos, videos, audio
• Proof Read - once, twice, three times
• Don’t use technical jargon - write like you speak
• Just start
• Write for your customers not peers
• Always lead people to take action or to the next step
• More you do, the easier it becomes
Creating Content
51. • Start with one platform - ie Facebook
• Brainstorm topics - 30 minutes (max)
• Aim to be posting on Facebook 2 - 3 times per day, 5 days per week (Mon - Fri)
• Create content - only need to create 12 pieces of content
• Rest can be shared from other Facebook Pages
• Also share links, images etc from other sites
• Schedule Content
• Remember to check in and join the conversation
Creating Content Flow
Recommendation from people they know 90% Consumer opinions posted online – 70% - they don’t know these people Brand Websites – 70% Your own email marketing only 54% Search Engine Results ads – 41% Social Media gets your brand in the top two – recommendations from people they know and consumer options posted online
Recommendation from people they know 90% Consumer opinions posted online – 70% - they don’t know these people Brand Websites – 70% Your own email marketing only 54% Search Engine Results ads – 41% Social Media gets your brand in the top two – recommendations from people they know and consumer options posted online
Visibility – People know who you are and what you do Credibility – People know you are reliable and good at what you do Profitability – People send you business because they like you, trust you and know you will make them look good in eyes of people they refer to you.
Visibility – People know who you are and what you do Credibility – People know you are reliable and good at what you do Profitability – People send you business because they like you, trust you and know you will make them look good in eyes of people they refer to you.
Visibility – People know who you are and what you do Credibility – People know you are reliable and good at what you do Profitability – People send you business because they like you, trust you and know you will make them look good in eyes of people they refer to you.
Visibility – People know who you are and what you do Credibility – People know you are reliable and good at what you do Profitability – People send you business because they like you, trust you and know you will make them look good in eyes of people they refer to you.
Visibility – People know who you are and what you do Credibility – People know you are reliable and good at what you do Profitability – People send you business because they like you, trust you and know you will make them look good in eyes of people they refer to you.
Visibility – People know who you are and what you do Credibility – People know you are reliable and good at what you do Profitability – People send you business because they like you, trust you and know you will make them look good in eyes of people they refer to you.
Visibility – People know who you are and what you do Credibility – People know you are reliable and good at what you do Profitability – People send you business because they like you, trust you and know you will make them look good in eyes of people they refer to you.