Facebook Watch and YouTube: Growing Your Audience

The document provides guidance for creating an effective focus group to determine whether a narrative-based music video would appeal to the target audience as much as a performance-based music video. It recommends: 1. Defining the main thing to determine from the focus group, which is whether a narrative music video appeals to the target audience. 2. Using an engaging introduction task, such as having each member say what is most important in a music video, to quickly gather important information. 3. Asking questions to understand what type of story, characters, and ending the audience prefers to gauge if a narrative music video fits their expectations and interests.

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This document provides tips to increase views and engagement on YouTube videos. It recommends hooking viewers within the first few moments of the video, optimizing titles and descriptions for searchability, adding relevant tags, using high-quality thumbnails and transcriptions, keeping videos short and focused, adding motion, music and calls to action, linking to other videos, and promoting videos in their first week to pass YouTube's initial screening. The overall goal is to create shareable and search-optimized content that keeps viewers engaged.

The Power of Influential Content

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This week I had the pleasure to interview one of the top 50 social marketing and content marketing influencers in the world! We had a lively conversation about marketing and how it’s been completely resurrected with social, and how it’s still just the beginning! One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives! We started to talk about the power of content, and how it can lead to creating the influence we’ve always dreamed about, and aspired to attain.

focus group flowchart

The document provides guidance for conducting a focus group to determine the appeal of a proposed music video concept to the target audience. It recommends: 1. Clearly defining the goal of the focus group as determining whether a narrative-based music video would appeal as much as a performance video. 2. Starting with a fun introductory activity, such as having each participant quickly state the most important feature in a music video. 3. Asking questions to understand audience preferences regarding narrative elements like character types, endings, and first impressions of the proposed narrative structure.

fmp research(1)

The document discusses several existing music video and documentary products that provide inspiration for the creator's own video. Key aspects that will be incorporated include the use of interviews, a mix of high and low quality footage to balance production value and raw feeling, and editing techniques like slow motion. The research found that audiences still appreciate music videos and want to see them made, and the creator's video will appeal by taking inspiration from other successful works while adding their own style.

3. research(1)

The document discusses several existing music video and documentary products that provide inspiration for the creator's own work. Key aspects that will be incorporated include the use of interviews, a mix of high and low quality footage to balance production value and a raw feel, and editing techniques like slow motion. The research found that audiences still appreciate music videos and want to see them made. The creator's work will appeal to this audience by taking inspiration from other successful videos while adding their own style.

TAFE 2020 - Social Media Marketing: Understanding the Landscape, Benefits and...

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2. research

Robert Ryan

Here are some key points about your research evaluation: - You conducted a good variety of primary and secondary research methods including analyzing existing podcasts/radio shows, distributing questionnaires, and conducting interviews. This allowed you to triangulate findings across different data sources. - Questionnaires via SurveyMonkey made data collection efficient but limited your ability to probe responses or get qualitative feedback. Interviews provided richer insights but with a smaller sample size. - The research gave useful insights into your target audience's demographics, interests, and preferences that can be directly applied to the design of your podcast. - In the future, combining online surveys with some in-person interviews may help address the disadvantages of each method alone. You could

1. research + initial ideas

India-Rain Harrison

The document discusses potential video topics for a YouTube channel, including videos about veganism, horse care, panic attacks, and vlogs. It analyzes existing YouTube channels covering these topics and considers what could be improved. For their own videos, the document discusses including more approachable and factual information about veganism, the difficulties of horse ownership, understanding the experience of panic attacks, and lifestyle and mental health topics for vlogs. The document reflects on styles for thumbnails, titles, and branding that could make the videos appealing to target audiences.

Brianne Live social media strategy

Brianna Wigfall

BrianneLive aims to increase their social media following and YouTube subscribers. Their goal is to reach 5,000 subscribers by the end of 2016. Their primary networks are YouTube, Instagram, Facebook, and Twitter. YouTube sees the most engagement. Objectives include growing the YouTube channel by 1,000 subscribers in 2 months and the Facebook page by 100 likes. Strategies outlined include consistent posting, hashtags, giveaways, and sponsored posts. Engagement will be measured every 2 weeks.

Create a succesful internet video campaign

This document provides guidance on creating a successful internet video marketing campaign. It discusses including keywords in the video title, description and throughout the video. Videos should be between 30 seconds to 2 minutes long and include an introduction, call to action and website information. Uploading videos weekly to YouTube and other sites helps with search engine optimization. Sharing videos on social media, blogs and with contacts encourages views and engagement which boosts search rankings. The goal is to position as an expert to attract an audience and drive traffic to your website or business.

