Teradata Integrated Web Intelligence (IWI) allows companies to integrate online and offline customer data to gain new insights. This can help turn missed opportunities into profits by better targeting customers. For example, seeing that a customer abandoned an online cart, a company could remarket the item to them offline. IWI provides a 360-degree view of each customer to inform marketing decisions. Large companies that have implemented IWI report increased campaign response rates, revenue, and the ability to rapidly test multiple offers. IWI helps companies get ahead of their competition through more effective use of customer data.

1. TERADATA INTEGRATED WEB INTELLIGENCE A NEW WORLD OF OPPORTUNITY

3. The Value of Data Integration and The Possibilities

4. Get a Jump on the Competition

8. Create new customer segments (based on online behavior data) and test content and offer strategies.

9. Connect online search to offline purchases using factors like location and time (geospatial and temporal data).

11. "[Teradata's] attention to leveraging the data warehouse to include online behavior data is one of the more visionary [approaches in the market]." – Adam Sarner

12. "[Teradata] truly provides a 360-degree view of the customer. The logical data model even captures web search and browsing history to truly paint a single picture of consumer behavior." – Leslie Hand

14. Ties together Business Users needs and IT architecture

15. Enable Online and Offline marketers to work from the same data – enabling better informed decisions

18. An integrated platform for reporting, analysis and visualization

20. LARGE AMERICAN BANK “NUMBERS A BANK COULD LOVE”

22. Inbound marketing logs 90% lift in responses

23. Life-cycle messaging sees 20% increase in activations

25. Enable bankers to suggest options based on current and historic customer behavior

28. TV ad effectiveness analyzed instantly

29. Multiple offer sets tested simultaneously

30. “Problem” products visible sooner with auto return triggers

32. Build a customer segmentation from newly integrated customer files within 9 months.

35. Automate the analysis of online display and search advertising to automate resource allocation decisions

36. Reduce turn around time for custom reports generated for other areas of the businessWhat Will You Tackle First With IWI?

37. For more information on Teradata Integrated Web Intelligence, go to:http://www.teradata.com/t/products-and-services/integrated-web-intelligence/