The document outlines Eddie Garrison's presentation on getting started with video. The presentation covers trends showing growing use of video by businesses, benefits of video for brands, tips for getting started including planning, using available equipment, stabilizing cameras and audio, and apps for filming and editing. It also discusses creating quality engaging, educational, emotional and entertaining video content.

1. GETTING STARTED
WITH VIDEO
Eddie Garrison | Founder of Clover Media Consulting

2. PRESENTATION OUTLINE
GETTING STARTED WITH VIDEO @EDDIEGARRISON
● Who Am I?
● Video Content is Growing
● Why Your Brand Should Use Video
● Getting Started
● Grab Your Gear
● Apps & Platforms for Filming/Editing
● Creating Quality Video Content
● Hands On -- Create A Video
● Q&A Session

3. WHO AM I?
Founder of Clover Media Consulting | 2014
● Full Service Digital Marketing Company
● Social/Digital Media Strategist
● Award Winning Live Streamer
● Industry Speaker
Founder of Creative Concepts Graphix | 2012 - 2014
● Graphic Design House
Quick Check, Inc. | 2001 - 2012
● Director of Sales & Marketing
● Online & Offline Training Courses
GETTING STARTED WITH VIDEO @EDDIEGARRISON

4. VIDEO CONTENT IS GROWING
GETTING STARTED WITH VIDEO @EDDIEGARRISON
In 2017, 63% of businesses were using
video as a marketing tool. By the start
of 2018, that had risen to 81%. Now,
here in 2019, the number has
increased again to 87%.
Clearly, these numbers epitomize the
opportunity of video as a marketing
tool.
It also, increasingly, represents a
challenge, and marketers are feeling
the competition.

5. WHY YOUR BRAND SHOULD USE VIDEO
GETTING STARTED WITH VIDEO @EDDIEGARRISON
In an age where fast, comprehensive
audience understanding is so crucial,
video is a smart investment for brands
looking to explain their product or
service to would-be customers.

6. GETTING STARTED
GETTING STARTED WITH VIDEO @EDDIEGARRISON
1. Make A Plan
2. Go With What You Know
3. Start Creating
4. Searchability Matters
5. Promote Your Videos Across Social Media

7. GRAB YOUR GEAR
GETTING STARTED WITH VIDEO @EDDIEGARRISON
1. Start With What You Have
2. Stabilize Your Camera
3. Upgrade Your Audio
4. Shed Some Light

8. APPS & PLATFORMS FOR FILMING & EDITING
GETTING STARTED WITH VIDEO @EDDIEGARRISON
Filmic Pro Splice Videorama

9. CREATING QUALITY VIDEO CONTENT
GETTING STARTED WITH VIDEO @EDDIEGARRISON
E
Engaging
Educational
Emotional
Entertaining

10. www.digitalmediacreatoracademy.com
facebook.com/eddiegarrisonsocial
www.youtube.com/eddiegarrison
@eddie_garrison
@eddiegarrison
GETTING STARTED WITH VIDEO @EDDIEGARRISON