Instagram: learn how to win followers and increase sales using visual content only. Find out why visual content is a powerful marketing strategy for small businesses and startups. Discover five key ways you can use visual content to win new followers on Instagram, increase engagement levels and generate organic leads and sales without resorting to paid social media adverts. Download your free 9-page guide with free tools and apps as well as links to resources and articles to help you create your own unique brand style and become more visual online.

1. • Instagram How to use Visual Content to Win Followers and Influence
Them

2. Instagram has grown massively from 50
million monthly active users to 1 billion
in June 2018

3. Instagram organic engagement is 23% more than on Facebook

4. What has caused Instagram to
grow so quickly?

5. Visual Content

6. Instagram and Pinterest have both
tapped into people’s love of visual
content

7. Visual content on Instagram includes
photos and graphics, videos, interactive
polls and quizzes, memes and quotations

8. Gary Lee quotation
“It doesn’t matter where you were
yesterday”

9. What makes visual content so
powerful as a marketing strategy?

10. 80% of marketers use
visual content in their
social media marketing

11. Visual communication is in our
DNA

12. We’ve been communicating visually
since primitive man lived in caves

13. Speed of
Communication

14. Our brains process visual information 30X faster than blinking!

15. Visual content is perfect
for consuming on
mobile devices

16. Tests have shown that combining
text and illustrations can
increase understanding by 95%.

17. Bonus!

18. Visual content is free to
create and use

19. This makes it a perfect long-term,
low cost marketing strategy for
small businesses

20. Step 1: build your visual brand
style

21. – Will Rogers
“You never get a second chance to make a good first impression.”

22. Create your own unique visual brand style to…

23. 1. Appear more professional and sophisticated

24. Increase trust and reliability in your audience

25. Make your brand instantly recognisable online

26. Step 2: Attract your Followers

27. When creating any kind of
content remember this
golden rule -

28. Always create content for your
followers

29. Remember to always use
quality, high resolution
images

30. Choose just one Instagram
filter and stick to it

31. Each filter can be tweaked
and customised to suit your
own brand style

32. Make use of text overlay

33. Text and images increases
understanding so use this to good
effect

34. Record and upload a quick
video to Instagram

35. Upload any video to your
Instagram feed between
3-60 seconds

36. Competitions

37. Instagram accounts that hold contests can achieve 70% faster
follower growth compared to those that don’t

38. Step 3: Engagement

39. – Gary Lee
“The way to win on social media is to be social.”

40. Engagement is key on
social media, especially on
Instagram

41. Start a conversation to
begin a relationship which
may lead to a sale

42. People buy from people they
know, like and trust

43. Generate engagement by -
1. Asking questions

44. Ask your audience what
their Christmas jumper
personality is!

45. Engage with influencers in your
niche

46. Use the captions space

47. Don’t present your followers
with a wall of text, however!
🙀

48. Break up paragraphs like this example by Jenn Herman: use shorter paragraphs,
scannable text and include some emoji for a bit of fun
😍 #

49. Use hashtags to get your posts
seen by the right audience

50. Use relevant hashtags in your
own niche

51. Longtail hashtags perform better
according to TrackMaven

52. Use between 9 - 11 hashtags for
best engagement levels

53. Create your own branded
hashtag that’s totally
unique to your business

54. Take a look at the hashtags
Amy Landino uses on
Instagram
#VlogLikeABoss
#BossNotes
#AmyTV

55. Step 4: Generate Leads and
Sales

56. This is when the magic starts to happen
This is when the
magicstarts to happen!

57. B2C Sales

58. Integrate your Instagram business account
with Shopify

59. Start showcasing and
selling products direct from
your account

60. B2B Leads

61. Instead of Shopify integrate
your account with Linktree

62. There is only ONE clickable link on
Instagram to generate traffic
organically

63. There is only one clickable link for
B2B accounts unless you use
sponsored posts

64. Unless you’re like Gary Lee and have over
10,000 followers, in which case you can use
the swipe-up feature in Instagram Stories

65. It is crucial B2B companies get
people clicking on the link in the
bio to generate leads organically

66. Example 1
Use a Single Image

67. Start by sharing a visually
striking image to grab
attention

68. Use text overlay to inform your audience
what the post is about

69. Add more text to instruct people what
action you want them to take

70. Use visual cues to focus attention on
those instructions

71. Example 2
Use Multiple images in a swipe file

72. Use multiple images in a swipe file like
Sunny Lendarduzzi

73. Include your Call to Action on the final
image

74. Example 3
Use the captions section to
include a Call to Action

75. Upload a striking image to grab attention

76. Use text to pique interest and explain what
the post is about

77. Use the captions section
to instruct followers
what they need to do

78. Step 5 - Analytics

79. Always check analytics to measure
your return on investment and to
find out what is working for you

80. Instagram analytics are called
Insights - there are three tabs

81. Action - tells you what action people are taking when they visit your
profile and the number of times your posts are viewed
Content - tells you what kind of content is creating the most engagement.
Make more content like this.
Audience - gives you a breakdown of demographics to help you create
content for your followers

83. Followers will help you see when
your audience is most active. Post
content at these times.

84. Download your 9-page Instagram
Guide with free tools and apps as
well as links to resources and
articles.
Virtuoso Assistant
E: hello@virtuosoassistant.co.uk
T: 07739 988 561
© Virtuoso Assistant 2018
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using your 9-page guide with
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links to resources to help you.
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85. Nicky Pasquier: founder of
Virtuoso Assistant. London
Social Media Awards 2018
Finalist. Speaker at
Cambridge Social Media
Day 2018. Award-winning
small business owner.

86. Thank you
Nicky Pasquier
Virtuoso Assistant
https://www.virtuosoassistant.co.uk
Thank you!
@VirtuosoAssist @virtuosoassistant
YouTube/NickyPasquier
hello@virtuosoassistant.co.uk
Virtuoso Assistant