Embracing “big data” and data science, to build a whole new generation of startups

1. Data-driven
Life
Or how to build YOUR data-driven business
in the dawn of Dataclysm ?
http://BigDataVietnam.org
http://RFXLab.com

2. Key ideas in this slide:
● Knowledge about the theory of “Human Data World”
● Examples about Data Product in real life
● How to build a Data Product

3. Question 1:
What is theory of “Human Data World” ?

4. 3 core ideas of the theory of “Human Data World”
1. Soft data of life ( the emotional needs )
E.g: Love experience, Job experience, Friendship ,...
2. Hard data of life ( the fundamental human needs )
E.g: Food, Security, Money, Job, Education, ...
3. Spiritual data of life ( the inner Self needs )
a. Belief: What
b. Mind: How you see the World from your brain
c. Life: The experience between you and your reality

7. How Steve Jobs think about data ?

9. How Have Cell Phones Changed Over Time ?

10. Life of today

12. Human Needs → Data → Digital Service
1. Physiological needs:
food
2. Safety needs:
Financial security
3. Love and belonging:
Friendship
4. Esteem: engage in a
profession or hobby
to gain recognition
5. Self-actualization:
becomes a better
one
1. Food + reviews
2. Financial data
3. User Profile Data
4. Education data
5. Networking data
1. Foody, Google,..
2. Mobile banking
3. Facebook, Tinder
4. LinkedIn, Coursera
5. Facebook, LinkedIn

13. 1. Needs: Physiological needs + Safety needs + Esteem
2. Input: Food , User reviews (Experience)
3. Output: Web, App and API

14. 1. Needs: Love and belonging or just Friendship
2. Input: Facebook Profile Data, GeoLocation, Browsing data
3. Output: Tinder

15. 1. Needs: Security (Job), Self-actualization, Networking
2. Input: your career data, networking data, job, contact, ..
3. Output: Services of LinkedIn

16. 1. Needs: Personalized Shopping Experience
2. Input: product data, shopping history, your interests,..
3. Output: Amazon (Recommended Engine)

17. Question 1:
What is theory of “Human Data World” ?

18. What is theory of “Human Data World” ?

19. Question: Why is spiritual data the most important ?

21. Because data
is experience
And experience is
data in our brain

24. How to build a Data Product
1. Identify your customer needs
2. Begin a list of basic questions ? E.g: What is output of my service
3. Start design thinking about your product: input, output, function

25. Human Data World
Data-driven
product
Data-driven
business
YOU
Big Data here

26. How to build a Data Product

27. Demo a simple Data Product
● Need: We need a good health
● Input: Our daily activity data → step tracking
● Output: sample step tracker app with real-time report and virtual assistant

28. Key ideas for simple health analytics app
1. Step statistics data
2. Tracking user activity data
3. Provide information about good habits: favorite
exercise programs

29. Great book for references!
(worth reading)

30. Summary for you
● Know the theory of “Human Data World”
● See some examples about data product in real life
● Steps to build a data product

33. More information
● http://www.rfxlab.com
● http://www.bigdatavietnam.org
● https://www.oreilly.com/ideas/drivetrain-approach-data-products
● http://www.becomingminimalist.com/escaping-excessive-consumerism/
● http://edition.cnn.com/interactive/2013/06/world/sharing-economy/index.html
● https://techcrunch.com/2016/09/06/buddha-was-a-data-scientist/
● http://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html
● http://www.independent.co.uk/environment/green-living/the-end-of-consumerism-
our-way-of-life-is-not-viable-1863278.html
● http://www.jkrishnamurti.org/krishnamurti-teachings/print.php?tid=344&chid=4664