Create a succesful internet video campaign

Blogs + Social Media Marketing = LOVE

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2. research (fmp) (1)11

ClaudiaSlater1

Here is a summary of your research evaluation: You conducted product research, questionnaires, and interviews to inform your audience profile and product design. The product research was very helpful to see what already exists and get ideas, but there was a limited sample size. The questionnaires provided valuable audience insights but you could have gathered more responses. The interviews gave detailed feedback. Overall the research methods provided useful information, but larger sample sizes could have provided even more insights.

Earn money online

Aamir Shehzad

YouTube offers several ways for creators to earn money from their videos. To become eligible for monetization, a channel needs 1,000 subscribers and 4,000 watch hours in the past year. Once eligible, creators can enable monetization by linking their AdSense account to run ads. New options include channel memberships, merchandise shelves, and video premieres. Creators typically earn $1-2 per 1,000 views via ads but can also promote affiliate products for direct payment. Maintaining a consistent upload schedule and engaging subscribers helps channels grow their revenue over time.

How episodic content can take engagement to the next level | Video for charit...

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Repurposing Your Podcasts

This document discusses repurposing a podcast by expanding the audience and topics. It introduces the host Nick Georgoudiou and his podcast "To a Certain Degree" which has been running for 3 years. It then outlines some ways to repurpose the podcast content which include creating shorter spin-off podcasts on specific topics, posting transcripts and articles, and engaging on social media and at events. The document provides examples of guest types and ideas for new topics and formats to diversify the podcast.

Getting Started with Video

Natalie Norris Online Marketing

The document outlines Eddie Garrison's presentation on getting started with video. The presentation covers trends showing growing use of video by businesses, benefits of video for brands, tips for getting started including planning, using available equipment, stabilizing cameras and audio, and apps for filming and editing. It also discusses creating quality engaging, educational, emotional and entertaining video content.

Similar to Facebook Watch and YouTube: Growing Your Audience

How to Use YouTube

focus group flowchart

Youtube guide

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Real-Time OutSource

focus group flowchart

fmp research(1)

3. research(1)

TAFE 2020 - Social Media Marketing: Understanding the Landscape, Benefits and...

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2. research

Robert Ryan

1. research + initial ideas

India-Rain Harrison

Brianne Live social media strategy

Brianna Wigfall

Create a succesful internet video campaign

Create a succesful internet video campaign

Blogs + Social Media Marketing = LOVE

Socialab

2. research (fmp) (1)11

ClaudiaSlater1

Earn money online

Aamir Shehzad

How episodic content can take engagement to the next level | Video for charit...

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Similar to Facebook Watch and YouTube: Growing Your Audience (20)

How to Use YouTube

focus group flowchart

Youtube guide

Social Media Marketing for Actors - Dumbass Filmmakers!

How To TRIPLE Your Facebook Page Engagement And Reach!

how to create great content

The Power of Influential Content

focus group flowchart

fmp research(1)

3. research(1)

TAFE 2020 - Social Media Marketing: Understanding the Landscape, Benefits and...

2. research

1. research + initial ideas

Brianne Live social media strategy

Create a succesful internet video campaign

Blogs + Social Media Marketing = LOVE

2. research (fmp) (1)11

Earn money online

How episodic content can take engagement to the next level | Video for charit...

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The Basics of Self-Publishing

The document outlines the basics of the self-publishing process including cover design, editing, formatting, copyright, ISBN, distribution, print books, and marketing. It discusses why an author may choose to self-publish, such as control over the process and higher royalties, as well as reasons not to like lack of business skills or time. The document provides resources for each step and warns about scams, advising authors to read contracts carefully and check qualifications of any companies or individuals hired to assist with self-publishing.

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This document provides tips for various media including radio, TV, podcasts, blogs, articles, and speaking. It discusses building an audience and monetizing across different platforms, with specific advice on sound bites, choosing the right program, presentation techniques for TV, how to build an audience and monetize podcasts, making connections through blogs, newsletters and articles, and considerations for paid versus free speaking opportunities.

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Rebranding: Changing It Up for Greater Success

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Facebook Messenger Chatbot Secrets

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Fundraising Through Social Storytelling

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This document provides an overview of Michelle Hickey's workshop on overcoming the seven deadly blocks to business growth. It identifies the seven blocks as fear of failure, imposter syndrome, fear of judgement, perfectionism, issues around money, negative self-image, and time management struggles. It then outlines a three step process for recognizing and reprogramming one's thinking around these blocks, including becoming aware of negative self-talk, calling out the blocks, and repeating new, positive truths. The remainder of the document expands on each of the seven blocks and provides examples of negative and positive reframing statements.

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