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Gamification of health 2012 - hillstudio
This document discusses the use of gamification in social media and business. It describes how social games on platforms like Facebook bring elements of games into social networks to encourage socializing. It then discusses how gaming is not necessarily unhealthy and can provide benefits like stress relief and social interaction. The document goes on to define gamification as applying game design elements to non-game applications. It provides examples of how gamification can motivate users and engage them in meaningful tasks. Finally, it discusses some specific health-focused games and applications that use gamification to encourage exercise and provide health information.
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Gamification of health 2012 - hillstudio
- 1. Εργαστήριο Διαφήμισης καιΔημοσίων Σχέσεων Τμήμα Επικοινωνίας Μέσων και Πολιτισμού Πάντειο Πανεπιστήμιο Μάθημα : Social Media και Επιχειρηματικότητα
- 2. Online Gaming • Free •Easy access • Socializing Facebook game advantages social network (eg. RestaurantCity, FarmVille, MafiaWars) • All ages • Both genders • According to Games.com FarmVille = Best Social Networking Game of the year
- 3. Social Games inour Lives • Not a bad habit because some people play games for a few weeks-then they get bored-they stop-start another. • Some others like gaming cause of their need to feel more confortable with themselves or to have some fun. • Games take your thoughts away from daily responsibilities - share common feelings with other gamers- communication. Something like listening to music or studying.
- 4. The meaning of “gamification” • Gamification is the concept of applying game- design thinking to non-game applications to make them more fun and engaging.
- 5. Why is gamification significant? • Goal save the world (in game) save the world (in reality) • to survive : 3 billion hours/w 20 billion hours/w • Motivations as in real life: collaborate, goal achievement, find the real meaning of overcoming obstacles • We feel better than reality, more confident
- 6. Why is gamification significant? • We find out our true skills, what we really are capable of • Inspiring stories • We always get rewarded, if we win • Hundreds of ways to express ourselves (through emotions/face expressions)
- 7. Express your feelings! Feel Free!
- 8. Games vs RealLife Games Real Life • Best version of oneself • Need more confidence • Relaxed • Anxious • Constant trying • Loss Overwhelmed • More optimistic • More pessimistic • Epic wins a lot easier • Challenges difficult • Motivated to achieve • More tolerant, • Quits easily persistent
- 9. Gamification Gaming mentality toencourage interaction
- 10. Top 4 GameMechanics According to Mcgonigal: • Urgent Optimism act immediately + reasonable hope for success =Extreme self motivation • Social Fabric we like people more after a game with them • Blissful Productivity become willing of doing hard, meaningful work • Epic Meaning inspiring missions, meaningful achievements
- 11. Rest of GameMechanics: • Achievements • Appointments • Behavioral Momentum • Bonuses • Cascading Information Theory • Combos • Community Collaboration • Countdown • Discovery • Free Lunch
- 12. Rest of GameMechanics: • Infinite Gameplay • Levels • Loss Aversion • Lottery • Ownership • Points • Progression • Quests • Reward Schedules • Status • Virality
- 13. Humana Games for Health (HG4H) • “Make fun things healthy and healthy things fun” • Use video games to keep your mind and body fit
- 14. The Horsepower Challenge by Humana • Every player = 1 horse • Group of players = Group of horses= 1 school bus • Every player = 1 chip for step counting • Goal : the team with the most steps • Steps = points = school bus decoration
- 15. The Horsepower Challenge by Humana • Positive competition / cooperation • Motivation to exercise • Rewarding / points decoration • Teamwork (learning to obey/lead) • Self-improvement • Using internet not only for unimportant things
- 16. The Horsepower Challenge by Humana • School Competitions • Steps got doubled from the first week • Children started encouraging their families to exercise • 95% of children : “This is fun!”
- 17. . • Game thatevaluates the way of life • Determination of “vitality age” - real age • Goal = understanding the way that our habits really affect our health
- 18. . • “Virtual Neighborhood”with medical/sport centers etc • Information about illnesses/prevention • “Room of relaxation” • Recipes for healthy food • Quizzes about health • Online games with other members
- 19. . • Similar companyto Humana • “Plum” – mobile application about health • The user sets some goals (quitting smoking etc) and completes levels • If he cheats, he looses points/levels
- 20. #hillstudio Αθηνά Καρακώστα @athinaah Παρασκευή Γεωργίου @parigeorgiou Μαρία Λουφαρδάκη @mialouf Ειρήνη Μαρτάκη @eirinimartaki Λίντα Μάτα @linmata
- 21. Διδάσκοντες Γιαννακέας Γιώργος Δοξαράς Ιωάννης ΝεκτάριοςΣυλιγαρδάκης Λήδα Τσενέ- συντονίστρια Μπέτυ Τσαγκαρέστου υπεύθυνη εργαστηρίου