The document discusses contextual messaging using chatbots for sales. It argues that chatbots can be a valuable marketing tool when used to supplement an existing strategy by providing instant, on-demand information to qualified prospects. However, most businesses go wrong by over-relying on chatbots or using them to constantly pitch sales messages instead of adding value. The presentation provides examples of effective chatbot uses and a case study where a chatbot delivered on promises made in a Facebook ad, driving high open and click rates.

1. WHY CONTEXTUAL MESSAGING IS THE KEY TO SALES
CHATBOT SECRETS

2. TODAY’S AGENDA
• In our small amount of time together my goal is to make a
big impact in the following ways:
• Confidence where there once was uncertainty
• Clarity where there once was confusion
• Direction where there was once overwhelm

3. YET IF NOTHING ELSE
I’m here to make you money
🤑

4. YET IF NOTHING ELSE
I’m here to make you money
🤑 🤑 🤑 🤑 🤑 🤑

5. WHAT I NEED FROM YOU
• Implementation. Nothing pains me more than giving you
a solution yet running into you several years later still
clinging hopelessly to your problem.

6. DEAL
?

7. HOW THIS CAME TO
BE

10. THE RESULT?
• Person after person started to comment or send me
private messages asking me what my secret was.
• I then started a Facebook Group dedicated to sharing
more about my organic and copywriting strategies.
• We’re now about to smash through 4000 members.
• I’ve helped thousands explode their organic reach and
engagement and make more sales.

11. FOR EXAMPLE

12. FOR EXAMPLE

13. FOR EXAMPLE

14. FOR EXAMPLE

15. FOR EXAMPLE

16. FOR EXAMPLE

17. WHICH GOT ME THINKING
• How much more of an impact could I make if I brought
these skills to the world of chatbots and messenger
marketing?
• What if I helped my clients to create an automated
chatbot sequence that could quickly qualify potential
prospects and deliver them up on a silver platter?
• What could happen?

18. Ben perry
I help 6 and 7 figure entrepreneurs craft offers and sales messages that
convert so they can
Focus on making the impact that made them want to go in to business in the
first place.

19. IN TODAY’S TRAINING…
• A breakdown of what chatbots are
• How valuable they can be as part of your marketing
strategy
• Why you should add one to your business
• Where most businesses go wrong with chatbots

20. A chatbot is a service powered by rules
that you interact with via a chat interface.

21. At the end of this presentation I’m going to
Show you a live demonstration .

22. CHATBOT EXAMPLES
• Appointment reminders
• Weather updates
• Package/Order updates
• News updates
• Quizzes
• eCommerce

23. HOLY VALUE, BATMAN
• Like email but different
• Another medium for communicating with your prospects
• Meet them where they’re at
• Cart / Checkout pages can be linked
• You can accept payments via Stripe right inside ManyChat
• Can integrate with your email service provider
• Integrates with Google Sheets and Zapier

24. BUT WHY DO I NEED ONE?
• Chatbots are built to solve problems
• To provide instantaneous and on-demand info for those
who are looking (i.e., while they’re HOT)
• Gives you live notifications when someone does
something you want to know about (successful purchase)
• Customer Support natively on the largest social media
platform

25. CONTEXT IS EVERYTHING
• If a door-to-door salesman knocks on your door it’s an
inconvenience. Why?
• You weren’t expecting them.
• If UPS knocks on your door it’s a celebration. Why?
• You were anticipating that package for the last two days!

26. CONTEXT IS EVERYTHING
• Contextual based messaging is the key to more sales
• The more you give your prospect a reason why you’re
messaging them the more open they’ll be to receiving it
• The problem comes when businesses blast out message
after message with no rhyme or reason
• Even worse if it’s one sales pitch after another

27. BREAKFAST, LUNCH AND…
SUPPLEMENTS?
• No way!
• Chatbots are meant to supplement your marketing
strategy, not be the main course
• I recommend chatbots be used like a spice, to enhance
the flavor of dish
• Too much and it ruins the entire meal

28. CASE STUDY

29. EDUCATION BASED
BUSINESS
• Facebook Messenger Ad
• Lead with value
• Deliver inside Chatbot

30. EDUCATION BASED
BUSINESS
• Deliver on the promise made
in the ad inside the chatbot
• 99.7% open rate
• 64% click rate
• Messages sent inside
Facebook Messenger might
not be clicked every time but
99.7% of them are seen.
64% of 600 = 384 people

31. CHATBOT QUIZ RESULTS
We deliver the results to our clients inside a private Google Sheet.

32. Ready…
Grab your phone.

33. aim…
Open your camera
app.

34. Scan the qr cod

35. bit.ly/ezchatbot

36. questions?
CHATBOT
SECRETS