4. Why listen to ME?
I LIVE AND BREATHE ONLINE
MARKETING FOR A LIVING!
I Regularly Train w/The Country’s
TOP Social Media Experts:Valerie
Shoopman, Natalie Sisson, Nick
Unsworth, and Mari Smith (Photo),
Who Was Named ATopTen Influencer
in Social Media by Forbes Magazine.
5. Valerie Shoopman is my
Facebook Mentor
She Co-Authored The #1 Amazon Bestseller
“The Book on Facebook Marketing”
6. Why Facebook?
1.28 BILLION Monthly,Active FB Users
728 Million People Log On EVERY Day
Social Media Is Now the TOP Internet Activity
FACEBOOK Has Almost 7x The Engagement As Twitter
Average Time Spent On Facebook is 20 Min PerVisit
FB Advertising Is Still Accessible To Small Businesses
(Sources: Facebook.com, BusinessInsider.com,TheNextWeb.com, Marigold Marketing Group)
8. Why Facebook?
HOW IS FACEBOOK DIFFERENTTHAN OTHER
SOCIAL MEDIA PLATFORMS?
FACEBOOK Has The Most
DEVELOPED Targeted Advertising
Tools On The Planet!
9. Why Facebook?
HOW IS FACEBOOK DIFFERENTTHAN OTHER
SOCIAL MEDIA PLATFORMS?
FACEBOOK Has THE Most
DEVELOPED Targeted Advertising
Tools On The Planet!
(They’ve been around longer, have OODLES OF CASH,
and they have spent time and money perfecting it.)
10. Today,You’ll Learn…
3 Important TweaksYou NEED To Do ASAP onYour Facebook Business Page
How To IncreaseYour Business’ Exposure FREE! (Who Loves FREE?)
Online Networking Technique To MakeYour Friends/Family Come ToYOU for
Services (and NOTYour Competition)
The “Secret Sauce” to EFFECTIVE and LOW-COST Facebook Ads
How To Generate Actual Leads on FB/Social Media
WhatYou NEED TO Know To Stay COMPLIANT/RECENT CHANGES.
21. Increase Exposure (FREE)
Without Being Annoying
INTERACT with friends on your personal profile
When you do ANYTHING memorable for anyone, ask
that they post about it
22. Increase Exposure (FREE)
Without Being Annoying
INTERACT with friends on your personal profile
When you do ANYTHING memorable for anyone, ask
that they post about it
Post ONLYVALUABLE CONTENT on your Biz Page and
share it with friends on your Personal Profile And Solve
Industry Problems Friends/Family Ask About
25. EnsureYour Friends/Family
KeepYOUR Business In Mind
INTERACT with friends/family on your personal profile
Be a GOOD FRIEND/CITIZEN (This is Social Media, after all)
Do basic things:“LIKE” their announcements, Comment to say
“Congrats” or “ThankYou”
26. EnsureYour Friends/Family
KeepYOUR Business In Mind
INTERACT with friends/family on your personal profile
Be a GOOD FRIEND/CITIZEN (This is Social Media, after all)
Do basic things:“LIKE” their announcements, Comment to say
“Congrats” or “ThankYou”
Post GENUINE COMMENTS on their profile…For no reason (Random
act of kindness)
27. EnsureYour Friends/Family
KeepYOUR Business In Mind
INTERACT with friends/family on your personal profile
Be a GOOD FRIEND/CITIZEN (This is Social Media, after all)
Do basic things:“LIKE” their announcements, Comment to say
“Congrats” or “ThankYou”
Post GENUINE COMMENTS on their profile…For no reason (Random
act of kindness)
Wish them a HAPPY BIRTHDAY or Anniversary
28. The “Secret Sauce”To EFFECTIVE,
Low-Cost FB Ads
Has ANYONE Here EVER PLACED An Ad
and Gotten NO RETURN?
