From Games to Change: Full Indie Summit presentation Aug 9 2014
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In this presentation I connect the dots between Behavioral Psychology, Games and Persuasive-design Principles to show how real change can happen in health care.
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From Games to Change: Full Indie Summit presentation Aug 9 2014
- 1. From Games to Change Connecting the dots between Behavioural Psychology, Games and Persuasive-design Principles to show how real change can happen in health care. August 9, 2014 Full Indie SummitMorning Session
- 2. Ayo+Go: two of the world’s oldest symbolic games Ayo Go
- 4. Bridge from Play to Games Games structure and intensification play by adding: • Goal/Win State • Rules • Feedback System • Voluntary participation
- 5. Playing a game is the voluntary attempt to overcome unnecessary obstacles. -Bernard Suits
- 6. Video games use the science of telemetry, data mining and analytics to perfect their understanding of how players experience play and formalize that into repeatable game components.
- 9. Flow: The Psychology of Optimal Experience, Csíkszentmihályi There are nine component states of achieving flow (Fullagar & Kelloway): • challenge-skill balance, • merging of action and awareness, • immediate and unambiguous feedback, • concentration on the task at hand, • paradox of control, • transformation of time, • loss of self-consciousness, • autotelic [intrinsically-rewarding] experience.”
- 10. Engagement Dopamine Anticipation Oxytocin Social bonding Serotonin Good gut Tryptophan Endorphins Power- through DOSE: Four Chemicals that Activate Happiness & Engagement Source: Nicole Lazarro, XeoDesign
- 12. vs.
- 13. When do serious games make sense? There’s time to play There’s a reason to deepen engagement There’s a discrete player behaviour to motivate There’s risk to overcome in experimenting with the new Rote learning is ineffective Context counts When fun matters….
- 14. Motivation underlies Change Games What is motivating: • Cognitive biases (Behavioural Psychology) • The 90% Success Threshold (CBT- Motivational Interviewing) • the Zone of Proximal control; Goal Gradient (CBT) • Agency: voluntary, autonomous, personalized, choice • Goal setting (CBT) • Commitment, reciprocal social obligation • Novelty, changing cues and triggers • Feedback on incremental progress (CBT) • Challenge interspersed with easy delight Behavioral Psychology & Cognitive Behavioural Therapy
- 15. “The best games have at least 3 out of 4 keys.” Four Keys to Fun • Oxytocin • Amusement • Moving together, gestures • Teasing, Encouraging • Dopamine • Progress • Completion • Feedback • Meaningful • Control • Creativity • Exploration • Fantasy • Endorphins, dopamine • Frustration, obstacles • Fiero o/ • Relief Hard Fun Easy Fun People Fun Serious Fun Source: Nicole Lazarro, XEO design
- 18. Ayogo’s Design Pillars ● Stories ● Imagery ● Themes ● Game characters ● Avatars ● Peer-to-peer communication ● Reciprocal social obligation ● Gifting ● Encouragement Narrative Social Connectivity ● Gamification ● Education ● Repetition ● Increasing difficulty Progressive Mastery
- 19. User-Centered Design Player Part Business model Client Part Don’t try to do it all! Smart Part feedback, social & narrative Hard Part Emotion: Fear down, Fun up Fun Part Short burst of extrinsic Addictive Part Not found = not played Obvious Part The Ayogo Model Rules for Behavior Change Games
- 20. Connect with me on LinkedIn linkedin.com/in/mavisdixon mavis@ayogo.com Thank you!
- 21. Connect with me on LinkedIn linkedin.com/in/mavisdixon mavis@ayogo.com Samples of Work
- 22. Habit Building - Personalization ● In T2T, users can choose what areas of their health they want to focus on
- 23. Didja Do-It System (aka tracking)
- 24. “Think of points and badges being to games what page numbers and chapter headings are to literature. Sure – they can give you a sense of how far you've come and how many pages you have to go, but what's the story?” -Michael Fergusson, CEO of Ayogo Health.
- 31. Smash piñatas, collect monster “ingredients”, combine to unlock new monsters…