1) How to think in the age of Dataism with LEO CDP ? 2) Why is Dataism for human, business and society ? 3) How should LEO Customer Data Platform (LEO CDP) work ? 4) How to use LEO CDP for your business ?

1. From Dataism to
Customer Data Platform
How to think in the age of Dataism with LEO CDP ?
Presented by Trieu Nguyen (Thomas)
LinkedIn: https://www.linkedin.com/in/tantrieuf31
Facebook: https://www.facebook.com/tantrieuf31

2. Have you seen “The Great Hack” ?
An awesome movie about Dataism and its dark side

3. Key questions
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.

4. The first question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.

5. So what is Dataism ?
Source: https://www.theguardian.com/books/2016/aug/24/homo-deus-by-yuval-noah-harari-review

6. Dataism in daily life

7. Dataism in ONE picture
Image source: Chapter 4 Choices and Decisions - Self-Leadership book by Andrew Bryant, Ana Lucia Kazan

8. How can human do right actions in real World ?

9. The Dataism philosophy in USPA mindset

10. My vision to apply dataism in business
●
●
●
●
●

11. Recommended books for anyone who loves Dataism

12. The second question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
in the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.

13. Customer Database
The Evolution of Customer Data Management in business
Excel

14. CRM can manage lower funnel only (Action,Loyalty and Advocacy)
CDP can manage the whole data funnel (Awareness to Advocacy)
Customer Data Funnel and its solutions

15. 5 primary functions of Customer Data Platform

16. Why is CDP ? Unify different types of customer data is hard

18. Purpose of Customer Data Platform: Customer Classification

19. How LEO CDP works

20. Unique Scored Profile with personal contact information

21. Predicting Customer Lifetime Value to optimize revenue

22. Real-time report for all event data stream

23. Scoring for Segmentation & Personalization

24. Customer Activation at the sweet spot

25. The third question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.

26. Start here

28. How to apply Dataism in practical business (Book Retail)

29. Data Observation with JavaScript Tag Code

30. Visual Customer Segmentation without coding and SQL

34. Thank you!
facebook.com/bigdatavn
contact@uspa.tech
facebook.com/uspa.tech
linkedin.com/company/uspa-tech