(Feel like you’re throwing money in a
BLACK HOLE)
33. The “Secret Sauce”To EFFECTIVE,
Low-Cost FB Ads
T-I-P Method
TargetingYour Audience
Image (Photo/Graphic)
Copy (aka Text Use In Ad)
34. Example ofTIP Method
BASED ON RESEARCH
DONE ON AUDIENCE
THIS AD WAS SHOWN TO:
- WOMEN, 30yrs +
- HOMEOWNERS
- Some College
- Zip Codes Near Realtor
47. CRITICAL: Stay Compliant
With Facebook
Per FB’s Terms & Conditions, Facebook can SHUT DOWN…Any Business Page or
Profile…at any time for ANY REASON!
TWO RECENT ANNOUNCEMENTS:
1) FB will not allow posts to get any reach if they are promotional in any way (i.e.“Buy
Now”,“GetYour FREE…”,“Check Out Our New…”).You MUST “Pay To Play”.
2) Facebook is now giving all ads “Relevancy Scores”.The more “relevant” an ad is, the
lower the costs of that ad will be.The more “Spammy/Sales-y” it is…The more you will
pay for that ad to be seen.
48. WHATYOU NEEDTO KNOWTO
KEEPYOUR FB PAGE COMPLIANT
Be able to “back up” your promises (i.e. No “get rich quick” posts, no inflated results,
no before and after photos, no “lose belly fat or lost weight quick” posts, etc…)
All images MUST CONTAIN 20% or Less Text in order to be promoted
Pages cannot advertise any tobacco products, anything related to gambling, or alcohol
to anyone under 21 (You can put age restrictions on your page to protect your
business)
No CLICK BAITING.Your links must lead to pages related to what you
posted/promoted on Facebook.Your page is graded based on the time traffic spends on
the websites you post about. Example:“You’ll NEVER believe what this woman did…”,
“CLICK HERE to see how this boy reacted…”,
49. I LOVE OVER-DELIVERING:
3 MORE QUICK FB AD SECRETS
1) To Build The Number of LIKES onYour Page FOR
LITERALLY PENNIES EACH…
CREATE A “LIKE” AD for $10/Day,TargetYour Ideal Audience,
Use A Great Photo That Creates a Mental/Emotional
Connection and…
USE THIS PHRASE inYOUR AD:
“LIKE IfYou LOVE __________”
52. EXTRA FB AD SECRET
2) IfYou Use The “BOOST POST” Button,You Must Run The
Boost Post for a Minimum of 3 Days to Be Successful.
53. 3 FB AD SECRETS
3) Mari’s “BEST PRACTICES”…BUT PAY ATTENTION
TOYOUR OWN PAGE’S RHYTHM
-
BEST DAYS OF THE WEEK TO POST:Thurs + Fri
-
BEST TIME OF DAY: Just after lunch
-
BEST TYPES OF CONTENT:VIDEOS, Photos, Questions, Short Posts
(90 Characters or less), Plain Status Updates, Linked Articles
-
OFFER FREE INFORMATION TO HELPYOUR AUDIENCE SOLVE A
PROBLEM THEY ARE LIKELY TO HAVE (Ideal Audience)
-
*BUTTESTTHESE FORYOURSELF onYOUR PAGE!
54. FINALTHOUGHTS
IFYOU REMEMBER NOTHING ELSETODAY:
-
SOCIAL MEDIA IS ABOUT GIVING, NOT SELLING, and
LISTENING as opposed to PREACHING.
-
ALWAYS BE THINKING OF WAYS TO OFFERYOUR
AUDIENCEVALUE,AS OPPOSED TO HOWYOU CAN GET
THEM TO BUY SOMETHING. THEY WILL BUY FROM
YOU,AFTERYOU EARNTRUST.
55. Mari Connor
Social Media Money Maker
602-810-5664
Mari@MarigoldMarketingGroup.com
REVIEW THIS SLIDESHOW:
www.slideshare.net/MariConnor
ONLINE COACHING
EMPLOYEE TRAINING
DONE-FOR-YOU PACKAGES
